{"id":1297,"date":"2019-11-13T08:38:14","date_gmt":"2019-11-13T13:38:14","guid":{"rendered":"https:\/\/www.chilliprinting.com\/Online-Printing-Blog\/?p=1297"},"modified":"2026-03-24T12:00:30","modified_gmt":"2026-03-24T16:00:30","slug":"print-design-holiday-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-design-holiday-marketing-tips\/","title":{"rendered":"7 Print Design Holiday Marketing Tips"},"content":{"rendered":"\n<p>The upcoming holiday season is usually the year\u2019s busiest shopping period. Businesses understand that this is the time of the year that sales are at their peak, which is also true for the printing industry. <\/p>\n\n\n\n<p>Your holiday marketing efforts should stand out from the rest of the pack if you want to get your own share of the pie.&nbsp;<\/p>\n\n\n\n<p>You need to take advantage of this time of the year to get the most out of your marketing efforts. <\/p>\n\n\n\n<p>According to a insights study by Yahoo, 40% of annual sales are made during the last two months of the year &#8211; November and December. <\/p>\n\n\n\n<p>You might be thinking that it\u2019s too early to market for the holidays, but a Google study revealed that a lot of shoppers start their Christmas shopping research months before the holiday season.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/8nDV2yLLdBBFBjrNdmkv1Kt7U57X159DL7C_M2AmzGM-9fG9sKq7HHpQpZHKM9CuXVB8cZR1BX2niLFBQPvgknP_-RU7KV-s-NWTNOE4M2C9silw_MWfU5fZAlRHEtzZbA4ROLi2\" alt=\"\" style=\"width:480px;height:320px\" title=\"\"><\/figure>\n<\/div>\n\n\n<p>Print marketing helps shape your brand, influence buyer decisions, and motivate purchases this holiday season. This print holiday marketing guide will help you to take advantage of the most eye-catching color printing and graphic design for your holiday marketing campaign and give you maximum exposure to your customers during this crazy buying season.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3f3f3f;color:#3f3f3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3f3f3f;color:#3f3f3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-design-holiday-marketing-tips\/#Tip_1_Attract_customers_with_a_visual_signage\" >Tip #1: Attract customers with a visual signage.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-design-holiday-marketing-tips\/#Tip_2_Surprise_your_customers_with_direct_mail\" >Tip #2: Surprise your customers with direct mail.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-design-holiday-marketing-tips\/#Tip_3_Craft_a_special_holiday_menu\" >Tip #3: Craft a special holiday menu.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-design-holiday-marketing-tips\/#Tip_4_Give_away_some_punch_cards\" >Tip #4: Give away some punch cards.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-design-holiday-marketing-tips\/#Tip_5_Include_food_recipe_tags_in_your_products\" >Tip #5: Include food recipe tags in your products.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-design-holiday-marketing-tips\/#Tip_6_Flyers_still_work\" >Tip #6: Flyers still work.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-design-holiday-marketing-tips\/#Tip_7_Prepare_small_holiday_gifts\" >Tip #7: Prepare small holiday gifts.&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_1_Attract_customers_with_a_visual_signage\"><\/span>Tip #1: Attract customers with a visual signage.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nothing screams \u201cHey, it\u2019s the holiday season!\u201d than a colorful signage. Signs boost sales; that\u2019s a fact. A great sign attracts a lot of customers, especially if you include attention-grabbing elements to your design. You can play around with colors and witty text to make your signage stand out.&nbsp;<\/p>\n\n\n\n<p>When it comes to visual signs, bigger is always better. In fact, switching your storefront sign with a larger one can increase your revenue by seven percent. A study conducted by Ketchum Global Research and Analytics reveals that 76% of customers are more willing to enter a store they have never visited before based on the sign. Without a good signage informing or directing your customers, you might miss a lot of sales opportunities.<\/p>\n\n\n\n<p>A good holiday signage is a strategic way of telling your customers that you\u2019re ready for the holiday season. It doesn\u2019t have to be as big as a billboard to catch your customer\u2019s attention, it can be a colorful <a href=\"https:\/\/www.chilliprinting.com\/poster-printing\/\">poster<\/a> outside your store. A well-written and well-designed signage is more important. Double-check everything before having the sign printed out because a misspelling or wrong grammar can do more harm than good.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_2_Surprise_your_customers_with_direct_mail\"><\/span>Tip #2: Surprise your customers with direct mail.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this digital age, a direct mail campaign can give your customers a nice surprise. <\/p>\n\n\n\n<p>Although emails, social media messages, and online advertising offer convenient ways of reaching out to your customers, direct mail can also be a powerful tool this holiday season. <\/p>\n\n\n\n<p>Sending a Christmas <a href=\"https:\/\/www.chilliprinting.com\/custom-postcards\/\">postcard<\/a> or a simple greeting, for example, can greatly improve your brand reputation.\u00a0<\/p>\n\n\n\n<p>Here\u2019s a note, though: don\u2019t send out a generic mail. Take some time to personalize your direct mails so that your customers would feel more important. You can also use it to promote your holiday promos and discounts to get them to visit your store.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/GPbgDTJ44fiW51hxUZG9RlBbgH40-UmkoKvSX_XH_3-NB5OxHM6PhVonPKD65zRf2skm83-81dlv7MHREgXmYcz9JE7mb2TeYaykBpuX_p4XaZsKcqc47OwZuyrbSKI_Gt3JQdi_\" alt=\"\" style=\"width:400px\" title=\"\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_3_Craft_a_special_holiday_menu\"><\/span>Tip #3: Craft a special holiday menu.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re in the food or restaurant business, the holiday season is a very busy season for your business as people tend to eat more. They particularly love holiday food, such as Starbucks\u2019 Pumpkin Spiced Lattes, pumpkin soups, and Christmas-themed sweets. You can boost your revenue by creating a special menu or drink for the holidays. For example, you can feature a pumpkin cake or other pumpkin desserts just in time for Thanksgiving. After that, you can feature Christmas-themed foods on your menu.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/0Elt2g8tNP5cRHA3AL9xOucUmfNUVS4LBv4cv2BAPeyQKesl_gP8IevESJSUfRjcAhAv4FrIJtGrFq8y7hOJDpDoWQj4InJMLX9X7tCq4W8GKFNN0iVg1_hHxLpPJp_3L3Xsf647\" alt=\"\" style=\"width:358px;height:269px\" title=\"\"><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_4_Give_away_some_punch_cards\"><\/span>Tip #4: Give away some punch cards.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You\u2019ve probably got your own collection of Starbucks planner by getting coffee and lattes every day just to complete their punch card. You can think about how to use this strategy to turn your ordinary customers into repeat customers.&nbsp;<\/p>\n\n\n\n<p>Customers love freebies. If you give them a <a href=\"https:\/\/www.chilliprinting.com\/custom-ticket-printing\/\">punch card ticket<\/a> that gives them a free item or a discount after a couple of visits, people would choose to come back to your store and this would prevent them from going to your competitors.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_5_Include_food_recipe_tags_in_your_products\"><\/span>Tip #5: Include food recipe tags in your products.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This strategy is not limited to food and restaurant businesses. Any business that sells food, drinks, or ingredients can add an extra special touch to their products by including a custom recipe <a href=\"https:\/\/www.chilliprinting.com\/custom-hang-tags-printing\/\">tag<\/a>.<\/p>\n\n\n\n<p>For example, if you are selling candies, you can include a food recipe for a dessert that makes use of the candies you are selling. Or you can include an idea for a giveaway loot bag for Halloween or Christmas. There\u2019s a lot you can do; you just need to flex your creative muscles to think of a custom tag that your customers will love.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_6_Flyers_still_work\"><\/span>Tip #6: Flyers still work.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This holiday season, a lot of businesses will be handing out flyers. How do you make sure yours doesn\u2019t end up in the trash or at the bottom of the pile? First, create a catchy deal or offer. A 50% offer is more attractive than a 10% discount. Next, you have to be creative with your design. Include some witty lines and some bold colors to catch their attention.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_7_Prepare_small_holiday_gifts\"><\/span>Tip #7: Prepare small holiday gifts.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The holiday season is a time for gift-giving. Why not give your loyal customers a small gift? You don\u2019t have to spend a lot on your gifts. Just think of small gift ideas that your customers would be able to appreciate this holiday season. You can also give practical gifts that people can actually use. Here are some inexpensive holiday gift ideas that your customers will definitely love:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business card holders<\/li>\n\n\n\n<li>Custom wine labels<\/li>\n\n\n\n<li>Pocket notebooks<\/li>\n\n\n\n<li>Personalized pens<\/li>\n\n\n\n<li>Fortune cookies<\/li>\n\n\n\n<li>A nice <a href=\"https:\/\/www.chilliprinting.com\/custom-calendars-printing\/\">calendar<\/a><\/li>\n\n\n\n<li>A coffee table book<\/li>\n\n\n\n<li>Gift baskets<\/li>\n<\/ul>\n\n\n\n<p>Your customers will surely love these cute, classy and memorable holiday gift ideas.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-be1aea192b55477a44aee515f00ddb11\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Get premium branding at an affordable cost<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/all-products\/\" style=\"border-radius:10px\">see all products<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Collection-of-printing-materials.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Collection-of-printing-materials.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Collection-of-printing-materials.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Collection-of-printing-materials.webp?resize=788%2C629&#038;ssl=1\" alt=\"Collection of printing materials\" class=\"uag-image-20573\" width=\"788\" height=\"629\" title=\"Collection of printing materials\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The upcoming holiday season is usually the year\u2019s busiest shopping period. Businesses understand that this is the time of the year that sales are at their peak, which is also true for the printing industry. Your holiday marketing efforts should stand out from the rest of the pack if you want to get your own<\/p>\n","protected":false},"author":1,"featured_media":18598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[215],"tags":[],"class_list":{"0":"post-1297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=1024%2C480&ssl=1","uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=1024%2C480&ssl=1",1024,480,false],"thumbnail":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=350%2C164&ssl=1",350,164,true],"medium_large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=768%2C360&ssl=1",768,360,true],"large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=788%2C369&ssl=1",788,369,true],"1536x1536":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=1024%2C480&ssl=1",1024,480,true],"2048x2048":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-small":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=150%2C70&ssl=1",150,70,true],"bunyad-medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=450%2C211&ssl=1",450,211,true],"bunyad-full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-viewport":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-768":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/11\/How-to-use-flyers-example.jpg?fit=768%2C360&ssl=1",768,360,true]},"uagb_author_info":{"display_name":"Chilliprinting Team","author_link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/chilliblog\/"},"uagb_comment_info":0,"uagb_excerpt":"The upcoming holiday season is usually the year\u2019s busiest shopping period. Businesses understand that this is the time of the year that sales are at their peak, which is also true for the printing industry. Your holiday marketing efforts should stand out from the rest of the pack if you want to get your own","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7uAlw-kV","_links":{"self":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/1297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/comments?post=1297"}],"version-history":[{"count":17,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/1297\/revisions"}],"predecessor-version":[{"id":21402,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/1297\/revisions\/21402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media\/18598"}],"wp:attachment":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media?parent=1297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/categories?post=1297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/tags?post=1297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}