{"id":1353,"date":"2020-06-03T11:24:33","date_gmt":"2020-06-03T15:24:33","guid":{"rendered":"https:\/\/www.chilliprinting.com\/Online-Printing-Blog\/?p=1353"},"modified":"2026-03-24T10:37:10","modified_gmt":"2026-03-24T14:37:10","slug":"how-to-create-effective-wild-posting-campaign","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/","title":{"rendered":"Outdoor Advertising: How to Create Effective Wild Posting Campaigns"},"content":{"rendered":"\n<p>If you want to make your brand impossible to ignore, <strong>the physical street still remains a powerful way to do it<\/strong>. <\/p>\n\n\n\n<p><strong>Outdoor advertising<\/strong> is shifting back to its roots to find more <strong>authentic ways to connect.<\/strong> <\/p>\n\n\n\n<p>More companies are choosing guerrilla methods to show that taking a risk on the street pays off. You can place your message where people live, work, and play without a screen getting in the way.<\/p>\n\n\n\n<p>Read on to discover everything you need to know <strong>to launch a high-impact outdoor campaign.<\/strong><\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Wild Posting Explained: Main Learning Points<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"speakable-definition\">Wild posting is a cost-effective outdoor advertising method that typically costs a tenth of the price of traditional TV or magazine placements.<\/li>\n\n\n\n<li>You can achieve high brand recall by placing posters at eye level in high-traffic urban areas like New York, Los Angeles, or London.<\/li>\n\n\n\n<li>Successful campaigns require a minimum of 250 posters across at least 20 locations to ensure your message is seen repeatedly by your target audience.<\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3f3f3f;color:#3f3f3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3f3f3f;color:#3f3f3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#So_What_Is_Wild_Posting\" >So What Is Wild Posting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#What_Are_the_Benefits_of_Wild_Posting_Campaign\" >What Are the Benefits of Wild Posting Campaign?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Cost-Effective\" >Cost-Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Brand_Awareness\" >Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Targeted_Reach\" >Targeted Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Social_Media_Potential\" >Social Media Potential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#OOH_Integration_Strategy\" >OOH Integration Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Designing_for_Impact_How_Do_I_Run_a_Wild_Posting_Campaign\" >Designing for Impact: How Do I Run a Wild Posting Campaign?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Creative_Visual\" >Creative Visual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Timing\" >Timing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Location\" >Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Size\" >Size<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Practical_Considerations_for_Wild_Posting\" >Practical Considerations for Wild Posting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Adhesion_How_To_Paste_Up_Posters\" >Adhesion: How To Paste Up Posters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Blueback_To_Improve_Durability\" >Blueback To Improve Durability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Legal_Considerations\" >Legal Considerations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#How_to_Measure_Success_and_How_Can_I_See_the_ROI_of_Wild_Posting\" >How to Measure Success and How Can I See the ROI of Wild Posting?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Digital_Engagement\" >Digital Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#QR_Codes\" >QR Codes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Sales_and_Searches\" >Sales and Searches<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-create-effective-wild-posting-campaign\/#Print_Your_Outdoor_Posters_With_ChilliPrinting\" >Print Your Outdoor Posters With ChilliPrinting<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_What_Is_Wild_Posting\"><\/span>So What Is Wild Posting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"630\" data-attachment-id=\"20674\" data-permalink=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wild-post-in-the-street\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Wild-Post-in-the-street.webp?fit=1000%2C800&amp;ssl=1\" data-orig-size=\"1000,800\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Wild Post in the street\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Wild-Post-in-the-street.webp?fit=788%2C630&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Wild-Post-in-the-street.webp?resize=788%2C630&#038;ssl=1\" alt=\"Wild Post in the street\" class=\"wp-image-20674\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Wild-Post-in-the-street.webp?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Wild-Post-in-the-street.webp?resize=350%2C280&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Wild-Post-in-the-street.webp?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Wild-Post-in-the-street.webp?resize=150%2C120&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Wild-Post-in-the-street.webp?resize=450%2C360&amp;ssl=1 450w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<p class=\"speakable-intro\">Wild posting is a specific <strong>category of outdoor advertising<\/strong> defined by volume and proximity. You do not just put up one poster, you put up dozens of them side-by-side to create a <strong>massive visual block<\/strong> (as shown in the image above). <\/p>\n\n\n\n<p>This approach is often called street marketing or ambient marketing because it surprises people in their daily routines.<\/p>\n\n\n\n<p>You see these campaigns most often on temporary structures. Construction barricades are the gold standard for this type of work. <\/p>\n\n\n\n<p>They provide <strong>long, flat surfaces that act as a blank canvas<\/strong> for your brand. Because these posters are at street level, they meet the eyes of pedestrians directly.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-2e46c6c8c75f86c8ffbd8401d42cba61\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Enhance your brand messaging in minutes<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/poster-printing\/\" style=\"border-radius:10px\">Configure your Poster<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Hanging-posters.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Hanging-posters.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Hanging-posters.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Hanging-posters.webp?resize=306%2C280&#038;ssl=1\" alt=\"Hanging posters\" class=\"uag-image-18876\" width=\"306\" height=\"280\" title=\"Hanging posters\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Benefits_of_Wild_Posting_Campaign\"><\/span>What Are the Benefits of Wild Posting Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Main benefits of wild posting campaign are affordability, brand awareness, targeted reach, and a high visibility in social media.<\/p>\n\n\n\n<p>Let&#8217;s go one by one through them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Effective\"><\/span><strong>Cost-Effective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Price is a major factor<\/strong> in any marketing budget. Outdoor advertising can be expensive. A billboard in a major city can cost thousands of dollars a month. Wild posting is different. It is very affordable. The posters often <strong>cost a tenth of what you would pay for a TV spot. <\/strong>They cost less than a magazine ad.<\/p>\n\n\n\n<p>You get a <strong>lower cost per thousand views (CPM).<\/strong> Because the posters are printed on paper, production is cheap. You are not paying for heavy vinyl or digital screen time. You are paying for paper, ink, and a team to put them up. <strong>This lets you stretch your budget further.<\/strong> You can cover more ground for less money. It is an efficient way to launch a massive campaign on a limited budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Awareness\"><\/span><strong>Brand Awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>High brand recall is one of the biggest wild posting benefits. <\/p>\n\n\n\n<p>Think about the <strong>Apple silhouette ads<\/strong> that were everywhere in 2003. They featured dancers on neon backgrounds.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"788\" height=\"444\" src=\"https:\/\/www.youtube.com\/embed\/TE4EEwQAfxo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>People saw them on every corner. It made the iPod look cool. It made the brand feel alive. Young urban dwellers could not escape the message.<\/p>\n\n\n\n<p>When you plaster a wall with your image, people cannot miss it. They see it while walking. They see it while driving. This <strong>constant exposure builds trust.<\/strong> It makes your brand feel bigger than it is. It creates a sense of presence in the community. <\/p>\n\n\n\n<p>So this is why it is one of the best outdoor advertising methods for new product launches. It makes your message a part of the local scenery.<\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-help-small-business\/\"><strong>13 Types of Print Marketing Every Company Should Have<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Targeted_Reach\"><\/span><strong>Targeted Reach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can choose exactly where your ads go: this is called <strong>hyper-local targeting.<\/strong> <\/p>\n\n\n\n<p>Do you want to reach art students? Put your posters near a design school. Do you want to target commuters? <\/p>\n\n\n\n<p><strong>Focus on transit hubs.<\/strong><\/p>\n\n\n\n<p>You can pick specific neighborhoods. You can pick specific blocks. This allows you to <strong>tailor your message to a specific demographic.<\/strong><\/p>\n\n\n\n<p>This reach is a captive audience. People waiting for a bus have nothing to do but look around. <\/p>\n\n\n\n<p>A well-placed poster gives them something to see. <strong>It targets pedestrians and motorists alike. <\/strong><\/p>\n\n\n\n<p>Unlike a social media ad, they cannot scroll past it. It is a physical part of their world for a week or two. It is an unblockable form of marketing.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-7a190cb6fed854dcf8b3da70065894ce\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>18 most successful posters in history<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/most-successful-famous-posters\/\" style=\"border-radius:10px\">read article<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Most-Successful-and-famous-posters-1.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Most-Successful-and-famous-posters-1.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Most-Successful-and-famous-posters-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Most-Successful-and-famous-posters-1.webp?resize=788%2C524&#038;ssl=1\" alt=\"Most Successful and famous posters\" class=\"uag-image-18986\" width=\"788\" height=\"524\" title=\"Most Successful and famous posters\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Potential\"><\/span><strong>Social Media Potential<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wild posting marketing thrives online. People love <strong>taking photos of cool street art.<\/strong> <\/p>\n\n\n\n<p>If your design is striking, people will share it. It becomes a viral backdrop. Influencers might use your posters as a background for their posts. This gives you free advertising and turns a simple street campaign into a global one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OOH_Integration_Strategy\"><\/span><strong>OOH Integration Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#faf8f3\"><tbody><tr><td><strong>Strategy<\/strong><\/td><td><strong>Brand Status<\/strong><\/td><td><strong>Market Coverage<\/strong><\/td><\/tr><tr><td>High Brand Status<\/td><td>Very High<\/td><td>Very Narrow<\/td><\/tr><tr><td>Brand Cogency<\/td><td>High<\/td><td>Narrow<\/td><\/tr><tr><td>Continued Awareness<\/td><td>Low<\/td><td>Wide<\/td><\/tr><tr><td>Extended Coverage<\/td><td>Very Low<\/td><td>Very Wide<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/on-ground-marketing\/\"><strong>What is On Ground Marketing: Examples &amp; Advice For 2026<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Designing_for_Impact_How_Do_I_Run_a_Wild_Posting_Campaign\"><\/span>Designing for Impact: How Do I Run a Wild Posting Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You only have a short window to <strong>make an impression on the street.<\/strong> People are moving fast. They are talking, looking at their phones, or trying to catch a bus. Your design must be able to communicate your message in a heartbeat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creative_Visual\"><\/span>Creative Visual<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <strong>5-second rule is vital here.<\/strong> If a passerby cannot tell what you are selling in five seconds, the design is too complex. <\/p>\n\n\n\n<p>Use <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/use-color-psychology-emotions-poster\/\">high-contrast colors<\/a> and bold fonts. Avoid thin lines or small text that might get lost when viewed from across the street.<\/p>\n\n\n\n<p>This is how you <strong>win at outdoor poster advertising.<\/strong> It creates a conversation without saying a word.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Timing\"><\/span>Timing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A wild posting campaign <strong>should usually run for at least one week.<\/strong> This gives the local community enough time to see it and remember it. If posters look torn or faded, they become &#8220;visual pollution&#8221; and can hurt your brand.<\/p>\n\n\n\n<p>You want to <strong>make an impact without being a nuisance.<\/strong> A two-week window gives enough time for a high frequency of views. After that, it is time to refresh the design or move to a new spot. This keeps your marketing feeling fresh. It keeps the community interested in what you have to say. It avoids your posters becoming part of the background noise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Location\"><\/span>Location<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Foot traffic<\/strong> is the only metric that matters for location scouting. You want to be near transit hubs, shopping malls, or busy sidewalks. <\/p>\n\n\n\n<p>A poster in a quiet alley is a wasted poster. <strong>Work with teams that know the city well<\/strong> enough to find the high-density &#8220;hot spots.&#8221;<\/p>\n\n\n\n<p>Analyze the local demographics. Look at who lives there, who works there, and if your product is for young professionals, find the business districts. <\/p>\n\n\n\n<p>If it is for tourists, find the landmarks. <strong>Strategic placement<\/strong> is the difference between a waste of money and a massive success. You must know your audience before you pick your wall.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Size\"><\/span>Size<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-select-right-paper-size-posters-flyers\/\">size of your posters matters<\/a>. Most wild posting examples <strong>use standard dimensions<\/strong>. The 24 x 36 inch poster is very common. It is big enough to see but small enough to fit in many spots. For a bigger impact, use the 48 x 72 inch size. These are huge. They command attention from a distance.<\/p>\n\n\n\n<p>You can orient them vertically or horizontally. This depends on the wall space. <\/p>\n\n\n\n<p>Sometimes, a mix of sizes works best. It creates a more <strong>dynamic look<\/strong>. It breaks up the pattern. This makes the wall more interesting to look at. <\/p>\n\n\n\n<p>Always <strong>check with your printer to see what sizes they offer <\/strong>for bulk orders. <strong>Consistency in size<\/strong> helps with a professional installation.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-5372fe100a42e216e41b47a4333176dd\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Design a poster that captures attention<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/poster-printing\/\" style=\"border-radius:10px\">CONFIGURE NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp?resize=788%2C573&#038;ssl=1\" alt=\"All Most Common Standard Poster Sizes\" class=\"uag-image-19066\" width=\"788\" height=\"573\" title=\"All Standard Poster Sizes\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_Considerations_for_Wild_Posting\"><\/span>Practical Considerations for Wild Posting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Running a campaign involves more than just great art. You have to think about how those posters stay on the wall. You also need to <strong>make sure you are not breaking local laws<\/strong> that could lead to heavy fines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adhesion_How_To_Paste_Up_Posters\"><\/span>Adhesion: How To Paste Up Posters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While you can use tape or staples, professional postering uses wheatpaste. This is a<strong> liquid adhesive<\/strong> that you brush over the poster and the wall. It creates a bond that is very hard to peel off. It also protects the poster from rain and wind, <strong>ensuring your message stays intact<\/strong>.<\/p>\n\n\n\n<p>Wheatpaste fixes the signs to concrete surfaces. <strong>It is hard to remove once it dries<\/strong>. <\/p>\n\n\n\n<p>This protects your posters from wind. It protects them from rain and makes them harder to vandalize.&nbsp;<\/p>\n\n\n\n<p>Using the right adhesive ensures your outdoor poster advertising <strong>looks good for the whole campaign.<\/strong> It shows that you care about the quality of your presentation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Blueback_To_Improve_Durability\"><\/span>Blueback To Improve Durability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Blueback is a <strong>durable poster paper<\/strong> designed for outdoor posting. It gets its name from the blue coating on the reverse side, which prevents anything underneath from showing through. <\/p>\n\n\n\n<p>This <strong>keeps your artwork clear and readable<\/strong>, even when posters are layered over old ads or rough surfaces.<\/p>\n\n\n\n<p>The paper is thicker than standard stock, helping it <strong>resist tearing, moisture, and wear. <\/strong>This makes blueback a reliable choice for street-level campaigns where posters need to hold up over time and maintain strong visual impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Legal_Considerations\"><\/span>Legal Considerations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Legal issues can kill a campaign. You must check local laws. Some cities are very strict about street posters. Others are more relaxed. <\/p>\n\n\n\n<p><strong>Always try to get approval from property owners. <\/strong>This keeps your brand out of trouble. It protects your reputation. You don&#8217;t want your brand associated with illegal activity.<\/p>\n\n\n\n<p>Do not post near monuments. Stay away from national parks. These areas are almost always off-limits. You should also <strong>avoid offensive content.<\/strong> <\/p>\n\n\n\n<p>Your ads should not threaten road safety. <\/p>\n\n\n\n<p>If you are respectful, the community will be more likely to support your brand.&nbsp;<\/p>\n\n\n\n<p>Ethical marketing is always the <strong>best long-term strategy.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-d0511252 uagb-infobox__content-wrap  uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-middle info-box-background-color\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-left-title-image\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M480 179.6C498.6 188.4 512 212.1 512 240C512 267.9 498.6 291.6 480 300.4V448C480 460.9 472.2 472.6 460.2 477.6C448.3 482.5 434.5 479.8 425.4 470.6L381.7 426.1C333.7 378.1 268.6 352 200.7 352H192V480C192 497.7 177.7 512 160 512H96C78.33 512 64 497.7 64 480V352C28.65 352 0 323.3 0 288V192C0 156.7 28.65 128 64 128H200.7C268.6 128 333.7 101 381.7 53.02L425.4 9.373C434.5 .2215 448.3-2.516 460.2 2.437C472.2 7.39 480 19.06 480 32V179.6zM200.7 192H192V288H200.7C280.5 288 357.2 317.8 416 371.3V108.7C357.2 162.2 280.5 192 200.7 192V192z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Pro Printing Tip!<\/h4><\/div><\/div><p class=\"uagb-ifb-desc\">Do not try to hide your corporate sponsorship. This is known as <strong>astroturfing<\/strong> and it can backfire. People value transparency so make sure your brand is clearly visible so people know who is behind the creative.<\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Measure_Success_and_How_Can_I_See_the_ROI_of_Wild_Posting\"><\/span>How to Measure Success and How Can I See the ROI of Wild Posting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tracking the <strong>return on investment for physical posters<\/strong> is easier than it used to be. Technology has bridged the gap between the sidewalk and the smartphone. <\/p>\n\n\n\n<p>You can see exactly <strong>how many people engaged<\/strong> with your campaign through several digital tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_Engagement\"><\/span>Digital Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Watch for a lift in your social media mentions and tags.<\/strong> <\/p>\n\n\n\n<p>If people are taking selfies in front of your posters, your brand awareness is growing. This shows you how your offline campaign is helping your online presence. It creates a synergy between the street and the screen.<\/p>\n\n\n\n<p>You can also <strong>monitor your website traffic<\/strong> for a boost in organic searches during the weeks your campaign is active. Look for a lift in visitors from the cities where you are running ads. <\/p>\n\n\n\n<p>If you see a spike in a specific neighborhood, you know the posters are working. This data is vital for planning your next move. It shows you which locations are worth the investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"QR_Codes\"><\/span>QR Codes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Adding a QR code to your poster is the <strong>best way to track direct action.<\/strong> <\/p>\n\n\n\n<p>For example, you can send people to a specific landing page or offer a discount code. This gives you hard data on how many people saw the ad and felt moved to click through.<\/p>\n\n\n\n<p>This gives you an <strong>exact number of leads.<\/strong> You know exactly how many people interacted with the poster. It turns a static image into a digital doorway. <\/p>\n\n\n\n<p>Make sure the code is big enough to scan easily. Place it at eye level. This encourages more people to use it. It is one of the easiest ways to prove ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sales_and_Searches\"><\/span>Sales and Searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Compare your sales data <strong>before and after the campaign launch.<\/strong> <\/p>\n\n\n\n<p>If you are targeting a specific city, look for a regional spike in orders. <strong>Mobile ID tracking<\/strong> can also show you if customers who were near your posters later visited your website or store.<\/p>\n\n\n\n<p>Check for the <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/types-of-posters\/\">best outdoor advertising examples<\/a> in your industry. <strong>See how others measure their success.<\/strong> You can use these benchmarks to judge your own results.<\/p>\n\n\n\n<p>Above all, tracking these metrics makes your marketing more scientific. It allows you to optimize your budget for the best results. <\/p>\n\n\n\n<p>Don&#8217;t just guess when you can use hard data to find the truth.<\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/\"><strong>How To Track The ROI For Your Flyers &amp; Posters<\/strong><\/a><\/p>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-91da966f uagb-infobox__content-wrap  uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-middle info-box-background-color\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-left-title-image\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M480 179.6C498.6 188.4 512 212.1 512 240C512 267.9 498.6 291.6 480 300.4V448C480 460.9 472.2 472.6 460.2 477.6C448.3 482.5 434.5 479.8 425.4 470.6L381.7 426.1C333.7 378.1 268.6 352 200.7 352H192V480C192 497.7 177.7 512 160 512H96C78.33 512 64 497.7 64 480V352C28.65 352 0 323.3 0 288V192C0 156.7 28.65 128 64 128H200.7C268.6 128 333.7 101 381.7 53.02L425.4 9.373C434.5 .2215 448.3-2.516 460.2 2.437C472.2 7.39 480 19.06 480 32V179.6zM200.7 192H192V288H200.7C280.5 288 357.2 317.8 416 371.3V108.7C357.2 162.2 280.5 192 200.7 192V192z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Pro Printing Tip!<\/h4><\/div><\/div><p class=\"uagb-ifb-desc\">A good agency will provide three types of photos of your campaign. They should give you <strong>sales photos, installation photos, and close-up shots.<\/strong> This proves the work was done. It also shows you how the posters look in the real world.<br><br>You can use these photos for your own social media and reports. They document the terrain and the time of day. This helps you understand how the audience sees your work. It is an essential part of the oversight process for any major OOH campaign.<\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Print_Your_Outdoor_Posters_With_ChilliPrinting\"><\/span>Print Your Outdoor Posters With ChilliPrinting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We understand that quality printing is the <strong>foundation of every successful wild posting campaign<\/strong>, and if your colors are dull or your paper is too thin, your message will not survive the street.<\/p>\n\n\n\n<p>We specialize in <a href=\"https:\/\/www.chilliprinting.com\/\">cost-effective offset printing<\/a>, which is perfect for the high-volume orders required for wild posting. <\/p>\n\n\n\n<p>Our team ensures that every poster is vibrant and durable.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High Quality Poster:<\/strong> We specialize in the full range of <a href=\"https:\/\/www.chilliprinting.com\/bulk-poster-printing\/\">bulk poster printing<\/a> with blueback options to strengthen the visibility and durability of your posters, and <a href=\"https:\/\/www.chilliprinting.com\/poster-printing\/\">custom poster printing<\/a>.<\/li>\n\n\n\n<li><strong>Cost-Effective Bulk Printing: <\/strong>We offer gang-run printing to help you save up to <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-reduce-printing-costs\/\">45 percent<\/a> on your total production costs.<\/li>\n\n\n\n<li><strong>Wide Variety:<\/strong> You can choose from a variety of <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/what-does-paper-weight-mean\/\">paper weights<\/a> and <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/aqueous-coating\/\">coatings<\/a> to ensure your posters stand up to the weather.<\/li>\n\n\n\n<li><strong>Fast Turnaround:<\/strong> We provide reliable delivery times so your posters are ready exactly when your installation team needs them.<\/li>\n<\/ul>\n\n\n\n<p>Customize your posters and get everything ready for your next high-impact street marketing campaign.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-1361aac2c63877d6fff7380410b15d59\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Save more with custom bulk poster printing.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/bulk-poster-printing\/\" style=\"border-radius:10px\">Configure your Poster<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Collection-of-different-color-posters-hanging-from-the-ceiling-1.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Collection-of-different-color-posters-hanging-from-the-ceiling-1.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Collection-of-different-color-posters-hanging-from-the-ceiling-1.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Collection-of-different-color-posters-hanging-from-the-ceiling-1.webp?resize=788%2C842&#038;ssl=1\" alt=\"Collection of different color posters, hanging from the ceiling\" class=\"uag-image-20609\" width=\"788\" height=\"842\" title=\"Collection of different color posters, hanging from the ceiling\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you want to make your brand impossible to ignore, the physical street still remains a powerful way to do it. Outdoor advertising is shifting back to its roots to find more authentic ways to connect. More companies are choosing guerrilla methods to show that taking a risk on the street pays off. You can<\/p>\n","protected":false},"author":1,"featured_media":2425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[215],"tags":[],"class_list":{"0":"post-1353","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=2400%2C1800&ssl=1","uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=2400%2C1800&ssl=1",2400,1800,false],"thumbnail":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=350%2C263&ssl=1",350,263,true],"medium_large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=768%2C576&ssl=1",768,576,true],"large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=788%2C591&ssl=1",788,591,true],"1536x1536":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=1536%2C1152&ssl=1",1536,1152,true],"2048x2048":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=2048%2C1536&ssl=1",2048,1536,true],"bunyad-small":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=150%2C113&ssl=1",150,113,true],"bunyad-medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=450%2C338&ssl=1",450,338,true],"bunyad-full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=1200%2C900&ssl=1",1200,900,true],"bunyad-viewport":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=2048%2C1536&ssl=1",2048,1536,true],"bunyad-768":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2020\/06\/Blog-how-to-create-effective-wild-posting-campaign.jpg?fit=768%2C576&ssl=1",768,576,true]},"uagb_author_info":{"display_name":"Chilliprinting Team","author_link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/chilliblog\/"},"uagb_comment_info":0,"uagb_excerpt":"If you want to make your brand impossible to ignore, the physical street still remains a powerful way to do it. Outdoor advertising is shifting back to its roots to find more authentic ways to connect. More companies are choosing guerrilla methods to show that taking a risk on the street pays off. You can","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7uAlw-lP","_links":{"self":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/1353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/comments?post=1353"}],"version-history":[{"count":25,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/1353\/revisions"}],"predecessor-version":[{"id":21347,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/1353\/revisions\/21347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media\/2425"}],"wp:attachment":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media?parent=1353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/categories?post=1353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/tags?post=1353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}