Author: Chilliprinting Team

Print is not dead. In fact, it’s undergoing a resurgence. With the world being flooded by digital marketing, people don’t know where to look. As a result, print has carved out a new niche as a more trustworthy, reliable and memorable mode of marketing. That’s right, print is the new medium. According to Joe Pulizzi of the Content Marketing Institute, “print is non-traditional marketing. That’s where we are today. Blogging, social media, web articles… that’s all very traditional.” So if you want to stay ahead of the curve, why not use print? Moreover, if you are a local business with…

The most effective marketing is simple, personal and trustworthy. In 2018, this will be more important than ever as new print marketing trends will emerge. With so much going on digitally, if you’re not careful, your marketing will get lost in the noise. Print marketing can be compelling, memorable and engaging. The simple beauty being that you can reach out and touch it. In all the confusion of the information age, being able to hold something tangible helps create deep connections among consumers and build credibility with your target audience. Moreover, studies suggest that consumers trust print more than any…

Motivational posters can be found all over the world and are used by distinct groups for different purposes. Athletes use them to train harder, managers use them to improve productivity and morale. And college students mostly use them for a good laugh. There are plenty of organizations that have discovered the effectiveness of inspirational posters. The military makes them to attract more recruits, political parties install them to encourage voters to select them. And businesses distribute them to foster their brand message. While just hanging up a poster itself won’t make you richer, smarter or more successful. There is scientific…

An oft-forgotten part of the design process is deciding the right paper size for your next poster or flyer campaign. Imagine the scenario where you have everything designed. And also planned out for your next poster or flyer and it just doesn’t come out right on paper. Whether the design feels too busy or the font is illegible. It’s clear that, when it comes to poster printing, size matters. Fortunately, bulk poster printing is cheap so if your sizing just doesn’t seem quite right. It’s usually not too costly to go back and do it again after fine tuning your…

Every December, Pantone releases their color of the year. Pantone is the authority and leader in color worldwide. If you have been to your local hardware store or ever tried to buy or match paint. You’ve probably seen a small color guide or book that looks a little something like this: That is a color guide created by Pantone that helps you match any color. Makes it possible for producers and designers to make sure they are looking at the same color across the world if they are working together. Let’s say your company designs clothes and you want your…

Imagine the scenario: You’ve got a custom poster print campaign all lined up and your design looks great. You’ve studied your target audience and where you want to distribute your flyers and hang up your posters to bring in the most customers. You’re getting good feedback from the people you’ve showed the posters. And now it’s time to make a few hundred copies and get your event or business’s name out there. So what kind of paper do you want to print on? Should you use a gloss finish or a matte finish? Blue back paper or non blue back…

Posters came into use in the mid 1800’s when lithography became a more cost effective printing process. We didn’t see them grow in popularity until mass production was able to perfect the art of reproductive printing until the late 19th Century. And then the practice of poster making became widespread, especially to sell products. Posters are different than other art mediums because they are generally made up of both graphic and text elements. One of the appeals of poster media for artists is that the graphic can be eye catching and artistic. While the text is usually informative or can…

Posters are a relatively new phenomenon that started in the late 19th century. Mass production made it possible to create posters cheaply for commercial and artistic purposes. Eventually they have become a staple in our everyday lives after only a few decades. We’ve gathered a few successful posters that we consider are some of the greatest ever. What goes into the decision for making the list? Impact, creativity, innovation and lasting appeal on viewers. If you want to learn more about designing a great poster, please check out our blog and if you want to learn how to find a…

Even in today’s digital-driven world, posters are still one of the most powerful. And also a popular method for marketing your business, opportunity or event. In the midst of the digitalization. Rush of building cool websites, being active on social media and trying to hack Google’s search engines. We still see posters all around us in our everyday lives. That is for a reason: small and medium sized enterprises that target a regional market can achieve surprisingly good results through poster advertisement; global companies can send sales figures skyrocketing through flyer posting or other guerilla marketing campaigns. Moreover, we all know that any…

Flyers can be one of the most lucrative forms of marketing for any small business. They’re cheap, easy to make, and you can target your public market en masse any time. Any company that does them right can see a huge boost to business immediately. Especially if you use them as part of a guerilla marketing strategy. However, because they are so cheap and effective, many companies are producing way too much of them. In fact, many firms still believe that raising the quantity of flyers will always generate more business. Of course, this is wrong and only leads to…

Posters are one of the most cost effective ways to get new customers and raise your brand awareness. Great posters are memorable, to the point, and create instant connections with potential customers. They also allow you to get creative with your marketing plans. Smart brands use posters to leverage unique guerilla marketing tactics in their promotional campaigns. Furthermore, posters are proving to stay relevant even today. Especially as we discover new ways to incorporate online channels and track the ROI of your poster marketing campaign. However, one critical element of poster design and production has actually gotten more difficult in…

“We don’t have enough money for a big marketing campaign, but we really want to get noticed”. This is the challenge that so many small businesses encounter every day so how can small businesses get noticed while keeping their marketing budgets modest? Small businesses have small marketing budgets and traditional campaigns like billboards and tv commercials can be too costly. Just because a bigger or more established company uses these doesn’t mean that you have to too. Instead of investing chunks of money in traditional marketing campaigns, small businesses are finding ways to invest their creativity and reap the benefits.…