Author: Chilliprinting Team

What is modern marketing all about? In 2020, marketing is about social media, email marketing, content marketing, and… print marketing. Yep. Since it’s still important to connect with customers in a physical way, print marketing plays a significant role in the company’s success. If you are an expert in marketing, but a newbie in print design, this article is for you. Here are the top seven print design essentials that you need to be aware of. PDF Version of Logo As a rule, marketers know a little about print design. So if they have a JPG version of the brand…

Color plays a vital role in communication. Colors aren’t just colors, they convey a message and that’s an important fact to keep in mind when mapping out your branding strategy. Whether you are just launching your business and currently in the process of designing your company logo or rebranding an established business you need to give your color choices careful thought. It’s easy to rush this process because you are excited to see your new brand live in action across the web and print. Take a moment and reflect on your options and carefully consider each. This article will share…

Graphic designers are often inventive individuals who enjoy working alone and proving professional creativity with each piece of work. However, they operate in the digital universe almost entirely and sometimes it’s hard for them to figure out the needs and demands of analog behavior. Although graphic designers have a lot in common with their print design colleagues, there are some things that make the two jobs different. This is the main cause of misunderstandings among print and graphic designers and it usually leads to unfortunate end results when the work gets published. Misconceptions may occur in many fields, including formats,…

Printing has drastically changed over the years. It has been through technological advancements just like everything else in the world. From the traditional offset printing down to digital, it can’t be denied that printing is one of the most changed industries. The advent of digital machines has brought printing into a whole new level given the fact that printing is one of the most in-demand businesses today. Is print on demand still the king or has offset stolen the crown already? Before we give the verdict, let us first take a look at some important points of both concepts. Definition…

Most people think that print marketing has lost its relevance in this digital era, but this is not true. Print marketing proves to be the best way to stand out in the crowded online world. Combining print marketing and digital marketing can be the perfect way to generate new leads and increase brand awareness in the healthcare sector.

Movie posters have been a popular addition to bedroom walls. Also in home offices of film enthusiasts for recent decades as well as becoming a staple of pop culture. Posters are as much an element to decorate a space as they are to inspire and remind us of the best of a film. Acclaimed film posters, such as the likes of Jaws and Pulp Fiction. Have provided iconic imagery which have helped prolong the legacy of the film; with the artwork being familiar to generations far beyond the release date. We were keen to find out if the legendary film posters…

There are billions of people on planet Earth with unique minds working in a peculiar manner. By every passing second, these old minds are replaced by the new ones as one generation replaces the other. Thus, the cycle of innovation and creativity never stops, and with every new decade comes novel ideas. In the printing industry, as the number of players increase drastically, it is important to keep pace with the ever revolutionizing world to make sure that you do not get kicked out of the game. Although COVID-19 has temporarily paralyzed the business industry, by following these tips, you…

Since the marketing world has moved online, a lot of people have become convinced that print marketing is no longer a viable way to attract customers. This may seem true on the surface, but by digging a little deeper, you’ll find out that print marketing is surely making a resurgence. One of the major reasons for its return is that millions of marketers are bombarding online browsers with ads. This has resulted in people ignoring wave after wave of ads, which almost seems like second nature to them. What’s worse is that customers have grown tired of the constant ad…

The internet provides an excellent opportunity for artists to expand their market online. In the digital age, the majority of art sales occur in online shops, replacing physical art shops and galleries. It gave artists access to a vast network that can reach potential customers all over the world. See how you can profit from selling art online. In order to make organizing your e-commerce shop easier, it is recommended to find a drop shipping partner to take care of your operations. Instead of wasting time trying to find storage space and worrying about shipping, outsource this task to a…

How do you up the marketing ante and offer an immersive experience to potential customers at the same time? Make outdoor advertising that stands out and let the streets do the work for you. More advertisers are turning to this type of guerilla marketing to show that walking on the wild sides, pays off. Wild posting is a strategy that uses a series of posters displayed on street-level boards – construction site barricades, building facades, alleyways, etc. – to promote an event, a new service, products, or brand. The highly-visual medium brings brands to life by placing them almost everywhere—where…

Graphic design trends have been flourishing in the digital age because everyone needs a practical and good-looking product these days. Creative professionals use all sorts of tools and techniques to craft artwork that perfectly meet the expectations of clients and their target audiences. This is exactly why we are witnessing an avalanche of new frameworks and approaches in this niche. Hence, it’s not surprising to learn that there is no one major trend winning over the graphic design industry. An abundance of influences relevant to highly specific niches and industry professionals are available. Our goal is to keep you up…

If you are running a business then you know that the journey is no smooth sailing. Getting your business under the spotlight is crucial for attracting new customers and retaining old ones. Different companies require different strategies but, in this article, you will find all the essential marketing strategies for promoting your small business.  What are the most effective marketing strategies for small businesses? Want your business to stand out? Hoping to increase your sales? Here are 6 must-try strategies to achieve your goals! 1. Know your target audience: Brands try to communicate with their target market but often fail to…