{"id":1786,"date":"2020-11-13T15:56:00","date_gmt":"2020-11-13T20:56:00","guid":{"rendered":"https:\/\/www.chilliprinting.com\/Online-Printing-Blog\/?p=1786"},"modified":"2026-03-24T10:20:50","modified_gmt":"2026-03-24T14:20:50","slug":"how-is-printmaking-still-beneficial-for-artists","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-is-printmaking-still-beneficial-for-artists\/","title":{"rendered":"How is Printmaking Still Beneficial for Artists?"},"content":{"rendered":"\n

When it comes to online marketing, \u201ccontent is king\u201d has been one of the major axioms. Companies usually follow this rule to create a presence on the digital landscape. However, with increasing connectivity of people on the web, people\u2019s attention span has markedly decreased in the past two decades<\/a>. <\/p>\n\n\n\n

The average attention span of people has gone down from 12 seconds in the year 2000 to 8.25 twenty years later. The result is that people aren\u2019t as keen to consume written content anymore. This results in marketers to rely on visual content instead. <\/p>\n\n\n\n

This isn\u2019t surprising since people consume visual content much faster than their written kin. According to statistical data<\/a>, 32% of marketers consider visual content more valuable than blogging. And with 80% of them using this advertising form for their social media campaigns. <\/p>\n\n\n\n

This is why infographics are getting more and more ubiquitous over the web. Pairing relevant data with attention-grabbing images result in longer memory retention. To boost the effectiveness of these campaigns, marketers are also using color theory to send specific messages. It all depends on what their end-goal for the strategy is. <\/p>\n\n\n\n

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