Ever wondered what sets apart a responsive flyer from a not so responsive one? Well, it’s all in the design. Responsive flyers have eye-catching elements that draw people at first sight. It’s through such flyers that you can take the shortest time to achieve your marketing goals.
But for flyers to work right, you must learn a few extra tips and tricks. It’s important to understand visual aspects that encourage people to pick, read, and take action on your flyer.
So, let’s have a look at the best practices for designing a flyer that encourages people to convert.
Define Your Goal for the Flyer
Before you even begin designing your flyer, you should ask what you want to achieve. If you’re going to inform your audience about a new business location, it’s essential to state this in your plan. This avoids instances of creating a flyer and confusing your audience with conflicting messages.
For a start, define the key message you want to appear on the flyer. This can be in the form of a keyword or phrase that appears severally on the flyer. Next, identify your target audience. You can segment a target audience based on age, gender, location, or interests in your business.
From this information, you can create a strategy with an understanding of actions you want the audience to take. If you want them to attend a branch opening, then your plan will help illustrate this in your flyer.
Start with the Most Important Information at the Top
A large number of people read flyers from the top going down. So, when designing a flyer, the most important message must stay at the top. This ensures that the audience gets your key message on the first reads. If, for example, you have a sale in your store, displaying this at the top ensures customers visit your shop to interact with your products.
Also, remember to be creative in how you display your graphics. Images with the most appealing looks are best placed at the top of the page. The images should also be relevant. They should help in conveying your message for readers who don’t want to read your flyer word-for-word.
Something else you should consider is an overlay of shapes to balance the imagery on your flyer. An overlay of images will help your audience read through your leaflet without straining their eyes. It’s also a way of making your flyer eye-catching and easy to pick.
Use the Right Color and Fonts
Choosing the right color and fonts for your flyer can be a pain-staking process. You are never sure whether a particular color is too bright or too dull for your audience. Being uncertain can lead to wrong choices. And it’s such choices that affect the conversion from most flyers.
A tip that always works when designing flyers is to keep them simple but eye-catching. This means that you can choose a mix of bold and bright colors for your flyers. To make sure they integrate correctly, place them strategically across the flyer.
Don’t be afraid to test and discover what works for your audience. It’s through some trials that you can learn what your audience likes. For example, seeking reviews from a friend or colleague can help in decision making. You can also send emails to your subscribers with different flyers and observe their open rates. A look at your email conversion rates could inform some of your offline marketing efforts.
Also, remember to keep it at a minimum with the fonts. A flyer with too many fonts is confusing. For a start, create your flyer with two typefaces. If more fonts are needed, you can add them but make sure that all fonts complement each aspect of the flyer.
Use high-quality Imagery
Quality imagery will prompt people to read your flyer. Nothing lowers the effectiveness of visual elements like unclear images or graphics not related to your message. It’s for this reason that graphic designers place lots of emphasis on their tools of the trade. A must-have tool for designing a flyer is a laptop. Without it, you’ll not get anywhere with most of your design goals.
Include a Visible Call-to-Action
A flyer is a marketing tool. Its primary purpose is to see people take a specified action with your brand. If, you want people to visit your shop, then placing your business locations in easy to locate position will help in conversions.
Your call-to-action should also be visible enough from whichever angle. You can try using a different color or font that makes the message stand out. In all this, make sure that your CTA is straightforward and easy for anyone to understand.
Even most nonspecialist businesses have some professionalism in them. It’s for this reason that even when your target audience isn’t professionals, your language should be.
It would help if you had neutrality in your message. Your copy should also suit any individual that comes across it. Being professional means passing your message in the most convenient way for everyone to understand.
Create the Flyer with Your Brand in Mind
Every brand is unique. Even two organizations selling similar products have different ways of marketing their brands. So, when creating a flyer, keep your brand in mind. Include elements that best represent your company.
Make sure that any return customer coming across the flyer recognizes your brand. This will serve the purpose of maintaining a unique identity even in the most competitive marketplace.
This can never be insisted enough. Proofreading could be the difference between you getting a lead and missing to convert them.
Imagine this; you are a professional business dealing in books. You want people to attend your writing contest, and so you create and send out flyers. But on your flyer, you miss indicating the venue for the event – a big mistake.
You may have done everything right and caught the attention of your audience, but there will be no conversions since no one will attend your event. You could have avoided this mistake by creating a plan and proofreading your flyer for missing information. Proofreading is one of the practices that ensure that all your crafting efforts translate to conversions.
Design a Flyer with a Printer’s Template
This is probably one of the least thought practices but one of the most important. This is because getting the wrong dimensions when designing could have some information cut out during printing.
That’s why it’s essential to design a flyer with a printer’s template. Use a template that shows every bleed and trim line on the flyer. And while some flyers may vary in size, you should consider a page bleed of .125 inches.
Digitalize Your Flyer
Not every flyer needs to be sent in print. Some can be distributed on online platforms to boost your conversions. Just remember that every online platform works differently. Because of this, you may need to tweak some aspects of your flyer to suit a specific audience.
For instance, if your email subscribers are converting less on a flyer that’s doing well on Instagram, you may have to realign the text and copy to improve your email conversions. Designing a flyer is a work of art. By knowing your audience and what catches their attention, you can create a flyer you’re certain will convert.
The best practices for designing a flyer include knowing your target audience. If you know who you are trying to reach, you will create a flyer that catches their attention. Flyers do not have to be complicated. They can be simple and still attract the right people to your business.
Author: Dan Martin
Bio: Dan has hands-on experience in digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.