Author: Chilliprinting Team

Gift card marketing is ways of sharing joys. In this consumerist world, you have to keep up and outrun your competition. Providing gift cards will give you the extra edge there. In the digitized world today, people spend more time and consume more data. Therefore, they depend on online services and platforms more often to meet their needs. This is a perfect ground for e-gift cards to maximize their sale and credibility of their brand. You need to consider the changing scenarios in market trends. Earlier studies conducted by Blackhawk Network shows physical gift cards having stronger preference from consumers…

When it comes to promoting your business and building brand awareness, there are several simple yet effective practices that entrepreneurs can utilize. People think that the most expensive marketing solutions are the most effective. But that doesn’t always have to be the case. It’s all about being smart and mindful of where your marketing budget is going.Especially in the case of start-ups and small businesses, printing stickers may be an option worth to consider. Printing customized stickers for your business is an incredibly cost-effective and creative way of promoting your brand. We dismiss the impact of these small but influential…

Marketing is quite a challenge for companies of all scopes. They compete with each other to reach customers, both offline and online. To make the most out of marketing, a company has to combine both online and offline strategies. A commercial retractable awning with a printed logo contributes to brand awareness. The same does ads on Facebook. The key to success is to present yourself everywhere your target audience exists. Why Use Brochure for Business in the Era of Digital? In the era of digital, customers don’t forget about in-person interactions. Therefore, offline marketing tools are still relevant. Brochure advertising…

When it comes to online marketing, “content is king” has been one of the major axioms. Companies usually follow this rule to create a presence on the digital landscape. However, with increasing connectivity of people on the web, people’s attention span has markedly decreased in the past two decades.  The average attention span of people has gone down from 12 seconds in the year 2000 to 8.25 twenty years later. The result is that people aren’t as keen to consume written content anymore. This results in marketers to rely on visual content instead. This isn’t surprising since people consume visual…

What is modern marketing all about? In 2020, marketing is about social media, email marketing, content marketing, and… print marketing. Yep. Since it’s still important to connect with customers in a physical way, print marketing plays a significant role in the company’s success. If you are an expert in marketing, but a newbie in print design, this article is for you. Here are the top seven print design essentials that you need to be aware of. PDF Version of Logo As a rule, marketers know a little about print design. So if they have a JPG version of the brand…

Color plays a vital role in communication. Colors aren’t just colors, they convey a message and that’s an important fact to keep in mind when mapping out your branding strategy. Whether you are just launching your business and currently in the process of designing your company logo or rebranding an established business you need to give your color choices careful thought. It’s easy to rush this process because you are excited to see your new brand live in action across the web and print. Take a moment and reflect on your options and carefully consider each. This article will share…

Graphic designers are often inventive individuals who enjoy working alone and proving professional creativity with each piece of work. However, they operate in the digital universe almost entirely and sometimes it’s hard for them to figure out the needs and demands of analog behavior. Although graphic designers have a lot in common with their print design colleagues, there are some things that make the two jobs different. This is the main cause of misunderstandings among print and graphic designers and it usually leads to unfortunate end results when the work gets published. Misconceptions may occur in many fields, including formats,…

Printing has drastically changed over the years. It has been through technological advancements just like everything else in the world. From the traditional offset printing down to digital, it can’t be denied that printing is one of the most changed industries. The advent of digital machines has brought printing into a whole new level given the fact that printing is one of the most in-demand businesses today. Is print on demand still the king or has offset stolen the crown already? Before we give the verdict, let us first take a look at some important points of both concepts. Definition…

Most people think that print marketing has lost its relevance in this digital era, but this is not true. Print marketing proves to be the best way to stand out in the crowded online world. Combining print marketing and digital marketing can be the perfect way to generate new leads and increase brand awareness in the healthcare sector.

Movie posters have been a popular addition to bedroom walls. Also in home offices of film enthusiasts for recent decades as well as becoming a staple of pop culture. Posters are as much an element to decorate a space as they are to inspire and remind us of the best of a film. Acclaimed film posters, such as the likes of Jaws and Pulp Fiction. Have provided iconic imagery which have helped prolong the legacy of the film; with the artwork being familiar to generations far beyond the release date. We were keen to find out if the legendary film posters…

There are billions of people on planet Earth with unique minds working in a peculiar manner. By every passing second, these old minds are replaced by the new ones as one generation replaces the other. Thus, the cycle of innovation and creativity never stops, and with every new decade comes novel ideas. In the printing industry, as the number of players increase drastically, it is important to keep pace with the ever revolutionizing world to make sure that you do not get kicked out of the game. Although COVID-19 has temporarily paralyzed the business industry, by following these tips, you…

Since the marketing world has moved online, a lot of people have become convinced that print marketing is no longer a viable way to attract customers. This may seem true on the surface, but by digging a little deeper, you’ll find out that print marketing is surely making a resurgence. One of the major reasons for its return is that millions of marketers are bombarding online browsers with ads. This has resulted in people ignoring wave after wave of ads, which almost seems like second nature to them. What’s worse is that customers have grown tired of the constant ad…