Author: Chilliprinting

Brochures are an effective and cost-efficient way of getting the word out about your brand, event or promotion. In contrast to the flyer or the poster, brochure folds give an interactive 3D element. Customers have to actively interact with your brochure in order to access information. Which offers opportunities for more profound connections with them. Given this interactivity, your folded brochure is more likely to stick in the mind of your audience as a result. The structure of the brochure also means you can be even more creative with design. There are endless variations to choose from to make your…

In the current digital age, some might think that print marketing is dead. In fact, the opposite is the case. Innovative brands are using the physical and tactile nature of print alongside the exciting capacity of digital marketing to create engaging experiences for customers. Many companies now pursue a digital-only marketing strategy. However recent studies actually show that your audience will be more likely to build a relationship of trust with your brand if you communicate with them via physical print marketing of a high standard, such as brochures or stickers. Indeed, a brilliantly designed flyer they can keep and…

When it comes to print marketing, effective color management is key to ensuring that your color schemes remain consistent throughout your printed and digital materials. Besides print resolution, image size, paper quality and bleed, color management in offset printing is one of the most common issues faced by clients at ChilliPrinting. What is Color Management? Color management is the means through which you control conversion between the different color systems of various media. For example, an HD plasma TV screen will have a different color mode to a computer monitor. Which in turn is different to an offset printer. The…

In recent years, many businesses have been making the switch to digital. Others remain firmly loyal to print, posing the enduring question: print marketing vs digital marketing – which is better? Print marketing is tried and tested. We know what to expect; it’s authentic and trustworthy. But print marketing also faces accusations of being outdated and expensive. By contrast, digital is fast, accurate and cost-effective. But it’s also impersonal, less memorable and intangible; you don’t want your campaign to get lost in the ephemeral digital clutter of today’s online world. In most cases, it really depends on the context. You’ll…

Flyer printing is a great way to advertise your business. Remember, the most effective marketing is simple, affordable and trustworthy, and flyers are exactly that. A strong flyer design will be beautiful, memorable and thought-provoking. The simple beauty of it is that you can reach out and touch it. It engages us on a physical level. This helps to create a lasting connection with the consumer, making flyers an effective way of promoting your business. Blending solid craftsmanship, intelligent design and compelling storytelling, effective flyer designs will engage and inspire people. Whether you hire a graphic designer, or do it…

In today’s world of mass media, digital marketing and commercial clutter, consumers are confronted with a daily deluge of information. Many marketing techniques (television, radio, SMS, and internet advertisement) have become little more than white noise, cluttering up consumer’s lives. The last thing you want is for your marketing campaign to add to that noise. To become something that people try to block out and avoid engaging with. What you want is to give you consumers an experience. For modern consumers a tangible experience is more exciting and memorable, hence the success of ‘experiential marketing’; also known as on ground…

Print Resolution is simply the level of detail in a printed image. Higher resolution means higher detail, and can be measured in dots per inch (DPI). The more dots (of ink) that are printed per inch, the higher the resolution of the image – therefore the higher the quality in terms of sharpness and detail. When it comes to printing, resolution is super important, as a high-quality image looks beautiful and professional, whereas a low-resolution image looks fuzzy, indistinct and completely unprofessional. When you’re creating your source image (the image you want to be printed), make sure it has a…

Print is not dead. In fact, it’s undergoing a resurgence. With the world being flooded by digital marketing, people don’t know where to look. As a result, print has carved out a new niche as a more trustworthy, reliable and memorable mode of marketing. That’s right, print is the new medium. According to Joe Pulizzi of the Content Marketing Institute, “print is non-traditional marketing. That’s where we are today. Blogging, social media, web articles… that’s all very traditional.” So if you want to stay ahead of the curve, why not use print? Moreover, if you are a local business with…

The most effective marketing is simple, personal and trustworthy. In 2018, this will be more important than ever as new print marketing trends will emerge. With so much going on digitally, if you’re not careful, your marketing will get lost in the noise. Print marketing can be compelling, memorable and engaging. The simple beauty being that you can reach out and touch it. In all the confusion of the information age, being able to hold something tangible helps create deep connections among consumers and build credibility with your target audience. Moreover, studies suggest that consumers trust print more than any…

Motivational posters can be found all over the world and are used by distinct groups for different purposes. Athletes use them to train harder, managers use them to improve productivity and morale. And college students mostly use them for a good laugh. There are plenty of organizations that have discovered the effectiveness of inspirational posters. The military makes them to attract more recruits, political parties install them to encourage voters to select them. And businesses distribute them to foster their brand message. While just hanging up a poster itself won’t make you richer, smarter or more successful. There is scientific…

An oft-forgotten part of the design process is deciding the right paper size for your next poster or flyer campaign. Imagine the scenario where you have everything designed. And also planned out for your next poster or flyer and it just doesn’t come out right on paper. Whether the design feels too busy or the font is illegible. It’s clear that, when it comes to poster printing, size matters. Fortunately, bulk poster printing is cheap so if your sizing just doesn’t seem quite right. It’s usually not too costly to go back and do it again after fine tuning your…

Every December, Pantone releases their color of the year. Pantone is the authority and leader in color worldwide. If you have been to your local hardware store or ever tried to buy or match paint. You’ve probably seen a small color guide or book that looks a little something like this: That is a color guide created by Pantone that helps you match any color. Makes it possible for producers and designers to make sure they are looking at the same color across the world if they are working together. Let’s say your company designs clothes and you want your…