{"id":2008,"date":"2021-05-11T11:24:00","date_gmt":"2021-05-11T15:24:00","guid":{"rendered":"https:\/\/www.chilliprinting.com\/Online-Printing-Blog\/?p=2008"},"modified":"2026-09-01T06:39:39","modified_gmt":"2026-09-01T10:39:39","slug":"print-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/","title":{"rendered":"9 Most Common Print Marketing Mistakes And How to Avoid Them"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When you\u2019re starting a new business, marketing is <strong>one area that requires investment.<\/strong> From business cards to brochures, posters to social media, it\u2019s important to use all options at your disposal. While much of the focus has been on digital marketing and print marketing campaigns continue to be extremely important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, a mistake on your print materials can <strong>prove costly and time-consuming.<\/strong> Here are the 9 most common print marketing mistakes and how to avoid them.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3f3f3f;color:#3f3f3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3f3f3f;color:#3f3f3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#1_Trying_To_Do_It_All_Yourself\" >1. Trying To Do It All Yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#2_Not_Doing_Sufficient_Market_Research\" >2. Not Doing Sufficient Market Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#3_Relying_on_Generic_Stock_Images\" >3. Relying on Generic Stock Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#4_Not_Understanding_Image_Formats\" >4. Not Understanding Image Formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#5_Ignoring_Technical_Print_Elements\" >5. Ignoring Technical Print Elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#6_Failing_To_Link_To_Digital_Content\" >6. Failing To Link To Digital Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#7_Creating_A_Design_That_Is_Too_Busy\" >7. Creating A Design That Is Too Busy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#8_No_Clear_Call-To-Action\" >8. No Clear Call-To-Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#9_Failing_To_Proofread\" >9. Failing To Proofread<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#Why_Choose_ChilliPrinting_As_Your_Printer\" >Why Choose ChilliPrinting As Your Printer<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Trying_To_Do_It_All_Yourself\"><\/span>1. Trying To Do It All Yourself<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One common mistake for new business owners is trying to <strong>manage every technical aspect<\/strong> of printing alone.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern design platforms make layout easier than ever, but preparing files for physical print <strong>still requires specific knowledge. <\/strong>Investing in an online printing shop or professional prepress designer ensures you create high-quality products on the first try.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Printing services guide you on the best formats and offer <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/\">stock upgrades<\/a> or specialty coatings that elevate your final product. Using a professional service for the<strong> final production stages <\/strong>saves time and prevents expensive re-prints.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Not_Doing_Sufficient_Market_Research\"><\/span>2. Not Doing Sufficient Market Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You need a <strong>clear idea of your target audience<\/strong> and what appeals to them. Invest time researching the copy, <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/truetype-vs-postscript-fonts\/\">fonts<\/a>, <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/free-graphic-design-tools\/\">graphics<\/a>, and images you intend to use. Do they appeal to your target market? Are they delivering the right message? If not, you have the opportunity to pivot before spending money on physical materials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Relying_on_Generic_Stock_Images\"><\/span>3. Relying on Generic Stock Images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using generic stock photography is a major misstep. If you use a standard stock image, your competitors likely use it too. Instead, aim for unique visuals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you provide a service, sharing before and after pictures provides <strong>authentic visual proof of your impact.<\/strong> Today, you can also use generative AI tools to create hyper-specific, unique commercial images for a fraction of the cost of a traditional photoshoot.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you hire a <strong>professional photographer<\/strong> or <strong>leverage modern AI tools<\/strong>, ensure your images tell a compelling story.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Not_Understanding_Image_Formats\"><\/span>4. Not Understanding Image Formats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The image format and color profile <strong>make a massive difference<\/strong> to your campaign. A low-quality, pixelated image makes your marketing stand out for all the wrong reasons. <a href=\"https:\/\/www.chilliprinting.com\/tutorials\/image-resolution-color-mode-and-other-traps\/\">Image formats like PNG or JPG<\/a> might look crisp on a screen, but printed versions require high-resolution files.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The color format for printed products also <strong>differs from a computer screen<\/strong>, requiring <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/color-management-in-offset-printing\/\">CMYK formatting instead of RGB<\/a>. Always test your designs in print before funding a large campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ignoring_Technical_Print_Elements\"><\/span>5. Ignoring Technical Print Elements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the print marketing materials you want to create, you have to consider various technical requirements. <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/brochure-printing\/\">Brochures<\/a>, <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/catalogs\/\">catalogs<\/a>, and <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/poster-printing\/\">posters<\/a> come in <strong>different sizes that impact your formatting.<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.chilliprinting.com\/printing-products\/business-cards\/\">Business cards<\/a> come in different styles and coatings that affect durability. You also need to leave <strong>at least 3mm around every side<\/strong> of your design for the <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/full-bleed-printing\/\">bleed<\/a>. For complex designs, increasing this to 4 to 6mm prevents your artwork from being cut short. Working closely with a dedicated print shop provides guidance on these formatting rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more:<\/strong> <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/aqueous-coating\/\"><strong>Aqueous Coating Explained: Types, Examples &amp; Benefits<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Failing_To_Link_To_Digital_Content\"><\/span>6. Failing To Link To Digital Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Print marketing is most effective when it directly bridges to your digital presence. Simply listing a website URL is no longer enough. <strong>Dynamic QR codes<\/strong> are now a universal standard, allowing customers to instantly connect to your business while giving you the ability to track scan data and update destination links after printing.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can even <strong>explore NFC tags for high-end business cards<\/strong> or augmented reality integrations to bring physical flyers to life on a smartphone screen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Creating_A_Design_That_Is_Too_Busy\"><\/span>7. Creating A Design That Is Too Busy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It is tempting to use up as much space as possible to communicate with your target audience. This usually backfires and results in visual overload. <strong>The result is a campaign that is messy<\/strong>, difficult to decipher, and ultimately ineffective.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>White space<\/strong> is a powerful tool in print marketing. It makes your campaign more accessible and easier to read. Your design should be attractive, clear, and concise. All elements must follow the same theme and support one another.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_No_Clear_Call-To-Action\"><\/span>8. No Clear Call-To-Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/\">print materials<\/a> lack a clear call-to-action (CTA), they are a waste of resources. Identify your core goal and make it obvious to your audience. <strong>Stick to one very specific CTA <\/strong>and be direct about what you want people to do. The CTA must be immediately visible and lead straight to a goal, whether that is a digital sale, a phone call, or a social media connection.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Failing_To_Proofread\"><\/span>9. Failing To Proofread<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even the most <strong>beautifully designed campaign<\/strong> instantly loses credibility if you fail to proofread it. Spelling and grammar mistakes show a lack of attention to detail that customers rarely forgive.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Always check the copy before sending anything to the printer. <strong>Ask a colleague to review<\/strong> the text and run your final drafts through <strong>modern AI writing assistants<\/strong> or advanced proofreading software to catch any lingering errors.<\/p>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-d0511252 uagb-infobox__content-wrap  uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-middle info-box-background-color\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-left-title-image\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M480 179.6C498.6 188.4 512 212.1 512 240C512 267.9 498.6 291.6 480 300.4V448C480 460.9 472.2 472.6 460.2 477.6C448.3 482.5 434.5 479.8 425.4 470.6L381.7 426.1C333.7 378.1 268.6 352 200.7 352H192V480C192 497.7 177.7 512 160 512H96C78.33 512 64 497.7 64 480V352C28.65 352 0 323.3 0 288V192C0 156.7 28.65 128 64 128H200.7C268.6 128 333.7 101 381.7 53.02L425.4 9.373C434.5 .2215 448.3-2.516 460.2 2.437C472.2 7.39 480 19.06 480 32V179.6zM200.7 192H192V288H200.7C280.5 288 357.2 317.8 416 371.3V108.7C357.2 162.2 280.5 192 200.7 192V192z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><p class=\"uagb-ifb-title\">Why Proofreading Matters<\/p><\/div><\/div><p class=\"uagb-ifb-desc\">Print marketing remains a highly effective way to connect with your target audience and build lasting brand trust. Aim to use authentic or custom imagery, invest in market research, and keep your designs clean with a singular call-to-action.\u00a0<br><br>By taking advantage of modern scan-and-tap technologies, you can seamlessly connect physical materials to your digital ecosystem. Taking the time to master these technical aspects and proofread carefully ensures your print campaigns look professional and deliver a strong return on investment.<\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choose_ChilliPrinting_As_Your_Printer\"><\/span>Why Choose ChilliPrinting As Your Printer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.chilliprinting.com\/\">ChilliPrinting<\/a> is an <strong>online printing company<\/strong> providing small business owners with top quality printing materials. With over 15 years of experience, we specialize in offset printing with a fast turnaround on bulk orders from the smallest <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/flyer-printing\/\">flyers<\/a> to premium posters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Premium Print Quality:<\/strong> Vibrant <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/color-management-in-offset-printing\/\">colors<\/a> and crisp text on top-tier paper stocks. Our advanced offset presses make your flyers, posters, and brochures impossible to ignore.<\/li>\n\n\n\n<li><strong>Lightning-Fast Turnaround:<\/strong> Our optimized production ensures your bulk orders arrive exactly when you need them.<\/li>\n\n\n\n<li><strong>Real Human Support:<\/strong> Need help prepping artwork or adding custom QR codes? Our dedicated print experts are with you every step of the way.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to go? Choose your preferred print product or reach out to our team today!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re starting a new business, marketing is one area that requires investment. From business cards to brochures, posters to social media, it\u2019s important to use all options at your disposal. While much of the focus has been on digital marketing and print marketing campaigns continue to be extremely important. However, a mistake on your<\/p>\n","protected":false},"author":1,"featured_media":18693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[215],"tags":[],"class_list":["post-2008","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing"],"acf":[],"jetpack_publicize_connections":[],"uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1",1024,480,false],"thumbnail":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=350%2C164&ssl=1",350,164,true],"medium_large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=768%2C360&ssl=1",768,360,true],"large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=788%2C369&ssl=1",788,369,true],"1536x1536":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1",1024,480,true],"2048x2048":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-small":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=150%2C70&ssl=1",150,70,true],"bunyad-medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=450%2C211&ssl=1",450,211,true],"bunyad-full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-viewport":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-768":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=768%2C360&ssl=1",768,360,true]},"uagb_author_info":{"display_name":"Chilliprinting Team","author_link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/chilliblog\/"},"uagb_comment_info":0,"uagb_excerpt":"When you\u2019re starting a new business, marketing is one area that requires investment. From business cards to brochures, posters to social media, it\u2019s important to use all options at your disposal. While much of the focus has been on digital marketing and print marketing campaigns continue to be extremely important. However, a mistake on your","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7uAlw-wo","jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1","_links":{"self":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/2008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/comments?post=2008"}],"version-history":[{"count":20,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/2008\/revisions"}],"predecessor-version":[{"id":22740,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/2008\/revisions\/22740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media\/18693"}],"wp:attachment":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media?parent=2008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/categories?post=2008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/tags?post=2008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}