{"id":21112,"date":"2026-03-16T12:24:59","date_gmt":"2026-03-16T16:24:59","guid":{"rendered":"https:\/\/www.chilliprinting.com\/online-printing-blog\/?p=21112"},"modified":"2026-03-24T13:29:57","modified_gmt":"2026-03-24T17:29:57","slug":"paper-weight-guide","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/","title":{"rendered":"Paper Weight Guide: Chart, How to Choose Thickness &amp; More"},"content":{"rendered":"\n<p>When you design print materials, the visual layout is usually the priority. You focus on <a href=\"https:\/\/www.chilliprinting.com\/tutorials\/image-resolution-color-mode-and-other-traps\/\">colors, typography, and images<\/a>.<\/p>\n\n\n\n<p>However, the <strong>physical feel of the final product<\/strong> is just as important for your brand image.<\/p>\n\n\n\n<p>In fact, the paper weight you choose dictates that physical experience, where a flimsy <a href=\"https:\/\/www.chilliprinting.com\/business-cards\/\">business card<\/a> feels cheap, and a sturdy brochure suggests reliability.<\/p>\n\n\n\n<p>Read on to discover everything you need to know about thickness and <strong>choosing the right paper weight<\/strong> for your project.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3f3f3f;color:#3f3f3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3f3f3f;color:#3f3f3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#How_Is_Paper_Weight_Measured_in_the_US\" >How Is Paper Weight Measured in the US?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#US_Basis_Weight_LBS\" >US Basis Weight (LBS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Points_or_Mils_Caliper\" >Points or Mils (Caliper)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#M-Weight_Weight_per_1000_Sheets\" >M-Weight (Weight per 1,000 Sheets)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#The_Confusion_of_Basis_Sizes\" >The Confusion of Basis Sizes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Why_80lb_Text_is_Lighter_than_80lb_Cover\" >Why 80lb Text is Lighter than 80lb Cover<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Standard_Sheet_Sizes_by_Paper_Type\" >Standard Sheet Sizes by Paper Type<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Paper_Weight_Chart_and_Equivalents\" >Paper Weight Chart and Equivalents<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Paper_Weight_Chart_US_LBS\" >Paper Weight Chart (US LBS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Equivalent_Weights_Table\" >Equivalent Weights Table<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Reading_a_Paper_Caliper_Chart\" >Reading a Paper Caliper Chart<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#How_to_Choose_the_Right_Paper_Thickness\" >How to Choose the Right Paper Thickness<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Standard_Printer_Paper_and_Bond\" >Standard Printer Paper and Bond<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Brochure_Paper_Weight_and_Text_Stock\" >Brochure Paper Weight and Text Stock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Cardstock_Paper_Weight_and_Cover_Stock\" >Cardstock Paper Weight and Cover Stock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Poster_Paper_Weight\" >Poster Paper Weight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Tag_Index_and_Bristol_Papers\" >Tag, Index, and Bristol Papers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#What_Does_Paper_Weight_Mean\" >What Does Paper Weight Mean?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Defining_Basis_Weight_and_Density\" >Defining Basis Weight and Density<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Advanced_Considerations_for_Your_Print_Project\" >Advanced Considerations for Your Print Project<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Opacity_and_Coating\" >Opacity and Coating<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Binding_and_Folding\" >Binding and Folding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Shipping_and_Mailing_Costs\" >Shipping and Mailing Costs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/#Why_Choose_ChilliPrinting_and_Our_Paper_Weight_Expertise\" >Why Choose ChilliPrinting and Our Paper Weight Expertise?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Is_Paper_Weight_Measured_in_the_US\"><\/span>How Is Paper Weight Measured in the US?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The United States uses a unique system compared to the rest of the world. <\/p>\n\n\n\n<p>While many countries use the metric system (GSM), the <strong>US relies on the Basis Weight<\/strong> <strong>system.<\/strong> This system is deeply rooted in tradition and industry standards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"US_Basis_Weight_LBS\"><\/span>US Basis Weight (LBS)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most common way to measure paper in the United States is by <strong>Basis Weight.<\/strong> <\/p>\n\n\n\n<p>As mentioned above, this is the weight of 500 sheets of the paper in its <strong>uncut, &#8220;master&#8221; sheet size.<\/strong><\/p>\n\n\n\n<p>For example, the master sheet size for Bond paper is <strong>17 x 22 inches.<\/strong> If 500 sheets of this uncut paper weigh 20 pounds, the paper is <strong>labeled as &#8220;20lb Bond.&#8221;<\/strong> <\/p>\n\n\n\n<p>And this remains true even after the paper is cut down to the standard 8.5 x 11 inches.<\/p>\n\n\n\n<p><strong>This method is the standard<\/strong> for printers across the country. It allows for consistent categorization within specific paper types. <\/p>\n\n\n\n<p>However, it requires you to know which &#8220;type&#8221; of paper you are dealing with to understand the weight.<\/p>\n\n\n\n<p><strong>Recommended Read: <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-types-guide\/\">How to Choose the Right Paper Type &amp; Quality<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Points_or_Mils_Caliper\"><\/span>Points or Mils (Caliper)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes you need to know the <strong>exact physical thickness of the sheet.<\/strong> In these cases, we use a measurement called caliper. This is measured using a tool called a micrometer.<\/p>\n\n\n\n<p>Caliper is expressed in points (pt) or mils. One point is equal to 1\/1000 of an inch (0.001 inches). This is a very precise way to understand bulk.<\/p>\n\n\n\n<p>For example, a &#8220;10pt cover stock&#8221; is exactly 0.010 inches thick. This measurement is <strong>critical for packaging<\/strong> or when you need to ensure a postcard meets <strong>postal regulations for thickness.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"M-Weight_Weight_per_1000_Sheets\"><\/span>M-Weight (Weight per 1,000 Sheets)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Commercial printing often involves <strong>shipping thousands of items.<\/strong> In this context, Basis Weight is not very helpful for calculating shipping costs. <\/p>\n\n\n\n<p>This is where M-Weight comes into play.<\/p>\n\n\n\n<p>M-Weight stands for the weight of 1,000 sheets of the paper in the specific size you are ordering. The<strong> &#8220;M&#8221; stands for the Roman numeral for 1,000.<\/strong><\/p>\n\n\n\n<p>This figure is <strong>distinct from Basis Weight.<\/strong> It helps printers and buyers calculate the actual physical weight of the skid or box. <\/p>\n\n\n\n<p>If you are planning a large direct mail campaign, the M-Weight is vital for estimating your postage and freight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Confusion_of_Basis_Sizes\"><\/span>The Confusion of Basis Sizes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The biggest source of confusion in <strong>paper selection<\/strong> comes from the different &#8220;Basic Sheet Sizes.&#8221; This is why you cannot simply compare the &#8220;lb&#8221; rating of two different paper types.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_80lb_Text_is_Lighter_than_80lb_Cover\"><\/span>Why 80lb Text is Lighter than 80lb Cover<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imagine you have a sample of 80lb Text paper and 80lb Cover paper. Logic suggests they should weigh the same. <\/p>\n\n\n\n<p>However, the 80lb Cover stock is <strong>significantly thicker and heavier<\/strong> than the 80lb Text.<\/p>\n\n\n\n<p>This happens because their &#8220;Basic Sizes&#8221; are different.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Text Paper Basic Size:<\/strong> 25 x 38 inches.<\/li>\n\n\n\n<li><strong>Cover Paper Basic Size:<\/strong> 20 x 26 inches.<\/li>\n<\/ul>\n\n\n\n<p>The &#8220;80lb&#8221; rating for Text paper comes from weighing 500 sheets of the large 25&#215;38 sheets. The &#8220;80lb&#8221; rating for Cover paper comes from weighing 500 sheets of the much smaller 20&#215;26 sheets.<\/p>\n\n\n\n<p>Because the Cover sheets are smaller, it takes a much <strong>thicker, denser paper to reach that 80lb<\/strong> threshold. <\/p>\n\n\n\n<p>Therefore, 80lb Cover is a heavy cardstock, while 80lb Text is a flexible paper similar to a magazine page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Standard_Sheet_Sizes_by_Paper_Type\"><\/span>Standard Sheet Sizes by Paper Type<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To navigate this system, it helps to <strong>know the standard sizes.<\/strong> These are the dimensions of the uncut master sheets used to determine the weight.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bond:<\/strong> 17 x 22 inches. (Used for standard printer paper).<\/li>\n\n\n\n<li><strong>Cover:<\/strong> 20 x 26 inches. (Used for cardstock).<\/li>\n\n\n\n<li><strong>Text (Book):<\/strong> 25 x 38 inches. (Used for brochures and catalogs).<\/li>\n\n\n\n<li><strong>Index:<\/strong> 25.5 x 30.5 inches. (Used for index cards).<\/li>\n\n\n\n<li><strong>Tag:<\/strong> 24 x 36 inches. (Used for hangtags).<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-f5e66580 uagb-infobox__content-wrap  uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-middle info-box-background-color\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-left-title-image\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256s114.6 256 256 256s256-114.6 256-256S397.4 0 256 0zM256 128c17.67 0 32 14.33 32 32c0 17.67-14.33 32-32 32S224 177.7 224 160C224 142.3 238.3 128 256 128zM296 384h-80C202.8 384 192 373.3 192 360s10.75-24 24-24h16v-64H224c-13.25 0-24-10.75-24-24S210.8 224 224 224h32c13.25 0 24 10.75 24 24v88h16c13.25 0 24 10.75 24 24S309.3 384 296 384z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\"><strong>Did you know?<\/strong><\/h4><\/div><\/div><p class=\"uagb-ifb-desc\"><strong>Grams per Square Meter (GSM)<\/strong> is the metric standard used in Europe and Asia. It is much simpler because it measures the weight of a 1&#215;1 meter sheet regardless of paper type. 80gsm is always lighter than 300gsm.<\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paper_Weight_Chart_and_Equivalents\"><\/span>Paper Weight Chart and Equivalents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To make your selection easier, we have compiled the data into a clear format. You can use these charts to translate between the confusing industry terms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paper_Weight_Chart_US_LBS\"><\/span>Paper Weight Chart (US LBS)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This chart outlines the common weights you will encounter for the standard paper categories.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-background has-fixed-layout\" style=\"background-color:#faf8f3\"><tbody><tr><td><strong>Paper Category<\/strong><\/td><td><strong>Common Weights (LBS)<\/strong><\/td><td><strong>Typical Application<\/strong><\/td><\/tr><tr><td><strong>Bond \/ Writing<\/strong><\/td><td>20 lb, 24 lb, 28 lb<\/td><td>Copy paper, letterheads, stationary<\/td><\/tr><tr><td><strong>Text \/ Book<\/strong><\/td><td>60 lb, 70 lb, 80 lb, 100 lb<\/td><td>Brochures, flyers, inside book pages<\/td><\/tr><tr><td><strong>Cover \/ Cardstock<\/strong><\/td><td>60 lb, 80 lb, 100 lb, 120 lb<\/td><td>Business cards, postcards, menus<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Equivalent_Weights_Table\"><\/span>Equivalent Weights Table<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is helpful to know <strong>how these weights relate<\/strong> to one another mathematically, but there is a secret to &#8220;hand-feel&#8221; that every pro should know.<\/p>\n\n\n\n<p>Standard office paper is usually <strong>20lb Bond<\/strong>. If you look for the mathematical equivalent in the &#8220;Text&#8221; category, it is <strong>50lb Text<\/strong>. <\/p>\n\n\n\n<p>However, because Text papers are often coated and more densely compressed, a 50lb or even a 70lb Text sheet will actually feel thinner between your fingers than a standard piece of copy paper.<\/p>\n\n\n\n<p>Similarly, <strong>65lb over<\/strong> is a lightweight cardstock. It is roughly equivalent to <strong>146lb Text<\/strong> (if such a weight existed commonly).<\/p>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-d0511252 uagb-infobox__content-wrap  uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-middle info-box-background-color\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-left-title-image\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M480 179.6C498.6 188.4 512 212.1 512 240C512 267.9 498.6 291.6 480 300.4V448C480 460.9 472.2 472.6 460.2 477.6C448.3 482.5 434.5 479.8 425.4 470.6L381.7 426.1C333.7 378.1 268.6 352 200.7 352H192V480C192 497.7 177.7 512 160 512H96C78.33 512 64 497.7 64 480V352C28.65 352 0 323.3 0 288V192C0 156.7 28.65 128 64 128H200.7C268.6 128 333.7 101 381.7 53.02L425.4 9.373C434.5 .2215 448.3-2.516 460.2 2.437C472.2 7.39 480 19.06 480 32V179.6zM200.7 192H192V288H200.7C280.5 288 357.2 317.8 416 371.3V108.7C357.2 162.2 280.5 192 200.7 192V192z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\">Pro Printing Tip!<\/h4><\/div><\/div><p class=\"uagb-ifb-desc\">To get a brochure that has the same perceived thickness and &#8220;stiffness&#8221; as your everyday office paper, we recommend choosing <strong>80lb Text<\/strong>. Even though it is technically heavier, its density makes it feel like the true equivalent to a 20lb Bond sheet.<\/p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reading_a_Paper_Caliper_Chart\"><\/span>Reading a Paper Caliper Chart<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Printers <strong>often use caliper charts<\/strong> to ensure machinery compatibility. These charts correlate the weight (LBS) to the thickness (Points).<\/p>\n\n\n\n<p>For example, a 100lb cover stock typically correlates to about 11 points in caliper (0.011 inches). A 10pt cardstock is usually around 80lb Cover weight, depending on the manufacturer.<\/p>\n\n\n\n<p>Knowing the caliper is essential if you are <a href=\"https:\/\/www.chilliprinting.com\/custom-postcards\/\">mailing a postcard<\/a>. The USPS has specific thickness requirements (at least 0.007 inches or 7pt) for a piece of mail to qualify as a postcard.<\/p>\n\n\n\n<p><strong>You May Also Like: <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/top-poster-printing-mistakes\/\">10 Poster Printing Mistakes &amp; How to Avoid Them<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Paper_Thickness\"><\/span>How to Choose the Right Paper Thickness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Selecting the right thickness<\/strong> is about matching the physical properties of the paper to the function of the product. The paper must be durable enough to survive handling but flexible enough for its purpose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Standard_Printer_Paper_and_Bond\"><\/span>Standard Printer Paper and Bond<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When people think about the weight of standard printer paper, they are thinking about Bond paper. The standard weight for everyday office printing is <strong>20lb Bond<\/strong>.<\/p>\n\n\n\n<p>This is the paper you use for <strong>emails, drafts, and high-speed copying.<\/strong> For letterheads or resumes, you might upgrade to <strong>24lb Bond<\/strong>. It has a slightly more substantial feel and crispness without being too thick for a standard laser printer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brochure_Paper_Weight_and_Text_Stock\"><\/span>Brochure Paper Weight and Text Stock<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.chilliprinting.com\/cheap-brochure-printing\/\">Brochures<\/a> need to fold easily without cracking. They also <strong>need to be opaque enough<\/strong> that images do not show through to the other side. The ideal brochure paper weight falls into the Text category.<\/p>\n\n\n\n<p><strong>100lb Text<\/strong> is the industry standard for professional brochures. It is substantial enough to feel <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-quality-paper-types-explained\/\">high-quality<\/a> but thin enough to fold flat. <\/p>\n\n\n\n<p>For a more luxurious feel, you can use <strong>120lb Text<\/strong>, which is often used for premium <a href=\"https:\/\/www.chilliprinting.com\/booklets-catalogs\/\">catalogs<\/a> and art books.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-1d35e12c6e2380d732dd3fcb6d19ce2b\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Design your custom brochure today.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/cheap-brochure-printing\/\" style=\"border-radius:10px\">Configure your brochure<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-03229f1e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Brochure-cream-and-black.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Brochure-cream-and-black.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Brochure-cream-and-black.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Brochure-cream-and-black.webp?resize=379%2C273&#038;ssl=1\" alt=\"Brochure (cream and black)\" class=\"uag-image-18829\" width=\"379\" height=\"273\" title=\"Brochure (cream and black)\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cardstock_Paper_Weight_and_Cover_Stock\"><\/span>Cardstock Paper Weight and Cover Stock<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you are printing business cards, <strong>you need rigidity. <\/strong>You are looking for Cover stock. A common question is &#8220;what paper weight is cardstock?&#8221; <\/p>\n\n\n\n<p>Generally, cardstock starts around <strong>60lb Cover<\/strong> and goes up from there.<\/p>\n\n\n\n<p>For a standard business card, <strong>14pt (approx. 100lb-110lb Cover)<\/strong> is a great choice. It is stiff and snaps back when bent. <\/p>\n\n\n\n<p>For a truly premium feel, luxury brands often opt for <strong>16pt or 18pt<\/strong> stocks, which are very difficult to bend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poster_Paper_Weight\"><\/span>Poster Paper Weight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Posters are often hung on walls or placed in frames. <strong>They need to be durable<\/strong> but not necessarily rigid like a board. The best poster paper weight is usually <strong>100lb Text<\/strong>.<\/p>\n\n\n\n<p>This weight offers <strong>excellent color reproduction<\/strong> and prevents the poster from tearing easily during handling. <\/p>\n\n\n\n<p>For concert posters or art prints that are meant to be sold as merchandise, you might upgrade to an <strong>80lb Cover<\/strong> stock for added value.<\/p>\n\n\n\n<p><strong>Read more: <\/strong><a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/color-psychology-for-posters\/\"><strong>Color Psychology for Posters: Which Colors Attract Customers<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tag_Index_and_Bristol_Papers\"><\/span>Tag, Index, and Bristol Papers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For industrial or retail applications, you might encounter <strong>Tag or Index papers.<\/strong> These are extremely durable.<\/p>\n\n\n\n<p>Tag paper is used for <strong>clothing hangtags and retail signage.<\/strong> It resists tearing and holds up well to friction. <\/p>\n\n\n\n<p>Above all, index paper is smooth and hard, making it perfect for file folders and mechanical dividers that see daily abuse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_Paper_Weight_Mean\"><\/span>What Does Paper Weight Mean?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the US printing industry, <strong>paper weight is a specific technical term.<\/strong> It does not refer to the weight of a single sheet you hold in your hand. <\/p>\n\n\n\n<p>Instead, it refers to the <strong>weight of 500 sheets of paper<\/strong> in its &#8220;basic size.&#8221;<\/p>\n\n\n\n<p>This measurement is <strong>expressed in pounds (LBS)<\/strong> or the <strong>hash symbol (#).<\/strong> <\/p>\n\n\n\n<p>For example, you might see a paper listed as &#8220;80lb&#8221; or &#8220;80#.&#8221; This system often confuses people because the &#8220;weight of paper&#8221; is not intuitive.<\/p>\n\n\n\n<p>Different types of paper have <strong>different densities<\/strong> and <strong>pulp mixtures<\/strong>. Because of this, two papers can have the same weight rating but feel completely different in your hand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Defining_Basis_Weight_and_Density\"><\/span>Defining Basis Weight and Density<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Basis weight is the foundation of the US system. It relies on a <strong>standardized stack of 500 sheets<\/strong>, known as a ream. The confusion arises because the size of those sheets changes <strong>depending on the category of paper.<\/strong><\/p>\n\n\n\n<p>Density <strong>plays a major role<\/strong> here. A dense sheet of paper is more compact. It might feel thinner than a less dense sheet, even if they weigh the same on the scale. <\/p>\n\n\n\n<p>And this is why you cannot judge quality solely by the number listed on the package.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-5372fe100a42e216e41b47a4333176dd\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Design a poster that captures attention<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/poster-printing\/\" style=\"border-radius:10px\">CONFIGURE NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp?resize=788%2C573&#038;ssl=1\" alt=\"All Most Common Standard Poster Sizes\" class=\"uag-image-19066\" width=\"788\" height=\"573\" title=\"All Standard Poster Sizes\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-a35a80c1 uagb-infobox__content-wrap  uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-middle info-box-background-color\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-left-title-image\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 0C114.6 0 0 114.6 0 256s114.6 256 256 256s256-114.6 256-256S397.4 0 256 0zM256 128c17.67 0 32 14.33 32 32c0 17.67-14.33 32-32 32S224 177.7 224 160C224 142.3 238.3 128 256 128zM296 384h-80C202.8 384 192 373.3 192 360s10.75-24 24-24h16v-64H224c-13.25 0-24-10.75-24-24S210.8 224 224 224h32c13.25 0 24 10.75 24 24v88h16c13.25 0 24 10.75 24 24S309.3 384 296 384z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><h4 class=\"uagb-ifb-title\"><strong>Don\u2019t be confused!<\/strong><\/h4><\/div><\/div><p class=\"uagb-ifb-desc\">It is important to clarify a <strong>common linguistic mix-up.<\/strong> When we discuss &#8220;paper weight&#8221; in this guide, we are discussing the density and thickness of the material itself.<br><br>We are not talking about the decorative object known as a paperweight. Those are the heavy glass or stone items, like the famous JFK paperweight, used to keep documents from blowing away.&nbsp;<br><br>Our focus is strictly on the properties of the <strong>printing substrate.<\/strong><\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_Considerations_for_Your_Print_Project\"><\/span>Advanced Considerations for Your Print Project<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Beyond just the weight, there are other <strong>technical factors that influence your choice.<\/strong> Ignoring these can lead to production issues or unexpected costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opacity_and_Coating\"><\/span>Opacity and Coating<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Paper weight <strong>directly impacts opacity.<\/strong> Opacity is the ability of the paper to prevent light from passing through.<\/p>\n\n\n\n<p>If you are <strong>printing double-sided<\/strong> with heavy ink coverage, you cannot use lightweight paper. A 50lb Text paper might show the images from the back side, ruining the readability. You should choose at least a <strong>70lb or 80lb Text<\/strong> weight to minimize this &#8220;show-through.&#8221;<\/p>\n\n\n\n<p>Coating also adds to the weight. A glossy coated paper will often feel slightly thinner than an uncoated paper of the same weight because the clay coating makes the sheet denser and more compact.<\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/aqueous-coating\/\"><strong>Aqueous Coating Explained: Types, Examples &amp; Benefits<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Binding_and_Folding\"><\/span>Binding and Folding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The thickness of your paper <strong>dictates your binding options.<\/strong> If you are printing a book with 400 pages, using 100lb Cover for the inside pages would result in a massive, unusable brick. You would need a lighter text stock.<\/p>\n\n\n\n<p>Folding is another critical factor. When you fold heavy cardstock (anything over 100lb Text or 65lb Cover), the fibers can break, creating an ugly cracked edge.<\/p>\n\n\n\n<p>When you have thicker printed materials, you\u2019ll need to use <strong>perfect binding<\/strong> so that you can keep all the pages together without having to fold them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shipping_and_Mailing_Costs\"><\/span>Shipping and Mailing Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finally, remember that paper creates physical weight. A catalog printed on 100lb Text will weigh <strong>significantly more<\/strong> than one printed on 60lb Text.<\/p>\n\n\n\n<p>If you are <strong>mailing 10,000 copies<\/strong>, this difference in weight can increase your postage costs by thousands of dollars. <\/p>\n\n\n\n<p>Here, always calculate the M-Weight and check with the post office before finalizing your paper choice for large direct mail campaigns.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-1ea430bf02d39a5e0b07e0d211b7756e\" style=\"margin-top:var(--wp--preset--spacing--50);margin-right:0;margin-bottom:var(--wp--preset--spacing--50);margin-left:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;line-height:1.2\"><strong>Impress your clients with a custom brochure<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/cheap-brochure-printing\/\" style=\"border-radius:10px\">Configure your brochure<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Real-business-brochure-with-directional-visual-cues.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Real-business-brochure-with-directional-visual-cues.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Real-business-brochure-with-directional-visual-cues.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Real-business-brochure-with-directional-visual-cues.webp?resize=322%2C322&#038;ssl=1\" alt=\"Real business brochure with directional visual cues\" class=\"uag-image-20927\" width=\"322\" height=\"322\" title=\"Real business brochure with directional visual cues\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choose_ChilliPrinting_and_Our_Paper_Weight_Expertise\"><\/span>Why Choose ChilliPrinting and Our Paper Weight Expertise?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At Chilliprinting, we provide <a href=\"https:\/\/www.chilliprinting.com\/\">offset printing services<\/a> for our B2B customers. We understand the technical details to help print your marketing materials to perfection. <\/p>\n\n\n\n<p>With over 15 years of experience in the printing industry, we know <strong>how to make your prints look premium<\/strong> while also being <strong>cost-effective<\/strong>.<\/p>\n\n\n\n<p>We offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bulk savings:<\/strong> we offer competitive pricing on high-volume orders for brochures, <a href=\"https:\/\/www.chilliprinting.com\/bulk-poster-printing\/\">posters<\/a> and catalogs. With our bulk printing solutions, we can get your order printed at a great price.<\/li>\n\n\n\n<li><strong>Premium stock:<\/strong> we offer a large range of printing stocks. Choose from a wide variety of professionally curated weights and finishes.<\/li>\n\n\n\n<li><strong>Reliable delivery:<\/strong> Our fast turnaround and delivery time will have your prints delivered to you so you can hit your deadline.<\/li>\n<\/ul>\n\n\n\n<p>Get started with your premium prints today.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-6d2a66a6e5f6503088ee2a0a46d53a80\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Impress your customers with custom branding<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/all-products\/\" style=\"border-radius:10px\">see all products<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp ,https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp 780w, https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp?resize=788%2C629&#038;ssl=1\" alt=\"Collection of print marketing material products like flyer, poster, brochure and business cards\" class=\"uag-image-19789\" width=\"788\" height=\"629\" title=\"Collection of print marketing material products\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you design print materials, the visual layout is usually the priority. You focus on colors, typography, and images. However, the physical feel of the final product is just as important for your brand image. In fact, the paper weight you choose dictates that physical experience, where a flimsy business card feels cheap, and a<\/p>\n","protected":false},"author":1,"featured_media":18728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[214],"tags":[227],"class_list":{"0":"post-21112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-guides-tutorials","8":"tag-guides-tutorials"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=1024%2C480&ssl=1","uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=1024%2C480&ssl=1",1024,480,false],"thumbnail":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=350%2C164&ssl=1",350,164,true],"medium_large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=768%2C360&ssl=1",768,360,true],"large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=788%2C369&ssl=1",788,369,true],"1536x1536":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=1024%2C480&ssl=1",1024,480,true],"2048x2048":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-small":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=150%2C70&ssl=1",150,70,true],"bunyad-medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=450%2C211&ssl=1",450,211,true],"bunyad-full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-viewport":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=1024%2C480&ssl=1",1024,480,true],"bunyad-768":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/06\/Does-paper-weight-matter-at-all.jpg?fit=768%2C360&ssl=1",768,360,true]},"uagb_author_info":{"display_name":"Chilliprinting Team","author_link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/chilliblog\/"},"uagb_comment_info":0,"uagb_excerpt":"When you design print materials, the visual layout is usually the priority. 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