{"id":2008,"date":"2021-05-11T11:24:00","date_gmt":"2021-05-11T15:24:00","guid":{"rendered":"https:\/\/www.chilliprinting.com\/Online-Printing-Blog\/?p=2008"},"modified":"2026-03-24T12:14:46","modified_gmt":"2026-03-24T16:14:46","slug":"print-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/","title":{"rendered":"9 Most Common Print Marketing Mistakes And How to Avoid Them"},"content":{"rendered":"\n<p>When you\u2019re starting a new business, marketing is one area that requires investment. From <a href=\"https:\/\/www.chilliprinting.com\/business-cards\/\">business cards <\/a>to <a href=\"https:\/\/www.chilliprinting.com\/cheap-brochure-printing\/\">brochures<\/a>, <a href=\"https:\/\/www.chilliprinting.com\/poster-printing\/\">posters<\/a> to social media, it\u2019s important to use all options at your disposal. While much of the focus has been on <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-vs-digital-marketing\/\">digital marketing and print marketing<\/a> campaigns continue to be extremely important. <\/p>\n\n\n\n<p>However, a mistake on your print materials can prove costly and time consuming. Here are the 9 most common print marketing mistakes and how to avoid them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"400\" data-attachment-id=\"2017\" data-permalink=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/blog-images-may-1-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-Images-May-1-1.jpg?fit=640%2C400&amp;ssl=1\" data-orig-size=\"640,400\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;\\u00a9PureSolution - stock.adobe.com&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Blog-Images-May-1-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-Images-May-1-1.jpg?fit=640%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/Online-Printing-Blog\/wp-content\/uploads\/2021\/04\/Blog-Images-May-1-1.jpg?resize=640%2C400&#038;ssl=1\" alt=\"Business Card \" class=\"wp-image-2017\" style=\"width:320px;height:200px\" title=\"Product: Business Card\" srcset=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-Images-May-1-1.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-Images-May-1-1.jpg?resize=350%2C219&amp;ssl=1 350w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Business Card<\/figcaption><\/figure>\n<\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3f3f3f;color:#3f3f3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3f3f3f;color:#3f3f3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#1_Trying_To_Do_It_All_Yourself\" >1. Trying To Do It All Yourself&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#2_Not_Doing_Sufficient_Market_Research\" >2. Not Doing Sufficient Market Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#3_Using_Stock_Images\" >3. Using Stock Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#4_Not_Understanding_Image_Formats\" >4. Not Understanding Image Formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#5_Not_Having_A_Clear_Understanding_Of_Technical_Elements\" >5. Not Having A Clear Understanding Of Technical Elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#6_Not_Linking_To_Digital_Content\" >6. Not Linking To Digital Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#7_Creating_A_Design_Thats_Too_Busy\" >7. Creating A Design That\u2019s Too Busy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#8_No_Clear_Call-To-Action\" >8. No Clear Call-To-Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#9_Failing_To_Proofread\" >9. Failing To Proofread<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Trying_To_Do_It_All_Yourself\"><\/span>1. Trying To Do It All Yourself&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the most common mistakes for new business owners to make is to try to do all the marketing on their own. While some aspects of marketing may be feasible to do by yourself, others (including print marketing) can require more in-depth knowledge and skills to do well.<\/p>\n\n\n\n<p>By investing in a professional designer or an <a href=\"https:\/\/www.chilliprinting.com\">online printing shop<\/a>, you can actually create better-quality products the first time round. <\/p>\n\n\n\n<p>Printing shops can offer a range of services, including guiding you on the best formats to use, as well as offering stock upgrades or even samples (such as business card slits or special coating) which can improve the quality of your final product. <\/p>\n\n\n\n<p>If you\u2019re inexperienced when it comes to print marketing, using a printing service can save you time and money by preventing costly mistakes.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Not_Doing_Sufficient_Market_Research\"><\/span>2. Not Doing Sufficient Market Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s important that you have a clear idea of who your target audience or market is and what most appeals to them. Invest time researching the different types of copy, fonts, graphics and images that you\u2019re intending to use. <\/p>\n\n\n\n<p>Do they appeal to your target market? Are they delivering the desired message? <\/p>\n\n\n\n<p>If not, you have the opportunity to change them before spending lots of money on print materials which you\u2019ll later need to re-print.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Using_Stock_Images\"><\/span>3. Using Stock Images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cOne of the worst mistakes you can make is to use a generic stock image,\u201d says Emma Simmons, a project manager at&nbsp;Essay Roo. \u201cChances are, if you\u2019ve used it, so has someone else. Instead, use unique images. If you provide a service, sharing before and after pictures can be a great strategy as it provides visual proof of the benefits and impact of your services.\u201d<\/p>\n\n\n\n<p>Images that tell a story or which are emotionally compelling will be more likely to attract audience\u2019s interest and engagement. The quality of the image is also important. There are a range of camera and editing software options which you can use to create a more professional image. However, it can be more cost-effective to hire a professional who is skilled in the process to do this for you.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Not_Understanding_Image_Formats\"><\/span>4. Not Understanding Image Formats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As well as the image itself, the image format can make a big different to your campaign. A low-quality, pixelated image is going to make your marketing campaign stand out for all the wrong reasons.&nbsp;<\/p>\n\n\n\n<p>Although some image formats (such as .png and .jpg) may provide a clear image when you\u2019re looking at a screen, the same cannot be said for their printed versions. When it comes to print, you need to have a good understanding of what type of high-resolution format you need to use if you want to get a clear image.&nbsp;<\/p>\n\n\n\n<p>Similarly, the color format for printed products differs from that used on a computer screen. Even though an image or design may look great on a computer, you should always test it out in print first before spending lots of money on your print marketing campaign.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"640\" height=\"400\" data-attachment-id=\"2018\" data-permalink=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/blog-images-may-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-Images-May-2.jpg?fit=640%2C400&amp;ssl=1\" data-orig-size=\"640,400\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;\\u00a9PureSolution - stock.adobe.com&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Blog-Images-May-2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-Images-May-2.jpg?fit=640%2C400&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/Online-Printing-Blog\/wp-content\/uploads\/2021\/04\/Blog-Images-May-2.jpg?resize=640%2C400&#038;ssl=1\" alt=\"Postcard Sizes \" class=\"wp-image-2018\" style=\"width:320px;height:200px\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-Images-May-2.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-Images-May-2.jpg?resize=350%2C219&amp;ssl=1 350w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption class=\"wp-element-caption\">Postcard Sizes<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Not_Having_A_Clear_Understanding_Of_Technical_Elements\"><\/span>5. Not Having A Clear Understanding Of Technical Elements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s not just images that need clear formatting. Depending on the type of print marketing materials you\u2019re looking to create, you\u2019ll have to take different things into consideration. For example, <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/flyers-vs-leaflets-vs-brochures-vs-booklets\/\">brochures, catalogues and posters can come in different sizes<\/a>, which will impact on your formatting. Similarly, items such as business cards can come in different styles (e.g., standard or folded) and have different coatings. These can impact on the durability of your product.<\/p>\n\n\n\n<p>AAnother important aspect to consider, is that you\u2019ll need to leave at least 3mm around every side of your design for the bleed. For more complex designs, it can be a good idea to increase this to between 4 to 6mm. Otherwise, you risk your design being cut short. Working with a print shop, such as ChilliPrinting, can be particularly helpful. They can offer guidance and suggestions on different formats, coatings and other options which can help your print campaign look more professional.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Not_Linking_To_Digital_Content\"><\/span>6. Not Linking To Digital Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even though you\u2019re using print marketing, you can still combine it with digital marketing techniques. One of the easiest ways to do this is to make sure that you include your website\u2019s URL in the print materials, along with your business\u2019 social media handles. This way, you\u2019ll be able to guide your audience to your digital content.<\/p>\n\n\n\n<p>Another increasingly popular and common option is to include a QR code. By ensuring a QR code is included on your print campaign, customers can easily connect to your business online. By promoting the digital content via the print campaigns, you can significantly increase engagement and interaction with your business and brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Creating_A_Design_Thats_Too_Busy\"><\/span>7. Creating A Design That\u2019s Too Busy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It can be tempting to use up as much space as possible to communicate with your target audience. However, this can backfire and actually result in visual overload. The result will be a campaign which is messy, difficult to decipher and ineffective.<\/p>\n\n\n\n<p>White space can be a powerful tool when it comes to print marketing. It can make your campaign more accessible and easier to read, which means people are more likely to engage with it. Your design should be attractive, but also clear and concise. It should be organized and have a clear logic. Most importantly, all of the elements should follow the same theme and support one another. Working with a professional designer can help you to get it right the first time and avoid wasting money having to redo it in future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_No_Clear_Call-To-Action\"><\/span>8. No Clear Call-To-Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If your print materials don\u2019t have a clear call-to-action (CTA), then they are a waste of money. Identify what your goal is and make sure that it\u2019s clear to your audience too.<\/p>\n\n\n\n<p>\u201cStick to one very clear CTA,\u201d says William Dixon, a business writer at&nbsp;OX Essays. \u201cBe clear and direct with what you want people to do. The CTA should be immediately visible and accessible. Make sure that it\u2019s somewhere obvious on your campaign and that it leads to a goal, whether that\u2019s a sale or a connection.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Failing_To_Proofread\"><\/span>9. Failing To Proofread<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even the most carefully designed campaign can instantly lack credibility if you fail to proofread it. Before going to print, it\u2019s essential that you check the copy. Spelling and grammar mistakes show a lack of attention to detail and carelessness, which customers are unlikely to forgive. Ask someone else to check it over too, as they may spot a mistake you\u2019ve missed. Consider using a proofreading software program if you\u2019re not confident doing this yourself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Print marketing can be a powerful tool, enabling you to connect to your target audience. Aim to use authentic images and invest in market research. Make sure that your print campaign has a clean, simple design with a clear call-to-action and take the opportunity to connect your print materials to your digital content. Above all, don\u2019t forget to proofread your materials before going to print.&nbsp;<\/p>\n\n\n\n<p>It can be worth investing in professional services to help you navigate technical aspects of printing, which can be the difference between a professional product or one which looks amateur and disorganized. Taking the time to create a high-quality print marketing campaign can save you time and money in the long-run and ensure that you connect with your audience for the right reasons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re starting a new business, marketing is one area that requires investment. From business cards to brochures, posters to social media, it\u2019s important to use all options at your disposal. While much of the focus has been on digital marketing and print marketing campaigns continue to be extremely important. However, a mistake on your<\/p>\n","protected":false},"author":1,"featured_media":18693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[215],"tags":[],"class_list":{"0":"post-2008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1","uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1",1024,480,false],"thumbnail":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=350%2C164&ssl=1",350,164,true],"medium_large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=768%2C360&ssl=1",768,360,true],"large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=788%2C369&ssl=1",788,369,true],"1536x1536":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1",1024,480,true],"2048x2048":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-small":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=150%2C70&ssl=1",150,70,true],"bunyad-medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=450%2C211&ssl=1",450,211,true],"bunyad-full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-viewport":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-768":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/05\/Marketing-mistakes-to-avoid.jpg?fit=768%2C360&ssl=1",768,360,true]},"uagb_author_info":{"display_name":"Chilliprinting Team","author_link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/chilliblog\/"},"uagb_comment_info":0,"uagb_excerpt":"When you\u2019re starting a new business, marketing is one area that requires investment. From business cards to brochures, posters to social media, it\u2019s important to use all options at your disposal. While much of the focus has been on digital marketing and print marketing campaigns continue to be extremely important. However, a mistake on your","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7uAlw-wo","_links":{"self":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/2008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/comments?post=2008"}],"version-history":[{"count":17,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/2008\/revisions"}],"predecessor-version":[{"id":21414,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/2008\/revisions\/21414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media\/18693"}],"wp:attachment":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media?parent=2008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/categories?post=2008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/tags?post=2008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}