Author: Chilliprinting Team

Print is not dead. In fact, it’s undergoing a resurgence. With the world being flooded by digital marketing, people don’t know where to look. As a result, print has carved out a new niche as a more trustworthy, reliable and memorable mode of marketing. That’s right, print is the new medium. According to Joe Pulizzi of the Content Marketing Institute, “print is non-traditional marketing. That’s where we are today. Blogging, social media, web articles… that’s all very traditional.” So if you want to stay ahead of the curve, why not use print? Moreover, if you are a local business with…

The most effective marketing is simple, personal and trustworthy. In 2018, this will be more important than ever as new print marketing trends will emerge. With so much going on digitally, if you’re not careful, your marketing will get lost in the noise. Print marketing can be compelling, memorable and engaging. The simple beauty being that you can reach out and touch it. In all the confusion of the information age, being able to hold something tangible helps create deep connections among consumers and build credibility with your target audience. Moreover, studies suggest that consumers trust print more than any…

Motivational posters can be found all over the world and are used by distinct groups for different purposes. Athletes use them to train harder, managers use them to improve productivity and morale. And college students mostly use them for a good laugh. There are plenty of organizations that have discovered the effectiveness of inspirational posters. The military makes them to attract more recruits, political parties install them to encourage voters to select them. And businesses distribute them to foster their brand message. While just hanging up a poster itself won’t make you richer, smarter or more successful. There is scientific…

Imagine the scenario: You’ve got a custom poster print campaign all lined up and your design looks great. You’ve studied your target audience and where you want to distribute your flyers and hang up your posters to bring in the most customers. You’re getting good feedback from the people you’ve showed the posters. And now it’s time to make a few hundred copies and get your event or business’s name out there. So what kind of paper do you want to print on? Should you use a gloss finish or a matte finish? Blue back paper or non blue back…

Posters are a relatively new phenomenon that started in the late 19th century. Mass production made it possible to create posters cheaply for commercial and artistic purposes. Eventually they have become a staple in our everyday lives after only a few decades. We’ve gathered a few successful posters that we consider are some of the greatest ever. What goes into the decision for making the list? Impact, creativity, innovation and lasting appeal on viewers. If you want to learn more about designing a great poster, please check out our blog and if you want to learn how to find a…

Even in today’s digital-driven world, posters are still one of the most powerful. And also a popular method for marketing your business, opportunity or event. In the midst of the digitalization. Rush of building cool websites, being active on social media and trying to hack Google’s search engines. We still see posters all around us in our everyday lives. That is for a reason: small and medium sized enterprises that target a regional market can achieve surprisingly good results through poster advertisement; global companies can send sales figures skyrocketing through flyer posting or other guerilla marketing campaigns. Moreover, we all know that any…

Flyers can be one of the most lucrative forms of marketing for any small business. They’re cheap, easy to make, and you can target your public market en masse any time. Any company that does them right can see a huge boost to business immediately. Especially if you use them as part of a guerilla marketing strategy. However, because they are so cheap and effective, many companies are producing way too much of them. In fact, many firms still believe that raising the quantity of flyers will always generate more business. Of course, this is wrong and only leads to…

Posters are one of the most cost effective ways to get new customers and raise your brand awareness. Great posters are memorable, to the point, and create instant connections with potential customers. They also allow you to get creative with your marketing plans. Smart brands use posters to leverage unique guerilla marketing tactics in their promotional campaigns. Furthermore, posters are proving to stay relevant even today. Especially as we discover new ways to incorporate online channels and track the ROI of your poster marketing campaign. However, one critical element of poster design and production has actually gotten more difficult in…

Small businesses have small marketing budgets and traditional campaigns like billboards and tv commercials can be too costly. Just because a bigger or more established company uses these doesn’t mean that you have to too. Instead of investing chunks of money in traditional marketing campaigns, small businesses are finding ways to invest their creativity and reap the benefits. This strategy is guerrilla marketing. This type of marketing sets you apart from your competition and can earn you a reputation for being creative and can rely heavily on inexpensive print media like posters, stickers, and flyers. What is guerrilla marketing? Guerilla…

Are you looking for a way to measure social impact and corporate social responsibility across the world? The Good Cards is an app that measures the impact of good deeds from individual citizens across the globe. The Good Cards is a real life game that’s all about humanity, good deeds, spreading happiness and kindness. The gamification of positive inspiration allows us to look at the quality of the deed and how that interacts with the momentum of a future act of kindness. Why? The Good Cards is important because the positive interactions and the results of good deeds will help…

Oscar season has arrived!!! Are you excited? We’re excited! Can you tell? The Oscars is when the Academy of Motion Picture Arts and Sciences comes together and votes on the best films of the past year. They break out the red carpet, dress to the nines, throw a huge awards ceremony, and vote for the best acting performances, best special effects, best screenplay etc… We’ve reached out a few times asking for a new revolutionary category; BEST MOVIE POSTER! Now, no one from the Academy has responded to our voicemails yet but maybe with your help *wink wink* we can…

Color is an integral part of your poster design. Through the use of different colors, you can direct the viewer’s eye, emphasize important aspects or information, and strongly or subtly influence the reaction of your audience. Your color choices set the mood for your printed poster and are a complex, yet very accessible tool for evoking a whole range of emotions in viewers. To help you stand out with your poster design and achieve the desired results among your target group with your printed poster marketing, Chilliprinting has compiled a guide to color psychology. Learn the basics of color theory…