Author: Chilliprinting Team

Posters represent one of the oldest and most reliable methods for communicating visually. Since the invention of lithography in the mid-1800s, these printed sheets have helped businesses and organizations reach local audiences with ease. Their unique combination of large-scale graphics and concise text makes them a favorite for advertisers and educators alike. Modern printing technology allows for a massive variety of styles and applications. From high-gloss fashion displays to durable vinyl outdoor signs, the choice of medium depends on your specific goals and target audience. In our 13 most popular types of posters guide, we will walk you through the…

Posters are a relatively new phenomenon that started in the late 19th century. Mass production made it possible to create posters cheaply for commercial and artistic purposes. Eventually they have become a staple in our everyday lives after only a few decades. We’ve gathered a few successful posters that we consider are some of the greatest ever. What goes into the decision for making the list? Impact, creativity, innovation and lasting appeal on viewers. If you want to learn more about designing a great poster, please check out our blog and if you want to learn how to find a…

Even in today’s digital-driven world, posters are still one of the most powerful. And also a popular method for marketing your business, opportunity or event. In the midst of the digitalization. Rush of building cool websites, being active on social media and trying to hack Google’s search engines. We still see posters all around us in our everyday lives. That is for a reason: small and medium sized enterprises that target a regional market can achieve surprisingly good results through poster advertisement; global companies can send sales figures skyrocketing through flyer posting or other guerilla marketing campaigns. Moreover, we all know that any…

Flyers can be one of the most lucrative forms of marketing for any small business. They’re cheap, easy to make, and you can target your public market en masse any time. Any company that does them right can see a huge boost to business immediately. Especially if you use them as part of a guerilla marketing strategy. However, because they are so cheap and effective, many companies are producing way too much of them. In fact, many firms still believe that raising the quantity of flyers will always generate more business. Of course, this is wrong and only leads to…

Posters are one of the most cost effective ways to get new customers and raise your brand awareness. Great posters are memorable, to the point, and create instant connections with potential customers. They also allow you to get creative with your marketing plans. Smart brands use posters to leverage unique guerilla marketing tactics in their promotional campaigns. Furthermore, posters are proving to stay relevant even today. Especially as we discover new ways to incorporate online channels and track the ROI of your poster marketing campaign. However, one critical element of poster design and production has actually gotten more difficult in…

“We don’t have enough money for a big marketing campaign, but we really want to get noticed”. This is the challenge that so many small businesses encounter every day so how can small businesses get noticed while keeping their marketing budgets modest? Small businesses have small marketing budgets and traditional campaigns like billboards and tv commercials can be too costly. Just because a bigger or more established company uses these doesn’t mean that you have to too. Instead of investing chunks of money in traditional marketing campaigns, small businesses are finding ways to invest their creativity and reap the benefits.…

Are you looking for a way to measure social impact and corporate social responsibility across the world? The Good Cards is an app that measures the impact of good deeds from individual citizens across the globe. The Good Cards is a real life game that’s all about humanity, good deeds, spreading happiness and kindness. The gamification of positive inspiration allows us to look at the quality of the deed and how that interacts with the momentum of a future act of kindness. Why? The Good Cards is important because the positive interactions and the results of good deeds will help…

Whether you are the owner of a small real estate agency or a photographer, print marketing is one of the most important mediums to grow your brand awareness and bring in new customers, . You can read about a great restaurant online, but until you’re there, experience the atmosphere, smell the food, and start eating you won’t know whether it’s good or not. Reading about food and actually tasting it are two very different ways of experiencing the restaurant; one is just visual through a screen and the other is a physical experience. Print media is a more physical medium…

Oscar season has arrived!!! Are you excited? We’re excited! Can you tell? The Oscars is when the Academy of Motion Picture Arts and Sciences comes together and votes on the best films of the past year. They break out the red carpet, dress to the nines, throw a huge awards ceremony, and vote for the best acting performances, best special effects, best screenplay etc… We’ve reached out a few times asking for a new revolutionary category; BEST MOVIE POSTER! Now, no one from the Academy has responded to our voicemails yet but maybe with your help *wink wink* we can…

Most of us grew up with posters hanging in our rooms and we’re used to seeing them as advertisements hung around the city. However, as fine art prints are becoming more common, most casual consumers still don’t know the difference between the two or know when to opt for one versus the other. We see the option for fine print in the store and it usually has a higher price tag; but why is that exactly? Fine art printing has become more popular and consumers are slowly shifting away from traditional posters as their needs are changing. So what is fine…

It’s no secret that posters and flyers are extremely effective for advertising. Enable you to reach and engage your target audience in a cost-effective way. Bulk printing options allow you to maximize your marketing right on budget while significantly boosting your return on investment. However, to realize your vision of an effective flyer, poster or other promotional item as a professional design ready to print, you need powerful and capable graphic design tools. Not every marketer has the budget to spend money on expensive design tools. Especially when you’re running a small or medium-sized business. The good news is that…

Color is an integral part of your poster design. Through the use of different colors, you can direct the viewer’s eye, emphasize important aspects or information, and strongly or subtly influence the reaction of your audience. Your color choices set the mood for your printed poster and are a complex, yet very accessible tool for evoking a whole range of emotions in viewers. To help you stand out with your poster design and achieve the desired results among your target group with your printed poster marketing, Chilliprinting has compiled a guide to color psychology. Learn the basics of color theory…