{"id":2029,"date":"2021-06-16T11:15:00","date_gmt":"2021-06-16T15:15:00","guid":{"rendered":"https:\/\/www.chilliprinting.com\/Online-Printing-Blog\/?p=2029"},"modified":"2026-04-22T04:15:39","modified_gmt":"2026-04-22T08:15:39","slug":"reasons-to-consider-print-for-your-content-strategy","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/","title":{"rendered":"7 Reasons to Consider Print for Your \u2018Non-Traditional\u2019 Content Strategy"},"content":{"rendered":"\n<p>Nowadays, a \u201cnon-traditional\u201d <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-mistakes\/\">marketing<\/a> method involves print. It\u2019s fascinating to think that we\u2019ve arrived at a point where digital is no longer a new environment but a traditional one.<\/p>\n\n\n\n<p>In just a couple of decades, humanity adopted the online virtual world with enormous aspirations. It seemed like nothing else mattered. Information was flowing rapidly through digital platforms, and people almost forgot about print for some time. <\/p>\n\n\n\n<p>After the initial craze was over, slowly but surely, society started to return to print. <\/p>\n\n\n\n<p>Understandably so, there are just some features of a fine paper that are irresistible. <\/p>\n\n\n\n<p>Here are some reasons why you should consider printing your content strategy.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3f3f3f;color:#3f3f3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3f3f3f;color:#3f3f3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/#Consumers_find_print_more_pleasurable_than_digital_content\" >Consumers find print more pleasurable than digital content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/#The_printing_industry_is_global_and_has_competitive_prices\" >The printing industry is global and has competitive prices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/#Printing_locally_via_cloud_networking_is_versatile_and_cheaper\" >Printing locally via cloud networking is versatile and cheaper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/#Products_and_services_are_better_perceived_when_packaged\" >Products and services are better perceived when packaged&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/#Customization_and_personalization_of_print_is_top-tier\" >Customization and personalization of print is top-tier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/#Marketing_through_print_can_provide_unique_advantages\" >Marketing through print can provide unique advantages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/#Credibility\" >Credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/#%E2%80%9CInfluentials%E2%80%9D\" >\u201cInfluentials\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/#Attention_Span\" >Attention Span<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/#Unplugging\" >Unplugging<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/reasons-to-consider-print-for-your-content-strategy\/#Drastically_reduce_audience_development_costs\" >Drastically reduce audience development costs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"consumers-find-print-more-pleasurable-than-digital-content\"><span class=\"ez-toc-section\" id=\"Consumers_find_print_more_pleasurable_than_digital_content\"><\/span><strong>Consumers find print more pleasurable than digital content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ETC Print Creative Manager of Sappi North America, Daniel Dejan, sponsored a neuroscientist research paper about monitor fatigue. <\/p>\n\n\n\n<p>The study showed that people reach a point of saturation due to digital information overload. When this psychological symptom happens, even young people return to printed materials.<\/p>\n\n\n\n<p>Not only do people come back to print, but they find it more pleasurable. A survey from 2017 showed that <a href=\"https:\/\/twosidesna.org\/survey2017\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73% of shoppers<\/a> preferred reading a physical book or magazine than consuming information from electronics. <\/p>\n\n\n\n<p>More interestingly, <a href=\"https:\/\/thenextscoop.com\/digital-world-changed-daily-news\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">71% of consumers<\/a> felt that printed materials deliver a more profound understanding than their digital counterparts regarding the news.<\/p>\n\n\n\n<p>Both studies indicate that a whopping segment of the population favors print over digital. Such a conclusion is somewhat confusing as we see people using electronic devices 24\/7. <\/p>\n\n\n\n<p>How come they prefer print over digital when they\u2019re glued to their devices non-stop? <\/p>\n\n\n\n<p>It\u2019s almost like people are \u201cforced\u201d to stare at computer screens, but that in the end, they\u2019d read a book instead. <\/p>\n\n\n\n<p>In any case, general trends say one thing, but the verdict seems unanimous: people would rather consume info through print.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-printing-industry-is-global-and-has-competitive-prices\"><span class=\"ez-toc-section\" id=\"The_printing_industry_is_global_and_has_competitive_prices\"><\/span><strong>The printing industry is global and has competitive prices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are printing companies worldwide at much lower prices than before. Thirty years ago, the printing price was through the roof. They had the monopoly, and the actual service cost was almost always the asking price. <\/p>\n\n\n\n<p>Well, not anymore. <\/p>\n\n\n\n<p>Today, prices have gone down because of the digital competition that shares the market. Printing firms are more prone to negotiations and price assessment than before.&nbsp;&nbsp;<\/p>\n\n\n\n<p>More so, modern technology allows for greater capacity, which in the end, means lower prices. Larger industrial production frequently entitles lowering fees to stay competitive.&nbsp;<\/p>\n\n\n\n<p>The moment\u2019s perfect for business as market research indicate quality improvements and cost reductions in the printing industry. <\/p>\n\n\n\n<p>That\u2019s good news for print buyers and consumers.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"printing-locally-via-cloud-networking-is-versatile-and-cheaper\"><span class=\"ez-toc-section\" id=\"Printing_locally_via_cloud_networking_is_versatile_and_cheaper\"><\/span><strong>Printing locally via cloud networking is versatile and cheaper<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Companies around the world can save money and help the environment through cloud server printing. The technology allows global firms to connect with local printing enterprises and fulfill orders in a short amount of time.<\/p>\n\n\n\n<p>Local printing means there\u2019s no transport involved. It saves money, time, and pollution. <\/p>\n\n\n\n<p>Usually, the order is ready in a matter of days, directly in the target region or near-by for an easy pick-up. The company can drop by and collect the order or hire a local distribution firm to do it for them. In any case, the method saves a lot of time and resources.<\/p>\n\n\n\n<p>Cloud printing transforms an age-old industry into an agile and adaptable business market. <\/p>\n\n\n\n<p>Combined with correct post-event recycling strategies, cloud-printing is the way of an eco-friendly tomorrow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"products-and-services-are-better-perceived-when-packaged\"><span class=\"ez-toc-section\" id=\"Products_and_services_are_better_perceived_when_packaged\"><\/span><strong>Products and services are better perceived when packaged&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Design packaging is one of the most crucial factors in influencing customer behavior. It\u2019s the first way of communicating with the buyer. <\/p>\n\n\n\n<p>Brands use this last focus point to exalt the product\/service. It\u2019s also a method to deliver<a href=\"https:\/\/www.chilliprinting.com\/stickers\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;stickers<\/a>, postcards, and other extras.<\/p>\n\n\n\n<p>The packaging is full of opportunities to add value. Customers will appreciate protective shipping features, innovative designs, thoughtful messages, and so on. It\u2019s up for the brand to seize creative opportunities and strengthen the bond with the customer.<\/p>\n\n\n\n<p>Virtually every business should consider developing a boxing strategy, even online ventures. <\/p>\n\n\n\n<p>Print allows infinite advantages when it comes to packaging, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting a good first impression<\/li>\n\n\n\n<li>Attracting through aesthetics<\/li>\n\n\n\n<li>Sparking emotions into viewers&nbsp;<\/li>\n\n\n\n<li>Anticipating customer\u2019s expectations<\/li>\n\n\n\n<li>Reassuring client\u2019s immediate needs&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Considering that 70% of customers decide while in-store, having a package that stands out on the shelf is a valuable asset. <\/p>\n\n\n\n<p>The packaging is useful not only to increase the chances of a sale but to thank for a closed deal and encourage the next one.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"customization-and-personalization-of-print-is-top-tier\"><span class=\"ez-toc-section\" id=\"Customization_and_personalization_of_print_is_top-tier\"><\/span><strong>Customization and personalization of print is top-tier<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Custom-made items are desirable features in today\u2019s market. Around 80% of shoppers prefer companies that offer a personalized touch. It\u2019s what makes us feel special in the age of social media ad clutter and mass spam, where everything and everyone looks the same. <\/p>\n\n\n\n<p>Receiving a small physical consideration with your name on it is a thousandfold more valuable than a generic message on a computer screen \u2013 people like to be acknowledged.<\/p>\n\n\n\n<p>Modern-day printing technology makes the industry responsive and flexible. The personalization possibilities are unmatched. <\/p>\n\n\n\n<p>For instance, custom-made direct mail <a href=\"https:\/\/www.chilliprinting.com\/custom-postcards\/\">postcards<\/a> are excellent instruments to increase customer loyalty after a purchase. Providing value even after a done deal proves that you\u2019re willing to take care of your customer for the long-run. You can also insert short surveys, calls to action, and other material to develop your business strategy further.<\/p>\n\n\n\n<p>A successful personalized approach conveys familiarity and appreciation. The seller-buyer bond tightens and paves the way for future purchases.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"marketing-through-print-can-provide-unique-advantages\"><span class=\"ez-toc-section\" id=\"Marketing_through_print_can_provide_unique_advantages\"><\/span><strong>Marketing through print can provide unique advantages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Online is great, but <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-for-your-e-commerce-site\/\">print marketing <\/a>has its unique upsides when talking about consumer psychology and behavior.<\/p>\n\n\n\n<p>Not to mention that smaller population segments may not have access to the digital realm. So any offers regarding seniors, for example, may produce better results on printed material. Other pros include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Credibility\"><\/span><strong>Credibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publications that include quality content on superior print develop credibility easier. Advertisers can then leverage the authority of the magazine to associate themselves with the periodical. Often called the \u201chalo effect,\u201d this strategy generates organic leads and sales, but only possible through print.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CInfluentials%E2%80%9D\"><\/span><strong>\u201cInfluentials\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People that sway other customers into buying are called \u201cinfluentials.\u201d Surveys found that half of these individuals were impressed by print ads and newspapers into recommending it further down the line.<\/p>\n\n\n\n<p>Companies specialized in writing services were once entirely dependent on the printing industry. Nowadays, they\u2019ve switched online but haven\u2019t abandoned the importance of print.<\/p>\n\n\n\n<p>For example, do my assignment writing firm is a company that\u2019s exclusively online. Nonetheless, they send college guides and publications for their online customers. According to one of their extensive surveys, almost half of the recipients talked about the company to their classmates.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attention_Span\"><\/span><strong>Attention Span<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Print readers are more focused than digital users. Important tasks require a bigger attention span, and print is by far the better alternative. Print readers are less inclined to multitask and get distracted by pop-ups.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unplugging\"><\/span><strong>Unplugging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After hours connected to several devices, people need to relax and unwind. <\/p>\n\n\n\n<p>What better way to take a load off than reading a good book or magazine?\u00a0<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-963a7bac017e663df997905ca41d0421\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Design a professional magazine  in minutes<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/booklets-catalogs\/\" style=\"border-radius:10px\">CONFIGURE NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Catalog-and-magazines.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Catalog-and-magazines.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Catalog-and-magazines.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Catalog-and-magazines.webp?resize=788%2C573&#038;ssl=1\" alt=\"Catalog and magazines\" class=\"uag-image-19079\" width=\"788\" height=\"573\" title=\"Catalog and magazines\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"drastically-reduce-audience-development-costs\"><span class=\"ez-toc-section\" id=\"Drastically_reduce_audience_development_costs\"><\/span><strong>Drastically reduce audience development costs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Modern publication practices can avoid audience development costs by designing a subscription plan anchored online.<\/p>\n\n\n\n<p>For instance, old-school publishers used to call readers to re-confirm their subscriptions. Let\u2019s presume that it costs $2 per year to get in touch with a subscriber. A magazine with half a million subscribers would have to put aside $1 million a year for audience development costs.<\/p>\n\n\n\n<p>Online marketers could devise an e-mail subscription plan that would cost a fraction of a conventional audience development budget.&nbsp;&nbsp;Businesses should consider print for their \u201cnon-traditional\u201d content strategy mainly because people still find print attractive. Global printing prices are affordable, and people perceive packaging as added value. Even more, cloud technology allows local printing and reduces pollution. Lastly, audience development costs lower due to online subscription plans and other hybrid marketing practices.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-6d2a66a6e5f6503088ee2a0a46d53a80\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Impress your customers with custom branding<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/all-products\/\" style=\"border-radius:10px\">see all products<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp?resize=788%2C629&#038;ssl=1\" alt=\"Collection of print marketing material products like flyer, poster, brochure and business cards\" class=\"uag-image-19789\" width=\"788\" height=\"629\" title=\"Collection of print marketing material products\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, a \u201cnon-traditional\u201d marketing method involves print. It\u2019s fascinating to think that we\u2019ve arrived at a point where digital is no longer a new environment but a traditional one. In just a couple of decades, humanity adopted the online virtual world with enormous aspirations. It seemed like nothing else mattered. Information was flowing rapidly through<\/p>\n","protected":false},"author":1,"featured_media":2527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[215],"tags":[],"class_list":{"0":"post-2029","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=2400%2C1800&ssl=1","uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=2400%2C1800&ssl=1",2400,1800,false],"thumbnail":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=350%2C263&ssl=1",350,263,true],"medium_large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=768%2C576&ssl=1",768,576,true],"large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=788%2C591&ssl=1",788,591,true],"1536x1536":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=1536%2C1152&ssl=1",1536,1152,true],"2048x2048":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=2048%2C1536&ssl=1",2048,1536,true],"bunyad-small":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=150%2C113&ssl=1",150,113,true],"bunyad-medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=450%2C338&ssl=1",450,338,true],"bunyad-full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=1200%2C900&ssl=1",1200,900,true],"bunyad-viewport":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=2048%2C1536&ssl=1",2048,1536,true],"bunyad-768":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2021\/04\/Blog-reasons-to-consider-print-for-your-content-strategy.jpg?fit=768%2C576&ssl=1",768,576,true]},"uagb_author_info":{"display_name":"Chilliprinting Team","author_link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/chilliblog\/"},"uagb_comment_info":0,"uagb_excerpt":"Nowadays, a \u201cnon-traditional\u201d marketing method involves print. It\u2019s fascinating to think that we\u2019ve arrived at a point where digital is no longer a new environment but a traditional one. In just a couple of decades, humanity adopted the online virtual world with enormous aspirations. It seemed like nothing else mattered. 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