The internet provides an excellent opportunity for artists to expand their market online. In the digital age, the majority of art sales occur in online shops, replacing physical art shops and galleries. It gave artists access to a vast network that can reach potential customers all over the world. See how you can profit from selling art online.
In order to make organizing your e-commerce shop easier, it is recommended to find a drop shipping partner to take care of your operations. Instead of wasting time trying to find storage space and worrying about shipping, outsource this task to a trusted company, and focus on marketing your business and increasing your sales.
Guidelines To Selling Art Online
Selling your artworks through the internet has its challenges, as well as advantages. With the proper strategy and a bit of hard work, you too can sell your art online successfully. These are the step-by-step process to get you started.
1. Take High-Quality Images Of Your Art
The first thing you should prepare is to take a photo of your piece that you want to show your customers. It has to be a high-quality photo so people can see your work in great detail. These images will be circulating all over social media and other platforms, which is why their quality should correctly represent your work.
Now, you just need to make sure that you will receive credits for all your images. You can do this by carefully placing watermarks on your pictures. Every time someone sees your work, they should have a reference or your signature that they can quickly attribute to you. Strategically place your watermark in a way that others can’t easily edit out your watermark from your photo.
2. Price Your Artwork
To get an inkling of how much you should be charging for your art is by researching online. Go through online marketplaces and evaluate how much they are charging for similar artwork. No matter if it is digital or printed, take into account your time and expenses like brush, colors, and other materials. Then, get the minimum price by adding a profit margin to your base price.
Price rides up depending on the brand or name of the artist. As a beginner, it would be wise to lower your expenses. Moreover, don’t forget to check the cost of shipping as it can get expensive for bulky and fragile items.
3. Choose Your Venue
The most common way art lovers and other people purchase their art is through an online marketplace like Etsy, Amazon, eBay, Shopify, etc. These popular e-commerce websites cover a wide variety of genres and art forms. However, your work can easily get lost and get drowned out in the crowd. In these sites, artists are struggling to get proper recognition, which you need to keep your business afloat.
Don’t fall victim to this. You can prevent it by building your online presence first. Create a website, blog, or social media account where people can explore your body of work and see your talents and skills. It is also a brilliant means to engage and connect with your potential customers. You can then direct them to a link where they can purchase your art piece.
4. Display And Sell Your Art
Make sure that your art is easy to browse by organizing your work. Provide descriptions such as dimensions, material, and others. Outline all their choices, such as different variants and sizes.
People would be interested to know about your creative process and what sets your work apart from other artists. Remember that folks want to get acquainted with the artist as much as their artworks.
Don’t sell yourself short. People would love to hear about your story and what inspires you. They want to learn about your goals and aspirations.
5. Lure Customers To Your Business
Don’t underestimate your network. Reach out to everyone you know to promote your new business. Whether it’s through phone, email, social media, and others, ask people from your contacts to visit and share your website and online store. You’ll soon drive traffic to your pages, just remember to be patient and resilient.
6. Find a Trusted Drop Shipping Partner
After you’ve set up your online store, your marketing strategy and target audience, the time has come to talk about logistics. How will you print your art, on demand or in bulk? Where will you store it? What do you know about shipping, locally or internationally?
Chilliprinting is offering a drop ship fulfillment service to make running your e-commerce easier and cheaper. How? After offset printing your high quality prints (bulk printing will significantly save cost, as opposed to print on demand), they offer solutions to store your products, pick & pack them and finally blind ship them out to your customers on demand, nationally or even worldwide.
Tips On Making Money With Arts Online
You are as much as an artist now as you are an entrepreneur. Selling your art online is a business, and you need to learn what it takes to turn your craft into profits. Keep in mind these tips that can help you succeed in selling your artworks on the internet.
● Discover Your Distinctive Style
The public gets to know you as an artist better if they can quickly identify you with your style of work. Instead of creating something random, it is much advisable to pick a particular style and concentrate on it. You should choose a style that you feel passionate about since you’ll be working on it most of your time.
● Continuously Work On Your/New Skills
Hone and expand on your artistic talents and skills because they are your most trusted tools in this trade. There is always room to grow work. Visit couponlawn.com to know more about the best deals on design courses. Invest in yourself to continue improving or perfecting your work.
● Identify Your Target Demographic
Identifying your audience will help you fine-tune your marketing strategy and create art that would sell. Get to know what your prospective buyers want or which businesses have demands for your type of work. It will help you to focus on pieces that would give you more revenue.
● Get To Know The Competition
Perform extensive research on your market. Look for other artists that sell similar artworks and see how well their art business is performing. You’ll learn much more about the business of selling art online through your competitors.
● Connect With Your Network
Establish connections with other artists of experts in your field. Join discussions with your peers to show your passion, vision, and skills. It may be intimidating, but know that people will always appreciate your honesty.
Selling your art online is very profitable for many artists as long as you know what you are doing. It is a very competitive business, which is why you should invest in enhancing your skills as much as your crafts. Pretty much any artwork can be sold online, but it is the quality of your work that will tell if it would sell.
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