Author: Chilliprinting Team

Couples today are inundated with digital noise, making the tactile experience of a physical brochure a powerful differentiator. The wedding industry is experiencing extraordinary growth with an expected annual rate of 12.7% up until 2030. For venues, photographers, and planners, this surge presents a huge opportunity to secure more bookings through professional marketing materials. In our wedding brochures guide, we will walk you through the material, structural, and content choices that turn simple handouts into high-conversion print materials. Wedding Brochures: Main Highlights What Is a Wedding Brochure? A wedding brochure is a marketing tool used by venues and vendors to…

When you manage a business, you might feel pressure to put your entire budget into digital ads. While online presence is necessary, it often lacks the lasting impact of a physical print material. Print marketing registers on haptic memory, creating a connection that screens simply cannot replicate. Reading about a restaurant is different from smelling the food and sitting at a table. Similarly, holding a high-quality brochure or business card forces a physical interaction with your brand. In our guide, we will walk you through the most essential print materials that drive growth and build trust. Top Types of Print…

2026 is looking to be a definitive year for print marketing. Printing is now far from being a monolithic industry and is developing into a definitive two “two-speed” markets, and it is likely to continue on this trend throughout 2026. Digital fatigue and relentless social media ads are making print marketing materials much more appealing. In this guide, we will walk you through the top 50 printing marketing statistics that highlight these trends and explain what it means for you and for your business. Print Marketing Statistics: Main Highlights 50 Printing Stats Defining 2026 Here, we’ve shifted through the top…

82% of consumers trust print advertisements (newspapers, magazines) when making purchasing decisions. So this is the highest trust level of any channel. So print marketing materials still remain one of the top ways to sell, promote or simply grab attention of consumers. In our print marketing materials guide, we will walk you through the most effective print assets to strengthen your brand strategy. Print Marketing Materials: Main Highlights List of the Best Print Marketing Materials & Why They Are Still So Important If you want to build a campaign that drives results, these are the most essential tools you need.…

The tradition of Christmas catalogs dates back to the 19th century. Originating alongside the growing consumer culture of the era, they’ve firmly established themselves as a vital marketing tool. The next year’s landscape is quickly being defined by retailers executing a hybrid sales model to meet the needs of a consumer who is both online and increasingly offline. While mobile devices are predicted to account for nearly 70% of shopping traffic, the printed catalog remains significant for engagement. For example, consumers spend an average of 15.5 minutes browsing a physical catalog, which drives better brand recall compared to fleeting digital…

Brochures are one of the surest ways to showcase your products or services in an impactful, memorable way. But not all brochures are equal. Brochures are one of the most flexible print products available as they can be adapted for whatever purpose you need them for. Brochures stand apart from flyers and posters due to their defining characteristics: the fold. This interactive element makes brochures more engaging for customers and offers a superior way to compartmentalize your service efficiently. We’ve created a guide to the most popular brochure folds to help you choose the best one for your print marketing,…

When you’re creating a printed product, the ink on the page is just the beginning. To truly make your brochures, packaging, or business cards stand out, you need a finish. This final step not only protects the ink but also makes your print materials feel professional. In the printing world, this standardized finish is known as aqueous coating. This guide will walk you through everything you need to know, from what aqueous coating is to which finish is perfect for your next project. What is Aqueous Coating? Aqueous coating (often called AQ coating) is a clear, fast-drying, water-based overprint varnish…

Catalog design is the process of organizing and visually presenting a collection of products in a way that is both informative and engaging. A well-designed catalog doesn’t just list items. It tells a visual story about your brand, guiding customers naturally from product to product while emphasizing your key offerings. In our guide, we’ll walk you through all the features a successful catalog design combines and how to design a product catalog that drives sales. Learn more about strategic layout, consistent typography, high-quality photography, and clear product information to create an experience that’s easy to browse and visually appealing. Is…

Posters are the most culturally significant print media. Whether for event advertising, product marketing, or simply for decoration, they can be captivating, beautiful and cost-effective. But choosing the right poster size is key, this will depend on where you intend to display your poster, and what it is advertising. Whether you’re bulk poster printing or designing your own custom short-run posters, it’s important to make sure you’re choosing the right poster size. Different printers will offer different dimensions, and sometimes it can seem confusing when you’re trying to format your design. An Overview of the Most Common Standard Poster Sizes…

We have gathered and analyzed 18 of history’s most successful posters to identify the poignant design elements that made them effective and determine which features are replicable for your own poster designs. Posters remain one of the most attractive print products available to marketers, and their fundamental role in media and culture, seen in everything from film advertising to political campaigns, offers valuable lessons for modern design. Most Successful & Famous Posters: Key Highlights Which Have Been the 18 Most Successful Posters in History? Chosen for their enduring impact, creativity, innovation and lasting appeal on viewers, many of these in…

Your printing quote is influenced by a number of factors that you can take control of. These are often small changes you can make that will help you reduce your printing costs but still maintain the level of quality that you are after. Simple adjustments to the paper stock, ink colors, or even the size of your print run can have a substantial impact on the final price. It’s always worth discussing these options with your printing partner to find the best balance for your budget and goals. 8 Tips on How to Reduce Your Printing Quote Here are our…

Flyers, leaflets, brochures, and booklets are often confused, yet each plays a unique role in printing and marketing. While they may look similar at first glance, their formats, distribution methods, and purposes differ significantly. From single-page promotional flyers to multi-page informational brochures, understanding these distinctions helps small businesses choose the most effective option for communicating their message, engaging audiences, and maximizing print investment. Comparing Flyers vs Leaflets vs Brochures vs Booklets The key differences between flyers, leaflets, brochures and booklets is vital for both production and for avoiding expensive printing mistakes. Here’s how to tell the difference so you can…