Author: Chilliprinting Team

As a print company, we receive all kinds of designs – from the blurry, garish and badly edited, to the most beautiful print materials, which become works of art in their own right. We know what makes a good design, and if you want to make the most effective print marketing materials, you’ll need to know it too. Luckily, there are people out there who want to help. Thanks to intuitive graphic design tools and the collective wisdom of the internet, you can become a genius graphic designer in the comfort of your own home. A quick google search will…

Futura. Arial. Times New Roman. Garamond. Helvetica. Most of us are familiar with these widely used and well-loved TrueType vs postScript Fonts. Each font has a unique look and feel, and some will be better suited to your needs than others. When you’re creating custom posters or flyers, you’ll want to choose the perfect font for your design. And when it comes to typefacing, there are lots to consider – which font looks the best, which fonts complement each other, what are the latest font trends? However, beneath all of these considerations, there is an important question that people often…

The benefits of digital marketing are well documented; wider reach, interactivity, and extreme cost efficiency. Put simply, the digital age has transformed the way we communicate. And opened up a myriad of new opportunities for effective marketing. Yet the mistake many companies seem to make is assuming that this spells the death of traditional marketing strategies, such as direct mail. Whilst digital has its advantages. There are a host of features inherent to print marketing that you cannot replicate or replace online. Direct mail is one of the most effective forms of print marketing, and the best part is, it…

Black Friday is almost upon us. On November 23rd, 2018, the hysteria of the holiday season will show its full force, bringing with it a frenzied shopping spree that’s set to make up 30% of all sales for the year. Black Friday is a hugely influential marketing opportunity, and it’s essential to get it right. The event supposedly gets its name from the historical boost to business enjoyed by retail stores in the holiday season. Having spent most of the year with their balance sheets “in the red”, the holiday shopping season (beginning the Friday after Thanksgiving) would put them…

In the modern age, in which customers are overwhelmed with information about brands and products both online and offline, beating your competitors can be a challenge. Not only do you need to capture your audience’s attention from among the marketing noise, but you also want to encourage them to learn about your product and, eventually, become a long-term customer. When it comes to making an impact and kickstarting a connection, print marketing ideas are making a comeback. Indeed, last year, over $15 billion was spent on flyer printing in the US alone. Though purely digital marketing approaches might seem cheap…

Brochures are an effective and cost-efficient way of getting the word out about your brand, event or promotion. In contrast to the flyer or the poster, brochure folds give an interactive 3D element. Customers have to actively interact with your brochure in order to access information. Which offers opportunities for more profound connections with them. Given this interactivity, your folded brochure is more likely to stick in the mind of your audience as a result. The structure of the brochure also means you can be even more creative with design. There are endless variations to choose from to make your…

In the current digital age, some might think that print marketing is dead. In fact, the opposite is the case. Innovative brands are using the physical and tactile nature of print alongside the exciting capacity of digital marketing to create engaging experiences for customers. Many companies now pursue a digital-only marketing strategy. However recent studies actually show that your audience will be more likely to build a relationship of trust with your brand if you communicate with them via physical print marketing of a high standard, such as brochures or stickers. Indeed, a brilliantly designed flyer they can keep and…

When it comes to print marketing, effective color management is key to ensuring that your color schemes remain consistent throughout your printed and digital materials. Besides print resolution, image size, paper quality and bleed, color management in offset printing is one of the most common issues faced by clients at ChilliPrinting. What is Color Management? Color management is the means through which you control conversion between the different color systems of various media. For example, an HD plasma TV screen will have a different color mode to a computer monitor. Which in turn is different to an offset printer. The…

In recent years, many businesses have been making the switch to digital. Others remain firmly loyal to print, posing the enduring question: print marketing vs digital marketing – which is better? Print marketing is tried and tested. We know what to expect; it’s authentic and trustworthy. But print marketing also faces accusations of being outdated and expensive. By contrast, digital is fast, accurate and cost-effective. But it’s also impersonal, less memorable and intangible; you don’t want your campaign to get lost in the ephemeral digital clutter of today’s online world. In most cases, it really depends on the context. You’ll…

Flyer printing is a great way to advertise your business. Remember, the most effective marketing is simple, affordable and trustworthy, and flyers are exactly that. A strong flyer design will be beautiful, memorable and thought-provoking. The simple beauty of it is that you can reach out and touch it. It engages us on a physical level. This helps to create a lasting connection with the consumer, making flyers an effective way of promoting your business. Blending solid craftsmanship, intelligent design and compelling storytelling, effective flyer designs will engage and inspire people. Whether you hire a graphic designer, or do it…

In today’s world of mass media, digital marketing and commercial clutter, consumers are confronted with a daily deluge of information. Many marketing techniques (television, radio, SMS, and internet advertisement) have become little more than white noise, cluttering up consumer’s lives. The last thing you want is for your marketing campaign to add to that noise. To become something that people try to block out and avoid engaging with. What you want is to give you consumers an experience. For modern consumers a tangible experience is more exciting and memorable, hence the success of ‘experiential marketing’; also known as on ground…

When it comes to printing, resolution is super important. A high-quality image looks beautiful and professional, whereas a low-resolution image looks fuzzy, indistinct, and completely unprofessional. Understanding print resolution is also essential for visualizing how your images will come out in real life after being translated from the computer. Color models and viewing distance come into play when evaluating what kind of resolution you need. In our comprehensive print resolution guide, we will walk you through the fundamentals of print resolution and how to best prepare your digital images for print production. Print Resolution: Key Highlights Print Resolution Explained Print…