Author: Chilliprinting Team

Printing has drastically changed over the years. It has been through technological advancements just like everything else in the world. From the traditional offset printing down to digital, it can’t be denied that printing is one of the most changed industries. The advent of digital machines has brought printing into a whole new level given the fact that printing is one of the most in-demand businesses today. Is print on demand still the king or has offset stolen the crown already? Before we give the verdict, let us first take a look at some important points of both concepts. Definition…

Most people think that print marketing has lost its relevance in this digital era, but this is not true. Print marketing proves to be the best way to stand out in the crowded online world. Combining print marketing and digital marketing can be the perfect way to generate new leads and increase brand awareness in the healthcare sector.

Movie posters have been a popular addition to bedroom walls. Also in home offices of film enthusiasts for recent decades as well as becoming a staple of pop culture. Posters are as much an element to decorate a space as they are to inspire and remind us of the best of a film. Acclaimed film posters, such as the likes of Jaws and Pulp Fiction. Have provided iconic imagery which have helped prolong the legacy of the film; with the artwork being familiar to generations far beyond the release date. We were keen to find out if the legendary film posters…

There are billions of people on planet Earth with unique minds working in a peculiar manner. By every passing second, these old minds are replaced by the new ones as one generation replaces the other. Thus, the cycle of innovation and creativity never stops, and with every new decade comes novel ideas. In the printing industry, as the number of players increase drastically, it is important to keep pace with the ever revolutionizing world to make sure that you do not get kicked out of the game. Although COVID-19 has temporarily paralyzed the business industry, by following these tips, you…

Since the marketing world has moved online, a lot of people have become convinced that print marketing is no longer a viable way to attract customers. This may seem true on the surface, but by digging a little deeper, you’ll find out that print marketing is surely making a resurgence. One of the major reasons for its return is that millions of marketers are bombarding online browsers with ads. This has resulted in people ignoring wave after wave of ads, which almost seems like second nature to them. What’s worse is that customers have grown tired of the constant ad…

The internet provides an excellent opportunity for artists to expand their market online. In the digital age, the majority of art sales occur in online shops, replacing physical art shops and galleries. It gave artists access to a vast network that can reach potential customers all over the world. See how you can profit from selling art online. In order to make organizing your e-commerce shop easier, it is recommended to find a drop shipping partner to take care of your operations. Instead of wasting time trying to find storage space and worrying about shipping, outsource this task to a…

How do you up the marketing ante and offer an immersive experience to potential customers at the same time? Make outdoor advertising that stands out and let the streets do the work for you. More advertisers are turning to this type of guerilla marketing to show that walking on the wild sides, pays off. Wild posting is a strategy that uses a series of posters displayed on street-level boards—construction site barricades, building facades, alleyways, etc.—to promote an event, a new service, products, or brand. The highly-visual medium brings brands to life by placing them almost everywhere—where people can meet and…

Graphic design trends have been flourishing in the digital age because everyone needs a practical and good-looking product these days. Creative professionals use all sorts of tools and techniques to craft artwork that perfectly meet the expectations of clients and their target audiences. This is exactly why we are witnessing an avalanche of new frameworks and approaches in this niche. Hence, it’s not surprising to learn that there is no one major trend winning over the graphic design industry. An abundance of influences relevant to highly specific niches and industry professionals are available. Our goal is to keep you up…

If you are running a business then you know that the journey is no smooth sailing. Getting your business under the spotlight is crucial for attracting new customers and retaining old ones. Different companies require different strategies but, in this article, you will find all the essential marketing strategies for promoting your small business. What are the most effective marketing strategies for small businesses? Want your business to stand out? Hoping to increase your sales? Here are 6 must-try strategies to achieve your goals! 1. Know your target audience: Brands try to communicate with their target market but often fail to…

Lightroom vs Photoshop? A question asked by many professionals. To understand the differences, it’s important to know for what purpose they were originally created. Keeping in mind that they are part of the same family and therefore are often used together to carry out different functions. Nowadays, 90% of creative professionals and designers in every industry use the Adobe editing suite. Knowing the ropes as a photo editor is pretty much essential as this software offers an expansive range of actions but can be difficult to access without proper training. What is Lightroom? Adobe Photoshop Lightroom was originally introduced in…

All business owners appreciate their clients and know that their success relies on them, but do clients know that? Companies usually send out holiday cards in December and January which makes it tricky to stand out from other mail. Enter Valentine’s day! Show your clients some L-O-V-E this February by sending them cute postcards. Sending postcards to your customers is a very cost-effective marketing strategy for both small and large businesses. Sending postcards offers benefits such as reinforcing your call-to-action, increasing customer engagement and showing appreciation. According to DMA, there is a 5.1% response rate when it comes to sending direct…

When we talk about contemporary techniques and marketing trends, we often don’t think about print media at first glance. However, whether you are a small-scale brand or if you work with partners across the US. You can still benefit from some print marketing trends in 2020. According to Relevance, 92% of youth aged 18-23 found it easier to read print media. While 61% of Gen Z respondents believe that we could all benefit from “unplugging” in today’s digital-first world. This data shows that consumers trust print over search engine ads 34% more, while direct mail marketing still performs 37% better…