Author: Chilliprinting Team

In the current digital age, some might think that print marketing is dead. In fact, the opposite is the case. Innovative brands are using the physical and tactile nature of print alongside the exciting capacity of digital marketing to create engaging experiences for customers. Many companies now pursue a digital-only marketing strategy. However recent studies actually show that your audience will be more likely to build a relationship of trust with your brand if you communicate with them via physical print marketing of a high standard, such as brochures or stickers. Indeed, a brilliantly designed flyer they can keep and…

When it comes to print marketing, effective color management is key to ensuring that your color schemes remain consistent throughout your printed and digital materials. Besides print resolution, image size, paper quality and bleed, color management in offset printing is one of the most common issues faced by clients at ChilliPrinting. What is Color Management? Color management is the means through which you control conversion between the different color systems of various media. For example, an HD plasma TV screen will have a different color mode to a computer monitor. Which in turn is different to an offset printer. The…

In recent years, many businesses have been making the switch to digital. Others remain firmly loyal to print, posing the enduring question: print marketing vs digital marketing – which is better? Print marketing is tried and tested. We know what to expect; it’s authentic and trustworthy. But print marketing also faces accusations of being outdated and expensive. By contrast, digital is fast, accurate and cost-effective. But it’s also impersonal, less memorable and intangible; you don’t want your campaign to get lost in the ephemeral digital clutter of today’s online world. In most cases, it really depends on the context. You’ll…

Flyer printing is a great way to advertise your business. Remember, the most effective marketing is simple, affordable and trustworthy, and flyers are exactly that. A strong flyer design will be beautiful, memorable and thought-provoking. The simple beauty of it is that you can reach out and touch it. It engages us on a physical level. This helps to create a lasting connection with the consumer, making flyers an effective way of promoting your business. Blending solid craftsmanship, intelligent design and compelling storytelling, effective flyer designs will engage and inspire people. Whether you hire a graphic designer, or do it…

When it comes to printing, resolution is super important. A high-quality image looks beautiful and professional, whereas a low-resolution image looks fuzzy, indistinct, and completely unprofessional. Understanding print resolution is also essential for visualizing how your images will come out in real life after being translated from the computer. Color models and viewing distance come into play when evaluating what kind of resolution you need. In our comprehensive print resolution guide, we will walk you through the fundamentals of print resolution and how to best prepare your digital images for print production. Print Resolution: Key Highlights Print Resolution Explained Print…

Print is not dead. In fact, it’s undergoing a resurgence. With the world being flooded by digital marketing, people don’t know where to look. As a result, print has carved out a new niche as a more trustworthy, reliable and memorable mode of marketing. That’s right, print is the new medium. According to Joe Pulizzi of the Content Marketing Institute, “print is non-traditional marketing. That’s where we are today. Blogging, social media, web articles… that’s all very traditional.” So if you want to stay ahead of the curve, why not use print? Moreover, if you are a local business with…

The most effective marketing is simple, personal and trustworthy. In 2018, this will be more important than ever as new print marketing trends will emerge. With so much going on digitally, if you’re not careful, your marketing will get lost in the noise. Print marketing can be compelling, memorable and engaging. The simple beauty being that you can reach out and touch it. In all the confusion of the information age, being able to hold something tangible helps create deep connections among consumers and build credibility with your target audience. Moreover, studies suggest that consumers trust print more than any…

Motivational posters can be found all over the world and are used by distinct groups for different purposes. Athletes use them to train harder, managers use them to improve productivity and morale. And college students mostly use them for a good laugh. There are plenty of organizations that have discovered the effectiveness of inspirational posters. The military makes them to attract more recruits, political parties install them to encourage voters to select them. And businesses distribute them to foster their brand message. While just hanging up a poster itself won’t make you richer, smarter or more successful. There is scientific…

Imagine the scenario: You’ve got a custom poster print campaign all lined up and your design looks great. You’ve studied your target audience and where you want to distribute your flyers and hang up your posters to bring in the most customers. You’re getting good feedback from the people you’ve showed the posters. And now it’s time to make a few hundred copies and get your event or business’s name out there. So what kind of paper do you want to print on? Should you use a gloss finish or a matte finish? Blue back paper or non blue back…

Posters are a relatively new phenomenon that started in the late 19th century. Mass production made it possible to create posters cheaply for commercial and artistic purposes. Eventually they have become a staple in our everyday lives after only a few decades. We’ve gathered a few successful posters that we consider are some of the greatest ever. What goes into the decision for making the list? Impact, creativity, innovation and lasting appeal on viewers. If you want to learn more about designing a great poster, please check out our blog and if you want to learn how to find a…

Even in today’s digital-driven world, posters are still one of the most powerful. And also a popular method for marketing your business, opportunity or event. In the midst of the digitalization. Rush of building cool websites, being active on social media and trying to hack Google’s search engines. We still see posters all around us in our everyday lives. That is for a reason: small and medium sized enterprises that target a regional market can achieve surprisingly good results through poster advertisement; global companies can send sales figures skyrocketing through flyer posting or other guerilla marketing campaigns. Moreover, we all know that any…

Flyers can be one of the most lucrative forms of marketing for any small business. They’re cheap, easy to make, and you can target your public market en masse any time. Any company that does them right can see a huge boost to business immediately. Especially if you use them as part of a guerilla marketing strategy. However, because they are so cheap and effective, many companies are producing way too much of them. In fact, many firms still believe that raising the quantity of flyers will always generate more business. Of course, this is wrong and only leads to…