{"id":1264,"date":"2019-09-23T11:53:26","date_gmt":"2019-09-23T15:53:26","guid":{"rendered":"https:\/\/www.chilliprinting.com\/Online-Printing-Blog\/?p=1264"},"modified":"2026-03-24T10:33:50","modified_gmt":"2026-03-24T14:33:50","slug":"how-to-convert-leads-from-your-print-ads","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/","title":{"rendered":"How to Convert Leads From Your Print Ads"},"content":{"rendered":"\n<p>Strangely enough, many marketers are fired up about using digital ad campaigns, but hesitant when it comes to print campaigns. They say print can\u2019t achieve the same results they get with digital campaigns, which is not entirely true. If used correctly, print materials can be even better at engaging customers to take action. In order to convert leads into actual clients, take the following steps:&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3f3f3f;color:#3f3f3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3f3f3f;color:#3f3f3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#1_Design_a_print_campaign_that_appeals_to_your_target_market\" >1.&nbsp;&nbsp;&nbsp;Design a print campaign that appeals to your target market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#2_Use_benefit-driven_headlines_to_get_the_best_response\" >2.&nbsp;&nbsp;&nbsp;Use benefit-driven headlines to get the best response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#3_Capture_their_attention_by_making_it_short_and_snappy\" >3.&nbsp;&nbsp;&nbsp;Capture their attention by making it short and snappy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#4_Integrate_print_and_digital_to_double_the_impact\" >4.&nbsp;&nbsp;&nbsp;Integrate print and digital to double the impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#5_Convert_leads_by_Encouraging_interaction\" >5.&nbsp;&nbsp;&nbsp;Convert leads by Encouraging interaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#6_Always_include_a_strong_call-to-action\" >6.&nbsp;&nbsp;&nbsp;Always include a strong call-to-action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#7_Give_choices_but_dont_overwhelm_them\" >7.&nbsp;&nbsp;&nbsp;Give choices but don't overwhelm them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#8_Monitor_test_optimise_then_repeat\" >8.&nbsp;&nbsp;&nbsp;Monitor, test, optimise then repeat&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#What_to_avoid\" >What to avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#1_Poor_print_campaign_designs\" >1.&nbsp;&nbsp;&nbsp;Poor print campaign designs&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#2_Copying_your_competitors\" >2.&nbsp;&nbsp;&nbsp;Copying your competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Design_a_print_campaign_that_appeals_to_your_target_market\"><\/span>1.&nbsp;&nbsp;&nbsp;Design a print campaign that appeals to your target market<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Print campaigns aren\u2019t cheap, so you ought to know the type of person you\u2019re targeting. Gather all relevant background details including their demographics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gender<\/li>\n\n\n\n<li>Age<\/li>\n\n\n\n<li>Education<\/li>\n\n\n\n<li>Income<\/li>\n<\/ul>\n\n\n\n<p>Then get to know them better by understanding their:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Problems<\/li>\n\n\n\n<li>Frustrations<\/li>\n\n\n\n<li>Dreams<\/li>\n\n\n\n<li>Goals<\/li>\n<\/ul>\n\n\n\n<p>After collecting all the information, work out how your product or service can help them. Create relevant messages that will attract and convert leads into customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_benefit-driven_headlines_to_get_the_best_response\"><\/span>2.&nbsp;&nbsp;&nbsp;Use benefit-driven headlines to get the best response<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The headline is the first message your audience will read. Get it right and you have the power to convince them to read the rest of the content.<\/p>\n\n\n\n<p>Create a headline that\u2019s:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As short and succinct as possible &#8211; to get your key message across quickly<\/li>\n\n\n\n<li>Benefit-driven &#8211; focusing on how your product or service can help them<\/li>\n\n\n\n<li>Dynamic and engaging &#8211;&nbsp;&nbsp;something that you think will grab their interest and create a great response<\/li>\n\n\n\n<li>Big and bold and hard to ignore<\/li>\n<\/ul>\n\n\n\n<p>Many marketers who use print fail to capture the reader\u2019s attention because they focus on themselves. They often boast about the history of their product and service. Or they might launch into a long-winded account of how it evolved from concept to an actual product.&nbsp;<\/p>\n\n\n\n<p>Most readers don\u2019t care about such things. As a famous copywriter once said, \u201cPeople don\u2019t care about you. They only care if it will benefit them.\u201d<\/p>\n\n\n\n<p>So, whenever creating headlines, put yourself in the mind of the reader and answer their most likely questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What\u2019s in it for me?&nbsp;<\/li>\n\n\n\n<li>Why should I care about your offer?<\/li>\n\n\n\n<li>Why would I read this ad?<\/li>\n\n\n\n<li>Will this make\/save me money?<\/li>\n\n\n\n<li>Will my business benefit?&nbsp;<\/li>\n\n\n\n<li>Are your services better than my current provider?<\/li>\n<\/ul>\n\n\n\n<p>By providing the benefits in the headline, you can catch your reader\u2019s attention early on.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Capture_their_attention_by_making_it_short_and_snappy\"><\/span>3.&nbsp;&nbsp;&nbsp;Capture their attention by making it short and snappy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People don\u2019t read print like they use to. Instead, they skim. You\u2019ll probably notice that your eyes slide along any printed content until something interests you.<\/p>\n\n\n\n<p>If your headline caught their attention, don\u2019t discourage them with a block of text that\u2019s too small to read.<\/p>\n\n\n\n<p>Don\u2019t do as many advertisers do and try to fill every inch of space, just to get your money\u2019s worth. The problem with cramming such a lot of information in a small space is that it creates visual clutter. <\/p>\n\n\n\n<p>As a result, people won\u2019t notice your posters and won\u2019t bother reading it. <\/p>\n\n\n\n<p>Instead, ensure it has plenty of space around the headline and text to help the poster stand out.<\/p>\n\n\n\n<p>Here are a few tips on how to present your content in the main text of the poster (known as the body copy):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you are presenting numerous benefits, list them in quick-to-readbullet points (great for skim readers)<\/li>\n\n\n\n<li>Write in a style that someone with a basic comprehension of English can grasp<\/li>\n\n\n\n<li>Write short and easy to understand sentences<\/li>\n\n\n\n<li>Don\u2019t go overboard on the number of images and text&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Integrate_print_and_digital_to_double_the_impact\"><\/span>4.&nbsp;&nbsp;&nbsp;Integrate print and digital to double the impact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many of your prospects won\u2019t convert the first time they see your <a href=\"https:\/\/www.chilliprinting.com\/all-products\/\">print material<\/a>. So, constant exposure to your offer can help change their mind. By combining both your print and digital campaign, you can get more exposure and quickly increase your target market reach. <\/p>\n\n\n\n<p>Also, ensure that both print and digital materials share the same look to help build the identity of your brand.<\/p>\n\n\n\n<p>It\u2019s also vital that you add your website address or online landing page in the posters. Include a message to encourage your leads to visit your site or give their email address by offering something of value. Consider sending valuable information and routine offers through their email. Once they respond and convert, your ROI will increase thanks to your print ad.<\/p>\n\n\n\n<p>You should also create print materials that can be viewed without any issues on social media pages and mobile devices.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Convert_leads_by_Encouraging_interaction\"><\/span>5.&nbsp;&nbsp;&nbsp;Convert leads by Encouraging interaction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Make it easy for your leads to contact you by including your:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact number<\/li>\n\n\n\n<li>Email addresses<\/li>\n\n\n\n<li>Social media\u00a0linkslike Facebook or Twitter<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"400\" data-attachment-id=\"1266\" data-permalink=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-convert-leads-from-your-print-ads\/leads\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/09\/leads.jpg?fit=700%2C400&amp;ssl=1\" data-orig-size=\"700,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"leads\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/09\/leads.jpg?fit=700%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/Online-Printing-Blog\/wp-content\/uploads\/2019\/09\/leads.jpg?resize=700%2C400&#038;ssl=1\" alt=\"\" class=\"wp-image-1266\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/09\/leads.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/09\/leads.jpg?resize=350%2C200&amp;ssl=1 350w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Always_include_a_strong_call-to-action\"><\/span>6.&nbsp;&nbsp;&nbsp;Always include a strong call-to-action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Telling your readers what benefits can get will make them interested. Now you need them to act. This means having a clear and strong call-to-action (CTA) in every poster. Don\u2019t just hope they will take action. Instead, guide them to what they should do.&nbsp;<\/p>\n\n\n\n<p>For example, you want them to call a particular telephone number so they can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get more information&nbsp;<\/li>\n\n\n\n<li>Buy your product<\/li>\n\n\n\n<li>Use a&nbsp;couponinyour store<\/li>\n\n\n\n<li>Receive a discount voucher<\/li>\n<\/ul>\n\n\n\n<p>To make an effective CTA, you\u2019ve got to tell them what to do.&nbsp;Likechildren, you tell&nbsp;them toeat&nbsp;theirvegetables, in return for money or ice cream.&nbsp;&nbsp;It\u2019s the case of giving an order and showing the reward.&nbsp;<\/p>\n\n\n\n<p>CTAs that have a sense of urgency is also effective. <\/p>\n\n\n\n<p>For example, customers are more likely to use coupons that are near their expiration date.\u00a0\u00a0They will only take action once they notice the coupon\u2019s date.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.&nbsp;&nbsp;&nbsp;Give choices but don&#8217;t overwhelm them<\/h3>\n\n\n\n<p>However, when only given six flavours, more than 30 out of 100 samplers bought the product. <\/p>\n\n\n\n<p>Having too many choices can confuse consumers, so consider limiting the number you offer to your target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Monitor_test_optimise_then_repeat\"><\/span>8.&nbsp;&nbsp;&nbsp;Monitor, test, optimise then repeat&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Print campaigns are direct forms of advertising designed to generate sales. So it\u2019s invaluable to know if your posters are working or not.&nbsp;<\/p>\n\n\n\n<p>You can monitor and test various parts of your posters like headlines, benefits, and images by carrying out research with your customers or a panel of consumers. It is also possible to track the level of response of your campaign by including coupons and then counting the number of redemptions at the expiry date. <\/p>\n\n\n\n<p>You can also track any rises in website visitors after a poster has been posted (to see how many responded to the call to action and headed to your site).\u00a0<\/p>\n\n\n\n<p>If necessary, optimise each element to achieve the highest ROI possible.<\/p>\n\n\n\n<p>Also, by measuring results, you may uncover things that you haven\u2019t notice before such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some content placement in the poster that wasn\u2019t optimal<\/li>\n\n\n\n<li>Some images don\u2019t appeal<\/li>\n\n\n\n<li>You listed some wrong benefits<\/li>\n<\/ul>\n\n\n\n<p>If you find any of these \u2018errors\u2019, make sure to correct them immediately. Afterwards, you can then repeat the same cycle to fine-tune your ad\u2019s effectiveness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_avoid\"><\/span>What to avoid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are several reasons why your print campaign isn\u2019t working such as:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Poor_print_campaign_designs\"><\/span>1.&nbsp;&nbsp;&nbsp;Poor print campaign designs&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes, spending too little on your print campaign can backfire. Scrimp on the print design or quality, and you may end up with a poster that nobody will read. Remember most of your leads are constantly bombarded with advertisements. <\/p>\n\n\n\n<p>If your poster\u2019s design looks generic or ordinary, it\u2019s likely that they won\u2019t notice your it. <\/p>\n\n\n\n<p>So you need to have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <a href=\"https:\/\/www.chilliprinting.com\/poster-printing\/\">poster<\/a> with content\u00a0\u00a0that\u2019s big enough\u00a0to be visible\u00a0<\/li>\n\n\n\n<li>An eye-catching <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/top-graphic-design-blogs\/\">design<\/a><\/li>\n\n\n\n<li>Has relevant and attention-grabbing images and appropriate colours in the design that willappeal to your intended audience<\/li>\n<\/ul>\n\n\n\n<p>Many businesses, envious of a competitor\u2019s successful poster, will simply copy it.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Copying_your_competitors\"><\/span>2.&nbsp;&nbsp;&nbsp;Copying your competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are several reasons why this may not work, like differences in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budget<\/li>\n\n\n\n<li>Demographic<\/li>\n\n\n\n<li>Objectives<\/li>\n<\/ul>\n\n\n\n<p>By exactly copying a similar design, the results may prove disappointing and even costly. What you should do instead is to evaluate your marketing goals. Do you want your posters to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a design that attract leads and customers?<\/li>\n\n\n\n<li>Offer special prices or discounts?<\/li>\n\n\n\n<li>Promote existing or new products?<\/li>\n<\/ul>\n\n\n\n<p>If you have clearly defined your advertising campaign goals, target customer and budget, your posters will be on track to get you the results you\u2019re after.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketers often overlook the value of print campaigns. They think it\u2019s a costly advertising option that offers little sales opportunities. In reality, print materials are still invaluable, even with the rise of online adverts, and are direct tools to convert leads into customers. <\/p>\n\n\n\n<p>By ensuring you understand your intended audience\u2019s motivations for using your product or service, creating an advertisement that strikes the right chord will become easier. It\u2019s all about the knowledge of how your customer thinks and acts, then creating a print campaign that addresses their needs.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strangely enough, many marketers are fired up about using digital ad campaigns, but hesitant when it comes to print campaigns. They say print can\u2019t achieve the same results they get with digital campaigns, which is not entirely true. If used correctly, print materials can be even better at engaging customers to take action. 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