{"id":307,"date":"2016-12-20T15:28:53","date_gmt":"2016-12-20T20:28:53","guid":{"rendered":"https:\/\/www.chilliprinting.com\/Online-Printing-Blog\/?p=307"},"modified":"2026-08-26T09:02:14","modified_gmt":"2026-08-26T13:02:14","slug":"how-to-track-roi-flyers-posters","status":"publish","type":"post","link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/","title":{"rendered":"How To Track The ROI For Your Flyers &#038; Posters"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.chilliprinting.com\/printing-products\/flyer-printing\/\">Flyers<\/a> and <a href=\"https:\/\/www.chilliprinting.com\/poster-printing\/\">posters<\/a> are cost-effective advertising tools, but tracking their exact return on investment can be challenging. To measure and optimize your <a href=\"https:\/\/www.chilliprinting.com\/industries\/marketing-materials\/\">print marketing<\/a>, you need a clear call-to-action that provides trackable customer responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the ideal contact method varies by campaign and audience, tracking print reach is essential for maximizing your ROI. Connecting offline collateral to measurable <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/print-marketing-vs-digital-marketing\/\">digital or in-person interactions<\/a> bridges the gap between spend and actual sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are several practical tactics to help you accurately measure performance, refine future distribution, and harness the full economic power of your print campaigns.<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #3f3f3f;color:#3f3f3f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #3f3f3f;color:#3f3f3f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#Why_Measuring_Your_Response_Rate_is_Key\" >Why Measuring Your Response Rate is Key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#How_Can_I_Track_My_ROI_on_Print_Materials\" >How Can I Track My ROI on Print Materials?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#Coupons_and_Vouchers\" >Coupons and Vouchers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#QR_Codes\" >QR Codes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#Promotional_Codes\" >Promotional Codes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#Run_a_Sub-Domain_or_Landing_Page\" >Run a Sub-Domain or Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#Ask_Your_Customers\" >Ask Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#Mail-Order_Form\" >Mail-Order Form<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#Phone_Calls\" >Phone Calls<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#Track_Improvements\" >Track Improvements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#Segmentation\" >Segmentation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#Why_a_Call_To_Action_Makes_a_Difference\" >Why a Call To Action Makes a Difference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/how-to-track-roi-flyers-posters\/#Why_Print_Your_Flyers_and_Posters_with_ChilliPrinting\" >Why Print Your Flyers and Posters with ChilliPrinting?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Measuring_Your_Response_Rate_is_Key\"><\/span>Why Measuring Your Response Rate is Key<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The key to successful tracking is defining an ideal result\u2014when your customers view your flyer or poster, what do you want them to do? Usually, this takes the form of a call to action: <em>\u201cOrder now!\u201d<\/em> Following this, you can measure how successful responses are from inquiries and lead generation to orders or purchases.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your basic metric is the response rate, the percentage of potential customers from your campaign\u2019s total target audience who react to your printed item. Individual responses can vary, but to give an incentive to produce the ideal result such as an order or purchase, you can leverage discounts and offers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_I_Track_My_ROI_on_Print_Materials\"><\/span>How Can I Track My ROI on Print Materials?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can use the following measures and methods to increase the response rate for your printed promotional material. Some are more suited for posters, while others might work best with flyers. Keep your target audience and ideal response in mind to determine what works best for your campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more:<\/strong> <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/flyers-vs-leaflets-vs-brochures-vs-booklets\/\"><strong>Flyers vs Leaflets vs Brochures vs Booklets: Key Differences<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupons_and_Vouchers\"><\/span>Coupons and Vouchers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A printed flyer is a perfect opportunity to offer a coupon, voucher, freebie, or exclusive deal. This strategy works particularly well for driving walk-in traffic to local businesses such as retail stores and restaurants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To maximize the impact of your flyer promotions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Location Tracking:<\/strong> Use varying coupon codes, distinct colors, or direct customer polling to track distribution areas and measure regional response rates.<\/li>\n\n\n\n<li><strong>Data Integration:<\/strong> Consolidate the collected promotion data with your existing customer records wherever possible.<\/li>\n\n\n\n<li><strong>Competitor Research:<\/strong> Run a quick competitor analysis to benchmark standard offers and set competitive discount rates.<\/li>\n\n\n\n<li><strong>Discount Sizing:<\/strong> Offer at least 15% off to drive meaningful new business, as standard 10% discounts rarely motivate shoppers who weren&#8217;t already planning to buy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"QR_Codes\"><\/span>QR Codes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A QR code is particularly well-suited for posters so your audience can interact with them on the spot, but it works on flyers as well.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can set a QR code to do an array of things when scanned: open a website, open your business page (on Facebook, Yelp, Foursquare or Google), make a phone call, send an e-mail. Make sure to specifically track responses via a URL referer, extension number or email address.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your campaign covers a large area, think about breaking it up and targeting specific neighborhoods with individual codes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotional_Codes\"><\/span>Promotional Codes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The promo code is ideal for flyers. Ideally, you can use it on posters as well if you make it short and memorable. The principle is identical to a physical voucher or coupon. Offer customers an incentive to take action now and profit from a limited deal or discount.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a customer uses a code on your website or for placing a phone order, you\u2019ll know they are responding to your printed advertising. Again, make sure to gain detailed insight by using different codes for different media: one for posters, one for flyers, one for display ads\u2014or segment your distribution area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Run_a_Sub-Domain_or_Landing_Page\"><\/span>Run a Sub-Domain or Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes you don\u2019t want to offer a discount, or perhaps a promotional code is not suited for your business. You can still track your print advertising in these cases by using a sub-domain or dedicated landing page.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dedicated Web Endpoints:<\/strong> Direct your audience to a specific subdomain (e.g., subdomain.business.web\/) or landing page (www.business.web\/campaign-landing-page\/) instead of your standard homepage.<\/li>\n\n\n\n<li><strong>Analytics Tracking:<\/strong> Leverage tools like Google Analytics to track visitor traffic, conversion rates, and detailed customer data economically and effectively.<\/li>\n\n\n\n<li><strong>Audience &amp; Channel Segmentation:<\/strong> Use unique URLs across different campaigns, target groups, or print formats (like flyers vs. posters) to see exactly where your response rate is highest.<\/li>\n\n\n\n<li><strong>ROI Optimization:<\/strong> Use performance data over time to target your most valuable customers and refine future marketing spend.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_Your_Customers\"><\/span>Ask Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A straightforward <em>&#8220;How did you hear about us?&#8221;<\/em> query can provide immediate clarity on your print campaign&#8217;s reach. You can seamlessly integrate this as an optional drop-down in your online checkout or ask callers directly during phone inquiries. For retail environments, pair standard ZIP code collection with a quick question about whether they saw your flyer or poster, allowing you to accurately map campaign response rates by geographic area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For deeper insights, save detailed surveys for post-sale follow-ups via email rather than interrupting the initial purchase experience. To maximize participation, offer a small incentive (such as a discount on future orders) to encourage customers to complete the feedback form.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mail-Order_Form\"><\/span>Mail-Order Form<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Part of your flyer can be a classic mail-order form which people can send in to order, subscribe to updates or request more information. This standard marketing tool was the equivalent of a landing page before the rise of the web, and it\u2019s still highly successful with target groups who prefer not to order online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phone_Calls\"><\/span>Phone Calls<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your call-to-action is for people to call, you can point them to a specific contact name or extension number in order to track the response rate for your print campaign. Whoever answers the phone on the side of your business needs to keep track of incoming responses to your marketing. Again, it doesn\u2019t hurt to ask. Your phone tracking can be as simple as the question <em>\u201cDo you have our flyer in front of you?\u201d<\/em> to callers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Track_Improvements\"><\/span>Track Improvements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of the oldest methods of gauging the response to print campaigns is watching for any improvements in the time after your marketing effort. Are your sales up? Has the number of customers increased? Are there more inquiries? Do people subscribe to your mailing list? Does your website receive more direct traffic?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Correlation is not always causation, but you can draw reasonable conclusions on the effectiveness of print advertising if you watch for improvements, especially when you track the rest of your advertising mix, such as display ads etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmentation\"><\/span>Segmentation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To maximize your print marketing ROI, look beyond broad distribution and master customer segmentation. Testing different variables across targeted groups allows you to pinpoint what drives the highest response rates and repeat purchases.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A\/B Testing:<\/strong> Compare distinct promo codes, dedicated landing pages, or creative designs across different distribution areas to evaluate performance.<\/li>\n\n\n\n<li><strong>Repeat Customer Targeting:<\/strong> Identify existing buyers who re-engage through print campaigns, and convert them into long-term subscribers with targeted mailing list offers.<\/li>\n\n\n\n<li><strong>Analytics Integration:<\/strong> Cross-reference print response data with web analytics to measure how many offline leads convert into actual digital sales.<\/li>\n\n\n\n<li><strong>New Visitor Insights:<\/strong> Segment first-time, direct website visitors driven by print collateral and send brief questionnaires to understand their journey.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-1 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Design your short-run poster in minutes.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/printing-products\/short-run-posters\/\" style=\"border-radius:10px\">Configure your poster<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2026\/04\/Summer-music-fest-poster.webp?resize=264%2C264&#038;ssl=1\" alt=\"Summer music fest poster\" class=\"uag-image-21564\" width=\"264\" height=\"264\" title=\"Summer music fest poster\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_a_Call_To_Action_Makes_a_Difference\"><\/span>Why a Call To Action Makes a Difference<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Without a defined outcome in mind, print marketing risks becoming an untrackable, scattershot effort. An effective flyer or poster must clearly communicate four core elements: what you offer, your unique selling proposition, the direct customer benefit, and the exact step the audience should take next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use compelling language paired with relatable visuals, such as photos of people actively using your product rather than plain product shots, to highlight real-world value. While your logo and tagline are vital for brand recognition, they shouldn&#8217;t dominate the page. Instead, ensure the entire design channels attention straight toward a strong, conversion-focused call to action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Print_Your_Flyers_and_Posters_with_ChilliPrinting\"><\/span>Why Print Your Flyers and Posters with ChilliPrinting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you are ready to launch a high-impact print campaign, <a href=\"https:\/\/www.chilliprinting.com\/\">ChilliPrinting<\/a> has you covered! With over 15 years of experience in commercial offset printing, we produce high-volume flyer and poster orders of exceptional quality at competitive, cost-effective rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-Quality Printing:<\/strong> State-of-the-art offset presses and <a href=\"https:\/\/www.chilliprinting.com\/online-printing-blog\/paper-weight-guide\/\">premium paper stocks<\/a> ensure your marketing materials feature sharp text, vibrant colors, and durable finishes that grab attention.<\/li>\n\n\n\n<li><strong>Fast Turnaround:<\/strong> Our streamlined production guarantees your <a href=\"https:\/\/www.chilliprinting.com\/printing-products\/poster-printing\/bulk-poster-printing\/\">bulk orders<\/a> are printed and delivered on schedule, helping you hit campaign launch dates without compromising on quality.<\/li>\n\n\n\n<li><strong>Human-to-Human Support:<\/strong> Our team of print experts is ready to assist you from artwork setup and custom tracking code placement to final delivery for a seamless experience.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Order your flyers and posters today directly through our product pages, or reach out to our customer support team to get started!<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-05b14929 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-38b38886\">\n<p class=\"has-black-color has-text-color has-link-color has-larger-font-size wp-elements-2 wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);line-height:1.2\"><strong>Impress your customers with custom branding<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-style:none;border-width:0px;margin-top:0;margin-bottom:0;padding-top:0px;padding-right:0;padding-bottom:0px;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.chilliprinting.com\/printing-products\/\" style=\"border-radius:10px\">see all products<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ce4ee4a2\">\n<div class=\"wp-block-uagb-image uagb-block-3fc756fa wp-block-uagb-image--layout-default wp-block-uagb-image--effect-zoomin wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2025\/12\/Collection-of-print-marketing-material-products.webp?resize=788%2C629&#038;ssl=1\" alt=\"Collection of print marketing material products like flyer, poster, brochure and business cards\" class=\"uag-image-19789\" width=\"788\" height=\"629\" title=\"Collection of print marketing material products\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Flyers and posters are cost-effective advertising tools, but tracking their exact return on investment can be challenging. To measure and optimize your print marketing, you need a clear call-to-action that provides trackable customer responses. While the ideal contact method varies by campaign and audience, tracking print reach is essential for maximizing your ROI. Connecting offline<\/p>\n","protected":false},"author":1,"featured_media":2505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[215],"tags":[],"class_list":["post-307","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing"],"acf":[],"jetpack_publicize_connections":[],"uagb_featured_image_src":{"full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?fit=2400%2C1800&ssl=1",2400,1800,false],"thumbnail":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?fit=350%2C263&ssl=1",350,263,true],"medium_large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?fit=768%2C576&ssl=1",768,576,true],"large":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?fit=788%2C591&ssl=1",788,591,true],"1536x1536":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?fit=1536%2C1152&ssl=1",1536,1152,true],"2048x2048":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?fit=2048%2C1536&ssl=1",2048,1536,true],"bunyad-small":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?fit=150%2C113&ssl=1",150,113,true],"bunyad-medium":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?fit=450%2C338&ssl=1",450,338,true],"bunyad-full":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?fit=1200%2C900&ssl=1",1200,900,true],"bunyad-viewport":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?fit=2048%2C1536&ssl=1",2048,1536,true],"bunyad-768":["https:\/\/i0.wp.com\/www.chilliprinting.com\/online-printing-blog\/wp-content\/uploads\/2016\/12\/Blog-how-to-track-roi-flyers-posters.jpg?fit=768%2C576&ssl=1",768,576,true]},"uagb_author_info":{"display_name":"Chilliprinting Team","author_link":"https:\/\/www.chilliprinting.com\/online-printing-blog\/author\/chilliblog\/"},"uagb_comment_info":0,"uagb_excerpt":"Flyers and posters are cost-effective advertising tools, but tracking their exact return on investment can be challenging. To measure and optimize your print marketing, you need a clear call-to-action that provides trackable customer responses. While the ideal contact method varies by campaign and audience, tracking print reach is essential for maximizing your ROI. 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