{"id":19402,"date":"2025-12-09T09:47:43","date_gmt":"2025-12-09T14:47:43","guid":{"rendered":"https:\/\/www.chilliprinting.com\/online-printing-blog\/?p=19402"},"modified":"2026-03-24T11:49:36","modified_gmt":"2026-03-24T15:49:36","slug":"print-marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/","title":{"rendered":"Top 50 Print Marketing Statistics for 2026"},"content":{"rendered":"\n<p>2026 is looking to be a definitive year for <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-help-small-business\">print marketing<\/a>.<\/p>\n\n\n\n<p>Printing is now far from being a monolithic industry and is developing into a definitive two &#8220;two-speed&#8221; markets, and it is likely to <strong>continue<\/strong> on this trend throughout 2026. <\/p>\n\n\n\n<p>Digital fatigue and relentless social media ads are making print marketing materials much more <strong>appealing<\/strong>.<\/p>\n\n\n\n<p>In this guide, we will walk you through the top 50 printing marketing statistics that highlight these trends and explain what it means for you and for your business.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3f3f3f;color:#3f3f3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3f3f3f;color:#3f3f3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Print_Marketing_Statistics_Main_Highlights\" >Print Marketing Statistics: Main Highlights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Lets_Explore_These_50_Printing_Stats_Defining_2026\" >Let&#8217;s Explore These 50 Printing Stats Defining 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#The_Impact_of_Digital_Fatigue\" >The Impact of Digital Fatigue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#What_is_the_Phygital_approach\" >What is the Phygital approach?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Direct_Mail_Marketing_Statistics\" >Direct Mail Marketing Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Brochures_Flyers_Statistics\" >Brochures &amp; Flyers Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Statistics_About_Posters\" >Statistics About Posters<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#What_Are_the_Current_Print_Marketing_Trends_for_2026\" >What Are the Current Print Marketing Trends for 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Are_Print_Materials_Effective_in_2026\" >Are Print Materials Effective in 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#What_Is_the_%E2%80%9CPhygital%E2%80%9D_Bridge\" >What Is the &#8220;Phygital&#8221; Bridge?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#What_About_Privacy\" >What About Privacy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#The_Verdict_Where_Is_the_Print_Industry_Going_in_2026\" >The Verdict: Where Is the Print Industry Going in 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/#Print_Your_Marketing_Materials_With_ChilliPrinting\" >Print Your Marketing Materials With ChilliPrinting<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Print_Marketing_Statistics_Main_Highlights\"><\/span>Print Marketing Statistics: Main Highlights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital Fatigue:<\/strong> Consumers are overwhelmed by screens, leading to higher trust and engagement rates for physical print media.<\/li>\n\n\n\n<li><strong>The Phygital Shift:<\/strong> Combining physical print with digital tools like QR codes creates a &#8220;phygital&#8221; bridge that significantly increases campaign ROI.<\/li>\n\n\n\n<li><strong>Direct Mail Dominance:<\/strong> Direct mail continues to outperform email marketing in response rates and open rates.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lets_Explore_These_50_Printing_Stats_Defining_2026\"><\/span>Let&#8217;s Explore These <strong>50 Printing Stats Defining 2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here, we\u2019ve shifted through the top 50 print marketing statistics for 2026 and organized them to show how the <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-materials\">digital and print industry<\/a> are playing off each other.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Impact_of_Digital_Fatigue\"><\/span><strong>The Impact of Digital Fatigue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The majority of us are getting fed up with digital advertising. Though we are firmly embedded into the online world, we are constantly overwhelmed and there is a growing consumer desire for authenticity and mental rest away from saturated digital channels.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how digital fatigue is affecting us:<\/p>\n\n\n\n<p>1. <strong>82% of consumers<\/strong> trust print advertisements (newspapers, <a href=\"https:\/\/www.chilliprinting.com\/booklets-catalogs\/\">magazines<\/a>) when making purchasing decisions, the highest trust level of any channel (<a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/channels-customers-trust-most-when-purchasing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketing Sherpa<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-people-trusting-print-advertising-when-purchasing.webp?w=788&#038;ssl=1\" alt=\"Statistical Infographic on people trusting print advertising when purchasing\" title=\"\"><\/figure>\n\n\n\n<p>2. Print media fosters <strong>20% higher trust<\/strong> in brand decisions compared to digital counterparts (<a href=\"https:\/\/www.webpronews.com\/print-medias-trust-edge-over-digital-in-2025-branding\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">News by Wire<\/a>).<\/p>\n\n\n\n<p>3. Print ads require <strong>21% less cognitive effort<\/strong> to process than digital media (<a href=\"https:\/\/jmf-group.co.uk\/print-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">JMF Group<\/a> and <a href=\"https:\/\/www.trueimpact.ca\/post\/canada-post-neuroscience-research-into-the-power-of-direct-mail\" rel=\"nofollow noopener\" target=\"_blank\">True Impact<\/a>).<\/p>\n\n\n\n<p>4. Nearly<strong> 75% of consumers<\/strong> say they feel digitally overloaded with the number of digital ads and email they see a day. (<a href=\"https:\/\/content.sg360.com\/2022_The_Future_of_DM_LP\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SG360<\/a>)<\/p>\n\n\n\n<p>5. 46%<strong> of respondents<\/strong> say too much screen time is a major culprit of constant tiredness (<a href=\"https:\/\/www.postcardmania.com\/blog\/direct-mail-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PostcardMania<\/a>).<\/p>\n\n\n\n<p>6. <strong>92% of 18-to 23-year-olds<\/strong> find reading printed content easier to read than digital content (<a href=\"https:\/\/electroiq.com\/stats\/print-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ElectroIQ<\/a>).<\/p>\n\n\n\n<p>7. Print ads achieve a <strong>78% recall rate<\/strong>, whereas digital ads only reach 46% (<a href=\"https:\/\/newsworks.org.uk\/research\/rametrics\/print-vs-digital-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Newsworks<\/a>).<\/p>\n\n\n\n<p>8. <strong>70% of Americans<\/strong> believe that mail feels more personal than online communication. (ElectroIQ)<\/p>\n\n\n\n<p>9. Print readers spend <strong>20 minutes or more<\/strong> with their publication, compared to digital readers who typically spend less than five minutes (<a href=\"https:\/\/www.inma.org\/blogs\/marketing\/post.cfm\/research-reinforces-effectiveness-of-print-advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">INMA<\/a>).<\/p>\n\n\n\n<p>10. <strong>44% of consumers<\/strong> under 35 say they read all their mail before tossing it (<a href=\"https:\/\/powerdirect.net\/reasons-young-consumers-respond-print-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Power Direct<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Phygital_approach\"><\/span><strong>What is the Phygital approach?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>From both the impact of digital marketing and the growing fatigue when it comes to online ads, a phygital reality is emerging. <\/p>\n\n\n\n<p>Today, marketers are employing print&#8217;s <strong>tangible power<\/strong> to create a physical touchpoint that acts as a bridge to digital actions like website visits.<\/p>\n\n\n\n<p>Here\u2019s how it evolving:<\/p>\n\n\n\n<p>11. Online campaigns were <strong>400% more effective<\/strong> when combining print and digital advertising (Top Media Advertising).<\/p>\n\n\n\n<p>12. Marketing campaigns combining <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-direct-mail-can-boost-your-online-presence\">direct mail<\/a> and digital media see a <strong>118% lift<\/strong> in response rates compared to digital-only efforts (<a href=\"https:\/\/resimpli.com\/blog\/direct-mail-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Resimpli<\/a>).<\/p>\n\n\n\n<p>13. The number of US smartphone users scanning QR codes is projected to rise to <strong>102.6 million<\/strong> by 2026 (<a href=\"https:\/\/www.marketingprofs.com\/chirp\/2017\/32613\/print-a-tangible-way-to-invigorate-your-marketing-strategy-infographic\" target=\"_blank\" rel=\"nofollow noopener\">QRCodeChimp<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-reading-printed-content-by-youngsters-by-ChilliPrinting.webp?w=788&#038;ssl=1\" alt=\"Statistical Infographic on reading printed content by youngsters by ChilliPrinting\" title=\"\"><\/figure>\n\n\n\n<p>14. <strong>97% of businesses<\/strong> incorporate digital links like QR codes in their printed direct mail at least occasionally (<a href=\"https:\/\/keypointintelligence.com\/keypoint-blogs\/artificial-intelligence-takes-root-in-the-strategies-of-marketers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keypoint Intelligence<\/a>).<\/p>\n\n\n\n<p>15. <strong>37% of consumers<\/strong> are likely to scan a QR code on direct mail (<a href=\"https:\/\/porchgroupmedia.com\/blog\/direct-mail-what-you-need-to-know-for-2024\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Porch Group Media<\/a>).<\/p>\n\n\n\n<p>16. <strong>60% of catalog recipients<\/strong> visit the brand&#8217;s website (<a href=\"https:\/\/www.walsworth.com\/blog\/state-of-catalog-marketing-2025\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Walsworth<\/a>).<\/p>\n\n\n\n<p>17. <strong>44% of customers<\/strong> visit a brand\u2019s website after receiving direct mail, which is 10% more than those receiving an email (<a href=\"https:\/\/www.cascadeprintmedia.com\/print-marketing-vs-digital-marketing-twenty-facts-that-will-surprise-you\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cascade Print Media<\/a>).<\/p>\n\n\n\n<p>18. When primed by mail, people spent <strong>30% longer<\/strong> looking at ads on social media (<a href=\"https:\/\/www.jicmail.org.uk\/data\/attention-the-time-we-spend-with-mail\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">JIC Mail<\/a>).<\/p>\n\n\n\n<p>19. Variable Data Printing (VDP), a key phygital technology, is projected to reach <strong>$16.87 billion<\/strong> globally in 2026 (<a href=\"https:\/\/www.researchnester.com\/reports\/variable-data-printing-market\/5111\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zion Market Research<\/a>).<\/p>\n\n\n\n<p>20. <strong>89% of marketers<\/strong> agree that print marketing complements digital campaigns effectively (<a href=\"https:\/\/zipdo.co\/print-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ZipDo<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Mail_Marketing_Statistics\"><\/span><strong>Direct Mail Marketing Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This section highlights the superior performance of direct mail and personalized print campaigns over digital equivalents. <\/p>\n\n\n\n<p>Data shows they perform better particularly in terms of engagement, response, and ROI.<\/p>\n\n\n\n<p>21. The average response rate for direct mail campaigns is <strong>4.4%<\/strong>, compared to 0.6% for email campaigns (ZipDo).<\/p>\n\n\n\n<p>22. Direct mail marketing delivers the highest average ROI of any channel, reaching <strong>112%<\/strong> (<a href=\"https:\/\/vpress.com\/blog\/high-roi-with-print-marketing-why-print-still-matters\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">VPress<\/a>).<\/p>\n\n\n\n<p>23. The average response rate for printed direct mail is <strong>37% higher<\/strong> than email direct marketing (Cascade Print Media).<\/p>\n\n\n\n<p>24. <strong>80-90% of direct mail<\/strong> is opened, while only 20-30% of emails are opened (Cascade Print Media).<\/p>\n\n\n\n<p>25. <strong>84% of marketers<\/strong> agreed in 2024 that direct mail provides the highest ROI of any channel they use. (Resimpli)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"526\" data-attachment-id=\"19787\" data-permalink=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/statistical-infographic-on-direct-email-marketing\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-direct-email-marketing.webp?fit=1200%2C800&amp;ssl=1\" data-orig-size=\"1200,800\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Statistical Infographic on direct email marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-direct-email-marketing.webp?fit=788%2C526&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-direct-email-marketing.webp?resize=788%2C526&#038;ssl=1\" alt=\"Statistical Infographic on direct email marketing\" class=\"wp-image-19787\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-direct-email-marketing.webp?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-direct-email-marketing.webp?resize=350%2C233&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-direct-email-marketing.webp?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-direct-email-marketing.webp?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-direct-email-marketing.webp?resize=450%2C300&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-direct-email-marketing.webp?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>26. The US direct mail industry is projected to reach a market value of <strong>$73.57 billion by 2026<\/strong> (The Business Research Company).<\/p>\n\n\n\n<p>27. <strong>76% of marketing teams<\/strong> reallocated funds from digital to direct mail specifically due to rising data privacy concerns (<a href=\"https:\/\/www.rrd.com\/resources\/research-report\/how-do-consumers-respond-to-direct-mail-in-the-digital-age\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">RRD<\/a>).<\/p>\n\n\n\n<p>28. Adding a name to direct mail increases response rates by <strong>135%<\/strong> (Resimpli).<\/p>\n\n\n\n<p>29. The response rate for personalized direct mail is <strong>2.7%<\/strong>, which is higher than the average digital campaign (ZipDo).<\/p>\n\n\n\n<p>30. Direct mail accelerates the purchase process: 73% of purchase decisions take only 1+ day with direct mail (<a href=\"https:\/\/www.postalytics.com\/direct-mail-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Postanalytics<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brochures_Flyers_Statistics\"><\/span><strong>Brochures &amp; Flyers Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.chilliprinting.com\/cheap-brochure-printing\/\">Brochures<\/a> and flyers fall under the category of physical marketing tactics that build local awareness and drive sales. They are highly valued by small business owners and consumers alike.<\/p>\n\n\n\n<p>31. <strong>71% of small business owners<\/strong> say physical marketing tactics like flyers are important for connecting with customers (<a href=\"https:\/\/www.postcardmania.com\/blog\/small-business-marketing-statistics-definitive-guide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PostcardMania<\/a>).<\/p>\n\n\n\n<p>32. Roughly <strong>one-third (34%)<\/strong> of consumers report discovering a small business through flyers (Wix and VistaPrint).<\/p>\n\n\n\n<p>33. <strong>59% of consumers<\/strong> have made a purchase based on a <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/flyer-design-tips\/\">printed flyer<\/a> (ZipDo).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-making-a-purchase-based-on-flyers.webp?w=788&#038;ssl=1\" alt=\"Statistical Infographic on making a purchase based on flyers\" title=\"\"><\/figure>\n\n\n\n<p>34. <strong>60% of small businesses<\/strong> plan to use direct mail marketing in the next year (Taradel).<\/p>\n\n\n\n<p>35. Small businesses blending in-house marketing with external services report <strong>2.5X more marketing success <\/strong>(<a href=\"https:\/\/simpletexting.com\/blog\/2024-small-business-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SimpleTexting<\/a>).<\/p>\n\n\n\n<p>36. <strong>78% of consumers<\/strong> say it\u2019s important for them to shop small (Wix and VistaPrint).<\/p>\n\n\n\n<p>37. <strong>66% of marketers<\/strong> report that print marketing is effective for <a href=\"https:\/\/chilliprinting.com\/online-printing-blog\/local-print-marketing-to-boost-business\">local advertising<\/a> (ZipDo).<\/p>\n\n\n\n<p>38. <strong>80% of local businesses<\/strong> use some form of print marketing (ZipDo).<\/p>\n\n\n\n<p>39. Small businesses with a marketing plan reported <strong>87% success<\/strong>, compared to 13% for those without one (SimpleTexting).<\/p>\n\n\n\n<p>40. The North America sustainable printing market includes the segments of <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/flyers-vs-leaflets-vs-brochures-vs-booklets\/\">Flyers\/Brochures and Booklets<\/a>. (<a href=\"https:\/\/www.grandviewresearch.com\/horizon\/outlook\/sustainable-printing-market\/north-america\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Grand View Horizon<\/a>)<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-1d35e12c6e2380d732dd3fcb6d19ce2b\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Design your custom brochure today.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/cheap-brochure-printing\/\" style=\"border-radius:10px\">Configure your brochure<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-03229f1e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Brochure-cream-and-black.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Brochure-cream-and-black.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Brochure-cream-and-black.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Brochure-cream-and-black.webp?resize=379%2C273&#038;ssl=1\" alt=\"Brochure (cream and black)\" class=\"uag-image-18829\" width=\"379\" height=\"273\" title=\"Brochure (cream and black)\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Statistics_About_Posters\"><\/span><strong>Statistics<\/strong> About <strong>Posters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.chilliprinting.com\/poster-printing\/\">Posters<\/a>, banners, and large format printing are vital for local visibility and retail sales. They remain a key tool for driving high-impact brand awareness.<\/p>\n\n\n\n<p>41. <strong>37% of consumers<\/strong> visited a local business after seeing outdoor signage or posters (Wix and VistaPrint).<\/p>\n\n\n\n<p>42. <strong>23% of consumers<\/strong> find small businesses through posters\/banners (Wix and VistaPrint).<\/p>\n\n\n\n<p>43. <strong>71% of small business owners<\/strong> consider physical marketing materials important for connecting with customers (PostcardMania).<\/p>\n\n\n\n<p>44. <strong>60% of retail stores<\/strong> use in-store printed signage to increase sales (ZipDo).<\/p>\n\n\n\n<p>45. Large-Format Printing is growing at a healthy rate because of increased demand for long-life outdoor advertisements.<\/p>\n\n\n\n<p>46. <strong>89% of marketers<\/strong> say printed marketing materials effectively generate brand awareness (<a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution-revised-edition\" target=\"_blank\" rel=\"nofollow noopener\">Allegra &amp; Ascend2<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Statistical-Infographic-on-print-marketing-and-brand-awareness.webp?w=788&#038;ssl=1\" alt=\"Statistical Infographic on print marketing and brand awareness\" title=\"\"><\/figure>\n\n\n\n<p>47. <strong>68% of marketers<\/strong> say print marketing helps increase brand awareness (ZipDo).<\/p>\n\n\n\n<p>48. The physical nature of print signals professionalism, thereby improving brand reputation (<a href=\"https:\/\/www.piworld.com\/post\/the-power-of-print-in-a-2025-digital-world\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Print Impressions<\/a>).<\/p>\n\n\n\n<p>49. The most valuable leads for small business owners include <strong>referrals (25.7%)<\/strong> and <strong>in-person consultations (22.5%)<\/strong> (<a href=\"https:\/\/www.taradel.com\/blog\/free-report-2023-small-business-marketing-survey-results\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Taradel<\/a>).<\/p>\n\n\n\n<p>50. <strong>78% of consumers<\/strong> find print ads more aesthetically pleasing than digital ads (ZipDo).<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-5372fe100a42e216e41b47a4333176dd\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Design a poster that captures attention<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/poster-printing\/\" style=\"border-radius:10px\">CONFIGURE NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp?resize=788%2C573&#038;ssl=1\" alt=\"All Most Common Standard Poster Sizes\" class=\"uag-image-19066\" width=\"788\" height=\"573\" title=\"All Standard Poster Sizes\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Current_Print_Marketing_Trends_for_2026\"><\/span><strong>What Are the Current Print Marketing Trends for 2026?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The core finding defining the landscape for 2026 is that the industry is not monolithic. It has split into two separate markets.<\/p>\n\n\n\n<p>The first is legacy platforms undergoing decline, and the second is strategic segments like direct mail and packaging. This structural shift is largely powered by consumer fatigue with digital overload.<\/p>\n\n\n\n<p>The US commercial printing market projects growth at a <a href=\"https:\/\/www.grandviewresearch.com\/horizon\/outlook\/commercial-printing-market\/united-states\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">3.1% Compound Annual Growth Rate (CAGR) from 2025 to 2030<\/a>. <\/p>\n\n\n\n<p>This growth is a net-positive calculation where losses from legacy publications are outweighed by growth in high-demand segments.<\/p>\n\n\n\n<p><strong>Read More: <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/what-does-paper-weight-mean\">What Does Paper Weight Mean?<\/a><\/strong><\/p>\n\n\n\n<p>Legacy media platforms including linear TV and radio will revert to secular declines in 2025 and 2026. However, the strategic print marketing sector is experiencing a data-driven renaissance.<\/p>\n\n\n\n<p>In the B2B sector, trade magazine print ad revenue is forecast to see a negative 3.2% CAGR. In contrast, out-of-home (OOH) advertising is projected to surpass print and become the third-largest advertising format globally by 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_Print_Materials_Effective_in_2026\"><\/span><strong>Are Print Materials Effective in 2026?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Print materials remain an incredibly effective tool for marketers and will have a major impact on how we do marketing in 2026. <\/p>\n\n\n\n<p>The effectiveness is especially most evident with direct mailing. <\/p>\n\n\n\n<p>According to <a href=\"https:\/\/millerbernstein.com\/2025\/02\/19\/are-print-ads-still-worth-it-the-pros-and-cons-of-print-advertising-in-the-digital-age\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Miller Bernstein<\/a>, 80% of consumers act on direct mail marketing. This represents a &#8220;37% higher rate than from email marketing&#8221;.<\/p>\n\n\n\n<p>A compilation of statistics by Postcard Mania based on a RRD report backs this up, indicating that people spend 45% longer engaging with direct mail vs digital ads.<\/p>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-a35a80c1 uagb-infobox__content-wrap  uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-middle info-box-background-color\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-left-title-image\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256s114.6 256 256 256s256-114.6 256-256S397.4 0 256 0zM256 128c17.67 0 32 14.33 32 32c0 17.67-14.33 32-32 32S224 177.7 224 160C224 142.3 238.3 128 256 128zM296 384h-80C202.8 384 192 373.3 192 360s10.75-24 24-24h16v-64H224c-13.25 0-24-10.75-24-24S210.8 224 224 224h32c13.25 0 24 10.75 24 24v88h16c13.25 0 24 10.75 24 24S309.3 384 296 384z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Did you know?<\/h4><\/div><\/div><p class=\"uagb-ifb-desc\">Magazine and newspaper ads are among the most trustworthy forms of advertising. Electro IQ reports that 61% of readers trust what they see in print. They also found that magazine ads provide an average return of $3.94 for every dollar spent.<\/p><\/div><\/div>\n\n\n\n<p>Magazines and newspapers are not the only effective formats. <a href=\"https:\/\/www.chilliprinting.com\/flyers\/\">Flyers<\/a> and brochures remain vital for small businesses to build local awareness.<\/p>\n\n\n\n<p>The U.S. is expected to become the first major market where digital newspaper ad revenue exceeds print newspaper ad revenue by 2026. <\/p>\n\n\n\n<p>Yet, the trust factor of the physical format remains superior.<\/p>\n\n\n\n<p>So yes, print materials are still very effective when it comes to cutting through the digital noise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_the_%E2%80%9CPhygital%E2%80%9D_Bridge\"><\/span><strong>What Is the &#8220;Phygital&#8221; Bridge?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The fusion between the physical and the digital world has been an emerging reality within the last few years. <\/p>\n\n\n\n<p>This new &#8220;phygital&#8221; reality <strong>blends<\/strong> on-screen and off-screen experiences to increase effectiveness.<\/p>\n\n\n\n<p>Print marketing significantly increases conversion when combined with digital advertising. <\/p>\n\n\n\n<p>Studies show that digital advertisements are <strong>four times more effective<\/strong> when they complement print materials.<\/p>\n\n\n\n<p>This trend is largely supported by the integration of QR codes within printed pieces. A simple scan on a <a href=\"https:\/\/www.chilliprinting.com\/postcard-printing\/\">postcard<\/a> connects the physical user to a digital landing page.<\/p>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-d0511252 uagb-infobox__content-wrap  uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-middle info-box-background-color\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-left-title-image\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M480 179.6C498.6 188.4 512 212.1 512 240C512 267.9 498.6 291.6 480 300.4V448C480 460.9 472.2 472.6 460.2 477.6C448.3 482.5 434.5 479.8 425.4 470.6L381.7 426.1C333.7 378.1 268.6 352 200.7 352H192V480C192 497.7 177.7 512 160 512H96C78.33 512 64 497.7 64 480V352C28.65 352 0 323.3 0 288V192C0 156.7 28.65 128 64 128H200.7C268.6 128 333.7 101 381.7 53.02L425.4 9.373C434.5 .2215 448.3-2.516 460.2 2.437C472.2 7.39 480 19.06 480 32V179.6zM200.7 192H192V288H200.7C280.5 288 357.2 317.8 416 371.3V108.7C357.2 162.2 280.5 192 200.7 192V192z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Pro Printing Tip!<\/h4><\/div><\/div><p class=\"uagb-ifb-desc\">Variable Data Printing (VDP) allows you to print unique QR codes on every single mailer. This lets you track exactly who scanned the code and when, giving your print campaign the same analytics power as a digital one.<\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_About_Privacy\"><\/span><strong>What About Privacy?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another important factor that makes print marketing <strong>more important<\/strong> is the rising concern for privacy. Data collection by organizations is under more public and government scrutiny.<\/p>\n\n\n\n<p>Companies are increasingly synthesizing their campaigns to <strong>build trust<\/strong> through the tangible nature and perceived security of print materials. Print offers a way for customers to avoid being tracked online.<\/p>\n\n\n\n<p>Many marketing teams are reallocating funds to brochure printing and direct mail specifically to address these privacy concerns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Verdict_Where_Is_the_Print_Industry_Going_in_2026\"><\/span><strong>The Verdict: Where Is the Print Industry Going in 2026?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The print industry is going through a resurgence driven by digital fatigue. It is an excellent opportunity to take advantage of the current situation.<\/p>\n\n\n\n<p>While legacy formats like newspapers may struggle with ad revenue, the commercial side of printing is thriving. The shift toward &#8220;phygital&#8221; marketing proves that print is not dead; it is evolving.<\/p>\n\n\n\n<p>Smart businesses will use print to build trust and cut through the noise. 2026 will be the year where print reclaims its place as a premium marketing channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Print_Your_Marketing_Materials_With_ChilliPrinting\"><\/span><strong>Print Your Marketing Materials With ChilliPrinting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ChilliPrinting is your trusted partner for <a href=\"https:\/\/www.chilliprinting.com\/\">high-quality online printing solutions<\/a>. We specialize in helping businesses navigate the &#8220;two-speed&#8221; market with cost-effective, professional print products.<\/p>\n\n\n\n<p>We provide a vast range of <strong>printing product choices for small to medium-sized businesses<\/strong> looking for high-quality flyers, leaflets, brochures, and booklets at the right price.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-6d2a66a6e5f6503088ee2a0a46d53a80\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Impress your customers with custom branding<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/all-products\/\" style=\"border-radius:10px\">see all products<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp?resize=788%2C629&#038;ssl=1\" alt=\"Collection of print marketing material products like flyer, poster, brochure and business cards\" class=\"uag-image-19789\" width=\"788\" height=\"629\" title=\"Collection of print marketing material products\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>2026 is looking to be a definitive year for print marketing. Printing is now far from being a monolithic industry and is developing into a definitive two &#8220;two-speed&#8221; markets, and it is likely to continue on this trend throughout 2026. Digital fatigue and relentless social media ads are making print marketing materials much more appealing.<\/p>\n","protected":false},"author":1,"featured_media":19435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[217],"tags":[226],"class_list":{"0":"post-19402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends","8":"tag-printing-trends"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=1536%2C1024&ssl=1","uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=1536%2C1024&ssl=1",1536,1024,false],"thumbnail":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=350%2C233&ssl=1",350,233,true],"medium_large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=768%2C512&ssl=1",768,512,true],"large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=788%2C526&ssl=1",788,526,true],"1536x1536":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=1536%2C1024&ssl=1",1536,1024,true],"bunyad-small":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=150%2C100&ssl=1",150,100,true],"bunyad-medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=450%2C300&ssl=1",450,300,true],"bunyad-full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=1200%2C800&ssl=1",1200,800,true],"bunyad-viewport":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=2048%2C1365&ssl=1",2048,1365,true],"bunyad-768":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/11\/50-Print-Stats-Featured-Image-scaled.webp?fit=768%2C512&ssl=1",768,512,true]},"uagb_author_info":{"display_name":"Chilliprinting Team","author_link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/chilliblog\/"},"uagb_comment_info":0,"uagb_excerpt":"2026 is looking to be a definitive year for print marketing. Printing is now far from being a monolithic industry and is developing into a definitive two &#8220;two-speed&#8221; markets, and it is likely to continue on this trend throughout 2026. Digital fatigue and relentless social media ads are making print marketing materials much more appealing.","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7uAlw-52W","_links":{"self":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/19402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/comments?post=19402"}],"version-history":[{"count":138,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/19402\/revisions"}],"predecessor-version":[{"id":21395,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/19402\/revisions\/21395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media\/19435"}],"wp:attachment":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media?parent=19402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/categories?post=19402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/tags?post=19402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}