Author: Chilliprinting Team

Marketing is always popular, but what about print marketing? Well, if you think that trend is over, you are wrong! Print marketing has been around ever since the invention of the print press, and it is still around today for a good reason! Print marketing is a traditional form of marketing that many companies tend to forget about nowadays. Everyone is placing too much focus on digital marketing and establishing an online presence, and not enough into traditional forms of advertising. But why is print marketing important? It lets you get into a demographic that is not on the internet…

Taking photos has never been as easy and popular as nowadays. The digital age has made the art of photography extremely convenient. There’s no film to worry about, only dozens of automatic settings on our smart cameras. Today’s photographic experience is smooth and enjoyable, so is the art of printing high quality photos. This forgotten craft has made a huge technological leap as well, less known to the general public. Empowered by incredible printers and new techniques such as pigment, Giclée, and aluminum printing, today’s printed photos are picture-perfect. With the help of these latest technologies, printing brochures, catalogues, posters,…

The upcoming holiday season is usually the year’s busiest shopping period. Businesses understand that this is the time of the year that sales are at their peak, which is also true for the printing industry. Your holiday marketing efforts should stand out from the rest of the pack if you want to get your own share of the pie.  You need to take advantage of this time of the year to get the most out of your marketing efforts. According to a insights study by Yahoo, 40% of annual sales are made during the last two months of the year…

Readers and users alike dream to see a visually appealing and interesting content with eye-catching and gripping visuals, whether it’s online or in print. However, the real job lies on the graphic designers to turn this dream into reality. As a professional graphic designer, there are certain essential softwares, hardwares and equipment that I cannot live without. As a matter of fact, the days when people used to only indulge in reading content are gone. These days, the site or the magazine they have in hand has to look more enticing than the actual words published on it. In order…

Little do we know, the tone and voice of typography we read everyday influence our decisions. The text we read on a poster causes us to buy products, the type we read on a business card leads us to check out websites, and the font on a flyer makes us more likely to attend events. When designing your custom posters, a picture’s worth a thousand words, but the type you choose can be worth a whole lot more. There are so many opportunities to get creative with type in your poster. However, it needs to be easily readable, aesthetically appealing,…

Strangely enough, many marketers are fired up about using digital ad campaigns, but hesitant when it comes to print campaigns. They say print can’t achieve the same results they get with digital campaigns, which is not entirely true. If used correctly, print materials can be even better at engaging customers to take action. In order to convert leads into actual clients, take the following steps: 1. Design a print campaign that appeals to your target market Print campaigns aren’t cheap, so you ought to know the type of person you’re targeting. Gather all relevant background details including their demographics like: GenderAgeEducationIncome…

Don’t underestimate the power of print. Well-designed printed materials enable businesses to connect with customers in a very physical way. Print can give businesses an advantage in the digital age. Whether you’re an experienced print designer or beginning your first print design project, there are some key points to remember. Read on, and take note to avoid these common mistakes for your next print-perfect design. 1. Not Investing In The Right Tools An investment in reputable design software is always going to be worth it. Whether you’re investing in the tool itself or investing time into becoming a pro with…

Remember the good old days before LinkedIn and social media? Back then, the best way to get your information out there was through billboards and business cards. Much has changed since then, except for the fact that business cards remain a great way to advertise your company. Regardless of your industry or the size of your operation, having a card that has your contact information allows you to seamlessly connect with a huge number of individuals at a personal level. That said, you need to make sure you choose a creative design that will attract your target’s attention, rather than…

Paper comes in a huge variety of weights, sizes, and textures. This versatility makes it extremely useful in all manner of corporate and creative print projects. While this variety makes paper so effective, it can also be confusing. With so much choice, differentiating between the countless weights, types and thicknesses of paper can be a headache. When you’re designing your print materials, you’ll need to choose the right paper weight for your product. For example, let’s imagine you’ve been printing on 80lb cover paper, but you’re looking for a new paper weight that will make your print materials a little…

If you want to be an industry leader in the world of real estate, you’ll need an effective marketing strategy. This means, first and foremost, effective marketing materials. A truly strong real estate campaign will combine the latest in digital marketing techniques with an innovative take on the tried-and-tested strategies of print marketing. Here to help you boost your brand visibility, ChilliPrinting bring you a guide to the essential real estate marketing materials every realtor must have. Direct Mail Direct mail is the perfect way to target potential (or existing) customers. One of the key advantages of the real estate…

When it comes to printing, bleed is your best friend. It’s of vital importance when making sure your print file comes out looking exactly how you want it to on paper. But many people don’t know how to use bleed, or why it’s so important. In fact, as a print company, missing bleed is by far the most common issue we face. So what is bleed? Here to help you create the perfect print products. Chilliprinting tells you all you need to know about bleed in printing. What is Bleed? Bleed is the dead space around the edge of your…

Having viewed all famous photographers’ works and read their interviews, we’ve gathered top 10 latest photography editing trends. Your photo retouching style is one of the main ways you can stand out from the crowd of numerous amateur photographers and photo retouchers. And clients will pick a photographer based on their photography style.