Author: Chilliprinting

Little do we know, the tone and voice of typography we read everyday influence our decisions. The text we read on a poster causes us to buy products, the type we read on a business card leads us to check out websites, and the font on a flyer makes us more likely to attend events. When designing your custom posters, a picture’s worth a thousand words, but the type you choose can be worth a whole lot more. There are so many opportunities to get creative with type in your poster. However, it needs to be easily readable, aesthetically appealing,…

Remember the good old days before LinkedIn and social media? Back then, the best way to get your information out there was through billboards and business cards. Much has changed since then, except for the fact that business cards remain a great way to advertise your company. Regardless of your industry or the size of your operation, having a card that has your contact information allows you to seamlessly connect with a huge number of individuals at a personal level. That said, you need to make sure you choose a creative design that will attract your target’s attention, rather than…

Paper comes in a huge variety of weights, sizes, and textures. This versatility makes it extremely useful in all manner of corporate and creative print projects. While this variety makes paper so effective, it can also be confusing. With so much choice, differentiating between the countless weights, types and thicknesses of paper can be a headache. When you’re designing your print materials, you’ll need to choose the right paper weight for your product. For example, let’s imagine you’ve been printing on 80lb cover paper, but you’re looking for a new paper weight that will make your print materials a little…

If you want to be an industry leader in the world of real estate, you’ll need an effective marketing strategy. This means, first and foremost, effective marketing materials. A truly strong real estate campaign will combine the latest in digital marketing techniques with an innovative take on the tried-and-tested strategies of print marketing. Here to help you boost your brand visibility, ChilliPrinting bring you a guide to the essential real estate marketing materials every realtor must have. Direct Mail Direct mail is the perfect way to target potential (or existing) customers. One of the key advantages of the real estate…

Posters are great. Whether for event advertising, product marketing, or simply for decoration, they can be captivating, beautiful and cost-effective. But choosing the right poster size is key. This will depend on where you intend to display your poster, and what is it advertising. Whether you’re bulk printing or designing your own custom posters, it’s important to make sure you’re chosing the right poster size. Different printers will offer different dimensions, and sometimes it can seem confusing when you’re trying to format your design. But don’t worry, there are a few simple guidelines you can follow to ensure your poster…

When it comes to printing, bleed is your best friend. It’s of vital importance when making sure your print file comes out looking exactly how you want it to on paper. But many people don’t know how to use bleed, or why it’s so important. In fact, as a print company, missing bleed is by far the most common issue we face. So what is bleed? Here to help you create the perfect print products. Chilliprinting tells you all you need to know about bleed in printing. What is Bleed? Bleed is the dead space around the edge of your…

Having viewed all famous photographers’ works and read their interviews, we’ve gathered top 10 latest photography editing trends. Your photo retouching style is one of the main ways you can stand out from the crowd of numerous amateur photographers and photo retouchers. And clients will pick a photographer based on their photography style.

As a print company, we receive all kinds of designs – from the blurry, garish and badly edited, to the most beautiful print materials, which become works of art in their own right. We know what makes a good design, and if you want to make the most effective print marketing materials, you’ll need to know it too. Luckily, there are people out there who want to help. Thanks to intuitive graphic design tools and the collective wisdom of the internet, you can become a genius graphic designer in the comfort of your own home. A quick google search will…

Futura. Arial. Times New Roman. Garamond. Helvetica. Most of us are familiar with these widely used and well-loved TrueType vs postScript Fonts. Each font has a unique look and feel, and some will be better suited to your needs than others. When you’re creating custom posters or flyers, you’ll want to choose the perfect font for your design. And when it comes to typefacing, there are lots to consider – which font looks the best, which fonts complement each other, what are the latest font trends? However, beneath all of these considerations, there is an important question that people often…

The benefits of digital marketing are well documented; wider reach, interactivity, and extreme cost efficiency. Put simply, the digital age has transformed the way we communicate. And opened up a myriad of new opportunities for effective marketing. Yet the mistake many companies seem to make is assuming that this spells the death of traditional marketing strategies, such as direct mail. Whilst digital has its advantages. There are a host of features inherent to print marketing that you cannot replicate or replace online. Direct mail is one of the most effective forms of print marketing, and the best part is, it…

Black Friday is almost upon us. On November 23rd, 2018, the hysteria of the holiday season will show its full force, bringing with it a frenzied shopping spree that’s set to make up 30% of all sales for the year. Black Friday is a hugely influential marketing opportunity, and it’s essential to get it right. The event supposedly gets its name from the historical boost to business enjoyed by retail stores in the holiday season. Having spent most of the year with their balance sheets “in the red”, the holiday shopping season (beginning the Friday after Thanksgiving) would put them…

In the modern age, in which customers are overwhelmed with information about brands and products both online and offline, beating your competitors can be a challenge. Not only do you need to capture your audience’s attention from among the marketing noise, but you also want to encourage them to learn about your product and, eventually, become a long-term customer. When it comes to making an impact and kickstarting a connection, print marketing ideas are making a comeback. Indeed, last year, over $15 billion was spent on flyer printing in the US alone. Though purely digital marketing approaches might seem cheap…