Safety & Marketing Essentials

These times call for an old, but gold, medium: Direct Mail! Help people disconnect from the digital world by bringing back Catalogues and Magazines. Send these print marketing materials by mail so your audience can browse through your products from the comfort of their own homes. Furthermore, people have more free time now to read through your magazines and to appreciate good content, design and paper quality!

Due to COVID-19 restrictions, many restaurants have limited their services to take-away and/or home delivery, despite that, your branding can still stand out with special packaging and labeling. Add a menu to every order so clients have you in mind and in sight. On the other hand, Ecommerce and online shopping is booming, include a brochure to the package with instructions and detailed usage methods. To drive your customer to make additional purchases, send a gift card or a coupon!

Now is the time to reach out to your clients, a Thank You Note or a Postcard can go a long way and put a smile on people’s faces. Steer away from the redundant ‘Stay Safe’ messages and write inspirational stories, jokes, activities that can be done at home, or contribute to society with a list of charities people can donate to. Another way to motivate your audience is by starting a new trend; send a bucket list template to fill with activities they would like to do after the corona crisis is over then ask them to post it on Social Media and tag your business pages!

Staying positive might not be easy at the moment but it is important to keep in mind that the Corona crisis is temporary and that life will gradually come back to normal. Businesses will soon reopen, however, before this happens, inform your audience about your updates. Send out flyers with your new opening dates and hours and safety measures you are adopting. Include a QR code leading to your website so people can have access to all the details.

When the time finally comes to reopen your business, take all the necessary steps to ensure a safe environment for both your employees and customers. Posters are a multipurpose marketing tool, and in this situation, they can be used for spreading awareness. Print out all safety and hygiene instructions on large format posters, in different languages, as a sure way to spread your message. Last but not least: Face Masks! Don’t forget to customize your own for your employees to wear in the store.