{"id":19402,"date":"2025-12-09T09:47:43","date_gmt":"2025-12-09T14:47:43","guid":{"rendered":"https:\/\/www.chilliprinting.com\/online-printing-blog\/?p=19402"},"modified":"2026-08-27T11:20:49","modified_gmt":"2026-08-27T15:20:49","slug":"print-marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/","title":{"rendered":"Top 50 Print Marketing Statistics for 2026"},"content":{"rendered":"<div id=\"cp-outer\">\n<section id=\"cp-stats\">\n\n<style>\n#cp-outer{ width:100vw; position:relative; left:50%; right:50%; margin-left:-50vw; margin-right:-50vw; }\n#cp-stats{\n  \/* light theme = default *\/\n  --ink:#FAF8F4;\n  --panel:#FFFFFF;\n  --panel-2:#F1ECE3;\n  --line: rgba(20,15,20,.10);\n  --text:#171219;\n  --text-dim:#655D6B;\n  --magenta:#8A1E50;\n  --magenta-bright:#6B1740;\n  --cyan:#0E7C6B;\n  --cyan-dim:#0B5C50;\n  font-family:'Inter', -apple-system, BlinkMacSystemFont, sans-serif;\n  color: var(--text);\n  width:100%;\n  overflow-x: clip;\n  line-height: 1.6;\n  -webkit-font-smoothing: antialiased;\n}\n#cp-stats *{ box-sizing: border-box; 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}\n#cp-stats .cdonut::before{ content:''; position:absolute; inset:16px; border-radius:50%; background:var(--panel); }\n#cp-stats .cdonut .clabel{ position:absolute; inset:0; display:flex; align-items:center; justify-content:center; font-family:'Space Grotesk',sans-serif; font-weight:700; font-size:26px; color:var(--text); }\n#cp-stats .clegend{ display:flex; flex-direction:column; gap:10px; }\n#cp-stats .clegend span{ font-family:'JetBrains Mono',monospace; font-size:11.5px; color:var(--text-dim); display:flex; align-items:center; gap:8px; }\n#cp-stats .clegend i{ width:10px; height:10px; border-radius:3px; display:inline-block; flex:none; }\n\n@media (prefers-reduced-motion: reduce){ #cp-stats *{ animation:none !important; transition:none !important; } }\n<\/style>\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Space+Grotesk:wght@500;600;700&#038;family=JetBrains+Mono:wght@400;500;600&#038;family=Inter:wght@400;500;600&#038;display=swap\" rel=\"stylesheet\">\n\n<!-- ============= NAV ============= -->\n<nav class=\"cp-nav\">\n  <div class=\"cp-nav-row\" id=\"cp-tabs\">\n    <a class=\"cp-tab\" href=\"#cp-highlights\">Highlights<\/a>\n    <a class=\"cp-tab\" href=\"#sec-fatigue\">Digital Fatigue<\/a>\n    <a class=\"cp-tab\" href=\"#sec-phygital\">Phygital<\/a>\n    <a class=\"cp-tab\" href=\"#sec-mail\">Direct Mail<\/a>\n    <a class=\"cp-tab\" href=\"#sec-flyers\">Brochures &amp; Flyers<\/a>\n    <a class=\"cp-tab\" href=\"#sec-posters\">Posters<\/a>\n    <a class=\"cp-tab\" href=\"#sec-trends\">2026 Trends<\/a>\n    <a class=\"cp-tab\" href=\"#sec-sources\">Sources<\/a>\n  <\/div>\n<\/nav>\n\n<!-- ============= HERO (dark) ============= -->\n<div class=\"cp-hero cp-dark\">\n  <div class=\"cp-hero-inner\">\n    <div class=\"eyebrow\">\/\/ Chilliprinting Blog &#8211; Trends<\/div>\n    <div class=\"cp-hero-h\">50 Print Marketing Statistics Defining 2026<\/div>\n    <p class=\"sub\">Trust, response rates, ROI and the phygital bridge &#8211; every number charted and sourced.<\/p>\n  <\/div>\n  <div class=\"cp-vs-row\">\n    <div class=\"cp-vs-card print\">\n      <div class=\"tag\">\/\/ Print<\/div>\n      <div class=\"cp-vs-big\">82%<\/div>\n      <p>trust print advertising when making purchasing decisions &#8211; the highest of any channel. <span class=\"src\">(<a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/channels-customers-trust-most-when-purchasing\" target=\"_blank\" rel=\"noopener nofollow\">Marketing Sherpa<\/a>)<\/span><\/p>\n    <\/div>\n    <div class=\"cp-vs-badge\">VS<\/div>\n    <div class=\"cp-vs-card digital\">\n      <div class=\"tag\">\/\/ Digital<\/div>\n      <div class=\"cp-vs-big\">75%<\/div>\n      <p>feel digitally overloaded by the volume of ads and email they see every day. <span class=\"src\">(SG360)<\/span><\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- ============= HIGHLIGHTS (light) ============= -->\n<section class=\"cp-section cp-highlights\" id=\"cp-highlights\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">Main highlights<\/div>\n    <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3f3f3f;color:#3f3f3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3f3f3f;color:#3f3f3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Printing_isnt_one_market_anymore_%E2%80%93_its_two_speeds\" >Printing isn&#8217;t one market anymore &#8211; it&#8217;s two speeds<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Digital_fatigue\" >Digital fatigue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#The_phygital_shift\" >The phygital shift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Direct_mail_dominance\" >Direct mail dominance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#The_Impact_of_Digital_Fatigue\" >The Impact of Digital Fatigue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#What_Is_the_Phygital_Approach\" >What Is the Phygital Approach?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Direct_Mail_Marketing_Statistics\" >Direct Mail Marketing Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Brochures_Flyers_Statistics\" >Brochures &amp; Flyers Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Statistics_About_Posters\" >Statistics About Posters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#A_two%E2%80%91speed_market_not_a_dying_one\" >A two\u2011speed market, not a dying one<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Every_stat_traced_back\" >Every stat, traced back<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Print_Your_Marketing_Materials_with_ChilliPrinting\" >Print Your Marketing Materials with ChilliPrinting<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"font-size:clamp(24px,3vw,34px); margin-top:10px;\"><span class=\"ez-toc-section\" id=\"Printing_isnt_one_market_anymore_%E2%80%93_its_two_speeds\"><\/span>Printing isn&#8217;t one market anymore &#8211; it&#8217;s two speeds<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <p class=\"cp-lede\" style=\"margin-top:12px;\">2026 is shaping up to be a defining year for print marketing. Digital fatigue and relentless social ad load are making tangible print materials feel more valuable again &#8211; while smart brands stitch print and digital together into a single &#8220;phygital&#8221; campaign.<\/p>\n    <div class=\"cp-h-grid\">\n      <div class=\"cp-h-card\"><div class=\"dot\"><\/div><h3><span class=\"ez-toc-section\" id=\"Digital_fatigue\"><\/span>Digital fatigue<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Consumers are overwhelmed by screens, driving higher trust and engagement toward physical print media.<\/p><\/div>\n      <div class=\"cp-h-card\"><div class=\"dot\"><\/div><h3><span class=\"ez-toc-section\" id=\"The_phygital_shift\"><\/span>The phygital shift<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Pairing print with digital tools like QR codes builds a bridge that meaningfully lifts campaign ROI.<\/p><\/div>\n      <div class=\"cp-h-card\"><div class=\"dot\"><\/div><h3><span class=\"ez-toc-section\" id=\"Direct_mail_dominance\"><\/span>Direct mail dominance<span class=\"ez-toc-section-end\"><\/span><\/h3><p>Direct mail continues to out-perform email marketing on both response rate and open rate.<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ============= DIGITAL FATIGUE (light) ============= -->\n<section class=\"cp-section\" id=\"sec-fatigue\">\n  <div class=\"wrap\">\n    <div class=\"cp-section-head\">\n      <div><div class=\"index\">01 \/ Stats 1\u201310<\/div><h2><span class=\"ez-toc-section\" id=\"The_Impact_of_Digital_Fatigue\"><\/span>The Impact of Digital Fatigue<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>\n    <\/div>\n    <p class=\"cp-lede\">Consumers are firmly embedded in the online world &#8211; and constantly overwhelmed by it. That&#8217;s fueling a growing appetite for the authenticity and mental rest that print offers.<\/p>\n\n    <div class=\"cp-charts-row\">\n      <div class=\"cp-chart-card\">\n        <h4>Ad recall rate: print vs digital<\/h4>\n        <div class=\"cp-chart-wrap\">\n          <div class=\"cbar-v\">\n            <div class=\"col\"><div class=\"val\">78%<\/div><div class=\"fill\" style=\"height:78%; background:var(--magenta);\"><\/div><div class=\"lbl\">Print<\/div><\/div>\n            <div class=\"col\"><div class=\"val\">46%<\/div><div class=\"fill\" style=\"height:46%; background:var(--cyan);\"><\/div><div class=\"lbl\">Digital<\/div><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"cp-chart-card\">\n        <h4>Time spent with the medium<\/h4>\n        <div class=\"cp-chart-wrap\">\n          <div class=\"cbar-v\">\n            <div class=\"col\"><div class=\"val\">20+ min<\/div><div class=\"fill\" style=\"height:100%; background:var(--magenta);\"><\/div><div class=\"lbl\">Print<\/div><\/div>\n            <div class=\"col\"><div class=\"val\">&lt;5 min<\/div><div class=\"fill\" style=\"height:25%; background:var(--cyan);\"><\/div><div class=\"lbl\">Digital<\/div><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"cp-stat-grid\">\n      <div class=\"cp-stat\"><div class=\"big\">82%<\/div><p>trust print ads most of any channel<\/p><div class=\"src\"><a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/channels-customers-trust-most-when-purchasing\" target=\"_blank\" rel=\"noopener nofollow\">Marketing Sherpa<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">+20%<\/div><p>higher brand trust vs. digital counterparts<\/p><div class=\"src\"><a href=\"https:\/\/www.webpronews.com\/print-medias-trust-edge-over-digital-in-2025-branding\/\" target=\"_blank\" rel=\"noopener nofollow\">webpronews.com<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">21%<\/div><p>less cognitive effort to process than digital<\/p><div class=\"src\"><a href=\"https:\/\/jmf-group.co.uk\/print-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">JMF Group<\/a> &amp; <a href=\"https:\/\/www.trueimpact.ca\/post\/canada-post-neuroscience-research-into-the-power-of-direct-mail\" target=\"_blank\" rel=\"noopener nofollow\">True Impact<\/a><\/div><\/div>\n      <div class=\"cp-stat digital\"><div class=\"big\">75%<\/div><p>feel digitally overloaded daily<\/p><div class=\"src\"><a href=\"https:\/\/content.sg360.com\/2022_The_Future_of_DM_LP\" target=\"_blank\" rel=\"noopener nofollow\">SG360<\/a><\/div><\/div>\n      <div class=\"cp-stat digital\"><div class=\"big\">46%<\/div><p>blame screen time for constant tiredness<\/p><div class=\"src\"><a href=\"https:\/\/www.postcardmania.com\/blog\/direct-mail-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\">PostcardMania<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">92%<\/div><p>of 18\u201323 year\u2011olds find print easier to read<\/p><div class=\"src\"><a href=\"https:\/\/electroiq.com\/stats\/print-marketing-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\">ElectroIQ<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">78%<\/div><p>recall rate for print ads vs. 46% digital<\/p><div class=\"src\"><a href=\"https:\/\/newsworks.org.uk\/research\/rametrics\/print-vs-digital-advertising\/\" target=\"_blank\" rel=\"noopener nofollow\">Newsworks<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">70%<\/div><p>of Americans say mail feels more personal<\/p><div class=\"src\">ElectroIQ<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">20+min<\/div><p>spent with print vs. under 5 for digital<\/p><div class=\"src\"><a href=\"https:\/\/www.inma.org\/blogs\/marketing\/post.cfm\/research-reinforces-effectiveness-of-print-advertising\" target=\"_blank\" rel=\"noopener nofollow\">INMA<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">44%<\/div><p>under-35s read all their mail before tossing it<\/p><div class=\"src\"><a href=\"https:\/\/powerdirect.net\/reasons-young-consumers-respond-print-advertising\/\" target=\"_blank\" rel=\"noopener nofollow\">Power Direct<\/a><\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ============= PHYGITAL (dark) ============= -->\n<section class=\"cp-section cp-dark\" id=\"sec-phygital\">\n  <div class=\"wrap\">\n    <div class=\"cp-section-head\">\n      <div><div class=\"index\">02 \/ Stats 11\u201320<\/div><h2><span class=\"ez-toc-section\" id=\"What_Is_the_Phygital_Approach\"><\/span>What Is the Phygital Approach?<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>\n    <\/div>\n    <p class=\"cp-lede\">Marketers are using print&#8217;s tangible power to create a physical touchpoint that bridges into digital action &#8211; QR codes, personalized URLs, and trackable Variable Data Printing.<\/p>\n\n    <div class=\"cp-charts-row\">\n      <div class=\"cp-chart-card\">\n        <h4>Response lift: digital-only vs. print + digital<\/h4>\n        <div class=\"cp-chart-wrap\">\n          <div class=\"cbar-v\">\n            <div class=\"col\"><div class=\"val\">100<\/div><div class=\"fill\" style=\"height:46%; background:var(--cyan);\"><\/div><div class=\"lbl\">Digital only<\/div><\/div>\n            <div class=\"col\"><div class=\"val\">218<\/div><div class=\"fill\" style=\"height:100%; background:var(--magenta-bright);\"><\/div><div class=\"lbl\">Print + Digital<\/div><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"cp-chart-card\">\n        <h4>QR &amp; digital-bridge adoption<\/h4>\n        <div class=\"cp-chart-wrap\">\n          <div class=\"cdonut-wrap\">\n            <div class=\"cdonut\" style=\"background:conic-gradient(var(--magenta-bright) 0% 97%, var(--panel-2) 97% 100%);\"><div class=\"clabel\">97%<\/div><\/div>\n            <div class=\"clegend\">\n              <span><i style=\"background:var(--magenta-bright);\"><\/i>Add QR\/digital links to mail<\/span>\n              <span><i style=\"background:var(--panel-2);\"><\/i>Do not<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"cp-stat-grid\">\n      <div class=\"cp-stat\"><div class=\"big\">400%<\/div><p>more effective: combined print + digital campaigns<\/p><div class=\"src\">Top Media Advertising<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">+118%<\/div><p>response lift, mail + digital vs. digital-only<\/p><div class=\"src\"><a href=\"https:\/\/resimpli.com\/blog\/direct-mail-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\">Resimpli<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">102.6M<\/div><p>US smartphone users projected to scan QR codes by 2026<\/p><div class=\"src\"><a href=\"https:\/\/www.marketingprofs.com\/chirp\/2017\/32613\/print-a-tangible-way-to-invigorate-your-marketing-strategy-infographic\" target=\"_blank\" rel=\"noopener nofollow\">QRCodeChimp<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">97%<\/div><p>of businesses add QR\/digital links to printed mail<\/p><div class=\"src\"><a href=\"https:\/\/keypointintelligence.com\/keypoint-blogs\/artificial-intelligence-takes-root-in-the-strategies-of-marketers\" target=\"_blank\" rel=\"noopener nofollow\">Keypoint Intelligence<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">37%<\/div><p>of consumers likely to scan a QR code on mail<\/p><div class=\"src\"><a href=\"https:\/\/porchgroupmedia.com\/blog\/direct-mail-what-you-need-to-know-for-2024\/\" target=\"_blank\" rel=\"noopener nofollow\">Porch Group Media<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">60%<\/div><p>of catalog recipients visit the brand&#8217;s website<\/p><div class=\"src\"><a href=\"https:\/\/www.walsworth.com\/blog\/state-of-catalog-marketing-2025\" target=\"_blank\" rel=\"noopener nofollow\">Walsworth<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">44%<\/div><p>visit a website after mail &#8211; 10pts above email<\/p><div class=\"src\"><a href=\"https:\/\/www.cascadeprintmedia.com\/print-marketing-vs-digital-marketing-twenty-facts-that-will-surprise-you\/\" target=\"_blank\" rel=\"noopener nofollow\">Cascade Print Media<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">+30%<\/div><p>longer looking at social ads when primed by mail<\/p><div class=\"src\"><a href=\"https:\/\/www.jicmail.org.uk\/data\/attention-the-time-we-spend-with-mail\/\" target=\"_blank\" rel=\"noopener nofollow\">JIC Mail<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">$16.87B<\/div><p>global Variable Data Printing market, 2026<\/p><div class=\"src\"><a href=\"https:\/\/www.researchnester.com\/reports\/variable-data-printing-market\/5111\" target=\"_blank\" rel=\"noopener nofollow\">Zion Market Research<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">89%<\/div><p>of marketers say print complements digital campaigns<\/p><div class=\"src\"><a href=\"https:\/\/zipdo.co\/print-marketing-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\">ZipDo<\/a><\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ============= DIRECT MAIL (dark) ============= -->\n<section class=\"cp-section cp-dark\" id=\"sec-mail\">\n  <div class=\"wrap\">\n    <div class=\"cp-section-head\">\n      <div><div class=\"index\">03 \/ Stats 21\u201330<\/div><h2><span class=\"ez-toc-section\" id=\"Direct_Mail_Marketing_Statistics\"><\/span>Direct Mail Marketing Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>\n    <\/div>\n    <p class=\"cp-lede\">Direct mail and personalized print consistently beat their digital equivalents on engagement, response, and return on investment.<\/p>\n\n    <div class=\"cp-charts-row\">\n      <div class=\"cp-chart-card\">\n        <h4>Response &amp; open rate: mail vs. email<\/h4>\n        <div class=\"cp-chart-wrap\">\n          <div class=\"cgroup\">\n            <div class=\"cgroup-label\">Response rate<\/div>\n            <div class=\"cbar-h\">\n              <div class=\"row\"><div class=\"lbl\">Direct mail<\/div><div class=\"track\"><div class=\"fill\" style=\"width:100%; background:var(--magenta-bright);\"><\/div><\/div><div class=\"val\">4.4%<\/div><\/div>\n              <div class=\"row\"><div class=\"lbl\">Email<\/div><div class=\"track\"><div class=\"fill\" style=\"width:14%; background:var(--cyan);\"><\/div><\/div><div class=\"val\">0.6%<\/div><\/div>\n            <\/div>\n          <\/div>\n          <div class=\"cgroup\">\n            <div class=\"cgroup-label\">Open rate<\/div>\n            <div class=\"cbar-h\">\n              <div class=\"row\"><div class=\"lbl\">Direct mail<\/div><div class=\"track\"><div class=\"fill\" style=\"width:100%; background:var(--magenta-bright);\"><\/div><\/div><div class=\"val\">80-90%<\/div><\/div>\n              <div class=\"row\"><div class=\"lbl\">Email<\/div><div class=\"track\"><div class=\"fill\" style=\"width:29%; background:var(--cyan);\"><\/div><\/div><div class=\"val\">20-30%<\/div><\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"cp-chart-card\">\n        <h4>Return per $1 spent<\/h4>\n        <div class=\"cp-chart-wrap\">\n          <div class=\"cbar-h\">\n            <div class=\"row\"><div class=\"lbl\">Magazine ads<\/div><div class=\"track\"><div class=\"fill\" style=\"width:100%; background:var(--cyan);\"><\/div><\/div><div class=\"val\">$3.94<\/div><\/div>\n            <div class=\"row\"><div class=\"lbl\">Direct mail<\/div><div class=\"track\"><div class=\"fill\" style=\"width:54%; background:var(--magenta-bright);\"><\/div><\/div><div class=\"val\">$2.12<\/div><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"cp-stat-grid\">\n      <div class=\"cp-stat\"><div class=\"big\">4.4%<\/div><p>avg. direct mail response rate vs. 0.6% for email<\/p><div class=\"src\"><a href=\"https:\/\/zipdo.co\/print-marketing-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\">ZipDo<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">112%<\/div><p>average ROI &#8211; the highest of any channel<\/p><div class=\"src\"><a href=\"https:\/\/vpress.com\/blog\/high-roi-with-print-marketing-why-print-still-matters\" target=\"_blank\" rel=\"noopener nofollow\">VPress<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">+37%<\/div><p>higher response rate than email direct marketing<\/p><div class=\"src\">Cascade Print Media<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">80\u201390%<\/div><p>of direct mail is opened vs. 20\u201330% of email<\/p><div class=\"src\">Cascade Print Media<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">84%<\/div><p>of marketers say mail delivers their highest ROI<\/p><div class=\"src\">Resimpli<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">$73.57B<\/div><p>projected US direct mail market value by 2026<\/p><div class=\"src\">The Business Research Company<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">76%<\/div><p>of teams shifted budget to mail over privacy concerns<\/p><div class=\"src\"><a href=\"https:\/\/www.rrd.com\/resources\/research-report\/how-do-consumers-respond-to-direct-mail-in-the-digital-age\" target=\"_blank\" rel=\"noopener nofollow\">RRD<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">+135%<\/div><p>response lift just from adding a name<\/p><div class=\"src\">Resimpli<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">2.7%<\/div><p>response rate for personalized direct mail<\/p><div class=\"src\">ZipDo<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">73%<\/div><p>of purchase decisions take 1+ day with direct mail<\/p><div class=\"src\"><a href=\"https:\/\/www.postalytics.com\/direct-mail-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\">Postalytics<\/a><\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ============= BROCHURES & FLYERS (light) ============= -->\n<section class=\"cp-section\" id=\"sec-flyers\">\n  <div class=\"wrap\">\n    <div class=\"cp-section-head\">\n      <div><div class=\"index\">04 \/ Stats 31\u201340<\/div><h2><span class=\"ez-toc-section\" id=\"Brochures_Flyers_Statistics\"><\/span>Brochures &amp; Flyers Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>\n    <\/div>\n    <p class=\"cp-lede\">Physical marketing tactics build local awareness and drive sales &#8211; and small businesses know it.<\/p>\n\n    <div class=\"cp-charts-row\">\n      <div class=\"cp-chart-card\">\n        <h4>How customers discover a small business<\/h4>\n        <div class=\"cp-chart-wrap\">\n          <div class=\"cbar-h\">\n            <div class=\"row\"><div class=\"lbl\">Flyers<\/div><div class=\"track\"><div class=\"fill\" style=\"width:100%; background:var(--magenta);\"><\/div><\/div><div class=\"val\">34%<\/div><\/div>\n            <div class=\"row\"><div class=\"lbl\">Referrals<\/div><div class=\"track\"><div class=\"fill\" style=\"width:76%; background:#B23268;\"><\/div><\/div><div class=\"val\">25.7%<\/div><\/div>\n            <div class=\"row\"><div class=\"lbl\">Posters\/banners<\/div><div class=\"track\"><div class=\"fill\" style=\"width:68%; background:var(--cyan);\"><\/div><\/div><div class=\"val\">23%<\/div><\/div>\n            <div class=\"row\"><div class=\"lbl\">In-person consults<\/div><div class=\"track\"><div class=\"fill\" style=\"width:66%; background:var(--cyan-dim);\"><\/div><\/div><div class=\"val\">22.5%<\/div><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"cp-chart-card\">\n        <h4>Having a marketing plan pays off<\/h4>\n        <div class=\"cp-chart-wrap\">\n          <div class=\"cbar-v\">\n            <div class=\"col\"><div class=\"val\">87%<\/div><div class=\"fill\" style=\"height:87%; background:var(--magenta);\"><\/div><div class=\"lbl\">With a plan<\/div><\/div>\n            <div class=\"col\"><div class=\"val\">13%<\/div><div class=\"fill\" style=\"height:13%; background:var(--panel-2); border:1px solid var(--line);\"><\/div><div class=\"lbl\">Without one<\/div><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"cp-stat-grid\">\n      <div class=\"cp-stat\"><div class=\"big\">71%<\/div><p>of small biz owners say physical marketing matters<\/p><div class=\"src\"><a href=\"https:\/\/www.postcardmania.com\/blog\/small-business-marketing-statistics-definitive-guide\/\" target=\"_blank\" rel=\"noopener nofollow\">PostcardMania<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">34%<\/div><p>discover a small business through flyers<\/p><div class=\"src\">Wix &amp; VistaPrint<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">59%<\/div><p>have purchased based on a printed flyer<\/p><div class=\"src\">ZipDo<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">60%<\/div><p>of small businesses plan to use mail this year<\/p><div class=\"src\">Taradel<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">2.5\u00d7<\/div><p>more success blending in-house + outside marketing<\/p><div class=\"src\"><a href=\"https:\/\/simpletexting.com\/blog\/2024-small-business-marketing-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\">SimpleTexting<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">78%<\/div><p>say it&#8217;s important to them to shop small<\/p><div class=\"src\">Wix &amp; VistaPrint<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">66%<\/div><p>of marketers say print works for local advertising<\/p><div class=\"src\">ZipDo<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">80%<\/div><p>of local businesses use some form of print<\/p><div class=\"src\">ZipDo<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">87% vs 13%<\/div><p>success rate with a marketing plan vs. without one<\/p><div class=\"src\">SimpleTexting<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">\u2191<\/div><p>flyers, brochures &amp; booklets are core sustainable-print segments<\/p><div class=\"src\"><a href=\"https:\/\/www.grandviewresearch.com\/horizon\/outlook\/sustainable-printing-market\/north-america\" target=\"_blank\" rel=\"noopener nofollow\">Grand View Research<\/a><\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ============= POSTERS (light) ============= -->\n<section class=\"cp-section\" id=\"sec-posters\">\n  <div class=\"wrap\">\n    <div class=\"cp-section-head\">\n      <div><div class=\"index\">05 \/ Stats 41\u201350<\/div><h2><span class=\"ez-toc-section\" id=\"Statistics_About_Posters\"><\/span>Statistics About Posters<span class=\"ez-toc-section-end\"><\/span><\/h2><\/div>\n    <\/div>\n    <p class=\"cp-lede\">Posters, banners and large-format printing remain vital for local visibility, foot traffic and brand recall.<\/p>\n\n    <div class=\"cp-charts-row\">\n      <div class=\"cp-chart-card\">\n        <h4>Signage &amp; brand awareness impact<\/h4>\n        <div class=\"cp-chart-wrap\">\n          <div class=\"cbar-h\">\n            <div class=\"row\"><div class=\"lbl\">Brand awareness<\/div><div class=\"track\"><div class=\"fill\" style=\"width:100%; background:var(--magenta);\"><\/div><\/div><div class=\"val\">89%<\/div><\/div>\n            <div class=\"row\"><div class=\"lbl\">Visited after signage<\/div><div class=\"track\"><div class=\"fill\" style=\"width:42%; background:#B23268;\"><\/div><\/div><div class=\"val\">37%<\/div><\/div>\n            <div class=\"row\"><div class=\"lbl\">Discovered via posters<\/div><div class=\"track\"><div class=\"fill\" style=\"width:26%; background:var(--cyan);\"><\/div><\/div><div class=\"val\">23%<\/div><\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"cp-chart-card\">\n        <h4>Print vs. digital: which looks better?<\/h4>\n        <div class=\"cp-chart-wrap\">\n          <div class=\"cdonut-wrap\">\n            <div class=\"cdonut\" style=\"background:conic-gradient(var(--magenta) 0% 78%, var(--cyan) 78% 100%);\"><div class=\"clabel\">78%<\/div><\/div>\n            <div class=\"clegend\">\n              <span><i style=\"background:var(--magenta);\"><\/i>Prefer print<\/span>\n              <span><i style=\"background:var(--cyan);\"><\/i>Prefer digital<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"cp-stat-grid\">\n      <div class=\"cp-stat\"><div class=\"big\">37%<\/div><p>visited a business after seeing outdoor signage<\/p><div class=\"src\">Wix &amp; VistaPrint<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">23%<\/div><p>find small businesses through posters\/banners<\/p><div class=\"src\">Wix &amp; VistaPrint<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">71%<\/div><p>of owners call physical marketing important<\/p><div class=\"src\">PostcardMania<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">60%<\/div><p>of retail stores use in-store signage to boost sales<\/p><div class=\"src\">ZipDo<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">89%<\/div><p>of marketers say print builds brand awareness<\/p><div class=\"src\"><a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution-revised-edition\" target=\"_blank\" rel=\"noopener nofollow\">Allegra &amp; Ascend2<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">68%<\/div><p>of marketers say print increases brand awareness<\/p><div class=\"src\">ZipDo<\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">\u2191<\/div><p>print signals professionalism, lifting brand reputation<\/p><div class=\"src\"><a href=\"https:\/\/www.piworld.com\/post\/the-power-of-print-in-a-2025-digital-world\/\" target=\"_blank\" rel=\"noopener nofollow\">Print Impressions<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">25.7% \/ 22.5%<\/div><p>top leads: referrals \/ in\u2011person consultations<\/p><div class=\"src\"><a href=\"https:\/\/www.taradel.com\/blog\/free-report-2023-small-business-marketing-survey-results\" target=\"_blank\" rel=\"noopener nofollow\">Taradel<\/a><\/div><\/div>\n      <div class=\"cp-stat\"><div class=\"big\">78%<\/div><p>find print ads more aesthetically pleasing than digital<\/p><div class=\"src\">ZipDo<\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ============= TRENDS (dark) ============= -->\n<div class=\"cp-trend-band cp-dark\" id=\"sec-trends\">\n  <div class=\"wrap\">\n    <div class=\"cp-trend-grid\">\n      <div>\n        <div class=\"eyebrow\">2026 outlook<\/div>\n        <h2 style=\"margin-top:12px;\"><span class=\"ez-toc-section\" id=\"A_two%E2%80%91speed_market_not_a_dying_one\"><\/span>A two\u2011speed market, not a dying one<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <p>Legacy print platforms are declining while strategic segments &#8211; direct mail, packaging, commercial print &#8211; grow. The US commercial printing market is projected to grow at a <strong>3.1% CAGR from 2025\u20132030<\/strong>, even as B2B trade-magazine ad revenue is forecast to shrink. Losses in legacy publishing are outweighed by growth in high-demand segments. <span class=\"src\">(<a href=\"https:\/\/www.grandviewresearch.com\/horizon\/outlook\/commercial-printing-market\/united-states\" target=\"_blank\" rel=\"noopener nofollow\">Grand View Research<\/a>)<\/span><\/p>\n        <p>Meanwhile, out-of-home (OOH) advertising is projected to overtake print and become the third-largest ad format globally by 2026 &#8211; a reminder that &#8220;physical&#8221; media broadly is having a moment, not just paper.<\/p>\n      <\/div>\n      <div class=\"cp-trend-chart\">\n        <div class=\"cp-chart-wrap\" style=\"height:auto; padding:10px 0;\">\n          <div class=\"cbar-h\">\n            <div class=\"row\"><div class=\"lbl\">Commercial printing<\/div><div class=\"track\"><div class=\"fill\" style=\"width:97%; background:var(--magenta-bright);\"><\/div><\/div><div class=\"val\">+3.1%<\/div><\/div>\n            <div class=\"row\"><div class=\"lbl\">Trade-magazine ads<\/div><div class=\"track\"><div class=\"fill\" style=\"width:100%; background:var(--cyan);\"><\/div><\/div><div class=\"val\">-3.2%<\/div><\/div>\n          <\/div>\n          <p class=\"src\" style=\"margin-top:16px;\">CAGR, or compound annual growth rate. Commercial printing figure covers 2025 to 2030; the trade-magazine figure is a shorter-term forecast.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- ============= SOURCES (dark) ============= -->\n<div class=\"cp-sources\" id=\"sec-sources\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">Sources<\/div>\n    <h2 style=\"margin-top:10px; font-size:clamp(22px,2.6vw,30px);\"><span class=\"ez-toc-section\" id=\"Every_stat_traced_back\"><\/span>Every stat, traced back<span class=\"ez-toc-section-end\"><\/span><\/h2>\n    <p class=\"cp-lede\" style=\"margin-top:10px;\">Research compiled from the following publishers. Sources cited once link straight to the original page; sources cited multiple times are listed by domain.<\/p>\n    <div class=\"cp-src-grid\">\n      <a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/channels-customers-trust-most-when-purchasing\" target=\"_blank\" rel=\"noopener nofollow\">marketingsherpa.com<\/a>\n      <a href=\"https:\/\/www.webpronews.com\/print-medias-trust-edge-over-digital-in-2025-branding\/\" target=\"_blank\" rel=\"noopener nofollow\">webpronews.com<\/a>\n      <a href=\"https:\/\/jmf-group.co.uk\/print-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\">jmf-group.co.uk<\/a>\n      <a href=\"https:\/\/www.trueimpact.ca\/post\/canada-post-neuroscience-research-into-the-power-of-direct-mail\" target=\"_blank\" rel=\"noopener nofollow\">trueimpact.ca<\/a>\n      <a href=\"https:\/\/content.sg360.com\/2022_The_Future_of_DM_LP\" target=\"_blank\" rel=\"noopener nofollow\">sg360.com<\/a>\n      <span>postcardmania.com<\/span>\n      <span>electroiq.com<\/span>\n      <a href=\"https:\/\/newsworks.org.uk\/research\/rametrics\/print-vs-digital-advertising\/\" target=\"_blank\" rel=\"noopener nofollow\">newsworks.org.uk<\/a>\n      <a href=\"https:\/\/www.inma.org\/blogs\/marketing\/post.cfm\/research-reinforces-effectiveness-of-print-advertising\" target=\"_blank\" rel=\"noopener nofollow\">inma.org<\/a>\n      <a href=\"https:\/\/powerdirect.net\/reasons-young-consumers-respond-print-advertising\/\" target=\"_blank\" rel=\"noopener nofollow\">powerdirect.net<\/a>\n      <span>resimpli.com<\/span>\n      <a href=\"https:\/\/www.marketingprofs.com\/chirp\/2017\/32613\/print-a-tangible-way-to-invigorate-your-marketing-strategy-infographic\" target=\"_blank\" rel=\"noopener nofollow\">marketingprofs.com<\/a>\n      <a href=\"https:\/\/keypointintelligence.com\/keypoint-blogs\/artificial-intelligence-takes-root-in-the-strategies-of-marketers\" target=\"_blank\" rel=\"noopener nofollow\">keypointintelligence.com<\/a>\n      <a href=\"https:\/\/porchgroupmedia.com\/blog\/direct-mail-what-you-need-to-know-for-2024\/\" target=\"_blank\" rel=\"noopener nofollow\">porchgroupmedia.com<\/a>\n      <a href=\"https:\/\/www.walsworth.com\/blog\/state-of-catalog-marketing-2025\" target=\"_blank\" rel=\"noopener nofollow\">walsworth.com<\/a>\n      <span>cascadeprintmedia.com<\/span>\n      <a href=\"https:\/\/www.jicmail.org.uk\/data\/attention-the-time-we-spend-with-mail\/\" target=\"_blank\" rel=\"noopener nofollow\">jicmail.org.uk<\/a>\n      <a href=\"https:\/\/www.researchnester.com\/reports\/variable-data-printing-market\/5111\" target=\"_blank\" rel=\"noopener nofollow\">researchnester.com<\/a>\n      <span>zipdo.co<\/span>\n      <a href=\"https:\/\/vpress.com\/blog\/high-roi-with-print-marketing-why-print-still-matters\" target=\"_blank\" rel=\"noopener nofollow\">vpress.com<\/a>\n      <a href=\"https:\/\/www.rrd.com\/resources\/research-report\/how-do-consumers-respond-to-direct-mail-in-the-digital-age\" target=\"_blank\" rel=\"noopener nofollow\">rrd.com<\/a>\n      <a href=\"https:\/\/www.postalytics.com\/direct-mail-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\">postalytics.com<\/a>\n      <span>taradel.com<\/span>\n      <span>simpletexting.com<\/span>\n      <span>grandviewresearch.com<\/span>\n      <a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution-revised-edition\" target=\"_blank\" rel=\"noopener nofollow\">dma.org.uk<\/a>\n      <a href=\"https:\/\/www.piworld.com\/post\/the-power-of-print-in-a-2025-digital-world\/\" target=\"_blank\" rel=\"noopener nofollow\">piworld.com<\/a>\n      <a href=\"https:\/\/millerbernstein.com\/2025\/02\/19\/are-print-ads-still-worth-it-the-pros-and-cons-of-print-advertising-in-the-digital-age\/\" target=\"_blank\" rel=\"noopener nofollow\">millerbernstein.com<\/a>\n      <span>chilliprinting.com <span style=\"opacity:.6\">(original article &amp; product pages)<\/span><\/span>\n    <\/div>\n  <\/div>\n<\/div>\n\n<!-- ============= CTA ============= -->\n<div class=\"cp-cta\">\n  <div class=\"print-marketing-cta\">\n    <div class=\"pmc-grid\">\n      <div class=\"pmc-text\">\n        <span class=\"pmc-eyebrow\">Ready when you are<\/span>\n        <h2><span class=\"ez-toc-section\" id=\"Print_Your_Marketing_Materials_with_ChilliPrinting\"><\/span>Print Your Marketing Materials with ChilliPrinting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <p>Bring your marketing ideas to life with high-quality printed materials designed to make your brand stand out.<\/p>\n        <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/\">\n          Start Printing\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"><\/line><polyline points=\"12 5 19 12 12 19\"><\/polyline><\/svg>\n        <\/a>\n      <\/div>\n      <div class=\"pmc-visual\">\n        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp?resize=788%2C629&#038;ssl=1\" alt=\"Collection of print marketing material products like flyer, poster, brochure and business cards\" loading=\"lazy\" title=\"\">\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<\/section>\n<\/div><!-- \/cp-outer -->\n\n<!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>Highlights Digital Fatigue Phygital Direct Mail Brochures &amp; Flyers Posters 2026 Trends Sources \/\/ Chilliprinting Blog &#8211; Trends 50 Print Marketing Statistics Defining 2026 Trust, response rates, ROI and the phygital bridge &#8211; every number charted and sourced. \/\/ Print 82% trust print advertising when making purchasing decisions &#8211; the highest of any channel. (Marketing<\/p>\n","protected":false},"author":5,"featured_media":19435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[217],"tags":[226],"class_list":["post-19402","post","type-post","status-publish","format-standard","has-post-thumbnail","category-trends","tag-printing-trends"],"acf":[],"jetpack_publicize_connections":[],"uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=1536%2C1024&ssl=1",1536,1024,false],"thumbnail":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=350%2C233&ssl=1",350,233,true],"medium_large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=768%2C512&ssl=1",768,512,true],"large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=788%2C526&ssl=1",788,526,true],"1536x1536":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=1536%2C1024&ssl=1",1536,1024,true],"bunyad-small":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=150%2C100&ssl=1",150,100,true],"bunyad-medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=450%2C300&ssl=1",450,300,true],"bunyad-full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=1200%2C800&ssl=1",1200,800,true],"bunyad-viewport":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=2048%2C1365&ssl=1",2048,1365,true],"bunyad-768":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=768%2C512&ssl=1",768,512,true]},"uagb_author_info":{"display_name":"Albert Badalyan","author_link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/albert-badalyan\/"},"uagb_comment_info":0,"uagb_excerpt":"Highlights Digital Fatigue Phygital Direct Mail Brochures &amp; Flyers Posters 2026 Trends Sources \/\/ Chilliprinting Blog &#8211; Trends 50 Print Marketing Statistics Defining 2026 Trust, response rates, ROI and the phygital bridge &#8211; every number charted and sourced. \/\/ Print 82% trust print advertising when making purchasing decisions &#8211; the highest of any channel. (Marketing","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7uAlw-52W","jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=1536%2C1024&ssl=1","_links":{"self":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/19402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/comments?post=19402"}],"version-history":[{"count":154,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/19402\/revisions"}],"predecessor-version":[{"id":22691,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/19402\/revisions\/22691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media\/19435"}],"wp:attachment":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media?parent=19402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/categories?post=19402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/tags?post=19402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}