Author: Chilliprinting Team

Most of us grow up with posters hanging in our rooms and we’re used to seeing them as advertisements hung around the city. However, as fine art prints are becoming more common, most casual consumers still don’t know the difference between the two or know when to opt for one versus the other. In our guide comparing fine art prints and posters, we will walk you through the primary characteristics of each to help you make a proper decision for your home or business. Poster vs. Fine Art Print: Main Highlights Art Print vs Poster: Core Differences Choosing between an…

Typography defines the visual identity of every printed marketing asset. Professional designers select specific styles to convey brand messages across posters and business cards. This selection process involves technical decisions that affect how lines appear on paper or screens. Choosing between digital font formats dictates the success of a commercial print run. The technical architecture behind these files determines the quality of the final physical product. Understanding these differences helps prevent production strategy mistakes and profit loss. In our TrueType vs PostScript guide, we will walk you through everything required to achieve desired results, along with things to consider. TrueType…

Even in today’s digital-first landscape, the physical presence of a well-designed poster remains one of the most effective ways to market a business, event, or social cause. While digital ads can be bypassed by ad-blockers or lost in an infinite scroll, a physical poster demands attention. It occupies a space in the real world, catching the eye of commuters, shoppers, and students as they go about their daily routines. If you are wondering where to hang posters to maximize your ROI, this guide provides a deep dive into the 10 best locations, the best way to put up posters, and…

The single biggest issue we encounter in the printing industry is the confusion between color modes. We have seen countless beautiful digital designs turn muddy or dull upon printing simply because of a file setup error. Effective color management is vital for keeping your brand consistent across your website, social media, and physical marketing materials. These two color modes mix colors to create different possibilities and serve distinct design formats. RGB is strictly for digital work where light projects color, while CMYK is the standard for ink on paper. In our RGB vs. CMYK guide, we will walk you through…

Modern consumers face a constant flood of advertisements from every digital corner. This daily stream of virtual content creates a wall of noise that people learn to ignore. Grabbing attention in this crowded space requires a shift toward physical presence and human touch to build trust. Direct interaction allows your business to cut through electronic clutter with tangible experiences. Physical marketing efforts leave a lasting mark on memory because these involve the senses. In our on-ground marketing guide, we will walk you through the techniques and materials required to dominate the physical space in 2026. On Ground Marketing: Key Highlights…

Poster design relies on visual communication to stop people in their tracks. Every hue tells a story before a single word is read by a potential customer. Professional printers understand that a poster’s impact depends on the psychological weight of the chosen palette. Color acts as a silent salesperson that influences purchasing decisions in seconds. By aligning your design with established psychological principles, you create a connection with your target group. This relationship helps your message stand out in crowded environments. In our color psychology for posters guide, we will walk you through the ways different hues affect human behavior…

2026 is likely to be a pivotal year for graphic design. After a decade dominated by sleek minimalism and hyper-polished visuals, the industry is beginning to push back. The pursuit of flawless design, from logos to websites, is giving way to work that feels more expressive, experimental, and intentionally imperfect. As AI continues to influence digital design, graphic design trends in 2026 are becoming more rebellious and human-centric, embracing a more heterogeneous aesthetic that values authenticity over perfection. This shift changes how brands communicate with their audience by prioritizing imagination over algorithmic appeal. In our top graphic design trends guide,…

Posters represent one of the oldest and most reliable methods for communicating visually. Since the invention of lithography in the mid-1800s, these printed sheets have helped businesses and organizations reach local audiences with ease. Their unique combination of large-scale graphics and concise text makes them a favorite for advertisers and educators alike. Modern printing technology allows for a massive variety of styles and applications. From high-gloss fashion displays to durable vinyl outdoor signs, the choice of medium depends on your specific goals and target audience. In our 13 most popular types of posters guide, we will walk you through the…

Couples today are inundated with digital noise, making the tactile experience of a physical brochure a powerful differentiator. The wedding industry is experiencing extraordinary growth with an expected annual rate of 12.7% up until 2030. For venues, photographers, and planners, this surge presents a huge opportunity to secure more bookings through professional marketing materials. In our wedding brochures guide, we will walk you through the material, structural, and content choices that turn simple handouts into high-conversion print materials. Wedding Brochures: Main Highlights What Is a Wedding Brochure? A wedding brochure is a marketing tool used by venues and vendors to…

When you manage a business, you might feel pressure to put your entire budget into digital ads. While online presence is necessary, it often lacks the lasting impact of a physical print material. Print marketing registers on haptic memory, creating a connection that screens simply cannot replicate. Reading about a restaurant is different from smelling the food and sitting at a table. Similarly, holding a high-quality brochure or business card forces a physical interaction with your brand. In our guide, we will walk you through the most essential print materials that drive growth and build trust. Top Types of Print…

2026 is looking to be a definitive year for print marketing. Printing is now far from being a monolithic industry and is developing into a definitive two “two-speed” markets, and it is likely to continue on this trend throughout 2026. Digital fatigue and relentless social media ads are making print marketing materials much more appealing. In this guide, we will walk you through the top 50 printing marketing statistics that highlight these trends and explain what it means for you and for your business. Print Marketing Statistics: Main Highlights 50 Printing Stats Defining 2026 Here, we’ve shifted through the top…

82% of consumers trust print advertisements (newspapers, magazines) when making purchasing decisions. So this is the highest trust level of any channel. So print marketing materials still remain one of the top ways to sell, promote or simply grab attention of consumers. In our print marketing materials guide, we will walk you through the most effective print assets to strengthen your brand strategy. Print Marketing Materials: Main Highlights List of the Best Print Marketing Materials & Why They Are Still So Important If you want to build a campaign that drives results, these are the most essential tools you need.…