Author: Chilliprinting Team

Lightroom vs Photoshop? A question asked by many professionals. To understand the differences, it’s important to know for what purpose they were originally created. Keeping in mind that they are part of the same family and therefore are often used together to carry out different functions. Nowadays, 90% of creative professionals and designers in every industry use the Adobe editing suite. Knowing the ropes as a photo editor is pretty much essential as this software offers an expansive range of actions but can be difficult to access without proper training. What is Lightroom? Adobe Photoshop Lightroom was originally introduced in…

All business owners appreciate their clients and know that their success relies on them, but do clients know that? Companies usually send out holiday cards in December and January which makes it tricky to stand out from other mail. Enter Valentine’s day! Show your clients some L-O-V-E this February by sending them cute postcards. Sending postcards to your customers is a very cost-effective marketing strategy for both small and large businesses. Sending postcards offers benefits such as reinforcing your call-to-action, increasing customer engagement and showing appreciation. According to DMA, there is a 5.1% response rate when it comes to sending direct…

When we talk about contemporary techniques and marketing trends, we often don’t think about print media at first glance. However, whether you are a small-scale brand or if you work with partners across the US. You can still benefit from some print marketing trends in 2020. According to Relevance, 92% of youth aged 18-23 found it easier to read print media. While 61% of Gen Z respondents believe that we could all benefit from “unplugging” in today’s digital-first world. This data shows that consumers trust print over search engine ads 34% more, while direct mail marketing still performs 37% better…

Marketing is always popular, but what about print marketing? Well, if you think that trend is over, you are wrong! Print marketing has been around ever since the invention of the print press, and it is still around today for a good reason! Print marketing is a traditional form of marketing that many companies tend to forget about nowadays. Everyone is placing too much focus on digital marketing and establishing an online presence, and not enough into traditional forms of advertising. But why is print marketing important? It lets you get into a demographic that is not on the internet…

Taking photos has never been as easy and popular as nowadays. The digital age has made the art of photography extremely convenient. There’s no film to worry about, only dozens of automatic settings on our smart cameras. Today’s photographic experience is smooth and enjoyable, so is the art of printing high quality photos. This forgotten craft has made a huge technological leap as well, less known to the general public. Empowered by incredible printers and new techniques such as pigment, Giclée, and aluminum printing, today’s printed photos are picture-perfect. With the help of these latest technologies, printing brochures, catalogues, posters,…

The upcoming holiday season is usually the year’s busiest shopping period. Businesses understand that this is the time of the year that sales are at their peak, which is also true for the printing industry. Your holiday marketing efforts should stand out from the rest of the pack if you want to get your own share of the pie.  You need to take advantage of this time of the year to get the most out of your marketing efforts. According to a insights study by Yahoo, 40% of annual sales are made during the last two months of the year…

Readers and users alike dream to see a visually appealing and interesting content with eye-catching and gripping visuals, whether it’s online or in print. However, the real job lies on the graphic designers to turn this dream into reality. As a professional graphic designer, there are certain essential softwares, hardwares and equipment that I cannot live without. As a matter of fact, the days when people used to only indulge in reading content are gone. These days, the site or the magazine they have in hand has to look more enticing than the actual words published on it. In order…

Little do we know, the tone and voice of typography we read everyday influence our decisions. The text we read on a poster causes us to buy products, the type we read on a business card leads us to check out websites, and the font on a flyer makes us more likely to attend events. When designing your custom posters, a picture’s worth a thousand words, but the type you choose can be worth a whole lot more. There are so many opportunities to get creative with type in your poster. However, it needs to be easily readable, aesthetically appealing,…

Strangely enough, many marketers are fired up about using digital ad campaigns, but hesitant when it comes to print campaigns. They say print can’t achieve the same results they get with digital campaigns, which is not entirely true. If used correctly, print materials can be even better at engaging customers to take action. In order to convert leads into actual clients, take the following steps: 1. Design a print campaign that appeals to your target market Print campaigns aren’t cheap, so you ought to know the type of person you’re targeting. Gather all relevant background details including their demographics like: Then…

Don’t underestimate the power of print. Well-designed printed materials enable businesses to connect with customers in a very physical way. Print can give businesses an advantage in the digital age. Whether you’re an experienced print designer or beginning your first print design project, there are some key points to remember. Read on, and take note to avoid these common mistakes for your next print-perfect design. 1. Not Investing In The Right Tools An investment in reputable design software is always going to be worth it. Whether you’re investing in the tool itself or investing time into becoming a pro with…

Remember the good old days before LinkedIn and social media? Back then, the best way to get your information out there was through billboards and business cards. Much has changed since then, except for the fact that business cards remain a great way to advertise your company. Regardless of your industry or the size of your operation, having a card that has your contact information allows you to seamlessly connect with a huge number of individuals at a personal level. That said, you need to make sure you choose a creative design that will attract your target’s attention, rather than…

Paper comes in a huge variety of weights, sizes, and textures. This versatility makes it extremely useful in all manner of corporate and creative print projects. While this variety makes paper so effective, it can also be confusing. With so much choice, differentiating between the countless weights, types and thicknesses of paper can be a headache. When you’re designing your print materials, you’ll need to choose the right paper weight for your product. For example, let’s imagine you’ve been printing on 80lb cover paper, but you’re looking for a new paper weight that will make your print materials a little…