{"id":22152,"date":"2026-07-08T05:43:56","date_gmt":"2026-07-08T09:43:56","guid":{"rendered":"https:\/\/www.chilliprinting.com\/online-printing-blog\/?p=22152"},"modified":"2026-07-09T03:45:05","modified_gmt":"2026-07-09T07:45:05","slug":"how-to-make-a-poster","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/","title":{"rendered":"How To Make a Poster That Sells: Top 5 Secrets Explained"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A great poster does the job perfectly: it grabs attention and gets people to take action. In fact, over <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-statistics\/\">35% of consumers visit a local business<\/a> after seeing outdoor signs or posters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After 15 years of <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/poster-printing\/\">printing custom posters<\/a> for brands of every size, we have learned what works on a wall and what gets ignored. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, whether you&#8217;re promoting a concert, a weekend sale, or a grand opening, we&#8217;ve dished out a few tips and secrets on how to make a poster that improves customer engagement.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3f3f3f;color:#3f3f3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3f3f3f;color:#3f3f3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#What_Are_the_Secrets_to_Making_a_Poster_That_Sells\" >What Are the Secrets to Making a Poster That Sells?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#How_To_Make_a_Poster_That_Grabs_Attention\" >How To Make a Poster That Grabs Attention?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#Secret_1_Know_your_audience\" >Secret #1: Know your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#Secret_2_Convey_a_clear_message_or_idea\" >Secret #2: Convey a clear message or idea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#Secret_3_Use_visual_contrast_to_stop_foot_traffic\" >Secret #3: Use visual contrast to stop foot traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#Secret_4_Evoke_a_response\" >Secret #4: Evoke a response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#Secret_5_Call_to_action\" >Secret #5: Call to action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#Anything_Else_to_Consider_When_Designing_a_Poster\" >Anything Else to Consider When Designing a Poster?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#1_Standard_vs_Custom_sizes_for_poster_printing\" >1. Standard vs. Custom sizes for poster printing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#2_Which_orientation_to_choose_Vertical_or_Horizontal\" >2. Which orientation to choose? Vertical or Horizontal?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#3_Structure_for_readability\" >3. Structure for readability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#4_Choose_readable_typography\" >4. Choose readable typography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#5_Get_the_colors_right\" >5. Get the colors right<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-make-a-poster\/#Why_Choose_ChilliPrinting_for_Printing_Your_Posters\" >Why Choose ChilliPrinting for Printing Your Posters<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Secrets_to_Making_a_Poster_That_Sells\"><\/span>What Are the Secrets to Making a Poster That Sells?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based on our expertise and with no fluff, here are the five secrets that should be applied in every poster that, in fact, gets people to act:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Know your audience and design for their taste<\/li>\n\n\n\n<li>Convey one clear message or idea<\/li>\n\n\n\n<li>Use visual contrast to stop foot traffic<\/li>\n\n\n\n<li>Evoke a response that makes the piece memorable<\/li>\n\n\n\n<li>End with a strong, specific call to action<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s go through each of them one by one below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Make_a_Poster_That_Grabs_Attention\"><\/span>How To Make a Poster That Grabs Attention?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Secret_1_Know_your_audience\"><\/span>Secret #1: Know your audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The 1st question you should ask is: &#8220;<strong>Who are you designing this poster for?&#8221;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That single question shapes every choice you make, from your colors to your fonts to your <strong>imagery<\/strong>, and even your <strong>wording<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All need to match the habits, preferences, and culture of the people you want to reach. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All in all, a poster for a heavy metal show <strong>should not look like<\/strong> a poster for a yoga retreat. When you design for a specific person instead of &#8220;everyone,&#8221; your messaging should be different.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Secret_2_Convey_a_clear_message_or_idea\"><\/span>Secret #2: Convey a clear message or idea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every poster that sells begins with a good idea. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When making a poster, focus on what&#8217;s essential. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s quite important to pick a <strong>dominant element<\/strong> to <strong>catch the eye<\/strong>, whether that is a photo, an illustration, or a bold line of text. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, the rest of your design should support it. A <strong>close-up visual<\/strong>, a <strong>dramatic crop<\/strong>, a <strong>huge headline<\/strong>, or a <strong>large empty space<\/strong> can all anchor a poster. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose the one that fits your concept best and build around it.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-1361aac2c63877d6fff7380410b15d59 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Save more with custom bulk poster printing.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/printing-products\/bulk-poster-printing\/\" style=\"border-radius:10px\">Configure your Poster<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/02\/Collection-of-different-color-posters-hanging-from-the-ceiling-1.webp?resize=788%2C842&#038;ssl=1\" alt=\"Collection of different color posters, hanging from the ceiling\" class=\"uag-image-20609\" width=\"788\" height=\"842\" title=\"Collection of different color posters, hanging from the ceiling\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Secret_3_Use_visual_contrast_to_stop_foot_traffic\"><\/span>Secret #3: Use visual contrast to stop foot traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Contrast is what makes a poster jump off a crowded wall, and it works on more than just color. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can contrast <strong>size<\/strong>, <strong>weight<\/strong>, <strong>empty space against dense text<\/strong>, <strong>photography against illustration<\/strong>, or <strong>light against dark.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal here is to create a clear focal point that pulls the eye in front of the people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, above all, follow these steps below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Start with one idea:<\/strong> Decide the single thing you want people to remember, and make every contrast choice serve it.<\/li>\n\n\n\n<li><strong>Pick one dominant element: <\/strong>Give one item, usually your headline or main image, far more visual weight than everything else so the eye knows where to land first.<\/li>\n\n\n\n<li><strong>Cut the clutter:<\/strong> Extra spacing is not wasted space. White space boosts legibility and impact at a distance, so let your key element breathe.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Secret_4_Evoke_a_response\"><\/span>Secret #4: Evoke a response<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The posters people remember <strong>make them feel something.<\/strong> Words and images carry strong ties to emotion, and you can use that to your advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can trigger an emotional response with several different methods, including the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Imagery<\/strong>: Use close-ups of faces or eyes for empathy, before\/after contrasts for urgency or hope, nostalgic visuals for warmth, and unexpected or surreal images to spark curiosity.<\/li>\n\n\n\n<li><strong>Color choice<\/strong>: Warm reds\/oranges signal urgency or excitement, cool blues\/greens feel calm or trustworthy, high-contrast black and white feels dramatic, and a single unexpected color pop creates tension.<\/li>\n\n\n\n<li><strong>Composition and scale<\/strong>: Oversized elements create awe, isolated subjects in space feel lonely or important, motion cues add energy, and symmetry feels reassuring while imbalance feels edgy.<\/li>\n\n\n\n<li><strong>Story and implication<\/strong>: If it&#8217;s applicable, show a &#8220;before&#8221; moment and let the viewer imagine the &#8220;after,&#8221; use absence as a device, or reference a shared cultural memory the audience recognizes.<\/li>\n\n\n\n<li><strong>Cropping and framing<\/strong>: Tight crops feel raw and immediate, a frame within a frame creates intimacy, and extreme close-ups of texture trigger a tactile response.<\/li>\n\n\n\n<li><strong>Line and shape<\/strong>: Diagonal lines feel dynamic and unstable, horizontal lines feel calm, jagged shapes read as chaotic, and repeated motifs build a hypnotic rhythm.<\/li>\n\n\n\n<li><strong>Texture and finish<\/strong>: Grain or noise adds nostalgia, torn-paper collage feels DIY and urgent, and glossy print finishes like foil or spot UV suggest premium spectacle.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Secret_5_Call_to_action\"><\/span>Secret #5: Call to action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You have their attention, and you have stirred a response: <strong>now tell them what to do.<\/strong> A poster without a call to action is a conversation that stops halfway. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be <strong>precise<\/strong> and <strong>remove<\/strong> any guesswork about the next step. Tell viewers exactly what to do with a direct call to action such as \u201cBuy tickets,\u201d \u201cVisit the store,\u201d or \u201cRegister today.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, you can include essential details such as the date, time, venue, website, or store location. Add a QR code only when viewers are likely to scan it immediately.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-7a190cb6fed854dcf8b3da70065894ce wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>18 most successful posters in history<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/most-successful-famous-posters\/\" style=\"border-radius:10px\">read article<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/Most-Successful-and-famous-posters-1.webp?resize=788%2C524&#038;ssl=1\" alt=\"Most Successful and famous posters\" class=\"uag-image-18986\" width=\"788\" height=\"524\" title=\"Most Successful and famous posters\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anything_Else_to_Consider_When_Designing_a_Poster\"><\/span>Anything Else to Consider When Designing a Poster?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After revealing to you the secrets above, let&#8217;s see what else you need to know to make them really converting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Standard_vs_Custom_sizes_for_poster_printing\"><\/span>1. Standard vs. Custom sizes for poster printing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/best-places-where-to-hang-posters\/\">place where you&#8217;re going to hang posters<\/a>, the sizes can be quite <strong>different<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most often, <strong>standard sizes<\/strong> are your budget-friendly option. Working for so long with our clients, we can surely say that this <strong>common size<\/strong> lets you print a larger quantity at a <strong>lower cost per unit<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-bdcc2f45f1fb30944332eadfbfc6008f wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>4 most common poster sizes and dimensions<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/common-standard-poster-sizes\/\" style=\"border-radius:10px\">read article<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2019\/03\/Standard-Poster-Size-Chilliprinting.jpg?resize=788%2C525&#038;ssl=1\" alt=\"Standard Poster Size - Chilliprinting\" class=\"uag-image-1057\" width=\"788\" height=\"525\" title=\"Standard Poster Size - Chilliprinting\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Which_orientation_to_choose_Vertical_or_Horizontal\"><\/span>2. Which orientation to choose? Vertical or Horizontal?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, posters tend to be <strong>vertical<\/strong>, so people read them from <strong>top to bottom<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nevertheless, it&#8217;s not a rule. A <strong>horizontal layout<\/strong> can stand out precisely as well because it breaks the pattern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, some movie-style designs go wide exactly for that reason. Eventually, square formats (matching the orientation) are all about the <strong>brand&#8217;s messaging<\/strong>.<\/p>\n\n\n\n<div class=\"uagb-block-d0511252 uagb-infobox__content-wrap  uagb-infobox-icon-left-title uagb-infobox-left uagb-infobox-image-valign-middle \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-left-title-image\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M480 179.6C498.6 188.4 512 212.1 512 240C512 267.9 498.6 291.6 480 300.4V448C480 460.9 472.2 472.6 460.2 477.6C448.3 482.5 434.5 479.8 425.4 470.6L381.7 426.1C333.7 378.1 268.6 352 200.7 352H192V480C192 497.7 177.7 512 160 512H96C78.33 512 64 497.7 64 480V352C28.65 352 0 323.3 0 288V192C0 156.7 28.65 128 64 128H200.7C268.6 128 333.7 101 381.7 53.02L425.4 9.373C434.5 .2215 448.3-2.516 460.2 2.437C472.2 7.39 480 19.06 480 32V179.6zM200.7 192H192V288H200.7C280.5 288 357.2 317.8 416 371.3V108.7C357.2 162.2 280.5 192 200.7 192V192z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><p class=\"uagb-ifb-title\">Did you know?<\/p><\/div><\/div><p class=\"uagb-ifb-desc\">Before the 1880s, posters were mostly simple <strong>black-and-white<\/strong> prints. French artist Jules Ch\u00e9ret reshaped the industry by using three aligned limestone plates to produce a <strong>full range of colors<\/strong>. (Source: <a href=\"https:\/\/www.internationalposter.com\/a-brief-history-of-the-poster\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">International Poster Gallery<\/a>)<\/p><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Structure_for_readability\"><\/span>3. Structure for readability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A poster has to be legible from a distance and in a hurry. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the main messaging of the poster is not understandable within seconds, the person passing by will simply skip it. <strong>Structure<\/strong> is what makes reading effortless, so plan it before you plan the visuals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend applying this<strong> three-layer information hierarchy <\/strong>to increase your website&#8217;s rankings below:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Headline<\/strong><\/li>\n\n\n\n<li><strong>Details<\/strong> (but keep it concise)<\/li>\n\n\n\n<li><strong>Extras<\/strong> such as sponsor logos, speaker names, and disclaimers. Present, but never competing with the message.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Choose_readable_typography\"><\/span>4. Choose readable typography<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We advise picking<strong> at least two fonts<\/strong>, not less: one for the headline and one for the body copy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, for most posters, sizing your key <strong>text between 24 and 48 points<\/strong> keeps it readable from across a room. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, skip overly curled or heavily stylized fonts for anything important. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a <strong>bold sans serif<\/strong> font makes the text serious, an <strong>italic serif<\/strong> feels elegant, and loose hand-lettering signals fun.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Get_the_colors_right\"><\/span>5. Get the colors right<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When designing for print, you need to <strong>stay in the CMYK color space.<\/strong> <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/rgb-vs-cmyk\/\">Screens use RGB, but presses print in CMYK<\/a>. If you design in RGB and hand off the file without converting, your brightest blues and greens can shift and dull once they hit paper. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Set your document to CMYK<\/strong> from the very beginning so the printed result matches what you approved. This single habit prevents a lot of disappointment at delivery, and it is the easiest fix in the whole process of how to create a poster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more: <\/strong><a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/color-psychology-for-posters\/\"><strong>Color Psychology for Posters: Which Colors Attract Customers<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choose_ChilliPrinting_for_Printing_Your_Posters\"><\/span><strong>Why Choose ChilliPrinting for Printing Your Posters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Design gets you halfway. Print quality carries the rest. At <a href=\"https:\/\/www.chilliprinting.com\/\">ChilliPrinting<\/a>, we have spent 15 years helping brands <strong>turn strong files into posters<\/strong> that look sharp on the wall and hold up in the real world. Our team checks your <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/bleed-in-printing\/\">bleed<\/a>, color, and <a href=\"https:\/\/www.chilliprinting.com\/tutorials\/image-resolution-color-mode-and-other-traps\/\">resolution<\/a> before anything runs, so the poster you pictured is the poster you get.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We built our process for both <strong>single showpieces and high-volume campaigns.<\/strong> Whether you need a <a href=\"https:\/\/www.chilliprinting.com\/short-run-posters\/\">dozen premium prints<\/a> or five thousand event posters, you get consistent color and a clean, full-bleed finish on every sheet, from the first to the last.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-volume efficiency with fast turnaround and steady quality across the entire run.<\/li>\n\n\n\n<li>A wide choice of paper weights and finishes, from eye-catching gloss to understated matte.<\/li>\n\n\n\n<li>Expert file checks that catch bleed and resolution problems before they turn into reprints.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Upload your design and order posters that sell with ChilliPrinting today.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-5372fe100a42e216e41b47a4333176dd wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Design a poster that captures attention<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0px;margin-bottom:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/printing-products\/poster-printing\/\" style=\"border-radius:10px\">CONFIGURE NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/10\/All-Standard-Poster-Sizes.webp?resize=788%2C573&#038;ssl=1\" alt=\"All Most Common Standard Poster Sizes\" class=\"uag-image-19066\" width=\"788\" height=\"573\" title=\"All Standard Poster Sizes\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A great poster does the job perfectly: it grabs attention and gets people to take action. In fact, over 35% of consumers visit a local business after seeing outdoor signs or posters. After 15 years of printing custom posters for brands of every size, we have learned what works on a wall and what gets<\/p>\n","protected":false},"author":5,"featured_media":22160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[214],"tags":[],"class_list":["post-22152","post","type-post","status-publish","format-standard","has-post-thumbnail","category-guides-tutorials"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=1152%2C768&ssl=1","uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=1152%2C768&ssl=1",1152,768,false],"thumbnail":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=350%2C233&ssl=1",350,233,true],"medium_large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=768%2C512&ssl=1",768,512,true],"large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=788%2C526&ssl=1",788,526,true],"1536x1536":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=1152%2C768&ssl=1",1152,768,true],"2048x2048":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=1152%2C768&ssl=1",1152,768,true],"bunyad-small":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=150%2C100&ssl=1",150,100,true],"bunyad-medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=450%2C300&ssl=1",450,300,true],"bunyad-full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=1152%2C768&ssl=1",1152,768,true],"bunyad-viewport":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=1152%2C768&ssl=1",1152,768,true],"bunyad-768":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/07\/five-secrets-for-posters.webp?fit=768%2C512&ssl=1",768,512,true]},"uagb_author_info":{"display_name":"Albert","author_link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/albert-badalyan\/"},"uagb_comment_info":0,"uagb_excerpt":"A great poster does the job perfectly: it grabs attention and gets people to take action. In fact, over 35% of consumers visit a local business after seeing outdoor signs or posters. After 15 years of printing custom posters for brands of every size, we have learned what works on a wall and what gets","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7uAlw-5Li","_links":{"self":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/22152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/comments?post=22152"}],"version-history":[{"count":116,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/22152\/revisions"}],"predecessor-version":[{"id":22300,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/posts\/22152\/revisions\/22300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media\/22160"}],"wp:attachment":[{"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/media?parent=22152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/categories?post=22152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chilliprinting.com\/online-printing-blog\/wp-json\/wp\/v2\/tags?post=22152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}