Author: Chilliprinting Team

The shifting technological landscape of today has brought about immense changes from the eras of the past. What was deemed as impossible to achieve is now a commonly used invention. One such invention that has made everyday life, especially business, is printing. Commercial or business printing’s popularity has been consistently high since the invention of the printing press. Today, commercial printing generates approximately $900 billion in annual revenues worldwide. While more than 25,000 US companies specialize in delivering commercial printing services. In the field of advertising, digital printing has an astounding growth rate of 10% annually. And technological efficiencies from…

Nowadays, a “non-traditional” marketing method involves print. It’s fascinating to think that we’ve arrived at a point where digital is no longer a new environment but a traditional one. In just a couple of decades, humanity adopted the online virtual world with enormous aspirations. It seemed like nothing else mattered. Information was flowing rapidly through digital platforms, and people almost forgot about print for some time. After the initial craze was over, slowly but surely, society started to return to print. Understandably so, there are just some features of a fine paper that are irresistible. Here are some reasons why…

When you’re starting a new business, marketing is one area that requires investment. From business cards to brochures, posters to social media, it’s important to use all options at your disposal. While much of the focus has been on digital marketing, print marketing campaigns continue to be extremely important. However, a mistake on your print materials can prove costly and time consuming. Here are the 9 most common print marketing mistakes and how to avoid them. 1. Trying To Do It All Yourself One of the most common mistakes for new business owners to make is to try to do…

Ever wondered what sets apart a responsive flyer from a not so responsive one? Well, it’s all in the design. Responsive flyers have eye-catching elements that draw people at first sight. It’s through such flyers that you can take the shortest time to achieve your marketing goals. But for flyers to work right, you must learn a few extra tips and tricks. It’s important to understand visual aspects that encourage people to pick, read, and take action on your flyer. So, let’s have a look at the best practices for designing a flyer that encourages people to convert. Define Your…

The era of digital marketing has brought changes in marketing approaches, unlike the older way, where marketers would print their messages. Today, businesses rarely use print marketing, but one question remains; is print marketing worth it? Artistic designers continue to play a major role in print design essentials that are important in print marketing, although they may also be applicable in digital marketing for e-commerce sites. We use digital marketing to reach faraway clients, but those near us might also need printed hard copies. Why print marketing is important for online shops As businesses grow, the volumes of clients increase and sales…

One of the oldest methods of advertising that’s still in use today is the flyer. It may be hard to believe in a world that has gone digital in all aspects. But flyers still hold a solid position in the marketing landscape. While some entrepreneurs think that flyers are no longer relevant, facts prove otherwise. The preference for something tangible is still there. Many people still want something that they can touch, feel, and keep. Flyers are cost-effective and can be used in a multitude of ways. Why Use Flyers? Flyers come in two main types—the addressed mail and the…

Holidays are usually a busy time for many businesses. It’s that time when sales move at the highest speed. This is also the same for printing businesses and the industry at large. If you are looking to capitalize on this during a holiday and try to boost your revenue on a massive scale, you have to make sure that your marketing efforts during the holiday are top-notch, heads and shoulders above the rest. This will guarantee you that you get a share of the cake.  As a print business, you help other businesses to shape their brand and influence buyers…

Like any other art form, Graphic design is an art and there are no limitations to it. The beauty of art is that it is always evolving and the same resonates true with graphic designing. In fact, this form of art is the one that is evolving with unlimited speed. The reason is simple. This form of art is not appreciated in museums but in practical life. It is the businesses and brands that realize the full value of the art of graphic designing. It is an essential tool that is indispensable in the world’s corporate and creative world alike.…

Gift card marketing is ways of sharing joys. In this consumerist world, you have to keep up and outrun your competition. Providing gift cards will give you the extra edge there. Therefore, they depend on online services and platforms more often to meet their needs. This is a perfect ground for e-gift cards to maximize their sale and credibility of their brand. You need to consider the changing scenarios in market trends. Earlier studies conducted by Blackhawk Network shows physical gift cards having stronger preference from consumers even though e-gift cards were becoming popular.   This is a significant change…

When it comes to promoting your business and building brand awareness, there are several simple yet effective practices that entrepreneurs can utilize. People think that the most expensive marketing solutions are the most effective. But that doesn’t always have to be the case. It’s all about being smart and mindful of where your marketing budget is going.Especially in the case of start-ups and small businesses, printing stickers may be an option worth to consider. Printing customized stickers for your business is an incredibly cost-effective and creative way of promoting your brand. We dismiss the impact of these small but influential…

Marketing is quite a challenge for companies of all scopes. They compete with each other to reach customers, both offline and online. To make the most out of marketing, a company has to combine both online and offline strategies. A commercial retractable awning with a printed logo contributes to brand awareness. The same does ads on Facebook. The key to success is to present yourself everywhere your target audience exists. Why Use Brochure for Business in the Era of Digital? In the era of digital, customers don’t forget about in-person interactions. Therefore, offline marketing tools are still relevant. Brochure advertising…

When it comes to online marketing, “content is king” has been one of the major axioms. Companies usually follow this rule to create a presence on the digital landscape. However, with increasing connectivity of people on the web, people’s attention span has markedly decreased in the past two decades.  The average attention span of people has gone down from 12 seconds in the year 2000 to 8.25 twenty years later. The result is that people aren’t as keen to consume written content anymore. This results in marketers to rely on visual content instead. This isn’t surprising since people consume visual…