Author: Chilliprinting Team

The internet provides an excellent opportunity for artists to expand their market online. In the digital age, the majority of art sales occur in online shops, replacing physical art shops and galleries. It gave artists access to a vast network that can reach potential customers all over the world. See how you can profit from selling art online. In order to make organizing your e-commerce shop easier, it is recommended to find a drop shipping partner to take care of your operations. Instead of wasting time trying to find storage space and worrying about shipping, outsource this task to a…

How do you up the marketing ante and offer an immersive experience to potential customers at the same time? Make outdoor advertising that stands out and let the streets do the work for you. More advertisers are turning to this type of guerilla marketing to show that walking on the wild sides, pays off. Wild posting is a strategy that uses a series of posters displayed on street-level boards—construction site barricades, building facades, alleyways, etc.—to promote an event, a new service, products, or brand. The highly-visual medium brings brands to life by placing them almost everywhere—where people can meet and…

Graphic design trends have been flourishing in the digital age because everyone needs a practical and good-looking product these days. Creative professionals use all sorts of tools and techniques to craft artwork that perfectly meet the expectations of clients and their target audiences. This is exactly why we are witnessing an avalanche of new frameworks and approaches in this niche. Hence, it’s not surprising to learn that there is no one major trend winning over the graphic design industry. An abundance of influences relevant to highly specific niches and industry professionals are available. Our goal is to keep you up…

If you are running a business then you know that the journey is no smooth sailing. Getting your business under the spotlight is crucial for attracting new customers and retaining old ones. Different companies require different strategies but, in this article, you will find all the essential marketing strategies for promoting your small business. What are the most effective marketing strategies for small businesses? Want your business to stand out? Hoping to increase your sales? Here are 6 must-try strategies to achieve your goals! 1. Know your target audience: Brands try to communicate with their target market but often fail to…

Lightroom vs Photoshop? A question asked by many professionals. To understand the differences, it’s important to know for what purpose they were originally created. Keeping in mind that they are part of the same family and therefore are often used together to carry out different functions. Nowadays, 90% of creative professionals and designers in every industry use the Adobe editing suite. Knowing the ropes as a photo editor is pretty much essential as this software offers an expansive range of actions but can be difficult to access without proper training. What is Lightroom? Adobe Photoshop Lightroom was originally introduced in…

All business owners appreciate their clients and know that their success relies on them, but do clients know that? Companies usually send out holiday cards in December and January which makes it tricky to stand out from other mail. Enter Valentine’s day! Show your clients some L-O-V-E this February by sending them cute postcards. Sending postcards to your customers is a very cost-effective marketing strategy for both small and large businesses. Sending postcards offers benefits such as reinforcing your call-to-action, increasing customer engagement and showing appreciation. According to DMA, there is a 5.1% response rate when it comes to sending direct…

When we talk about contemporary techniques and marketing trends, we often don’t think about print media at first glance. However, whether you are a small-scale brand or if you work with partners across the US. You can still benefit from some print marketing trends in 2020. According to Relevance, 92% of youth aged 18-23 found it easier to read print media. While 61% of Gen Z respondents believe that we could all benefit from “unplugging” in today’s digital-first world. This data shows that consumers trust print over search engine ads 34% more, while direct mail marketing still performs 37% better…

Marketing is always popular, but what about print marketing? Well, if you think that trend is over, you are wrong! Print marketing has been around ever since the invention of the print press, and it is still around today for a good reason! Print marketing is a traditional form of marketing that many companies tend to forget about nowadays. Everyone is placing too much focus on digital marketing and establishing an online presence, and not enough into traditional forms of advertising. But why is print marketing important? It lets you get into a demographic that is not on the internet…

Taking photos has never been as easy and popular as nowadays. The digital age has made the art of photography extremely convenient. There’s no film to worry about, only dozens of automatic settings on our smart cameras. Today’s photographic experience is smooth and enjoyable, so is the art of printing high quality photos. This forgotten craft has made a huge technological leap as well, less known to the general public. Empowered by incredible printers and new techniques such as pigment, Giclée, and aluminum printing, today’s printed photos are picture-perfect. With the help of these latest technologies, printing brochures, catalogues, posters,…

The upcoming holiday season is usually the year’s busiest shopping period. Businesses understand that this is the time of the year that sales are at their peak, which is also true for the printing industry. Your holiday marketing efforts should stand out from the rest of the pack if you want to get your own share of the pie. You need to take advantage of this time of the year to get the most out of your marketing efforts. According to a insights study by Yahoo, 40% of annual sales are made during the last two months of the year…

Readers and users alike dream to see a visually appealing and interesting content with eye-catching and gripping visuals, whether it’s online or in print. However, the real job lies on the graphic designers to turn this dream into reality. As a professional graphic designer, there are certain essential softwares, hardwares and equipment that I cannot live without.  As a matter of fact, the days when people used to only indulge in reading content are gone. These days, the site or the magazine they have in hand has to look more enticing than the actual words published on it. In order…

Strangely enough, many marketers are fired up about using digital ad campaigns, but hesitant when it comes to print campaigns. They say print can’t achieve the same results they get with digital campaigns, which is not entirely true. If used correctly, print materials can be even better at engaging customers to take action. In order to convert leads into actual clients, take the following steps: 1. Design a print campaign that appeals to your target market Print campaigns aren’t cheap, so you ought to know the type of person you’re targeting. Gather all relevant background details including their demographics like: GenderAgeEducationIncome…