Both methods have proved reliable and effective for most of our customers. But now to the big question, which one between these printing methods is more reliable and efficient? Is it digital printing? Or is it offset printing? The answer depends on the size and volume. Customization and the amount of capital you are willing to spend on printing are also important factors that contribute to the printing method. In this article, you will find a comprehensive comparison of digital printing and offset printing. We believe that by the time you finish reading this, you will be in a position to choose the most suitable method for your poster printing needs.
Please see also our comprehensive online printing knowledge blog with a specific article explaining the facts more detailed.
Digital printing or also known as short run printing eliminates various ad tiresome steps that occur in offset printing and is therefore a modern method of printing. Some of these steps are for example creating plates and films for the ink rollers. Modern digital presses are constructed to apply ink in one pass from just one ink head.
Offset printing, which is also often referred to as bulk printing because it can print large volumes in one shot, was discovered in 1906 and since then it has been adopted many times. You may already have heart of a lithography method of printing or litho printing which is exactly the same; a commercial printing technology. In this method, the image needed to be printed is burned into a aluminium plate and afterwards it is offset or transferred to a rubber blanket from this plate. It is a method that uses the principle of the repulsion of water and oil. The area to be printed attracts ink from the ink rollers while the area which should not be printed attracts water forming a water film. This protects the non-printing area from ink.