{"id":23365,"date":"2026-11-03T08:48:51","date_gmt":"2026-11-03T13:48:51","guid":{"rendered":"https:\/\/www.chilliprinting.com\/online-printing-blog\/?page_id=23365"},"modified":"2026-11-03T09:24:48","modified_gmt":"2026-11-03T14:24:48","slug":"printing-glossary","status":"publish","type":"page","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/printing-glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"<div id=\"cp-glossary\">\n<section class=\"g-hero\">\n<div class=\"cp-in\">\n<nav class=\"g-bc\" aria-label=\"Breadcrumb\"><a href=\"https:\/\/www.chilliprinting.com\/\">Home<\/a><span aria-hidden=\"true\">\u00bb<\/span><a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/\">Blog<\/a><span aria-hidden=\"true\">\u00bb<\/span><span aria-current=\"page\">Printing Glossary<\/span><\/nav>\n<div class=\"g-hero-row\">\n<div class=\"g-hero-copy\">\n<p class=\"cp-eyebrow\">Learn More From Printing Experts<\/p>\n<h1 class=\"cp-h1\">Printing Glossary: <em>254 Print Terms<\/em> Simply Explained<\/h1>\n<div class=\"g-by\"><a class=\"g-by-av\" tabindex=\"-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/albert-badalyan\/\" aria-hidden=\"true\"><img decoding=\"async\" id=\"g-av\" src=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/09\/Albert-Badalyan.avif\" alt=\"\" width=\"48\" height=\"48\" title=\"\"><\/a><span class=\"g-by-t\"><span class=\"g-by-e\">Updated by: <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/albert-badalyan\/\">Albert Badalyan<\/a><\/span><span class=\"g-by-d\"><time datetime=\"2026-10-26\">October 26, 2026<\/time><\/span><\/span><\/div>\n<p class=\"cp-lead\">This glossary explains essential printing terms, from file preparation and paper specifications to printing techniques and binding options. Each definition helps business owners, marketing teams, and print buyers in their marketing campaigns in getting practical insights, avoiding costly mistakes. Many also include an <b>Expert tip<\/b> from the people who prepare and print your files every day.<\/p>\n<div class=\"g-search\"><label class=\"g-sr\" for=\"g-q\">Search printing terms<\/label><input id=\"g-q\" autocomplete=\"off\" type=\"search\" placeholder=\"Search 254 terms, e.g. bleed, PDF\/X, saddle stitch\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"g-hero-art\" aria-hidden=\"true\">\n<div class=\"cp-tile a\"><small>Glossary<\/small><\/p>\n<div><strong>254<\/strong>printing terms defined in simple, practical language<\/div>\n<\/div>\n<div class=\"cp-tile b\"><small>Updated for<\/small><\/p>\n<div><strong>2026<\/strong>to help businesses, marketers, and print buyers<\/div>\n<\/div>\n<div class=\"cp-tile c\"><small>Expert takeaways<\/small><\/p>\n<div><strong>80+<\/strong>expert tips from our printing team, dealing with orders<\/div>\n<\/div>\n<div class=\"cp-tile d\"><small>Expertise<\/small><\/p>\n<div><strong>25+<\/strong>years of industry experience, supporting print campaigns<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<nav class=\"g-az\" aria-label=\"Glossary letters\">\n<div class=\"cp-in\"><span class=\"g-az-l\">Jump to<\/span><\/p>\n<div class=\"g-az-row\"><a href=\"#letter-a\">A<\/a><a href=\"#letter-b\">B<\/a><a href=\"#letter-c\">C<\/a><a href=\"#letter-d\">D<\/a><a href=\"#letter-e\">E<\/a><a href=\"#letter-f\">F<\/a><a href=\"#letter-g\">G<\/a><a href=\"#letter-h\">H<\/a><a href=\"#letter-i\">I<\/a><a href=\"#letter-j\">J<\/a><a href=\"#letter-k\">K<\/a><a href=\"#letter-l\">L<\/a><a href=\"#letter-m\">M<\/a><a href=\"#letter-n\">N<\/a><a href=\"#letter-o\">O<\/a><a href=\"#letter-p\">P<\/a><a href=\"#letter-q\">Q<\/a><a href=\"#letter-r\">R<\/a><a href=\"#letter-s\">S<\/a><a href=\"#letter-t\">T<\/a><a href=\"#letter-u\">U<\/a><a href=\"#letter-v\">V<\/a><a href=\"#letter-w\">W<\/a><a href=\"#letter-x\">X<\/a><a href=\"#letter-y\">Y<\/a><a href=\"#letter-z\">Z<\/a><\/div>\n<p><a class=\"g-az-cta\" href=\"https:\/\/www.chilliprinting.com\/printing-products\/\">Shop products<\/a><\/p>\n<\/div>\n<\/nav>\n<section class=\"g-startsec\">\n<div class=\"cp-in\">\n<div class=\"g-head\">\n<div>\n<p class=\"cp-eyebrow\">Start here<\/p>\n<h2 class=\"cp-h2\">12 terms every business print buyer should know<\/h2>\n<\/div>\n<p>New to ordering print? These are the terms that decide whether a file prints cleanly, what it costs and how it looks in your hands.<\/p>\n<\/div>\n<div class=\"g-starts\">\n<div class=\"g-start\">\n<div class=\"g-start-k\">File setup<\/div>\n<h3><a href=\"#bleed\">Bleed<\/a><\/h3>\n<div class=\"g-start-d\">Extra artwork past the cut line, usually 0.125&#8243; per side.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<div class=\"g-start\">\n<div class=\"g-start-k\">Color<\/div>\n<h3><a href=\"#cmyk\">CMYK<\/a><\/h3>\n<div class=\"g-start-d\">The four inks behind full-color printing, and why screens look brighter.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<div class=\"g-start\">\n<div class=\"g-start-k\">File setup<\/div>\n<h3><a href=\"#ppi\">PPI<\/a><\/h3>\n<div class=\"g-start-d\">Why 300 ppi at final size is the rule for sharp print.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<div class=\"g-start\">\n<div class=\"g-start-k\">Formats<\/div>\n<h3><a href=\"#pdf-x\">PDF\/X<\/a><\/h3>\n<div class=\"g-start-d\">The PDF standard that prevents font and color surprises.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<div class=\"g-start\">\n<div class=\"g-start-k\">Paper<\/div>\n<h3><a href=\"#basis-weight\">Basis weight<\/a><\/h3>\n<div class=\"g-start-d\">What &#8220;100 lb gloss text&#8221; really means, and lb vs GSM.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<div class=\"g-start\">\n<div class=\"g-start-k\">Paper<\/div>\n<h3><a href=\"#coated-paper\">Coated paper<\/a><\/h3>\n<div class=\"g-start-d\">Coated vs uncoated, gloss vs matte, and when to use each.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<div class=\"g-start\">\n<div class=\"g-start-k\">Methods<\/div>\n<h3><a href=\"#offset-printing\">Offset printing<\/a><\/h3>\n<div class=\"g-start-d\">Lowest unit cost and best consistency for bigger runs.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<div class=\"g-start\">\n<div class=\"g-start-k\">Methods<\/div>\n<h3><a href=\"#digital-printing\">Digital printing<\/a><\/h3>\n<div class=\"g-start-d\">Fast, plate-free printing for short runs and personalization.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<div class=\"g-start\">\n<div class=\"g-start-k\">Binding<\/div>\n<h3><a href=\"#saddle-stitch\">Saddle stitch<\/a><\/h3>\n<div class=\"g-start-d\">Stapled booklets, page counts in multiples of 4.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<div class=\"g-start\">\n<div class=\"g-start-k\">Ordering<\/div>\n<h3><a href=\"#gang-run-printing\">Gang run printing<\/a><\/h3>\n<div class=\"g-start-d\">How shared press sheets cut the price of standard jobs.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<div class=\"g-start\">\n<div class=\"g-start-k\">Color<\/div>\n<h3><a href=\"#pantone\">Pantone (PMS)<\/a><\/h3>\n<div class=\"g-start-d\">Exact brand colors that CMYK alone cannot always hit.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<div class=\"g-start\">\n<div class=\"g-start-k\">Ordering<\/div>\n<h3><a href=\"#final-proof\">Final proof<\/a><\/h3>\n<div class=\"g-start-d\">What you are signing off on before the press starts.<\/div>\n<div class=\"g-start-e\">Read definition<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"glossary\" class=\"g-main\">\n<div class=\"cp-in\">\n<div class=\"g-empty\" hidden=\"\">\n<p class=\"cp-h2\">No matching term yet.<\/p>\n<p>Try a shorter word or another spelling. Still stuck? <a href=\"https:\/\/www.chilliprinting.com\/contact-us\/\">Ask our print specialists<\/a> and we will explain it, and may add it here.<\/p>\n<\/div>\n<section id=\"letter-a\" class=\"g-sec\" aria-labelledby=\"h-a\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-a\"><span class=\"g-L\" aria-hidden=\"true\">A<\/span><span class=\"g-Lt\">Printing terms starting with A<\/span><\/h2>\n<p><span class=\"g-n\">8 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"accordion-fold\" class=\"g-term\" data-cat=\"finish\" data-k=\"accordion fold accordion fold, fan fold, concertina\">\n<div class=\"g-th\">\n<h3>Accordion fold<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A fold with three or more parallel folds that alternate direction, so the sheet opens like a fan or an accordion.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>A sheet with two parallel folds is a <a class=\"g-x\" href=\"#z-fold\">Z-fold<\/a>; add more panels and it becomes an accordion. Popular for maps, menus and long product lineups. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/types-of-brochures-folds\/\">types of brochure folds<\/a>.<\/p>\n<\/article>\n<article id=\"acrobat\" class=\"g-term\" data-cat=\"soft\" data-k=\"acrobat acrobat, adobe acrobat, acrobat reader, acrobat pro\">\n<div class=\"g-th\">\n<h3>Acrobat<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Adobe software for opening, checking and editing PDF files. Acrobat Reader is free and opens PDFs. Acrobat Pro is paid and adds editing and print preflight tools.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Acrobat Pro&#8217;s Preflight and Output Preview panels let you check color separations, ink coverage and <a class=\"g-x\" href=\"#pdf-x\">PDF\/X<\/a> compliance before you upload a print file.<\/p>\n<\/article>\n<article id=\"alignment\" class=\"g-term\" data-cat=\"file\" data-k=\"alignment (text) alignment, text alignment, justified\">\n<div class=\"g-th\">\n<h3>Alignment (text)<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>How lines of text sit between the page margins: left, right, centered or justified (flush on both sides).<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Justified text in narrow columns can create uneven word gaps (&#8220;rivers&#8221;). Turn on hyphenation or use left alignment for brochure panels and catalog descriptions.<\/p>\n<\/article>\n<article id=\"am-and-fm-screening\" class=\"g-term\" data-cat=\"press\" data-k=\"am and fm screening am screening, fm screening, stochastic, halftone screening\">\n<div class=\"g-th\">\n<h3>AM and FM screening<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Two ways of turning a photo into printable dots. AM (amplitude modulated) screening uses evenly spaced dots that change in size. FM (frequency modulated) screening uses tiny same-size dots that change in spacing.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>FM or &#8220;stochastic&#8221; screening avoids <a class=\"g-x\" href=\"#moire\">moire<\/a> and holds fine detail, but needs tight press control. Most commercial offset work still runs AM screens at 150 to 175 <a class=\"g-x\" href=\"#lpi\">LPI<\/a>.<\/p>\n<\/article>\n<article id=\"anilox-roller\" class=\"g-term\" data-cat=\"press\" data-k=\"anilox roller anilox, anilox roller\">\n<div class=\"g-th\">\n<h3>Anilox roller<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>An engraved metal or ceramic roller covered in tiny cells that meters a precise film of ink onto the plate in <a class=\"g-x\" href=\"#flexographic-printing\">flexographic printing<\/a>.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Cell volume (measured in BCM, billion cubic microns per square inch) and line count set how much ink is delivered. Finer anilox rolls suit halftones, heavier ones suit solids.<\/p>\n<\/article>\n<article id=\"aqueous-coating\" class=\"g-term\" data-cat=\"finish\" data-k=\"aqueous coating aqueous coating, aq coating, water based coating\">\n<div class=\"g-th\">\n<h3>Aqueous coating<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A clear, water-based coating applied right after printing to protect the ink from scuffs and fingerprints. It dries fast and comes in gloss, matte or satin.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Applied inline on the press&#8217;s coating unit, so it adds little cost. Read our full guide to <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/aqueous-coating\/\">aqueous coating types and benefits<\/a>.<\/p>\n<\/article>\n<article id=\"artboard\" class=\"g-term\" data-cat=\"soft\" data-k=\"artboard artboard, canvas\">\n<div class=\"g-th\">\n<h3>Artboard<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>The printable page area inside design software such as Illustrator. Set it to your <a class=\"g-x\" href=\"#trim-size\">trim size<\/a>, then extend artwork into the <a class=\"g-x\" href=\"#bleed\">bleed<\/a>.<\/p>\n<\/article>\n<article id=\"average-downsampling\" class=\"g-term\" data-cat=\"file\" data-k=\"average downsampling average downsampling, downsampling, bicubic\">\n<div class=\"g-th\">\n<h3>Average downsampling<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>A PDF export setting that lowers image resolution by averaging groups of pixels into one. It shrinks file size but removes fine detail.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>For print, downsample only images above about 450 ppi down to 300 ppi. Bicubic downsampling usually keeps edges sharper than averaging. See our <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-resolution-guide\/\">print resolution guide<\/a>.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-b\" class=\"g-sec\" aria-labelledby=\"h-b\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-b\"><span class=\"g-L\" aria-hidden=\"true\">B<\/span><span class=\"g-Lt\">Printing terms starting with B<\/span><\/h2>\n<p><span class=\"g-n\">14 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"basis-weight\" class=\"g-term\" data-cat=\"paper\" data-k=\"basis weight basis weight, paper weight, lb, pound weight\">\n<div class=\"g-th\">\n<h3>Basis weight<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>The weight in pounds of 500 sheets (one <a class=\"g-x\" href=\"#ream\">ream<\/a>) of a paper at its basic sheet size. It is the &#8220;lb&#8221; number you see on US paper, such as 100 lb gloss text.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>The basic size changes by grade: bond 17&#8243; x 22&#8243;, text\/book 25&#8243; x 38&#8243;, cover 20&#8243; x 26&#8243;, index 25.5&#8243; x 30.5&#8243;. That is why 80 lb cover is much thicker than 80 lb text. Compare grades in our <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/\">paper weight guide<\/a> or by <a class=\"g-x\" href=\"#gsm\">GSM<\/a>, which does not depend on grade.<\/p>\n<\/article>\n<article id=\"ben-day-dots\" class=\"g-term\" data-cat=\"press\" data-k=\"ben-day dots benday dots, ben-day dots\">\n<div class=\"g-th\">\n<h3>Ben-Day dots<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Evenly spaced dots of one color used to create a lighter tint or a mixed color, made famous by vintage comic books. Named after illustrator Benjamin Day.<\/p>\n<\/article>\n<article id=\"bindery\" class=\"g-term\" data-cat=\"finish\" data-k=\"bindery bindery, post press\">\n<div class=\"g-th\">\n<h3>Bindery<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>The department or step where printed sheets are cut, folded, bound, drilled and packed. Also called post-press or <a class=\"g-x\" href=\"#finishing\">finishing<\/a>.<\/p>\n<\/article>\n<article id=\"binding\" class=\"g-term\" data-cat=\"finish\" data-k=\"binding binding, binding methods\">\n<div class=\"g-th\">\n<h3>Binding<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>The method used to hold the pages of a multi-page document together.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Common methods: <a class=\"g-x\" href=\"#saddle-stitch\">saddle stitching<\/a> (stapled), <a class=\"g-x\" href=\"#perfect-binding\">perfect binding<\/a> (glued spine), <a class=\"g-x\" href=\"#wire-o-binding\">Wire-O<\/a>, <a class=\"g-x\" href=\"#spiral-binding\">spiral<\/a> and <a class=\"g-x\" href=\"#case-binding\">case binding<\/a>. Compare the two most popular in <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/perfect-binding-vs-saddle-stitch\/\">perfect binding vs saddle stitch<\/a>.<\/p>\n<\/article>\n<article id=\"bitmap\" class=\"g-term\" data-cat=\"soft\" data-k=\"bitmap (bmp) bmp, bitmap file\">\n<div class=\"g-th\">\n<h3>Bitmap (BMP)<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>A simple, uncompressed image file format made of pixels. BMP files open almost anywhere but are large and are not used for professional print. Send <a class=\"g-x\" href=\"#tiff\">TIFF<\/a> or a press-ready <a class=\"g-x\" href=\"#pdf\">PDF<\/a> instead.<\/p>\n<\/article>\n<article id=\"bitmap-image\" class=\"g-term\" data-cat=\"file\" data-k=\"bitmap image bitmap image, raster image, raster\">\n<div class=\"g-th\">\n<h3>Bitmap image<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Any image built from a grid of pixels, such as a photo. Bitmap (raster) images lose sharpness when enlarged, unlike <a class=\"g-x\" href=\"#vector\">vector<\/a> graphics.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Effective resolution drops as you scale up: a 300 ppi photo enlarged to 200% prints at 150 ppi.<\/p>\n<\/article>\n<article id=\"blanket\" class=\"g-term\" data-cat=\"press\" data-k=\"blanket blanket, blanket cylinder\">\n<div class=\"g-th\">\n<h3>Blanket<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>The rubber-covered cylinder on an offset press. It takes the inked image from the plate and transfers (&#8220;offsets&#8221;) it onto the paper.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Because the plate never touches the paper, plates last longer and the soft blanket can lay ink cleanly on textured stock.<\/p>\n<\/article>\n<article id=\"bleed\" class=\"g-term\" data-cat=\"file\" data-k=\"bleed bleed, full bleed, bleed area\">\n<div class=\"g-th\">\n<h3>Bleed<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Extra artwork that extends past the final cut line, so color and images run right to the edge with no white slivers after trimming.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Most US commercial printers ask for 0.125&#8243; (1\/8&#8243;) of bleed on every side. A 5&#8243; x 7&#8243; postcard file with bleed is 5.25&#8243; x 7.25&#8243;. Learn more in our <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/full-bleed-printing\/\">full bleed printing guide<\/a>.<\/p>\n<\/article>\n<article id=\"booklet\" class=\"g-term\" data-cat=\"biz\" data-k=\"booklet booklet, booklets\">\n<div class=\"g-th\">\n<h3>Booklet<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A small bound publication used for manuals, programs, product guides, training material and reports.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b><a class=\"g-x\" href=\"#saddle-stitch\">Saddle-stitched<\/a> booklets need a page count in multiples of 4; thicker ones are usually <a class=\"g-x\" href=\"#perfect-binding\">perfect bound<\/a>. Order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/booklets\/\">custom booklets<\/a> (8 to 320 pages, portrait, landscape or square) or compare formats in <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/flyers-vs-leaflets-vs-brochures-vs-booklets\/\">flyers vs leaflets vs brochures vs booklets<\/a>.<\/p>\n<\/article>\n<article id=\"bookmark\" class=\"g-term\" data-cat=\"biz\" data-k=\"bookmark bookmark, bookmarks\">\n<div class=\"g-th\">\n<h3>Bookmark<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A narrow printed card, usually 2&#8243; x 6&#8243; or 2&#8243; x 7&#8243;, used as a reading aid and a low-cost branded giveaway for publishers, libraries, schools and events.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Print on 14 pt or 16 pt cover stock and add a coating so it survives daily handling. Order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/bookmark-printing\/\">custom bookmarks<\/a>.<\/p>\n<\/article>\n<article id=\"brightness\" class=\"g-term\" data-cat=\"paper\" data-k=\"brightness brightness, paper brightness\">\n<div class=\"g-th\">\n<h3>Brightness<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>How much blue light a paper reflects, on a 1 to 100 scale. Higher brightness makes colors look cleaner and text crisper.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Brightness is not the same as whiteness (the shade of white). A 96 bright sheet is typical for premium text and copy papers.<\/p>\n<\/article>\n<article id=\"brochure\" class=\"g-term\" data-cat=\"biz\" data-k=\"brochure brochure, brochures\">\n<div class=\"g-th\">\n<h3>Brochure<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A folded printed piece that presents a company, product or service in panels. Unlike a single flat flyer, a brochure is folded (tri-fold, z-fold, gate fold).<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/brochure-printing\/\">brochure printing<\/a> or see <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/types-of-brochures-folds\/\">all 15 types of brochure folds<\/a>.<\/p>\n<\/article>\n<article id=\"bulk-printing\" class=\"g-term\" data-cat=\"biz\" data-k=\"bulk printing bulk printing, volume printing, large run\">\n<div class=\"g-th\">\n<h3>Bulk printing<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Printing large quantities of the same item in one order. Unit cost falls as quantity rises, because setup is spread across more pieces.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>See <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/poster-printing\/bulk-poster-printing\/\">bulk poster printing<\/a> and <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/things-to-consider-when-ordering-bulk-posters\/\">what to check before ordering bulk posters<\/a>.<\/p>\n<\/article>\n<article id=\"business-card\" class=\"g-term\" data-cat=\"biz\" data-k=\"business card business card, business cards\">\n<div class=\"g-th\">\n<h3>Business card<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A small printed card with contact details, most often 3.5&#8243; x 2&#8243; in the US.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Check <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/what-size-are-business-cards\/\">standard business card sizes<\/a> or order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/business-cards\/\">business cards<\/a>.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-c\" class=\"g-sec\" aria-labelledby=\"h-c\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-c\"><span class=\"g-L\" aria-hidden=\"true\">C<\/span><span class=\"g-Lt\">Printing terms starting with C<\/span><\/h2>\n<p><span class=\"g-n\">34 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"c1s-and-c2s\" class=\"g-term\" data-cat=\"paper\" data-k=\"c1s and c2s c1s, c2s, coated one side, coated two sides\">\n<div class=\"g-th\">\n<h3>C1S and C2S<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Short for &#8220;coated one side&#8221; and &#8220;coated two sides&#8221;. C1S stock has a smooth coated face and an uncoated back, often used for postcards, labels and packaging. C2S is coated on both sides for full-color printing front and back.<\/p>\n<\/article>\n<article id=\"cad\" class=\"g-term\" data-cat=\"soft\" data-k=\"cad cad, computer aided design\">\n<div class=\"g-th\">\n<h3>CAD<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Computer Aided Design. Software for precise technical drawings. In print, CAD tools are used to draw <a class=\"g-x\" href=\"#dieline\">dielines<\/a> for packaging and custom shapes.<\/p>\n<\/article>\n<article id=\"calendar\" class=\"g-term\" data-cat=\"biz\" data-k=\"calendar calendar, calendars\">\n<div class=\"g-th\">\n<h3>Calendar<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A printed date planner, from wall and desk calendars to magnetic and pocket formats. A popular branded giveaway that stays in view all year.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Plan with <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/common-calendar-sizes\/\">calendar sizes<\/a> and <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/calendar-printing-cost\/\">calendar printing costs<\/a>, or order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/custom-calendars\/\">custom calendars<\/a> with Wire-O binding and a custom start month.<\/p>\n<\/article>\n<article id=\"calendering\" class=\"g-term\" data-cat=\"paper\" data-k=\"calendering calendering, supercalendering, glazing\">\n<div class=\"g-th\">\n<h3>Calendering<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Passing paper between heavy polished rollers under heat and pressure to make it smoother and glossier. More pressure gives a shinier, denser sheet.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Supercalendered (SC) papers are used for magazines and catalogs. Also see <a class=\"g-x\" href=\"#glazing\">glazing<\/a>.<\/p>\n<\/article>\n<article id=\"caliper\" class=\"g-term\" data-cat=\"paper\" data-k=\"caliper caliper, paper thickness, pt\">\n<div class=\"g-th\">\n<h3>Caliper<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>The thickness of a single sheet, measured in thousandths of an inch (<a class=\"g-x\" href=\"#point\">points<\/a>) or in microns.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>14 pt cardstock is 0.014&#8243; thick. Caliper matters for spine width on <a class=\"g-x\" href=\"#perfect-binding\">perfect-bound<\/a> books and for mailing rules.<\/p>\n<\/article>\n<article id=\"case-binding\" class=\"g-term\" data-cat=\"finish\" data-k=\"case binding case binding, hardcover, hard cover\">\n<div class=\"g-th\">\n<h3>Case binding<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Hardcover binding. Pages are sewn or glued into sections, then attached to a rigid board cover. The most durable and premium binding method.<\/p>\n<\/article>\n<article id=\"casein\" class=\"g-term\" data-cat=\"paper\" data-k=\"casein casein\">\n<div class=\"g-th\">\n<h3>Casein<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A protein from milk used as a binder in some paper coatings and in specialty glues and paints.<\/p>\n<\/article>\n<article id=\"catalog\" class=\"g-term\" data-cat=\"biz\" data-k=\"catalog catalog, catalogs, catalogue, product catalog\">\n<div class=\"g-th\">\n<h3>Catalog<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A multi-page printed book that lists a company&#8217;s products or services with images, specs and prices. A core sales tool for B2B suppliers, wholesalers and retailers.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Smaller catalogs are usually <a class=\"g-x\" href=\"#saddle-stitch\">saddle stitched<\/a>; thicker ones (often 48+ pages) are <a class=\"g-x\" href=\"#perfect-binding\">perfect bound<\/a>. Plan the layout with <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-design-product-catalog\/\">how to design a product catalog<\/a>, then order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/catalogs\/\">catalog printing<\/a>.<\/p>\n<\/article>\n<article id=\"cd-insert\" class=\"g-term\" data-cat=\"biz\" data-k=\"cd insert cd insert, cd cover, cd booklet, jewel case insert\">\n<div class=\"g-th\">\n<h3>CD insert<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>The printed cover, booklet or tray card that goes inside a CD jewel case or sleeve. A standard front insert is 4.75&#8243; x 4.75&#8243; at trim.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Booklets can be folded or stapled. Check exact dimensions in <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/cd-insert-sizes-dimensions-for-printing-explained\/\">CD insert sizes for printing<\/a> and order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/cd-covers\/\">CD booklets and covers<\/a>.<\/p>\n<\/article>\n<article id=\"cellulose\" class=\"g-term\" data-cat=\"paper\" data-k=\"cellulose cellulose, wood pulp, fiber\">\n<div class=\"g-th\">\n<h3>Cellulose<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>The natural fiber from wood, cotton, flax and other plants that forms the base of paper pulp.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Long fibers (softwood) add strength; short fibers (hardwood) add smoothness and opacity.<\/p>\n<\/article>\n<article id=\"chromolux\" class=\"g-term\" data-cat=\"paper\" data-k=\"chromolux chromolux\">\n<div class=\"g-th\">\n<h3>Chromolux<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A brand of high-gloss, cast-coated paper and board known for its mirror-like finish, used for premium covers, labels and packaging.<\/p>\n<\/article>\n<article id=\"cip3-and-cip4\" class=\"g-term\" data-cat=\"press\" data-k=\"cip3 and cip4 (jdf) cip3, cip4, jdf, ppf\">\n<div class=\"g-th\">\n<h3>CIP3 and CIP4 (JDF)<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Industry standards that let prepress and press systems share job data. CIP3 sends ink-key presets from the plate data to the press; CIP4 created JDF, the Job Definition Format for full workflow automation.<\/p>\n<\/article>\n<article id=\"cmm\" class=\"g-term\" data-cat=\"color\" data-k=\"cmm cmm, color management module\">\n<div class=\"g-th\">\n<h3>CMM<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>Color Management Module. The software engine that converts colors from one <a class=\"g-x\" href=\"#icc-profile\">ICC profile<\/a> to another, for example from RGB to CMYK. Common CMMs include Adobe ACE.<\/p>\n<\/article>\n<article id=\"cmyk\" class=\"g-term\" data-cat=\"color\" data-k=\"cmyk cmyk, four color, process color\">\n<div class=\"g-th\">\n<h3>CMYK<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>The four process ink colors used in commercial printing: Cyan, Magenta, Yellow and Key (black). Layered as tiny dots, they reproduce full-color images.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Screens show RGB light; presses print CMYK ink, so some bright RGB colors fall outside the printable gamut. Read <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/rgb-vs-cmyk\/\">RGB vs CMYK<\/a> and <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/color-management-in-offset-printing\/\">color management in offset printing<\/a>.<\/p>\n<\/article>\n<article id=\"coated-paper\" class=\"g-term\" data-cat=\"paper\" data-k=\"coated paper coated paper, coated, gloss paper\">\n<div class=\"g-th\">\n<h3>Coated paper<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Paper with a surface coating (often clay or calcium carbonate) that keeps ink on top of the sheet. Colors look sharper and more vivid than on <a class=\"g-x\" href=\"#uncoated-paper\">uncoated paper<\/a>.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Comes in <a class=\"g-x\" href=\"#gloss\">gloss<\/a>, <a class=\"g-x\" href=\"#silk-finish\">silk<\/a>, <a class=\"g-x\" href=\"#dull-finish\">dull<\/a> and <a class=\"g-x\" href=\"#matte\">matte<\/a> finishes. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-types-guide\/\">paper types and quality<\/a>.<\/p>\n<\/article>\n<article id=\"collating\" class=\"g-term\" data-cat=\"finish\" data-k=\"collating collating, collecting, gathering\">\n<div class=\"g-th\">\n<h3>Collating<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Putting printed pages or sheets in the correct order before binding. Gathering stacks folded <a class=\"g-x\" href=\"#signature\">signatures<\/a> on top of each other; inserting places them one inside the other.<\/p>\n<\/article>\n<article id=\"color-bar\" class=\"g-term\" data-cat=\"press\" data-k=\"color bar color bar, color control strip, print control bar\">\n<div class=\"g-th\">\n<h3>Color bar<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A strip of solid and tint patches printed outside the trim area so press operators can measure ink density, <a class=\"g-x\" href=\"#dot-gain\">dot gain<\/a> and balance throughout the run.<\/p>\n<\/article>\n<article id=\"color-calibration\" class=\"g-term\" data-cat=\"color\" data-k=\"color calibration color calibration, calibration, monitor calibration\">\n<div class=\"g-th\">\n<h3>Color calibration<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>Adjusting a monitor, proofer or press so it shows color accurately to a known standard. A calibrated monitor gives you a more reliable on-screen preview of printed color.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Calibration (bringing a device to a target) is followed by profiling (measuring it to build an <a class=\"g-x\" href=\"#icc-profile\">ICC profile<\/a>).<\/p>\n<\/article>\n<article id=\"color-gamut\" class=\"g-term\" data-cat=\"color\" data-k=\"color gamut gamut, color gamut, out of gamut\">\n<div class=\"g-th\">\n<h3>Color gamut<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>The full range of colors a device or ink set can reproduce. CMYK has a smaller gamut than RGB screens, so neon greens and bright blues may print duller.<\/p>\n<\/article>\n<article id=\"color-mode\" class=\"g-term\" data-cat=\"color\" data-k=\"color mode color mode\">\n<div class=\"g-th\">\n<h3>Color mode<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>The color system a file uses, such as RGB, CMYK, grayscale or Lab. Print files should be in CMYK unless spot colors are used.<\/p>\n<\/article>\n<article id=\"color-profile\" class=\"g-term\" data-cat=\"color\" data-k=\"color profile color profile, profile\">\n<div class=\"g-th\">\n<h3>Color profile<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>A data file that describes how a specific device or printing condition reproduces color. See <a class=\"g-x\" href=\"#icc-profile\">ICC profile<\/a>.<\/p>\n<\/article>\n<article id=\"colorimetry\" class=\"g-term\" data-cat=\"color\" data-k=\"colorimetry colorimetry\">\n<div class=\"g-th\">\n<h3>Colorimetry<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>The science of measuring color numerically, as perceived by the human eye. It underpins <a class=\"g-x\" href=\"#lab-color\">Lab<\/a> values and color matching.<\/p>\n<\/article>\n<article id=\"continuous-tone\" class=\"g-term\" data-cat=\"file\" data-k=\"continuous tone continuous tone, contone\">\n<div class=\"g-th\">\n<h3>Continuous tone<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>An image with smooth gradations of tone, like a photo, before it is broken into <a class=\"g-x\" href=\"#halftone\">halftone<\/a> dots for printing.<\/p>\n<\/article>\n<article id=\"cover-stock\" class=\"g-term\" data-cat=\"paper\" data-k=\"cover stock cover stock, cardstock, card stock\">\n<div class=\"g-th\">\n<h3>Cover stock<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Heavy, stiff paper used for business cards, postcards, covers and hang tags. Usually 65 lb to 130 lb cover, or 14 pt to 16 pt.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Heavier than <a class=\"g-x\" href=\"#text-stock\">text stock<\/a> at the same lb number because cover is weighed on a smaller basic size. See <a class=\"g-x\" href=\"#basis-weight\">basis weight<\/a>.<\/p>\n<\/article>\n<article id=\"creep\" class=\"g-term\" data-cat=\"finish\" data-k=\"creep creep, shingling\">\n<div class=\"g-th\">\n<h3>Creep<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>In saddle-stitched booklets, inner pages stick out farther than outer pages once folded, so they get trimmed more. Creep compensation shifts inner page content toward the spine to fix this.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Matters most for thick booklets (40+ pages) or heavy stock. Keep text out of the outer margins.<\/p>\n<\/article>\n<article id=\"cromalin\" class=\"g-term\" data-cat=\"color\" data-k=\"cromalin cromalin\">\n<div class=\"g-th\">\n<h3>Cromalin<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>A brand of high-quality color proofing system. Analog Cromalin proofs were made from films; digital versions are made straight from files.<\/p>\n<\/article>\n<article id=\"crop-marks\" class=\"g-term\" data-cat=\"file\" data-k=\"crop marks crop marks, trim marks, cut marks\">\n<div class=\"g-th\">\n<h3>Crop marks<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Thin lines printed in the corners outside the artwork that show where the sheet will be trimmed.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Offset crop marks from the trim by at least the bleed amount (0.125&#8243;) so they never appear on the finished piece.<\/p>\n<\/article>\n<article id=\"cropping\" class=\"g-term\" data-cat=\"file\" data-k=\"cropping (image) cropping, crop, picture section\">\n<div class=\"g-th\">\n<h3>Cropping (image)<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Cutting away parts of a photo to change its framing or proportions. In print layouts, it also means marking the area of an original image to be used and the scale to enlarge or reduce it.<\/p>\n<\/article>\n<article id=\"cross-media\" class=\"g-term\" data-cat=\"biz\" data-k=\"cross media cross media, multichannel\">\n<div class=\"g-th\">\n<h3>Cross media<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Content designed to work across several channels, such as print and web. A cross-media campaign might pair a mailed postcard with a QR code and landing page.<\/p>\n<\/article>\n<article id=\"ctf\" class=\"g-term\" data-cat=\"press\" data-k=\"ctf ctf, computer to film\">\n<div class=\"g-th\">\n<h3>CTF<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Computer To Film. An older prepress method that outputs film separations from digital files, which are then used to expose printing plates. Largely replaced by <a class=\"g-x\" href=\"#ctp\">CTP<\/a>.<\/p>\n<\/article>\n<article id=\"ctp\" class=\"g-term\" data-cat=\"press\" data-k=\"ctp ctp, computer to plate\">\n<div class=\"g-th\">\n<h3>CTP<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Computer To Plate. Printing plates are imaged directly from digital files by a laser platesetter, with no film. Faster, sharper and more consistent than CTF.<\/p>\n<\/article>\n<article id=\"cutting-die\" class=\"g-term\" data-cat=\"finish\" data-k=\"cutting die cutting die, steel rule die\">\n<div class=\"g-th\">\n<h3>Cutting die<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A custom tool made of sharp steel rules set in a board, used to cut paper or board into shapes a guillotine cannot make. See <a class=\"g-x\" href=\"#die-cut\">die cut<\/a>.<\/p>\n<\/article>\n<article id=\"cyan\" class=\"g-term\" data-cat=\"color\" data-k=\"cyan cyan, c\">\n<div class=\"g-th\">\n<h3>Cyan<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>A bright blue-green, one of the four process colors in <a class=\"g-x\" href=\"#cmyk\">CMYK<\/a> printing. It absorbs red light. Cyan plays a key role in reproducing a wide range of colors by combining with magenta, yellow, and black in precise proportions. In commercial printing, accurate cyan ink calibration helps maintain consistent color reproduction across different print runs and materials.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-d\" class=\"g-sec\" aria-labelledby=\"h-d\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-d\"><span class=\"g-L\" aria-hidden=\"true\">D<\/span><span class=\"g-Lt\">Printing terms starting with D<\/span><\/h2>\n<p><span class=\"g-n\">18 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"debossing\" class=\"g-term\" data-cat=\"finish\" data-k=\"debossing debossing, deboss\">\n<div class=\"g-th\">\n<h3>Debossing<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Pressing a design into paper so it sinks below the surface. The opposite of <a class=\"g-x\" href=\"#embossing\">embossing<\/a>. Often paired with <a class=\"g-x\" href=\"#foil-stamping\">foil<\/a> for logos on business cards and covers.<\/p>\n<\/article>\n<article id=\"densitometer\" class=\"g-term\" data-cat=\"press\" data-k=\"densitometer densitometer\">\n<div class=\"g-th\">\n<h3>Densitometer<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>An instrument that measures optical density: how much light a printed ink layer absorbs. Press operators use it to keep ink levels consistent across the run.<\/p>\n<\/article>\n<article id=\"density\" class=\"g-term\" data-cat=\"press\" data-k=\"density density, ink density, optical density\">\n<div class=\"g-th\">\n<h3>Density<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A measure of how dark or heavy an ink layer prints. Higher density means more ink on the sheet. Target densities keep color consistent from sheet to sheet and job to job.<\/p>\n<\/article>\n<article id=\"desktop-publishing\" class=\"g-term\" data-cat=\"soft\" data-k=\"desktop publishing (dtp) dtp, desktop publishing\">\n<div class=\"g-th\">\n<h3>Desktop publishing (DTP)<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Creating print layouts on a computer with software such as InDesign, Affinity Publisher or QuarkXPress, combining text and images into print-ready pages.<\/p>\n<\/article>\n<article id=\"die-cut\" class=\"g-term\" data-cat=\"finish\" data-k=\"die cut die cut, die cutting, custom shape\">\n<div class=\"g-th\">\n<h3>Die cut<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Cutting paper or board into a custom shape, window or rounded corner using a <a class=\"g-x\" href=\"#cutting-die\">cutting die<\/a>. Used for door hangers, folders, hang tags and packaging.<\/p>\n<\/article>\n<article id=\"dieline\" class=\"g-term\" data-cat=\"file\" data-k=\"dieline dieline, die line, cut line\">\n<div class=\"g-th\">\n<h3>Dieline<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>A vector outline in the print file that shows where a die will cut, crease or perforate. Keep it on its own layer as a named <a class=\"g-x\" href=\"#spot-color\">spot color<\/a> set to overprint.<\/p>\n<\/article>\n<article id=\"digital-printing\" class=\"g-term\" data-cat=\"press\" data-k=\"digital printing digital printing, digital press, toner\">\n<div class=\"g-th\">\n<h3>Digital printing<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Printing straight from a digital file with toner or inkjet, with no printing plates. Best for short runs, fast turnaround and <a class=\"g-x\" href=\"#variable-data-printing\">variable data<\/a>.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Above a few hundred to a few thousand pieces (it depends on size and stock), <a class=\"g-x\" href=\"#offset-printing\">offset<\/a> usually wins on unit cost and color consistency. Compare them in <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/offset-printing-vs-digital-printing\/\">offset vs digital printing<\/a>.<\/p>\n<\/article>\n<article id=\"direct-mail\" class=\"g-term\" data-cat=\"biz\" data-k=\"direct mail direct mail, mailer, mailers, mailing\">\n<div class=\"g-th\">\n<h3>Direct mail<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Printed marketing sent by post straight to prospects or customers, such as postcards, letters, catalogs and self-mailers. It works best when it pairs a clear offer with a tracked response path.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Use a unique QR code, URL or promo code per mailing so you can measure response. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/\">how to track ROI from flyers and posters<\/a>.<\/p>\n<\/article>\n<article id=\"distortion\" class=\"g-term\" data-cat=\"file\" data-k=\"distortion distortion, deformation, stretched\">\n<div class=\"g-th\">\n<h3>Distortion<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Unwanted stretching or squashing of text or images when width and height are scaled by different amounts. Hold Shift (or lock the aspect ratio) when resizing.<\/p>\n<\/article>\n<article id=\"dot-gain\" class=\"g-term\" data-cat=\"press\" data-k=\"dot gain dot gain, tone value increase, tvi\">\n<div class=\"g-th\">\n<h3>Dot gain<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>The tendency of halftone dots to print larger than they are in the file, as ink spreads into the paper. Images can look darker or muddier than expected.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Now called tone value increase (TVI). Uncoated stock gains more than coated, which is why it needs its own color profile.<\/p>\n<\/article>\n<article id=\"double-parallel-fold\" class=\"g-term\" data-cat=\"finish\" data-k=\"double parallel fold double parallel fold\">\n<div class=\"g-th\">\n<h3>Double parallel fold<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A sheet folded in half, then in half again parallel to the first fold, creating four panels that nest together. Common for maps and menus.<\/p>\n<\/article>\n<article id=\"downsampling\" class=\"g-term\" data-cat=\"file\" data-k=\"downsampling downsampling, resampling\">\n<div class=\"g-th\">\n<h3>Downsampling<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Reducing the number of pixels in an image, usually to lower file size. Downsampling discards detail, so never go below 300 ppi at final print size.<\/p>\n<\/article>\n<article id=\"dpi\" class=\"g-term\" data-cat=\"file\" data-k=\"dpi dpi, dots per inch\">\n<div class=\"g-th\">\n<h3>DPI<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Dots Per Inch. The resolution a printer outputs. People often use DPI to mean image resolution, which is technically <a class=\"g-x\" href=\"#ppi\">PPI<\/a>.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>The rule for commercial print: images at 300 ppi at their final printed size. Large posters viewed from a distance can go lower. Read our <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-resolution-guide\/\">print resolution guide<\/a>.<\/p>\n<\/article>\n<article id=\"drilling\" class=\"g-term\" data-cat=\"finish\" data-k=\"drilling drilling, hole drilling, three hole punch\">\n<div class=\"g-th\">\n<h3>Drilling<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Making holes through stacks of printed sheets so they fit in binders or on rings. Standard US binders use three holes.<\/p>\n<\/article>\n<article id=\"drop-shipping\" class=\"g-term\" data-cat=\"biz\" data-k=\"drop shipping drop shipping, dropship, blind shipping\">\n<div class=\"g-th\">\n<h3>Drop shipping<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Shipping printed orders straight to your customers or locations under your brand, without the printer&#8217;s name on the package.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Useful for agencies, resellers and online stores. See our <a href=\"https:\/\/www.chilliprinting.com\/services\/dropshipping-fulfillment\/\">dropshipping and fulfillment service<\/a>.<\/p>\n<\/article>\n<article id=\"drying\" class=\"g-term\" data-cat=\"press\" data-k=\"drying drying, ink drying, curing\">\n<div class=\"g-th\">\n<h3>Drying<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>The process that sets printed ink so it will not smudge. Offset inks dry by absorption and oxidation; UV inks cure instantly under ultraviolet light.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Heavy ink coverage or coated stock needs more drying time before <a class=\"g-x\" href=\"#finishing\">finishing<\/a>, which can affect turnaround.<\/p>\n<\/article>\n<article id=\"dull-finish\" class=\"g-term\" data-cat=\"paper\" data-k=\"dull finish dull finish, dull, velvet\">\n<div class=\"g-th\">\n<h3>Dull finish<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A smooth coated paper with low shine. It sits between <a class=\"g-x\" href=\"#matte\">matte<\/a> and <a class=\"g-x\" href=\"#gloss\">gloss<\/a>: easy to read with no glare, yet images still look sharp.<\/p>\n<\/article>\n<article id=\"duotone\" class=\"g-term\" data-cat=\"color\" data-k=\"duotone duotone, two color\">\n<div class=\"g-th\">\n<h3>Duotone<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>An image printed with two inks, often black plus a spot color. Duotones add depth to photos and save cost compared with four-color printing.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-e\" class=\"g-sec\" aria-labelledby=\"h-e\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-e\"><span class=\"g-L\" aria-hidden=\"true\">E<\/span><span class=\"g-Lt\">Printing terms starting with E<\/span><\/h2>\n<p><span class=\"g-n\">5 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"eci\" class=\"g-term\" data-cat=\"color\" data-k=\"eci eci, european color initiative\">\n<div class=\"g-th\">\n<h3>ECI<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>European Color Initiative. A group of experts that develops free, open color standards and ICC profiles, such as the FOGRA-based profiles used across Europe.<\/p>\n<\/article>\n<article id=\"embossing\" class=\"g-term\" data-cat=\"finish\" data-k=\"embossing embossing, emboss, blind emboss\">\n<div class=\"g-th\">\n<h3>Embossing<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A finishing technique that presses a design up from the back of the paper so it stands out in relief. Blind embossing has no ink or foil.<\/p>\n<\/article>\n<article id=\"embossing-die\" class=\"g-term\" data-cat=\"finish\" data-k=\"embossing die embossing die, embossing tool\">\n<div class=\"g-th\">\n<h3>Embossing die<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A matching pair of metal dies (male and female) that press paper between them to create an embossed or debossed design.<\/p>\n<\/article>\n<article id=\"eps\" class=\"g-term\" data-cat=\"soft\" data-k=\"eps eps, encapsulated postscript\">\n<div class=\"g-th\">\n<h3>EPS<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Encapsulated PostScript. An older vector-friendly file format for logos and graphics. Still accepted, but press-ready <a class=\"g-x\" href=\"#pdf-x\">PDF\/X<\/a> is now the preferred format.<\/p>\n<\/article>\n<article id=\"exposure\" class=\"g-term\" data-cat=\"press\" data-k=\"exposure (plate imaging) exposure, platemaking, photo engraving\">\n<div class=\"g-th\">\n<h3>Exposure (plate imaging)<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>The step where the image is transferred onto a printing plate with light or a laser, one plate per color. Today this is done by <a class=\"g-x\" href=\"#ctp\">CTP<\/a>; older workflows exposed plates through film.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-f\" class=\"g-sec\" aria-labelledby=\"h-f\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-f\"><span class=\"g-L\" aria-hidden=\"true\">F<\/span><span class=\"g-Lt\">Printing terms starting with F<\/span><\/h2>\n<p><span class=\"g-n\">14 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"final-proof\" class=\"g-term\" data-cat=\"biz\" data-k=\"final proof final proof, approval proof, sign off\">\n<div class=\"g-th\">\n<h3>Final proof<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>The last proof you approve before your job goes to press. Your approval confirms content, layout and specs, and becomes the reference for the finished print.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Check spelling, phone numbers, bleed, size and page order before you approve. Errors visible on an approved proof are usually not covered by reprint policies. See our <a href=\"https:\/\/www.chilliprinting.com\/print-quality-guarantee\/\">Print Quality Guarantee<\/a>.<\/p>\n<\/article>\n<article id=\"finished-size\" class=\"g-term\" data-cat=\"file\" data-k=\"finished size finished size, trim size, final size\">\n<div class=\"g-th\">\n<h3>Finished size<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>The size of the printed piece after trimming. See <a class=\"g-x\" href=\"#trim-size\">trim size<\/a>.<\/p>\n<\/article>\n<article id=\"finishing\" class=\"g-term\" data-cat=\"finish\" data-k=\"finishing finishing, post press, converting\">\n<div class=\"g-th\">\n<h3>Finishing<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Everything that happens after printing to complete the product: cutting, folding, binding, coating, laminating, die cutting, foil and packing.<\/p>\n<\/article>\n<article id=\"flexographic-printing\" class=\"g-term\" data-cat=\"press\" data-k=\"flexographic printing flexo, flexography, flexographic printing\">\n<div class=\"g-th\">\n<h3>Flexographic printing<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A high-speed printing method using flexible relief plates and fast-drying inks. Mainly used for labels, flexible packaging, corrugated boxes and bags.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Flexo prints on films, foils and board that offset cannot handle, using an <a class=\"g-x\" href=\"#anilox-roller\">anilox roller<\/a> to meter ink.<\/p>\n<\/article>\n<article id=\"flyer\" class=\"g-term\" data-cat=\"biz\" data-k=\"flyer flyer, flyers, leaflet\">\n<div class=\"g-th\">\n<h3>Flyer<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A single printed sheet used to promote an event, offer or business. Usually unfolded and printed on one or both sides.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/standard-flyer-sizes-explained\/\">standard flyer sizes<\/a>, <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/flyers-vs-leaflets-vs-brochures-vs-booklets\/\">flyers vs brochures<\/a>, or order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/flyer-printing\/\">flyer printing<\/a>.<\/p>\n<\/article>\n<article id=\"foil-stamping\" class=\"g-term\" data-cat=\"finish\" data-k=\"foil stamping foil stamping, hot foil, gold foil\">\n<div class=\"g-th\">\n<h3>Foil stamping<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Applying a thin metallic or colored foil to paper with a heated die, for shiny gold, silver or holographic details on logos and titles.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Hot foil is pressed with a die; digital (cold or sleeking) foil sticks to toner or adhesive and needs no die, which suits short runs.<\/p>\n<\/article>\n<article id=\"folio\" class=\"g-term\" data-cat=\"file\" data-k=\"folio folio, page number\">\n<div class=\"g-th\">\n<h3>Folio<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>A page number printed on a page. Also refers to a sheet folded once to make four pages.<\/p>\n<\/article>\n<article id=\"font\" class=\"g-term\" data-cat=\"soft\" data-k=\"font font, fonts\">\n<div class=\"g-th\">\n<h3>Font<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>A set of letters, numbers and symbols in one style and size, such as Raleway SemiBold. Fonts must be embedded in your PDF or converted to outlines before printing.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Formats: <a class=\"g-x\" href=\"#opentype\">OpenType<\/a>, <a class=\"g-x\" href=\"#truetype\">TrueType<\/a> and <a class=\"g-x\" href=\"#postscript\">PostScript Type 1<\/a> (now discontinued by Adobe). See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/truetype-vs-postscript-fonts\/\">TrueType vs PostScript fonts<\/a>.<\/p>\n<\/article>\n<article id=\"format\" class=\"g-term\" data-cat=\"file\" data-k=\"format format, paper format, page format\">\n<div class=\"g-th\">\n<h3>Format<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>The size and shape of a printed piece, such as US Letter (8.5&#8243; x 11&#8243;) or A4 (210 x 297 mm). Also used for the file type, such as PDF or TIFF.<\/p>\n<\/article>\n<article id=\"four-color-process\" class=\"g-term\" data-cat=\"color\" data-k=\"four-color process four color process, full color, 4\/4, 4\/0\">\n<div class=\"g-th\">\n<h3>Four-color process<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>Printing full-color images with the four <a class=\"g-x\" href=\"#cmyk\">CMYK<\/a> inks. Also called full color or process color.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Color counts are written per side: 4\/4 is full color both sides, 4\/0 is full color front with a blank back, 4\/1 is full color front and black back.<\/p>\n<\/article>\n<article id=\"french-fold\" class=\"g-term\" data-cat=\"finishing-binding\" data-k=\"french fold, cross fold, quarter fold, folding\">\n<div class=\"g-th\">\n<h3>French Fold<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A folding method in which a sheet of paper is folded twice at right angles, creating a four-page piece. Commonly known as a French fold in the US printing industry, this technique is also called a cross fold or quarter fold. The sheet is typically printed on one side, with the printed content appearing on the outside after folding.<\/p>\n<\/article>\n<article id=\"fsc\" class=\"g-term\" data-cat=\"paper\" data-k=\"fsc fsc, forest stewardship council\">\n<div class=\"g-th\">\n<h3>FSC<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Forest Stewardship Council. An independent certification showing that paper comes from responsibly managed forests and is tracked through the supply chain. See also <a class=\"g-x\" href=\"#pefc\">PEFC<\/a>.<\/p>\n<\/article>\n<article id=\"ftp\" class=\"g-term\" data-cat=\"soft\" data-k=\"ftp ftp, file transfer protocol\">\n<div class=\"g-th\">\n<h3>FTP<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>File Transfer Protocol. A method for sending large files between computers. Many printers now use secure upload links or cloud services instead.<\/p>\n<\/article>\n<article id=\"fulfillment\" class=\"g-term\" data-cat=\"biz\" data-k=\"fulfillment fulfillment, kitting, warehousing\">\n<div class=\"g-th\">\n<h3>Fulfillment<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Storing, packing and shipping printed products for you, often to many addresses. See our <a href=\"https:\/\/www.chilliprinting.com\/services\/dropshipping-fulfillment\/\">dropship and fulfillment service<\/a>.<\/p>\n<\/article>\n<article id=\"full-bleed\" class=\"g-term\" data-cat=\"file\" data-k=\"full bleed full bleed, edge to edge\">\n<div class=\"g-th\">\n<h3>Full bleed<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>A design where color or images run off every edge of the finished piece. Requires <a class=\"g-x\" href=\"#bleed\">bleed<\/a> in the file. Read our <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/full-bleed-printing\/\">full bleed printing guide<\/a>.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-g\" class=\"g-sec\" aria-labelledby=\"h-g\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-g\"><span class=\"g-L\" aria-hidden=\"true\">G<\/span><span class=\"g-Lt\">Printing terms starting with G<\/span><\/h2>\n<p><span class=\"g-n\">14 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"gang-run-printing\" class=\"g-term\" data-cat=\"biz\" data-k=\"gang run printing gang run, gang run printing, combined forme, combination run\">\n<div class=\"g-th\">\n<h3>Gang run printing<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Printing many different customers&#8217; jobs together on one large press sheet, using the same paper and ink setup. Setup costs are shared, so the price per job drops.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Ideal for standard products like business cards, flyers and postcards. Read <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/gang-run-printing\/\">gang run printing: meaning and best use cases<\/a>.<\/p>\n<\/article>\n<article id=\"gate-fold\" class=\"g-term\" data-cat=\"finish\" data-k=\"gate fold gate fold, double gate fold\">\n<div class=\"g-th\">\n<h3>Gate fold<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A fold where the left and right panels fold inward to meet in the middle, like doors. A double gate fold adds one more fold down the center.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>The two inside panels are made about 1\/16&#8243; to 1\/8&#8243; narrower than the outer panels so they close flat without buckling. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/types-of-brochures-folds\/\">types of brochure folds<\/a>.<\/p>\n<\/article>\n<article id=\"ghosting\" class=\"g-term\" data-cat=\"press\" data-k=\"ghosting ghosting\">\n<div class=\"g-th\">\n<h3>Ghosting<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A faint, unwanted image or pattern that appears in a printed area, often caused by ink starvation on the press or by heavy solids next to images.<\/p>\n<\/article>\n<article id=\"ghostscript\" class=\"g-term\" data-cat=\"soft\" data-k=\"ghostscript ghostscript\">\n<div class=\"g-th\">\n<h3>Ghostscript<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Open-source software that reads, renders and converts PostScript and PDF files. Used inside many print workflows and RIPs.<\/p>\n<\/article>\n<article id=\"glazing\" class=\"g-term\" data-cat=\"paper\" data-k=\"glazing glazing\">\n<div class=\"g-th\">\n<h3>Glazing<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A paper treatment that gives a smooth, shiny surface, usually by friction or polished rollers. Related to <a class=\"g-x\" href=\"#calendering\">calendering<\/a>.<\/p>\n<\/article>\n<article id=\"gloss\" class=\"g-term\" data-cat=\"paper\" data-k=\"gloss gloss, glossy, gloss paper\">\n<div class=\"g-th\">\n<h3>Gloss<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A coated paper finish with a high shine. Makes photos and colors pop, but can reflect light and show fingerprints.<\/p>\n<\/article>\n<article id=\"gracol\" class=\"g-term\" data-cat=\"color\" data-k=\"gracol gracol, g7\">\n<div class=\"g-th\">\n<h3>GRACoL<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>General Requirements for Applications in Commercial Offset Lithography. The US standard for sheetfed commercial offset color on coated paper, often paired with G7 press calibration.<\/p>\n<\/article>\n<article id=\"grain-direction\" class=\"g-term\" data-cat=\"paper\" data-k=\"grain direction grain, grain direction, grain long, grain short\">\n<div class=\"g-th\">\n<h3>Grain direction<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>The direction most fibers lie in a sheet of paper. Paper folds cleanly with the grain and may crack against it.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Booklet and catalog pages should run grain parallel to the spine so pages turn and lie flat.<\/p>\n<\/article>\n<article id=\"gravure-printing\" class=\"g-term\" data-cat=\"press\" data-k=\"gravure printing gravure, rotogravure, intaglio\">\n<div class=\"g-th\">\n<h3>Gravure printing<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A printing method where the image is engraved into a metal cylinder as tiny cells that hold ink. It gives rich, consistent images over very long runs, such as magazines and packaging.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Cylinders are expensive, so gravure only pays off at millions of impressions. It is not the same as <a class=\"g-x\" href=\"#flexographic-printing\">flexography<\/a>, which uses raised plates.<\/p>\n<\/article>\n<article id=\"green-printing\" class=\"g-term\" data-cat=\"paper\" data-k=\"green printing green printing, eco printing, sustainable printing\">\n<div class=\"g-th\">\n<h3>Green printing<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Printing practices that reduce environmental impact, such as <a class=\"g-x\" href=\"#recycled-paper\">recycled<\/a> or <a class=\"g-x\" href=\"#fsc\">FSC<\/a> paper, vegetable or low-VOC inks, and reduced waste.<\/p>\n<\/article>\n<article id=\"gripper-edge\" class=\"g-term\" data-cat=\"press\" data-k=\"gripper edge gripper, gripper edge\">\n<div class=\"g-th\">\n<h3>Gripper edge<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>The edge of the sheet held by metal grippers as it travels through the press. A narrow strip there cannot be printed, which is one reason jobs are printed oversize and trimmed.<\/p>\n<\/article>\n<article id=\"gsm\" class=\"g-term\" data-cat=\"paper\" data-k=\"gsm gsm, g\/m2, grams per square meter\">\n<div class=\"g-th\">\n<h3>GSM<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Grams per square meter. The metric way to measure paper weight, used worldwide. Unlike the US lb system, it does not depend on paper grade.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Rough guides: 100 lb text is about 148 gsm, 80 lb cover is about 216 gsm and 100 lb cover is about 270 gsm. See the <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/\">paper weight chart<\/a>.<\/p>\n<\/article>\n<article id=\"guillotine\" class=\"g-term\" data-cat=\"finish\" data-k=\"guillotine guillotine, paper cutter, cutter\">\n<div class=\"g-th\">\n<h3>Guillotine<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A heavy, programmable cutting machine that trims large stacks of paper at once. A clamp holds the stack still while an angled blade cuts straight down with high precision.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Used to trim books, brochures, flyers and business cards to their final size.<\/p>\n<\/article>\n<article id=\"gutter\" class=\"g-term\" data-cat=\"file\" data-k=\"gutter gutter\">\n<div class=\"g-th\">\n<h3>Gutter<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>The inside margin where two facing pages meet at the spine, or the space between columns of text. Keep important content out of the gutter on bound pieces.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-h\" class=\"g-sec\" aria-labelledby=\"h-h\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-h\"><span class=\"g-L\" aria-hidden=\"true\">H<\/span><span class=\"g-Lt\">Printing terms starting with H<\/span><\/h2>\n<p><span class=\"g-n\">5 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"halftone\" class=\"g-term\" data-cat=\"press\" data-k=\"halftone halftone, halftone dot, screen dot\">\n<div class=\"g-th\">\n<h3>Halftone<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A pattern of tiny dots of varying size or spacing that creates the illusion of continuous tone in print. Up close you see dots; at reading distance you see a smooth image.<\/p>\n<\/article>\n<article id=\"hang-tag\" class=\"g-term\" data-cat=\"biz\" data-k=\"hang tag hang tag, hang tags, swing tag, product tag\">\n<div class=\"g-th\">\n<h3>Hang tag<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A printed card attached to a product with string or a loop, showing the brand, price, size or care details. Common in apparel, gifts and retail packaging.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Usually 14 pt to 16 pt cover stock with a drilled hole, often <a class=\"g-x\" href=\"#die-cut\">die cut<\/a> to a custom shape. Order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/custom-hang-tags-printing\/\">custom hang tags<\/a>.<\/p>\n<\/article>\n<article id=\"hard-proof\" class=\"g-term\" data-cat=\"biz\" data-k=\"hard proof hard proof, physical proof, contract proof\">\n<div class=\"g-th\">\n<h3>Hard proof<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A printed physical proof of your job, used to check color and finish before the full run. More accurate than a screen preview, and slower and costlier than a <a class=\"g-x\" href=\"#soft-proof\">soft proof<\/a>.<\/p>\n<\/article>\n<article id=\"hickey\" class=\"g-term\" data-cat=\"press\" data-k=\"hickey hickey, hickeys\">\n<div class=\"g-th\">\n<h3>Hickey<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A small spot or donut-shaped blemish on a print caused by dust, paper fibers or dried ink on the plate or blanket.<\/p>\n<\/article>\n<article id=\"hks\" class=\"g-term\" data-cat=\"color\" data-k=\"hks hks\">\n<div class=\"g-th\">\n<h3>HKS<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>A German spot color system named after three ink makers: Hostmann-Steinberg, Kast + Ehinger and H. Schmincke. It has 120 spot colors and 3,520 tints for coated and uncoated paper. Common in Europe; <a class=\"g-x\" href=\"#pantone\">Pantone<\/a> dominates in the US.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-i\" class=\"g-sec\" aria-labelledby=\"h-i\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-i\"><span class=\"g-L\" aria-hidden=\"true\">I<\/span><span class=\"g-Lt\">Printing terms starting with I<\/span><\/h2>\n<p><span class=\"g-n\">8 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"icc-profile\" class=\"g-term\" data-cat=\"color\" data-k=\"icc profile icc profile, icc, color profile\">\n<div class=\"g-th\">\n<h3>ICC profile<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>A standard color profile file, defined by the International Color Consortium, that tells software how a device or printing condition reproduces color.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Common print profiles: GRACoL and SWOP in the US, FOGRA in Europe and Japan Color in Japan. Ask your printer which one to convert to.<\/p>\n<\/article>\n<article id=\"illustrator\" class=\"g-term\" data-cat=\"soft\" data-k=\"illustrator illustrator, adobe illustrator, ai\">\n<div class=\"g-th\">\n<h3>Illustrator<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Adobe&#8217;s professional software for creating <a class=\"g-x\" href=\"#vector\">vector<\/a> graphics such as logos, icons and dielines.<\/p>\n<\/article>\n<article id=\"image-area\" class=\"g-term\" data-cat=\"file\" data-k=\"image area image area, print area\">\n<div class=\"g-th\">\n<h3>Image area<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>The part of the sheet that can carry printed ink, inside the <a class=\"g-x\" href=\"#gripper-edge\">gripper<\/a> and outside any non-print zones.<\/p>\n<\/article>\n<article id=\"imposition\" class=\"g-term\" data-cat=\"press\" data-k=\"imposition imposition, layout, n-up\">\n<div class=\"g-th\">\n<h3>Imposition<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Arranging pages on a large press sheet so they come out in the right order and orientation after printing, folding and trimming.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Prepress software handles imposition automatically. Your file should be single pages in reading order, not printer spreads.<\/p>\n<\/article>\n<article id=\"indesign\" class=\"g-term\" data-cat=\"soft\" data-k=\"indesign indesign, adobe indesign, indd\">\n<div class=\"g-th\">\n<h3>InDesign<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Adobe&#8217;s professional layout software for multi-page documents like brochures, catalogs, booklets and magazines.<\/p>\n<\/article>\n<article id=\"ink-coverage\" class=\"g-term\" data-cat=\"color\" data-k=\"ink coverage (tac) ink coverage, tac, total area coverage, ink application, total ink limit\">\n<div class=\"g-th\">\n<h3>Ink coverage (TAC)<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>The total of the four CMYK percentages in the darkest area of a design. Too much ink causes slow drying, smudging and <a class=\"g-x\" href=\"#set-off\">set-off<\/a>.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Printers set a limit, often 300% to 340% on coated stock and lower on uncoated and newsprint. A <a class=\"g-x\" href=\"#rich-black\">rich black<\/a> like 60\/40\/40\/100 totals 240%.<\/p>\n<\/article>\n<article id=\"insert\" class=\"g-term\" data-cat=\"biz\" data-k=\"insert insert, inserts\">\n<div class=\"g-th\">\n<h3>Insert<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A separate printed piece placed inside a booklet, magazine, mailing or package, such as a reply card or product leaflet.<\/p>\n<\/article>\n<article id=\"iso-paper-sizes\" class=\"g-term\" data-cat=\"file\" data-k=\"iso paper sizes iso, a4, a5, a3, paper sizes\">\n<div class=\"g-th\">\n<h3>ISO paper sizes<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>The international paper size system used outside North America. A4 is 210 x 297 mm and each smaller size is half the one before (A5, A6). Every size keeps the same 1:1.414 ratio.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-j\" class=\"g-sec\" aria-labelledby=\"h-j\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-j\"><span class=\"g-L\" aria-hidden=\"true\">J<\/span><span class=\"g-Lt\">Printing terms starting with J<\/span><\/h2>\n<p><span class=\"g-n\">4 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"jbig-compression\" class=\"g-term\" data-cat=\"soft\" data-k=\"jbig compression jbig\">\n<div class=\"g-th\">\n<h3>JBIG compression<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>A lossless compression standard for black-and-white (one-bit) images, used inside some PDFs and fax systems.<\/p>\n<\/article>\n<article id=\"jdf\" class=\"g-term\" data-cat=\"press\" data-k=\"jdf jdf, job definition format\">\n<div class=\"g-th\">\n<h3>JDF<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Job Definition Format. An XML standard that carries job specs (size, quantity, stock, finishing) through a print workflow so systems can share data automatically.<\/p>\n<\/article>\n<article id=\"jogging\" class=\"g-term\" data-cat=\"finish\" data-k=\"jogging jogging, jogger\">\n<div class=\"g-th\">\n<h3>Jogging<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Vibrating a stack of sheets so the edges line up neatly before cutting, folding or binding.<\/p>\n<\/article>\n<article id=\"jpeg\" class=\"g-term\" data-cat=\"soft\" data-k=\"jpeg (jpg) jpeg, jpg\">\n<div class=\"g-th\">\n<h3>JPEG (JPG)<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Joint Photographic Experts Group. A common image format that uses lossy compression to keep files small. Save at maximum quality for print; repeated saving degrades the image.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-k\" class=\"g-sec\" aria-labelledby=\"h-k\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-k\"><span class=\"g-L\" aria-hidden=\"true\">K<\/span><span class=\"g-Lt\">Printing terms starting with K<\/span><\/h2>\n<p><span class=\"g-n\">5 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"kaolin\" class=\"g-term\" data-cat=\"paper\" data-k=\"kaolin (china clay) kaolin, china clay, clay\">\n<div class=\"g-th\">\n<h3>Kaolin (china clay)<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A fine white clay used as a filler and coating pigment in paper. It improves smoothness, opacity and print quality.<\/p>\n<\/article>\n<article id=\"kerning\" class=\"g-term\" data-cat=\"file\" data-k=\"kerning kerning, auto kerning\">\n<div class=\"g-th\">\n<h3>Kerning<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Adjusting the space between two specific letters so text looks evenly spaced. Auto-kerning does this using spacing data built into the font.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>In InDesign and Illustrator, place the cursor between two letters and press Alt\/Option + left or right arrow. Spacing across a whole word or line is <a class=\"g-x\" href=\"#tracking\">tracking<\/a>.<\/p>\n<\/article>\n<article id=\"kiss-cut\" class=\"g-term\" data-cat=\"finish\" data-k=\"kiss cut kiss cut, kiss cutting\">\n<div class=\"g-th\">\n<h3>Kiss cut<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Cutting through the top layer of a sticker or label but not the backing sheet, so stickers peel off easily. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-print-stickers\/\">how to print stickers<\/a>.<\/p>\n<\/article>\n<article id=\"knockout\" class=\"g-term\" data-cat=\"file\" data-k=\"knockout knockout, knock out\">\n<div class=\"g-th\">\n<h3>Knockout<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>When an object on top removes (knocks out) the colors beneath it, so it prints on bare paper. The default for most colors. The opposite is <a class=\"g-x\" href=\"#overprint\">overprint<\/a>.<\/p>\n<\/article>\n<article id=\"kraft-paper\" class=\"g-term\" data-cat=\"paper\" data-k=\"kraft paper kraft, kraft paper\">\n<div class=\"g-th\">\n<h3>Kraft paper<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A strong, brown paper made from sulfate pulp, used for bags, wrapping, mailers and rustic-style tags. &#8220;Kraft&#8221; is German for &#8220;strength&#8221;.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-l\" class=\"g-sec\" aria-labelledby=\"h-l\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-l\"><span class=\"g-L\" aria-hidden=\"true\">L<\/span><span class=\"g-Lt\">Printing terms starting with L<\/span><\/h2>\n<p><span class=\"g-n\">11 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"lab-color\" class=\"g-term\" data-cat=\"color\" data-k=\"lab color lab, cielab, l*a*b*\">\n<div class=\"g-th\">\n<h3>Lab color<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>A device-independent color model from the CIE (International Commission on Illumination). L is lightness, a runs green to red and b runs blue to yellow. Used to measure and match color precisely.<\/p>\n<\/article>\n<article id=\"lamination\" class=\"g-term\" data-cat=\"finish\" data-k=\"lamination lamination, laminate, soft touch, foil lamination\">\n<div class=\"g-th\">\n<h3>Lamination<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Bonding a thin plastic film to printed paper for protection and a premium feel. Options include gloss, matte and soft-touch (velvety) lamination.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Lamination is far tougher than <a class=\"g-x\" href=\"#aqueous-coating\">aqueous coating<\/a> or <a class=\"g-x\" href=\"#varnish\">varnish<\/a> and resists water, tearing and scuffs, which is why it suits menus, covers and frequently handled pieces.<\/p>\n<\/article>\n<article id=\"landscape\" class=\"g-term\" data-cat=\"file\" data-k=\"landscape landscape, horizontal\">\n<div class=\"g-th\">\n<h3>Landscape<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>A page orientation where the width is greater than the height. The opposite of <a class=\"g-x\" href=\"#portrait\">portrait<\/a>.<\/p>\n<\/article>\n<article id=\"large-format-printing\" class=\"g-term\" data-cat=\"press\" data-k=\"large format printing large format, wide format, grand format\">\n<div class=\"g-th\">\n<h3>Large format printing<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Printing on wide printers or presses, usually anything bigger than tabloid (11&#8243; x 17&#8243;), such as posters, banners and trade show graphics.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Viewing distance decides the resolution you need: large pieces seen from several feet away can print well at 150 ppi at final size. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/common-standard-poster-sizes\/\">standard poster sizes<\/a> and <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-big-is-a-poster-board\/\">how big a poster board is<\/a>.<\/p>\n<\/article>\n<article id=\"layers\" class=\"g-term\" data-cat=\"soft\" data-k=\"layers layers\">\n<div class=\"g-th\">\n<h3>Layers<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Separate stacked levels in design software that hold different elements, such as images, text or dielines. Layers make files easier to edit and check.<\/p>\n<\/article>\n<article id=\"letter-fold\" class=\"g-term\" data-cat=\"finish\" data-k=\"letter fold letter fold, tri fold, trifold, roll fold\">\n<div class=\"g-th\">\n<h3>Letter fold<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A tri-fold where both outer panels fold in the same direction, one over the other, like a business letter in an envelope. The most popular brochure fold. A roll fold rolls three or more panels inward.<\/p>\n<\/article>\n<article id=\"letterhead\" class=\"g-term\" data-cat=\"biz\" data-k=\"letterhead letterhead\">\n<div class=\"g-th\">\n<h3>Letterhead<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Branded stationery with your logo and contact details printed at the top. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/what-is-a-letterhead\/\">what a letterhead is used for<\/a> or order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/letterhead-printing\/\">letterhead printing<\/a>.<\/p>\n<\/article>\n<article id=\"lithography\" class=\"g-term\" data-cat=\"press\" data-k=\"lithography lithography, litho\">\n<div class=\"g-th\">\n<h3>Lithography<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A printing method based on the fact that oil and water do not mix. Image areas on a flat plate attract oily ink, non-image areas attract water. Invented with limestone in 1796, it is the basis of modern <a class=\"g-x\" href=\"#offset-printing\">offset printing<\/a>.<\/p>\n<\/article>\n<article id=\"live-area\" class=\"g-term\" data-cat=\"file\" data-k=\"live area live area, safe zone\">\n<div class=\"g-th\">\n<h3>Live area<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>The area inside the trim where important text and logos are safe from being cut off. See <a class=\"g-x\" href=\"#safe-zone\">safe zone<\/a>.<\/p>\n<\/article>\n<article id=\"long-run\" class=\"g-term\" data-cat=\"biz\" data-k=\"long run long run, large run\">\n<div class=\"g-th\">\n<h3>Long run<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A large print quantity, typically thousands of pieces or more. Long runs favor <a class=\"g-x\" href=\"#offset-printing\">offset printing<\/a>, where setup cost is spread over every piece.<\/p>\n<\/article>\n<article id=\"lpi\" class=\"g-term\" data-cat=\"press\" data-k=\"lpi lpi, lines per inch, screen ruling\">\n<div class=\"g-th\">\n<h3>LPI<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Lines Per Inch. The number of rows of halftone dots per inch, also called screen ruling. Higher LPI gives finer detail.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Commercial offset on coated stock typically runs 150 to 175 LPI; newspapers run about 85 to 100. A good rule: image resolution should be about twice the LPI, which is where 300 ppi comes from.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<aside class=\"g-band\" aria-label=\"Business printing\">\n<div>\n<p class=\"cp-eyebrow\">For business buyers<\/p>\n<p class=\"cp-h2\">Ordering print for a brand, team or client?<\/p>\n<p class=\"g-band-t\">Choose size, paper and quantity online and see your price before you order. Every upload gets an automated preflight check and an instant PDF proof.<\/p>\n<\/div>\n<div class=\"g-band-r\">\n<div class=\"g-chips2\"><a href=\"https:\/\/www.chilliprinting.com\/printing-products\/booklets\/\">Booklets<\/a><a href=\"https:\/\/www.chilliprinting.com\/printing-products\/catalogs\/\">Catalogs<\/a><a href=\"https:\/\/www.chilliprinting.com\/printing-products\/brochure-printing\/\">Brochures<\/a><a href=\"https:\/\/www.chilliprinting.com\/printing-products\/flyer-printing\/\">Flyers<\/a><a href=\"https:\/\/www.chilliprinting.com\/printing-products\/poster-printing\/bulk-poster-printing\/\">Bulk posters<\/a><a href=\"https:\/\/www.chilliprinting.com\/printing-products\/custom-calendars\/\">Calendars<\/a><a href=\"https:\/\/www.chilliprinting.com\/printing-products\/cd-covers\/\">CD booklets &amp; covers<\/a><\/div>\n<div class=\"cp-btns\"><a class=\"cp-btn light\" href=\"https:\/\/www.chilliprinting.com\/printing-products\/\">See all printing products<\/a><\/div>\n<\/div>\n<\/aside>\n<section id=\"letter-m\" class=\"g-sec\" aria-labelledby=\"h-m\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-m\"><span class=\"g-L\" aria-hidden=\"true\">M<\/span><span class=\"g-Lt\">Printing terms starting with M<\/span><\/h2>\n<p><span class=\"g-n\">7 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"magenta\" class=\"g-term\" data-cat=\"color\" data-k=\"magenta magenta, m\">\n<div class=\"g-th\">\n<h3>Magenta<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>A purplish-red, one of the four process colors in <a class=\"g-x\" href=\"#cmyk\">CMYK<\/a> printing. It absorbs green light.<\/p>\n<\/article>\n<article id=\"makeready\" class=\"g-term\" data-cat=\"press\" data-k=\"makeready makeready, make ready, setup, clamping\">\n<div class=\"g-th\">\n<h3>Makeready<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>All the setup work before a production run: mounting plates, loading ink and paper, and adjusting until a sheet matches the approved proof.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Makeready is a fixed cost per job, which is why unit prices drop sharply as quantity rises, and why <a class=\"g-x\" href=\"#gang-run-printing\">gang runs<\/a> are cheaper.<\/p>\n<\/article>\n<article id=\"master-page\" class=\"g-term\" data-cat=\"soft\" data-k=\"master page master page, parent page\">\n<div class=\"g-th\">\n<h3>Master page<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>A template page in layout software that holds repeating elements such as page numbers, headers and grids. Changes to it update every page that uses it.<\/p>\n<\/article>\n<article id=\"matte\" class=\"g-term\" data-cat=\"paper\" data-k=\"matte matte, matt\">\n<div class=\"g-th\">\n<h3>Matte<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A non-shiny paper or coating finish with no glare. Easy to read and write on, with softer-looking colors than <a class=\"g-x\" href=\"#gloss\">gloss<\/a>.<\/p>\n<\/article>\n<article id=\"megapixel\" class=\"g-term\" data-cat=\"file\" data-k=\"megapixel megapixel, mp\">\n<div class=\"g-th\">\n<h3>Megapixel<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>One million pixels. Used to describe camera sensor size. A 12 MP photo (4000 x 3000 px) prints sharply at about 13&#8243; x 10&#8243; at 300 ppi.<\/p>\n<\/article>\n<article id=\"mock-up\" class=\"g-term\" data-cat=\"biz\" data-k=\"mock-up mockup, mock up, dummy\">\n<div class=\"g-th\">\n<h3>Mock-up<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A physical or digital model showing how the finished piece will look. A blank physical mock-up (a &#8220;dummy&#8221;) checks size, fold, page count and paper feel.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>For folded or bound jobs, a dummy is the quickest way to check fold direction, panel order and page sequence before a full run.<\/p>\n<\/article>\n<article id=\"moire\" class=\"g-term\" data-cat=\"press\" data-k=\"moire moire, moire pattern, watering\">\n<div class=\"g-th\">\n<h3>Moire<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>An unwanted wavy or checkered pattern caused when two regular dot or line patterns overlap at the wrong angle. Correct <a class=\"g-x\" href=\"#screen-angle\">screen angles<\/a> prevent it.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-n\" class=\"g-sec\" aria-labelledby=\"h-n\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-n\"><span class=\"g-L\" aria-hidden=\"true\">N<\/span><span class=\"g-Lt\">Printing terms starting with N<\/span><\/h2>\n<p><span class=\"g-n\">3 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"ncr-forms\" class=\"g-term\" data-cat=\"biz\" data-k=\"ncr (carbonless) forms ncr, carbonless, carbonless forms, multi part forms\">\n<div class=\"g-th\">\n<h3>NCR (carbonless) forms<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Multi-part forms where writing on the top sheet transfers to the sheets below without carbon paper. NCR stands for &#8220;No Carbon Required&#8221;. Used for invoices, receipts and work orders.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/ncr-carbonless-forms\/\">carbonless form sets<\/a> in 2-part, 3-part or 4-part sets.<\/p>\n<\/article>\n<article id=\"newsprint\" class=\"g-term\" data-cat=\"paper\" data-k=\"newsprint newsprint\">\n<div class=\"g-th\">\n<h3>Newsprint<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A low-cost, lightweight uncoated paper made mostly from mechanical pulp, used for newspapers and inserts. It absorbs ink, so it needs low ink limits.<\/p>\n<\/article>\n<article id=\"notepad\" class=\"g-term\" data-cat=\"biz\" data-k=\"notepad notepad, notepads, scratch pad, memo pad\">\n<div class=\"g-th\">\n<h3>Notepad<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Sheets of paper glued together along one edge with a chipboard back, printed with a logo or design. A useful branded item for offices, real estate agents and hotels.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Pads are usually 25, 50 or 100 sheets on uncoated text stock so people can write easily. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/best-ways-to-use-notepads\/\">ways businesses use notepads<\/a> or order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/notepad-printing\/\">notepad printing<\/a>.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-o\" class=\"g-sec\" aria-labelledby=\"h-o\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-o\"><span class=\"g-L\" aria-hidden=\"true\">O<\/span><span class=\"g-Lt\">Printing terms starting with O<\/span><\/h2>\n<p><span class=\"g-n\">6 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"offset-printing\" class=\"g-term\" data-cat=\"press\" data-k=\"offset printing offset, offset printing, offset lithography, sheetfed\">\n<div class=\"g-th\">\n<h3>Offset printing<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>The most common commercial printing method for medium and large runs. Ink goes from a plate to a rubber <a class=\"g-x\" href=\"#blanket\">blanket<\/a> and then onto paper, based on the principle that oil-based ink and water repel each other.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Each CMYK color has its own aluminum plate and print unit. Offset gives the most consistent color and lowest unit cost at higher quantities. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/offset-printing-vs-digital-printing\/\">offset vs digital printing<\/a> and <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-on-demand-vs-offset-printing\/\">offset vs print on demand<\/a>.<\/p>\n<\/article>\n<article id=\"opacity\" class=\"g-term\" data-cat=\"paper\" data-k=\"opacity opacity, show through\">\n<div class=\"g-th\">\n<h3>Opacity<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>How much a paper stops printing on one side from showing through to the other. Higher opacity matters for double-sided pages, catalogs and booklets.<\/p>\n<\/article>\n<article id=\"opentype\" class=\"g-term\" data-cat=\"soft\" data-k=\"opentype opentype, otf\">\n<div class=\"g-th\">\n<h3>OpenType<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>A cross-platform font format from Adobe and Microsoft that works on Mac and Windows and supports large character sets. Today&#8217;s standard font format.<\/p>\n<\/article>\n<article id=\"outline-text\" class=\"g-term\" data-cat=\"file\" data-k=\"outline text outline text, create outlines, convert to outlines\">\n<div class=\"g-th\">\n<h3>Outline text<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Converting live text into <a class=\"g-x\" href=\"#vector\">vector<\/a> shapes so the printer does not need your fonts. Keep an editable copy, because outlined text cannot be retyped.<\/p>\n<\/article>\n<article id=\"overprint\" class=\"g-term\" data-cat=\"file\" data-k=\"overprint overprint\">\n<div class=\"g-th\">\n<h3>Overprint<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>A setting that prints one color on top of another instead of knocking it out. Black text often overprints to avoid white gaps from <a class=\"g-x\" href=\"#register\">misregistration<\/a>.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Accidental overprint on white or light objects can make them disappear in print. Check Overprint Preview in Acrobat Pro.<\/p>\n<\/article>\n<article id=\"overs-and-unders\" class=\"g-term\" data-cat=\"biz\" data-k=\"overs and unders overs, unders, overruns, underruns\">\n<div class=\"g-th\">\n<h3>Overs and unders<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>The small number of extra or missing pieces in a delivered quantity, because press counts are never exact. Printing trade customs allow a small tolerance; check your printer&#8217;s <a href=\"https:\/\/www.chilliprinting.com\/terms-and-conditions\/\">terms and conditions<\/a>.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-p\" class=\"g-sec\" aria-labelledby=\"h-p\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-p\"><span class=\"g-L\" aria-hidden=\"true\">P<\/span><span class=\"g-Lt\">Printing terms starting with P<\/span><\/h2>\n<p><span class=\"g-n\">29 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"panel\" class=\"g-term\" data-cat=\"finish\" data-k=\"panel panel, flap\">\n<div class=\"g-th\">\n<h3>Panel<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>One section of a folded piece. For example, a <a class=\"g-x\" href=\"#letter-fold\">tri-fold<\/a> brochure has three panels.<\/p>\n<\/article>\n<article id=\"pantone\" class=\"g-term\" data-cat=\"color\" data-k=\"pantone (pms) pantone, pms, pantone matching system, spot color\">\n<div class=\"g-th\">\n<h3>Pantone (PMS)<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>The Pantone Matching System, a numbered library of standardized ink colors used worldwide for brand colors. A Pantone color is mixed from a set formula, so it matches far more closely across jobs than CMYK.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Paper still affects the result, which is why Pantone books show coated (C) and uncoated (U) versions. See the <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/pantone-color-of-the-year\/\">Pantone Color of the Year<\/a>.<\/p>\n<\/article>\n<article id=\"pdf\" class=\"g-term\" data-cat=\"soft\" data-k=\"pdf pdf, portable document format\">\n<div class=\"g-th\">\n<h3>PDF<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Portable Document Format, created by Adobe. It keeps fonts, images and layout intact on any device, which makes it the standard format for print files.<\/p>\n<\/article>\n<article id=\"pdf-x\" class=\"g-term\" data-cat=\"soft\" data-k=\"pdf\/x pdf\/x, pdfx, pdf x, pdf\/x-1a, pdf\/x-3, pdf\/x-4\">\n<div class=\"g-th\">\n<h3>PDF\/X<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>A family of ISO standards (ISO 15930) that define PDFs built for reliable printing. All fonts must be embedded and colors clearly defined.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>PDF\/X-1a: CMYK and spot colors only, flattened transparency. PDF\/X-3: allows color-managed RGB. PDF\/X-4: keeps live transparency, layers and ICC color, and is now the recommended choice for most modern workflows. PDF\/X-2 was rarely used and is obsolete. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-prepare-print-files-chillipriting\/\">how to prepare your print files<\/a>.<\/p>\n<\/article>\n<article id=\"pefc\" class=\"g-term\" data-cat=\"paper\" data-k=\"pefc pefc\">\n<div class=\"g-th\">\n<h3>PEFC<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Programme for the Endorsement of Forest Certification. A global umbrella certification for sustainably managed forests, similar in purpose to <a class=\"g-x\" href=\"#fsc\">FSC<\/a>.<\/p>\n<\/article>\n<article id=\"perfect-binding\" class=\"g-term\" data-cat=\"finish\" data-k=\"perfect binding perfect binding, perfect bound, glued binding\">\n<div class=\"g-th\">\n<h3>Perfect binding<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A binding method where pages are glued to a wraparound cover at a square spine, like a paperback book. Used for catalogs, manuals and thicker booklets.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Needs enough pages (often 40+) to form a spine. Compare in <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/perfect-binding-vs-saddle-stitch\/\">perfect binding vs saddle stitch<\/a>.<\/p>\n<\/article>\n<article id=\"perforation\" class=\"g-term\" data-cat=\"finish\" data-k=\"perforation perforation, perf, perforated\">\n<div class=\"g-th\">\n<h3>Perforation<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A line of small cuts that lets part of a printed piece tear off cleanly, such as a ticket stub, coupon or reply card.<\/p>\n<\/article>\n<article id=\"photoshop\" class=\"g-term\" data-cat=\"soft\" data-k=\"photoshop photoshop, adobe photoshop, psd\">\n<div class=\"g-th\">\n<h3>Photoshop<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Adobe&#8217;s software for editing photos and other <a class=\"g-x\" href=\"#bitmap-image\">raster images<\/a>.<\/p>\n<\/article>\n<article id=\"pixel\" class=\"g-term\" data-cat=\"file\" data-k=\"pixel pixel, px\">\n<div class=\"g-th\">\n<h3>Pixel<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>The smallest square unit of a digital image. The more pixels in a given area, the more detail an image can hold. See <a class=\"g-x\" href=\"#resolution\">resolution<\/a>.<\/p>\n<\/article>\n<article id=\"pixelation\" class=\"g-term\" data-cat=\"file\" data-k=\"pixelation pixelation, pixelated, pixelization\">\n<div class=\"g-th\">\n<h3>Pixelation<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>When an image looks blocky because its resolution is too low for the print size, so individual pixels become visible. Fix it with a higher resolution original, not by upscaling.<\/p>\n<\/article>\n<article id=\"plate\" class=\"g-term\" data-cat=\"press\" data-k=\"plate plate, printing plate, aluminum plate\">\n<div class=\"g-th\">\n<h3>Plate<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A thin sheet, usually aluminum for offset, that carries the image for one ink color and transfers ink during printing.<\/p>\n<\/article>\n<article id=\"plate-cylinder\" class=\"g-term\" data-cat=\"press\" data-k=\"plate cylinder plate cylinder, print cylinder\">\n<div class=\"g-th\">\n<h3>Plate cylinder<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>The press cylinder that holds the printing plate. On an offset press it works with the <a class=\"g-x\" href=\"#blanket\">blanket cylinder<\/a> and the impression cylinder.<\/p>\n<\/article>\n<article id=\"point\" class=\"g-term\" data-cat=\"paper\" data-k=\"point (pt) point, pt, points\">\n<div class=\"g-th\">\n<h3>Point (pt)<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Two meanings in print. For paper, a point is 1\/1000 of an inch of thickness, so 16 pt card is 0.016&#8243; thick. In typography, a point is 1\/72 of an inch and sets font size.<\/p>\n<\/article>\n<article id=\"portrait\" class=\"g-term\" data-cat=\"file\" data-k=\"portrait portrait, vertical\">\n<div class=\"g-th\">\n<h3>Portrait<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>A page orientation where the height is greater than the width. The opposite of <a class=\"g-x\" href=\"#landscape\">landscape<\/a>.<\/p>\n<\/article>\n<article id=\"postcard\" class=\"g-term\" data-cat=\"biz\" data-k=\"postcard postcard, postcards\">\n<div class=\"g-th\">\n<h3>Postcard<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A single card printed on sturdy stock, often mailed. Popular for direct mail, promotions and thank-you notes.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/examples-of-postcards\/\">types of postcards<\/a> or order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/custom-postcards\/\">custom postcards<\/a>.<\/p>\n<\/article>\n<article id=\"poster\" class=\"g-term\" data-cat=\"biz\" data-k=\"poster poster, posters\">\n<div class=\"g-th\">\n<h3>Poster<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A large printed sheet for display, used for events, retail, offices and campaigns. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/common-standard-poster-sizes\/\">standard poster sizes<\/a>, <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/top-poster-printing-mistakes\/\">poster printing mistakes<\/a>, <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-much-does-it-cost-print-poster\/\">poster printing costs<\/a> or <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/poster-printing\/\">order poster printing<\/a>.<\/p>\n<\/article>\n<article id=\"postscript\" class=\"g-term\" data-cat=\"soft\" data-k=\"postscript postscript, ps\">\n<div class=\"g-th\">\n<h3>PostScript<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>A page description language from Adobe that describes text, images and graphics for output devices. It is the foundation of PDF and of many RIPs.<\/p>\n<\/article>\n<article id=\"ppi\" class=\"g-term\" data-cat=\"file\" data-k=\"ppi ppi, pixels per inch\">\n<div class=\"g-th\">\n<h3>PPI<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Pixels Per Inch. The resolution of a digital image at a given print size. 300 PPI at final size is the standard for sharp commercial printing. Often called <a class=\"g-x\" href=\"#dpi\">DPI<\/a>.<\/p>\n<\/article>\n<article id=\"preflight\" class=\"g-term\" data-cat=\"file\" data-k=\"preflight preflight, file check, preflighting\">\n<div class=\"g-th\">\n<h3>Preflight<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Checking a print file for problems before printing: resolution, color mode, fonts, bleed, size and transparency.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Every ChilliPrinting file goes through an automated preflight check, and you can add an expert manual check. See <a href=\"https:\/\/www.chilliprinting.com\/services\/file-checks-and-proofs\/\">file checks and proofs<\/a>.<\/p>\n<\/article>\n<article id=\"prepress\" class=\"g-term\" data-cat=\"press\" data-k=\"prepress prepress, pre press\">\n<div class=\"g-th\">\n<h3>Prepress<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Every task between receiving your file and starting the press: preflight, color conversion, trapping, imposition, proofing and platemaking.<\/p>\n<\/article>\n<article id=\"press-check\" class=\"g-term\" data-cat=\"biz\" data-k=\"press check press check\">\n<div class=\"g-th\">\n<h3>Press check<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Being at the printer (in person or by video) to approve the first sheets off the press before the full run continues. Common for high-value, color-critical B2B jobs.<\/p>\n<\/article>\n<article id=\"print-marketing\" class=\"g-term\" data-cat=\"biz\" data-k=\"print marketing print marketing, printed marketing, offline marketing\">\n<div class=\"g-th\">\n<h3>Print marketing<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Using printed materials such as flyers, brochures, catalogs, posters and direct mail to reach and convert customers. It often works alongside digital channels in one campaign.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Explore the <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/types-of-print-marketing\/\">types of print marketing<\/a> and recent <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/\">print marketing statistics<\/a>.<\/p>\n<\/article>\n<article id=\"print-on-demand\" class=\"g-term\" data-cat=\"biz\" data-k=\"print on demand print on demand, pod\">\n<div class=\"g-th\">\n<h3>Print on demand<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>Printing items only when they are ordered, often one at a time, using digital presses. No inventory, but a higher unit cost. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-on-demand-vs-offset-printing\/\">offset vs print on demand<\/a>.<\/p>\n<\/article>\n<article id=\"print-run\" class=\"g-term\" data-cat=\"biz\" data-k=\"print run print run, run, run length\">\n<div class=\"g-th\">\n<h3>Print run<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>The number of copies printed in one job. Run length decides which printing method is most cost-effective. See <a class=\"g-x\" href=\"#short-run\">short run<\/a> and <a class=\"g-x\" href=\"#long-run\">long run<\/a>.<\/p>\n<\/article>\n<article id=\"printing-block\" class=\"g-term\" data-cat=\"press\" data-k=\"printing block printing block, letterpress block\">\n<div class=\"g-th\">\n<h3>Printing block<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A relief block (metal, wood or photopolymer) with a raised image, used in letterpress printing. Different from a flat offset <a class=\"g-x\" href=\"#plate\">plate<\/a>.<\/p>\n<\/article>\n<article id=\"process-colors\" class=\"g-term\" data-cat=\"color\" data-k=\"process colors process colors, process inks\">\n<div class=\"g-th\">\n<h3>Process colors<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>The four standard inks, <a class=\"g-x\" href=\"#cmyk\">CMYK<\/a>, combined to print full-color images. The alternative is <a class=\"g-x\" href=\"#spot-color\">spot colors<\/a>.<\/p>\n<\/article>\n<article id=\"proof\" class=\"g-term\" data-cat=\"biz\" data-k=\"proof proof, digital proof, pdf proof\">\n<div class=\"g-th\">\n<h3>Proof<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A preview of your job, digital or printed, to check before printing. Proofs catch content and layout errors before they are printed thousands of times.<\/p>\n<\/article>\n<article id=\"psd\" class=\"g-term\" data-cat=\"soft\" data-k=\"psd psd\">\n<div class=\"g-th\">\n<h3>PSD<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Photoshop&#8217;s native file format. It keeps layers, masks and effects. Flatten and export to PDF or TIFF for printing.<\/p>\n<\/article>\n<article id=\"punching\" class=\"g-term\" data-cat=\"finish\" data-k=\"punching punching, hole punching\">\n<div class=\"g-th\">\n<h3>Punching<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Cutting holes or shapes in paper with a punch tool, such as hang-tag holes, binder holes or <a class=\"g-x\" href=\"#die-cut\">die-cut<\/a> shapes.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-q\" class=\"g-sec\" aria-labelledby=\"h-q\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-q\"><span class=\"g-L\" aria-hidden=\"true\">Q<\/span><span class=\"g-Lt\">Printing terms starting with Q<\/span><\/h2>\n<p><span class=\"g-n\">2 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"qr-code\" class=\"g-term\" data-cat=\"file\" data-k=\"qr code qr code, qr\">\n<div class=\"g-th\">\n<h3>QR code<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>A square barcode that phones scan to open a link. On print, make it at least 0.8&#8243; (2 cm) wide, dark on light, with a clear quiet zone around it, and test it before you print.<\/p>\n<\/article>\n<article id=\"quarter-fold\" class=\"g-term\" data-cat=\"finish\" data-k=\"quarter fold quarter fold, french fold\">\n<div class=\"g-th\">\n<h3>Quarter fold<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A sheet folded in half and then in half again at a right angle, creating four panels. Used for greeting cards, invitations and event programs.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-r\" class=\"g-sec\" aria-labelledby=\"h-r\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-r\"><span class=\"g-L\" aria-hidden=\"true\">R<\/span><span class=\"g-Lt\">Printing terms starting with R<\/span><\/h2>\n<p><span class=\"g-n\">10 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"raster-image-processor\" class=\"g-term\" data-cat=\"press\" data-k=\"raster image processor (rip) rip, raster image processor\">\n<div class=\"g-th\">\n<h3>Raster image processor (RIP)<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Software or hardware that converts your PDF or PostScript file into the high-resolution dot data a printer or platesetter uses.<\/p>\n<\/article>\n<article id=\"rasterization\" class=\"g-term\" data-cat=\"file\" data-k=\"rasterization rasterization, rasterize, flatten\">\n<div class=\"g-th\">\n<h3>Rasterization<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Converting vector shapes or text into pixels. Rasterizing text at low resolution makes it look fuzzy in print, so keep text vector whenever possible.<\/p>\n<\/article>\n<article id=\"ream\" class=\"g-term\" data-cat=\"paper\" data-k=\"ream ream\">\n<div class=\"g-th\">\n<h3>Ream<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A standard paper count of 500 sheets. Used to calculate <a class=\"g-x\" href=\"#basis-weight\">basis weight<\/a>.<\/p>\n<\/article>\n<article id=\"recycled-paper\" class=\"g-term\" data-cat=\"paper\" data-k=\"recycled paper recycled paper, recycled, pcw\">\n<div class=\"g-th\">\n<h3>Recycled paper<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Paper made partly or fully from recovered fiber. &#8220;Post-consumer waste&#8221; (PCW) content means fiber from used paper, not factory scrap.<\/p>\n<\/article>\n<article id=\"register\" class=\"g-term\" data-cat=\"press\" data-k=\"register register, registration, misregistration\">\n<div class=\"g-th\">\n<h3>Register<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>How precisely each ink color lines up with the others on the sheet. Out-of-register printing shows color fringes or white gaps.<\/p>\n<\/article>\n<article id=\"registration-mark\" class=\"g-term\" data-cat=\"press\" data-k=\"registration mark registration mark, register mark, register cross\">\n<div class=\"g-th\">\n<h3>Registration mark<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A small target-shaped mark printed outside the trim in every ink color. When all colors line up exactly on the mark, the job is in register.<\/p>\n<\/article>\n<article id=\"resolution\" class=\"g-term\" data-cat=\"file\" data-k=\"resolution resolution, image resolution\">\n<div class=\"g-th\">\n<h3>Resolution<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>The amount of detail in an image, measured in pixels per inch (<a class=\"g-x\" href=\"#ppi\">PPI<\/a>) for files and dots per inch (<a class=\"g-x\" href=\"#dpi\">DPI<\/a>) for printers.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Use 300 ppi at final size for commercial printing, 150 to 200 ppi for large posters viewed from a few feet away. Read the <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-resolution-guide\/\">print resolution guide<\/a>.<\/p>\n<\/article>\n<article id=\"rgb\" class=\"g-term\" data-cat=\"color\" data-k=\"rgb rgb, red green blue\">\n<div class=\"g-th\">\n<h3>RGB<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>Red, Green, Blue. The additive color model used by screens, cameras and scanners. Convert RGB images to <a class=\"g-x\" href=\"#cmyk\">CMYK<\/a> (or use a PDF\/X-4 workflow) before printing, and expect bright colors to soften.<\/p>\n<\/article>\n<article id=\"rich-black\" class=\"g-term\" data-cat=\"color\" data-k=\"rich black rich black, deep black\">\n<div class=\"g-th\">\n<h3>Rich black<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>A black made by adding cyan, magenta and yellow under 100% black for a deeper, denser solid. A common recipe is 60\/40\/40\/100.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Use rich black only for large solid areas. Keep small text at 100% K only, or tiny misregistration will make it look blurry.<\/p>\n<\/article>\n<article id=\"rotary-press\" class=\"g-term\" data-cat=\"press\" data-k=\"rotary press rotary press\">\n<div class=\"g-th\">\n<h3>Rotary press<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Any press that prints from curved plates on rotating cylinders. Most modern presses are rotary. See <a class=\"g-x\" href=\"#web-press\">web press<\/a>.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-s\" class=\"g-sec\" aria-labelledby=\"h-s\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-s\"><span class=\"g-L\" aria-hidden=\"true\">S<\/span><span class=\"g-Lt\">Printing terms starting with S<\/span><\/h2>\n<p><span class=\"g-n\">24 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"saddle-stitch\" class=\"g-term\" data-cat=\"finish\" data-k=\"saddle stitch saddle stitch, saddle stitching, stapled, soft binding, stitching\">\n<div class=\"g-th\">\n<h3>Saddle stitch<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Binding folded sheets by stapling through the spine fold, like a magazine. Fast and economical for booklets, programs and catalogs.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Page count must be a multiple of 4, and it works best up to about 64 pages, depending on stock. Watch for <a class=\"g-x\" href=\"#creep\">creep<\/a>. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/perfect-binding-vs-saddle-stitch\/\">perfect binding vs saddle stitch<\/a>.<\/p>\n<\/article>\n<article id=\"safe-zone\" class=\"g-term\" data-cat=\"file\" data-k=\"safe zone safe zone, safety margin, live area, quiet zone\">\n<div class=\"g-th\">\n<h3>Safe zone<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>The margin inside the trim line where text and logos should stay so nothing gets cut off. Typically 0.125&#8243; (1\/8&#8243;) inside the trim.<\/p>\n<\/article>\n<article id=\"scoring\" class=\"g-term\" data-cat=\"finish\" data-k=\"scoring scoring, creasing, grooving\">\n<div class=\"g-th\">\n<h3>Scoring<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Pressing a crease line into paper before folding so it folds cleanly without cracking. Essential for <a class=\"g-x\" href=\"#cover-stock\">cover stock<\/a> and heavy coated paper.<\/p>\n<\/article>\n<article id=\"screen\" class=\"g-term\" data-cat=\"press\" data-k=\"screen (halftone screen) screen, halftone screen, screen ruling\">\n<div class=\"g-th\">\n<h3>Screen (halftone screen)<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>The grid of dots used to reproduce tones and images in print, measured in <a class=\"g-x\" href=\"#lpi\">LPI<\/a> (lines per inch), not DPI.<\/p>\n<\/article>\n<article id=\"screen-angle\" class=\"g-term\" data-cat=\"press\" data-k=\"screen angle screen angle, screen angles\">\n<div class=\"g-th\">\n<h3>Screen angle<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>The angle each ink&#8217;s dot pattern is set at, such as 15, 45, 75 and 0 degrees for CMYK. Correct angles prevent <a class=\"g-x\" href=\"#moire\">moire<\/a> patterns.<\/p>\n<\/article>\n<article id=\"screen-printing\" class=\"g-term\" data-cat=\"press\" data-k=\"screen printing screen printing, silkscreen, serigraphy\">\n<div class=\"g-th\">\n<h3>Screen printing<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A method that pushes ink through a fine mesh screen onto the surface, one color at a time. Used for apparel, signs, promotional items and thick specialty inks.<\/p>\n<\/article>\n<article id=\"semi-matte\" class=\"g-term\" data-cat=\"paper\" data-k=\"semi-matte semi matte, satin, semi gloss\">\n<div class=\"g-th\">\n<h3>Semi-matte<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A paper finish with a slight sheen, between matte and gloss. See <a class=\"g-x\" href=\"#silk-finish\">silk finish<\/a>.<\/p>\n<\/article>\n<article id=\"sequential-numbering\" class=\"g-term\" data-cat=\"finish\" data-k=\"sequential numbering numbering, sequential numbering, serial numbering\">\n<div class=\"g-th\">\n<h3>Sequential numbering<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Printing a unique, increasing number on each piece, such as event tickets, raffle tickets, receipts and carbonless forms.<\/p>\n<\/article>\n<article id=\"set-off\" class=\"g-term\" data-cat=\"press\" data-k=\"set-off set off, offsetting\">\n<div class=\"g-th\">\n<h3>Set-off<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>When wet ink from one printed sheet transfers onto the back of the sheet stacked on top of it. Caused by heavy ink, slow drying or stacking too soon.<\/p>\n<\/article>\n<article id=\"sheetfed-press\" class=\"g-term\" data-cat=\"press\" data-k=\"sheetfed press sheetfed, sheet fed, sheet-fed press\">\n<div class=\"g-th\">\n<h3>Sheetfed press<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A printing press that feeds individual cut sheets rather than a continuous roll. Most commercial offset work, such as brochures, catalogs and business cards, runs on sheetfed presses.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Sheetfed suits short to medium runs and a wide range of stocks; a <a class=\"g-x\" href=\"#web-press\">web press<\/a> wins on very long runs.<\/p>\n<\/article>\n<article id=\"short-run\" class=\"g-term\" data-cat=\"biz\" data-k=\"short run short run, small run, low volume\">\n<div class=\"g-th\">\n<h3>Short run<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A small print quantity, usually under a few hundred or a few thousand pieces. Short runs suit <a class=\"g-x\" href=\"#digital-printing\">digital printing<\/a> and test campaigns. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/benefits-uses-of-short-run-posters\/\">benefits of short-run posters<\/a>.<\/p>\n<\/article>\n<article id=\"signature\" class=\"g-term\" data-cat=\"press\" data-k=\"signature signature\">\n<div class=\"g-th\">\n<h3>Signature<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A large printed sheet that is folded into a group of pages, usually 4, 8, 16 or 32. Books and booklets are built from signatures, which is why page counts follow multiples of 4.<\/p>\n<\/article>\n<article id=\"silk-finish\" class=\"g-term\" data-cat=\"paper\" data-k=\"silk finish silk, silk finish, satin\">\n<div class=\"g-th\">\n<h3>Silk finish<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A smooth coated paper finish with a low sheen. Easier to read than gloss, with more color pop than matte. A popular choice for brochures and catalogs.<\/p>\n<\/article>\n<article id=\"slur\" class=\"g-term\" data-cat=\"press\" data-k=\"slur slur, doubling\">\n<div class=\"g-th\">\n<h3>Slur<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A smeared or doubled image caused by slight slipping between plate, blanket and paper during printing. Shows as dots that look stretched in one direction.<\/p>\n<\/article>\n<article id=\"soft-proof\" class=\"g-term\" data-cat=\"biz\" data-k=\"soft proof soft proof, pdf proof, screen proof\">\n<div class=\"g-th\">\n<h3>Soft proof<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A digital proof, usually a PDF, that you check on screen. Fast and free, but on-screen color is only an approximation of print.<\/p>\n<\/article>\n<article id=\"solid\" class=\"g-term\" data-cat=\"color\" data-k=\"solid solid, solid tone, solid color\">\n<div class=\"g-th\">\n<h3>Solid<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>An area printed at 100% of an ink with no halftone dots. Solid density is the reference for measuring how much ink a press lays down.<\/p>\n<\/article>\n<article id=\"solvent\" class=\"g-term\" data-cat=\"press\" data-k=\"solvent solvent\">\n<div class=\"g-th\">\n<h3>Solvent<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A liquid component of some inks that keeps them fluid and evaporates as the ink dries. Also used for press washes.<\/p>\n<\/article>\n<article id=\"spiral-binding\" class=\"g-term\" data-cat=\"finish\" data-k=\"spiral binding spiral binding, coil binding\">\n<div class=\"g-th\">\n<h3>Spiral binding<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Binding with a continuous plastic or metal coil threaded through holes along the edge. Pages lie flat and turn 360 degrees. Good for manuals, notebooks and cookbooks.<\/p>\n<\/article>\n<article id=\"spot-color\" class=\"g-term\" data-cat=\"color\" data-k=\"spot color spot color, spot colours, pms color\">\n<div class=\"g-th\">\n<h3>Spot color<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>A premixed ink printed as its own color instead of being built from CMYK dots. Used for exact brand colors, metallics and fluorescents. <a class=\"g-x\" href=\"#pantone\">Pantone<\/a> and <a class=\"g-x\" href=\"#hks\">HKS<\/a> are spot color systems.<\/p>\n<\/article>\n<article id=\"spot-uv\" class=\"g-term\" data-cat=\"finish\" data-k=\"spot uv spot uv, spot gloss, selective uv\">\n<div class=\"g-th\">\n<h3>Spot UV<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A clear, shiny UV coating applied only to chosen areas, such as a logo, for a high-contrast gloss effect. Most striking on a matte or soft-touch background.<\/p>\n<\/article>\n<article id=\"srgb\" class=\"g-term\" data-cat=\"color\" data-k=\"srgb srgb, adobe rgb\">\n<div class=\"g-th\">\n<h3>sRGB<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>The standard RGB color space for the web, most monitors and consumer cameras. Adobe RGB covers a wider range of colors and is used by many professional cameras.<\/p>\n<\/article>\n<article id=\"sticker\" class=\"g-term\" data-cat=\"biz\" data-k=\"sticker sticker, stickers, label, labels\">\n<div class=\"g-th\">\n<h3>Sticker<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A printed design on adhesive-backed material that peels from a liner and sticks to a surface. Used for packaging, branding, product labels and giveaways.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Shapes are made with a <a class=\"g-x\" href=\"#kiss-cut\">kiss cut<\/a> or a <a class=\"g-x\" href=\"#die-cut\">die cut<\/a>. Read <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-print-stickers\/\">how to print stickers<\/a> or order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/stickers\/\">custom stickers<\/a>.<\/p>\n<\/article>\n<article id=\"stock\" class=\"g-term\" data-cat=\"paper\" data-k=\"stock stock, paper stock, substrate\">\n<div class=\"g-th\">\n<h3>Stock<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>The paper or material a job is printed on. Choosing stock means choosing weight, finish, color and coating. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-types-guide\/\">paper types guide<\/a>.<\/p>\n<\/article>\n<article id=\"swop\" class=\"g-term\" data-cat=\"color\" data-k=\"swop swop\">\n<div class=\"g-th\">\n<h3>SWOP<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>Specifications for Web Offset Publications. A US printing standard and color profile for web offset presses, mostly magazines and catalogs.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<aside class=\"g-band g-band2\" aria-label=\"Bulk and recurring orders\">\n<div>\n<p class=\"cp-eyebrow\">Bulk, recurring or multi-location orders?<\/p>\n<p class=\"cp-h2\">Let our team plan the print with you<\/p>\n<p class=\"g-band-t\">Tell us what you print, how often and where it ships. We help you pick the right product, paper and quantity, and can store your stock and blind ship it when you need it.<\/p>\n<\/div>\n<div class=\"g-band-r\">\n<div class=\"cp-btns\"><a class=\"cp-btn light\" href=\"https:\/\/www.chilliprinting.com\/contact-us\/\">Talk to a print specialist<\/a><a class=\"cp-btn ghost\" href=\"https:\/\/www.chilliprinting.com\/printing-products\/\">See all printing products<\/a><\/div>\n<\/div>\n<\/aside>\n<section id=\"letter-t\" class=\"g-sec\" aria-labelledby=\"h-t\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-t\"><span class=\"g-L\" aria-hidden=\"true\">T<\/span><span class=\"g-Lt\">Printing terms starting with T<\/span><\/h2>\n<p><span class=\"g-n\">16 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"tabloid\" class=\"g-term\" data-cat=\"file\" data-k=\"tabloid tabloid, ledger, 11x17\">\n<div class=\"g-th\">\n<h3>Tabloid<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>A US paper size of 11&#8243; x 17&#8243;. Often used for posters, menus and folded brochures. Called Ledger when in landscape orientation.<\/p>\n<\/article>\n<article id=\"text-stock\" class=\"g-term\" data-cat=\"paper\" data-k=\"text stock text stock, text weight, text paper\">\n<div class=\"g-th\">\n<h3>Text stock<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Lighter, flexible paper used for flyers, letterhead, booklet pages and inside catalog pages. Usually 60 lb to 100 lb text.<\/p>\n<\/article>\n<article id=\"thermography\" class=\"g-term\" data-cat=\"finish\" data-k=\"thermography thermography, thermographic printing, raised print\">\n<div class=\"g-th\">\n<h3>Thermography<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A raised-print effect made by dusting wet ink with resin powder and heating it so it swells and hardens. A lower-cost alternative to engraving for business cards and invitations.<\/p>\n<\/article>\n<article id=\"three-color-printing\" class=\"g-term\" data-cat=\"color\" data-k=\"three-color printing three color, tri color\">\n<div class=\"g-th\">\n<h3>Three-color printing<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>Printing with three process colors, cyan, magenta and yellow, without black. Rarely used in commercial work because the darkest shadows look muddy and brownish.<\/p>\n<\/article>\n<article id=\"ticket\" class=\"g-term\" data-cat=\"biz\" data-k=\"ticket ticket, tickets, event ticket, raffle ticket\">\n<div class=\"g-th\">\n<h3>Ticket<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>A printed pass for entry to an event or for a raffle, usually with a tear-off stub and a unique number to prevent fraud.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Common features: <a class=\"g-x\" href=\"#perforation\">perforation<\/a>, <a class=\"g-x\" href=\"#sequential-numbering\">sequential numbering<\/a> and security details. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/ticket-printing-benefits\/\">why businesses use printed tickets<\/a> or order <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/custom-ticket-printing\/\">ticket printing<\/a>.<\/p>\n<\/article>\n<article id=\"tiff\" class=\"g-term\" data-cat=\"soft\" data-k=\"tiff tiff, tif\">\n<div class=\"g-th\">\n<h3>TIFF<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>Tagged Image File Format. A high-quality, lossless image format widely used for print-ready photos and scans.<\/p>\n<\/article>\n<article id=\"tint\" class=\"g-term\" data-cat=\"color\" data-k=\"tint tint, screen tint\">\n<div class=\"g-th\">\n<h3>Tint<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>A lighter shade of an ink made by printing it as dots at less than 100%, such as a 20% berry background.<\/p>\n<\/article>\n<article id=\"toyo\" class=\"g-term\" data-cat=\"color\" data-k=\"toyo toyo\">\n<div class=\"g-th\">\n<h3>TOYO<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>A spot color matching system from Toyo Ink, widely used in Japan. Comparable to <a class=\"g-x\" href=\"#pantone\">Pantone<\/a> in the US.<\/p>\n<\/article>\n<article id=\"tracking\" class=\"g-term\" data-cat=\"file\" data-k=\"tracking tracking, letter spacing\">\n<div class=\"g-th\">\n<h3>Tracking<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Adjusting the space evenly across a whole word, line or paragraph. Kerning adjusts single letter pairs; tracking adjusts everything selected.<\/p>\n<\/article>\n<article id=\"transparency-flattening\" class=\"g-term\" data-cat=\"file\" data-k=\"transparency flattening transparency flattening, flatten transparency\">\n<div class=\"g-th\">\n<h3>Transparency flattening<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Converting transparent effects such as drop shadows and opacity into solid areas the printer can output. Required for PDF\/X-1a; PDF\/X-4 keeps transparency live.<\/p>\n<\/article>\n<article id=\"trapping\" class=\"g-term\" data-cat=\"file\" data-k=\"trapping trapping, trap, choke, spread\">\n<div class=\"g-th\">\n<h3>Trapping<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Slightly overlapping touching colors so small press misregistration does not leave white gaps between them. A &#8220;spread&#8221; enlarges the lighter object; a &#8220;choke&#8221; shrinks the opening.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Trapping is usually applied by the printer&#8217;s prepress software. It is not the same as <a class=\"g-x\" href=\"#bleed\">bleed<\/a>.<\/p>\n<\/article>\n<article id=\"trim-size\" class=\"g-term\" data-cat=\"file\" data-k=\"trim size trim size, finished size, final size\">\n<div class=\"g-th\">\n<h3>Trim size<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>The final size of a printed piece after cutting, such as 8.5&#8243; x 11&#8243;. Your file size is the trim size plus bleed.<\/p>\n<\/article>\n<article id=\"trimmer\" class=\"g-term\" data-cat=\"finish\" data-k=\"trimmer trimmer, three knife trimmer\">\n<div class=\"g-th\">\n<h3>Trimmer<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A cutting machine that trims printed pieces to size. A three-knife trimmer cuts the top, bottom and face of bound books in one pass.<\/p>\n<\/article>\n<article id=\"truetype\" class=\"g-term\" data-cat=\"soft\" data-k=\"truetype truetype, ttf\">\n<div class=\"g-th\">\n<h3>TrueType<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>A font format developed by Apple and Microsoft. Works well in print if fonts are embedded in the PDF. Compare in <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/truetype-vs-postscript-fonts\/\">TrueType vs PostScript fonts<\/a>.<\/p>\n<\/article>\n<article id=\"turnaround-time\" class=\"g-term\" data-cat=\"biz\" data-k=\"turnaround time turnaround, turnaround time, production time, lead time\">\n<div class=\"g-th\">\n<h3>Turnaround time<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>The number of business days needed to produce your order after you approve the proof. Shipping time is usually added on top.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Plan for proof approval, production and transit. Approving proofs fast is the easiest way to hit a deadline.<\/p>\n<\/article>\n<article id=\"typeface\" class=\"g-term\" data-cat=\"soft\" data-k=\"typeface typeface, typestyle, font family\">\n<div class=\"g-th\">\n<h3>Typeface<\/h3>\n<p><span class=\"g-tag\">Software &amp; formats<\/span><\/p>\n<\/div>\n<p>The design of a set of letters, such as Raleway. A typeface family includes styles like light, regular, semibold, bold and italic; each style is a <a class=\"g-x\" href=\"#font\">font<\/a>.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-u\" class=\"g-sec\" aria-labelledby=\"h-u\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-u\"><span class=\"g-L\" aria-hidden=\"true\">U<\/span><span class=\"g-Lt\">Printing terms starting with U<\/span><\/h2>\n<p><span class=\"g-n\">4 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"uncoated-paper\" class=\"g-term\" data-cat=\"paper\" data-k=\"uncoated paper uncoated paper, uncoated, offset paper\">\n<div class=\"g-th\">\n<h3>Uncoated paper<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>Paper with no surface coating. It feels natural, is easy to write on and absorbs more ink, so colors look softer than on <a class=\"g-x\" href=\"#coated-paper\">coated paper<\/a>. Common for letterhead, forms and notepads.<\/p>\n<\/article>\n<article id=\"unit-cost\" class=\"g-term\" data-cat=\"biz\" data-k=\"unit cost unit cost, cost per piece, price per piece, volume pricing\">\n<div class=\"g-th\">\n<h3>Unit cost<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>The price of one printed piece, found by dividing the total job price by the quantity. Fixed setup costs make unit cost fall sharply as quantity rises.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Compare quotes on unit cost at the quantity you really need, not total price alone. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-reduce-printing-costs\/\">how to reduce printing costs<\/a>.<\/p>\n<\/article>\n<article id=\"up\" class=\"g-term\" data-cat=\"press\" data-k=\"up (2-up, 4-up) up, 2-up, 4-up, n-up\">\n<div class=\"g-th\">\n<h3>Up (2-up, 4-up)<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>How many copies of an item fit on one press sheet. Printing 8-up means eight pieces per sheet, which lowers cost per piece.<\/p>\n<\/article>\n<article id=\"uv-coating\" class=\"g-term\" data-cat=\"finish\" data-k=\"uv coating uv coating, uv varnish, uv gloss\">\n<div class=\"g-th\">\n<h3>UV coating<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A clear liquid coating cured instantly under ultraviolet light. Gives a very high gloss and strong protection. Applied overall or as <a class=\"g-x\" href=\"#spot-uv\">spot UV<\/a>.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-v\" class=\"g-sec\" aria-labelledby=\"h-v\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-v\"><span class=\"g-L\" aria-hidden=\"true\">V<\/span><span class=\"g-Lt\">Printing terms starting with V<\/span><\/h2>\n<p><span class=\"g-n\">4 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"variable-data-printing\" class=\"g-term\" data-cat=\"press\" data-k=\"variable data printing (vdp) variable data, vdp, personalization\">\n<div class=\"g-th\">\n<h3>Variable data printing (VDP)<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>Digital printing where text or images change on each piece, such as names, addresses, codes or numbers, in a single run. Powerful for direct mail and event badges.<\/p>\n<\/article>\n<article id=\"varnish\" class=\"g-term\" data-cat=\"finish\" data-k=\"varnish varnish, press varnish\">\n<div class=\"g-th\">\n<h3>Varnish<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A clear ink-like coating applied on press to protect printing or add gloss, satin or matte effects, overall or to selected areas (spot varnish).<\/p>\n<\/article>\n<article id=\"vector\" class=\"g-term\" data-cat=\"file\" data-k=\"vector vector, vector graphic, vector file\">\n<div class=\"g-th\">\n<h3>Vector<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Artwork built from mathematical paths instead of pixels. Vectors scale to any size with no loss of quality, which is why logos should always be vector (AI, EPS, SVG or PDF).<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Unlike <a class=\"g-x\" href=\"#bitmap-image\">bitmap images<\/a>, vector graphics have no fixed resolution.<\/p>\n<\/article>\n<article id=\"vectorization\" class=\"g-term\" data-cat=\"file\" data-k=\"vectorization vectorization, vectorize, image trace\">\n<div class=\"g-th\">\n<h3>Vectorization<\/h3>\n<p><span class=\"g-tag\">File setup<\/span><\/p>\n<\/div>\n<p>Converting a raster image, such as a scanned logo, into vector paths. For text, see <a class=\"g-x\" href=\"#outline-text\">outline text<\/a>.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-w\" class=\"g-sec\" aria-labelledby=\"h-w\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-w\"><span class=\"g-L\" aria-hidden=\"true\">W<\/span><span class=\"g-Lt\">Printing terms starting with W<\/span><\/h2>\n<p><span class=\"g-n\">5 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"watermark\" class=\"g-term\" data-cat=\"paper\" data-k=\"watermark watermark\">\n<div class=\"g-th\">\n<h3>Watermark<\/h3>\n<p><span class=\"g-tag\">Paper &amp; stock<\/span><\/p>\n<\/div>\n<p>A design pressed into paper during manufacturing, visible when held to the light. Used on premium stationery and security documents. Also a faint printed image behind content.<\/p>\n<\/article>\n<article id=\"web-press\" class=\"g-term\" data-cat=\"press\" data-k=\"web press web press, web offset, heatset\">\n<div class=\"g-th\">\n<h3>Web press<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A high-speed press that prints on a continuous roll (&#8220;web&#8221;) of paper instead of single sheets. Used for very long runs of magazines, catalogs, inserts and newspapers.<\/p>\n<\/article>\n<article id=\"wild-posting\" class=\"g-term\" data-cat=\"biz\" data-k=\"wild posting wild posting, street posters, poster campaign\">\n<div class=\"g-th\">\n<h3>Wild posting<\/h3>\n<p><span class=\"g-tag\">Ordering &amp; products<\/span><\/p>\n<\/div>\n<p>An outdoor advertising tactic where many identical posters are pasted side by side on walls and construction hoardings in busy areas to create a strong visual impact.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Needs high quantities at a low unit cost, which makes it a good fit for <a class=\"g-x\" href=\"#bulk-printing\">bulk printing<\/a>. Plan one with <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/\">how to run a wild posting campaign<\/a>.<\/p>\n<\/article>\n<article id=\"wire-o-binding\" class=\"g-term\" data-cat=\"finish\" data-k=\"wire-o binding wire-o, wire o, twin loop, double loop\">\n<div class=\"g-th\">\n<h3>Wire-O binding<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>Binding with a double-loop metal wire through punched holes. Pages lie flat and the look is more polished than spiral. Popular for calendars and presentation books.<\/p>\n<p class=\"g-pro\"><b>Expert tip<\/b>Most wall calendars use Wire-O with a hanger hole.<\/p>\n<\/article>\n<article id=\"work-and-turn\" class=\"g-term\" data-cat=\"press\" data-k=\"work and turn work and turn, work and tumble\">\n<div class=\"g-th\">\n<h3>Work and turn<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>An imposition where both sides of a job are printed on one side of the sheet, then the sheet is flipped and printed again with the same plates. Two copies result per sheet and one set of plates is saved.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-x\" class=\"g-sec\" aria-labelledby=\"h-x\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-x\"><span class=\"g-L\" aria-hidden=\"true\">X<\/span><span class=\"g-Lt\">Printing terms starting with X<\/span><\/h2>\n<p><span class=\"g-n\">2 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"xerography\" class=\"g-term\" data-cat=\"press\" data-k=\"xerography xerography, electrophotography, laser printing\">\n<div class=\"g-th\">\n<h3>Xerography<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>The electrostatic process behind laser printers, copiers and many digital presses. A light-sensitive, electrically charged drum picks up toner only in the image areas, then the toner is transferred to paper and fused with heat.<\/p>\n<\/article>\n<article id=\"xylography\" class=\"g-term\" data-cat=\"press\" data-k=\"xylography (woodcut) xylography, woodcut, woodblock\">\n<div class=\"g-th\">\n<h3>Xylography (woodcut)<\/h3>\n<p><span class=\"g-tag\">Printing methods<\/span><\/p>\n<\/div>\n<p>A relief printing method where the image is carved into a wood block, leaving the printing parts raised. Used long before modern printing presses.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-y\" class=\"g-sec\" aria-labelledby=\"h-y\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-y\"><span class=\"g-L\" aria-hidden=\"true\">Y<\/span><span class=\"g-Lt\">Printing terms starting with Y<\/span><\/h2>\n<p><span class=\"g-n\">1 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"yellow\" class=\"g-term\" data-cat=\"color\" data-k=\"yellow yellow, y\">\n<div class=\"g-th\">\n<h3>Yellow<\/h3>\n<p><span class=\"g-tag\">Color<\/span><\/p>\n<\/div>\n<p>One of the four process colors in <a class=\"g-x\" href=\"#cmyk\">CMYK<\/a> printing. It absorbs blue light and is the lightest of the process inks.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<section id=\"letter-z\" class=\"g-sec\" aria-labelledby=\"h-z\">\n<div class=\"g-sec-h\">\n<h2 id=\"h-z\"><span class=\"g-L\" aria-hidden=\"true\">Z<\/span><span class=\"g-Lt\">Printing terms starting with Z<\/span><\/h2>\n<p><span class=\"g-n\">1 terms<\/span><\/p>\n<\/div>\n<div class=\"g-grid\">\n<article id=\"z-fold\" class=\"g-term\" data-cat=\"finish\" data-k=\"z-fold z fold, z-fold\">\n<div class=\"g-th\">\n<h3>Z-fold<\/h3>\n<p><span class=\"g-tag\">Finishing &amp; binding<\/span><\/p>\n<\/div>\n<p>A fold with two parallel folds in opposite directions, so the sheet forms a &#8220;Z&#8221; and opens with three panels. Add more panels and it becomes an <a class=\"g-x\" href=\"#accordion-fold\">accordion fold<\/a>.<\/p>\n<\/article>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<section class=\"g-why\" aria-labelledby=\"g-why-h\">\n<div class=\"cp-in\">\n<div class=\"g-head\">\n<div>\n<h2 id=\"g-why-h\" class=\"cp-eyebrow\">Our Expertise<\/h2>\n<p class=\"cp-h2\">Print you can count on, order after order<\/p>\n<\/div>\n<p>Since 2014, US companies, agencies and resellers have trusted us with the print they reorder every month: booklets, catalogs, brochures, flyers, posters and calendars.<\/p>\n<\/div>\n<div class=\"g-whys\"><a class=\"g-whyc\" href=\"https:\/\/www.ekomi-us.com\/review-chilliprintingcom.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><small>Trusted by customers<\/small><strong>Rated 4.8 out of 5<\/strong>Over 1,400 customer reviews on eKomi and the eKomi Gold Seal of Approval. Read what businesses say about our print quality, pricing and support.<em>Read customer reviews<\/em><\/a><br \/>\n<a class=\"g-whyc\" href=\"https:\/\/www.chilliprinting.com\/services\/file-checks-and-proofs\/\"><small>Fewer reprints<\/small><strong>Every file checked before print<\/strong>Each upload runs through an automated preflight check and returns a PDF proof in seconds. Add an expert file check and our prepress team fixes technical issues by hand.<em>See how file checks work<\/em><\/a><br \/>\n<a class=\"g-whyc\" href=\"https:\/\/www.chilliprinting.com\/printing-products\/\"><small>Reliable deadlines<\/small><strong>Know your delivery date upfront<\/strong>Choose Eco, Standard or Rush production and see the estimated delivery date before you check out, so launches and events stay on schedule.<em>See all printing products<\/em><\/a><br \/>\n<a class=\"g-whyc\" href=\"https:\/\/www.chilliprinting.com\/services\/dropshipping-fulfillment\/\"><small>Grows with you<\/small><strong>From 1 piece to 20,000<\/strong>Start with a short run, then scale to offset bulk runs at a lower cost per piece. We can also store your stock and blind ship orders to your customers.<em>See dropshipping and fulfillment<\/em><\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"faq\" class=\"g-faq\">\n<div class=\"cp-in\">\n<div class=\"g-faq-sum\">\n<p class=\"cp-eyebrow\">FAQ<\/p>\n<h2 class=\"cp-h2\">Questions to ask before you order<\/h2>\n<div class=\"g-faq-t\">Quick answers about our most ordered products. Open any product to choose size, paper and quantity and see your price before you order.<\/div>\n<div class=\"cp-btns\"><a class=\"cp-btn\" href=\"https:\/\/www.chilliprinting.com\/printing-products\/\">See All Printing Products<\/a><\/div>\n<\/div>\n<div class=\"g-faq-list\">\n<div class=\"g-qa\"><input id=\"faq-t0\" class=\"g-qt\" type=\"checkbox\" checked><\/p>\n<h3 class=\"g-qh\"><label for=\"faq-t0\">What is the difference between a booklet and a catalog?<\/label><\/h3>\n<div class=\"g-qa-a\">A booklet is any small bound publication, such as a manual, event program or product guide. A catalog is a booklet built to sell: it lists products with images, specs and prices. Our <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/booklets\/\">booklets<\/a> run from 8 to 320 pages in portrait, landscape or square formats, and <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/catalogs\/\">catalogs<\/a> go up to 320 pages. Both can be <a class=\"g-x\" href=\"#saddle-stitch\">saddle stitched<\/a> or <a class=\"g-x\" href=\"#perfect-binding\">perfect bound<\/a>.<\/div>\n<\/div>\n<div class=\"g-qa\"><input id=\"faq-t1\" class=\"g-qt\" type=\"checkbox\"><\/p>\n<h3 class=\"g-qh\"><label for=\"faq-t1\">Which papers and folds can I choose for brochures?<\/label><\/h3>\n<div class=\"g-qa-a\">Our <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/brochure-printing\/\">brochures<\/a> come on 16 text, card and recycled papers, in many folding styles such as <a class=\"g-x\" href=\"#letter-fold\">tri-fold<\/a>, <a class=\"g-x\" href=\"#z-fold\">Z-fold<\/a>, <a class=\"g-x\" href=\"#gate-fold\">gate fold<\/a> and <a class=\"g-x\" href=\"#accordion-fold\">accordion<\/a>, with custom panel sizing. Heavier card stock should be <a class=\"g-x\" href=\"#scoring\">scored<\/a> before folding. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/types-of-brochures-folds\/\">types of brochure folds<\/a>.<\/div>\n<\/div>\n<div class=\"g-qa\"><input id=\"faq-t2\" class=\"g-qt\" type=\"checkbox\"><\/p>\n<h3 class=\"g-qh\"><label for=\"faq-t2\">How many posters can I order in one bulk run, and in what sizes?<\/label><\/h3>\n<div class=\"g-qa-a\">We print <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/poster-printing\/bulk-poster-printing\/\">bulk posters<\/a> on offset presses in runs of up to 20,000 pieces, in 11 sizes up to 39&#8243; x 55&#8243;. <a class=\"g-x\" href=\"#offset-printing\">Offset<\/a> keeps color consistent across the whole run and lowers the <a class=\"g-x\" href=\"#unit-cost\">unit cost<\/a> as quantity grows. Check <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/things-to-consider-when-ordering-bulk-posters\/\">what to consider before ordering bulk posters<\/a>.<\/div>\n<\/div>\n<div class=\"g-qa\"><input id=\"faq-t3\" class=\"g-qt\" type=\"checkbox\"><\/p>\n<h3 class=\"g-qh\"><label for=\"faq-t3\">What options do custom wall calendars have?<\/label><\/h3>\n<div class=\"g-qa-a\">Our <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/custom-calendars\/\">custom calendars<\/a> come with 13 or 14 sheets, <a class=\"g-x\" href=\"#wire-o-binding\">Wire-O binding<\/a> in three colors and a custom start month, so a calendar can begin with your fiscal year, season or an event instead of January. Plan ahead with <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/common-calendar-sizes\/\">common calendar sizes<\/a>.<\/div>\n<\/div>\n<div class=\"g-qa\"><input id=\"faq-t4\" class=\"g-qt\" type=\"checkbox\"><\/p>\n<h3 class=\"g-qh\"><label for=\"faq-t4\">What sizes and page counts are available for CD booklets and covers?<\/label><\/h3>\n<div class=\"g-qa-a\">Our <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/cd-covers\/\">CD booklets and covers<\/a> are sized to fit CD cases exactly and can be folded or stapled, from 2 to 56 pages. Stapled booklets follow <a class=\"g-x\" href=\"#saddle-stitch\">saddle-stitch<\/a> rules, so page counts go up in multiples of 4. See <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/cd-insert-sizes-dimensions-for-printing-explained\/\">CD insert sizes explained<\/a>.<\/div>\n<\/div>\n<div class=\"g-qa\"><input id=\"faq-t5\" class=\"g-qt\" type=\"checkbox\"><\/p>\n<h3 class=\"g-qh\"><label for=\"faq-t5\">What flyer sizes and paper stocks can I order?<\/label><\/h3>\n<div class=\"g-qa-a\">We offer <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/flyer-printing\/\">flyers<\/a> in 14 sizes, from 2&#8243; x 3.5&#8243; up to 11&#8243; x 17&#8243;, on a range of <a class=\"g-x\" href=\"#text-stock\">text<\/a> and <a class=\"g-x\" href=\"#cover-stock\">card stocks<\/a>, including uncoated 100% recycled options, printed in full color on one or both sides. Compare <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/standard-flyer-sizes-explained\/\">standard flyer sizes<\/a>.<\/div>\n<\/div>\n<div class=\"g-qa\"><input id=\"faq-t6\" class=\"g-qt\" type=\"checkbox\"><\/p>\n<h3 class=\"g-qh\"><label for=\"faq-t6\">Should my business print a flyer, a brochure or a booklet?<\/label><\/h3>\n<div class=\"g-qa-a\">Choose a <a class=\"g-x\" href=\"#flyer\">flyer<\/a> for one clear offer or event, a <a class=\"g-x\" href=\"#brochure\">brochure<\/a> when you need several panels to explain products or services, and a <a class=\"g-x\" href=\"#booklet\">booklet<\/a> or <a class=\"g-x\" href=\"#catalog\">catalog<\/a> when you have many pages of detail. Read <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/flyers-vs-leaflets-vs-brochures-vs-booklets\/\">flyers vs leaflets vs brochures vs booklets<\/a>.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p><script src=\"data:text\/javascript;base64,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\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home\u00bbBlog\u00bbPrinting Glossary Learn More From Printing Experts Printing Glossary: 254 Print Terms Simply Explained Updated by: Albert BadalyanOctober 26, 2026 This glossary explains essential printing terms, from file preparation and paper specifications to printing techniques and binding options. Each definition helps business owners, marketing teams, and print buyers in their marketing campaigns in getting practical<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-23365","page","type-page","status-publish"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"bunyad-small":false,"bunyad-medium":false,"bunyad-full":false,"bunyad-viewport":false,"bunyad-768":false},"uagb_author_info":{"display_name":"Albert Badalyan","author_link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/albert-badalyan\/"},"uagb_comment_info":0,"uagb_excerpt":"Home\u00bbBlog\u00bbPrinting Glossary Learn More From Printing Experts Printing Glossary: 254 Print Terms Simply Explained Updated by: Albert BadalyanOctober 26, 2026 This glossary explains essential printing terms, from file preparation and paper specifications to printing techniques and binding options. 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