trust print ads most of any channel

higher brand trust vs. digital counterparts

less cognitive effort to process than digital

of 18–23 year‑olds find print easier to read

recall rate for print ads vs. 46% digital

of Americans say mail feels more personal

spent with print vs. under 5 for digital

under-35s read all their mail before tossing it

of small biz owners say physical marketing matters

discover a small business through flyers

have purchased based on a printed flyer

of small businesses plan to use mail this year

more success blending in-house + outside marketing

say it’s important to them to shop small

of marketers say print works for local advertising

of local businesses use some form of print

success rate with a marketing plan vs. without one

flyers, brochures & booklets are core sustainable-print segments

visited a business after seeing outdoor signage

find small businesses through posters/banners

of owners call physical marketing important

of retail stores use in-store signage to boost sales

of marketers say print builds brand awareness

of marketers say print increases brand awareness

print signals professionalism, lifting brand reputation

top leads: referrals / in‑person consultations

find print ads more aesthetically pleasing than digital