Remember the good old days before LinkedIn and social media? Back then, the best way to get your information out there was through billboards and business cards.
Much has changed since then, except for the fact that business cards remain a great way to advertise your company. Regardless of your industry or the size of your operation, having a card that has your contact information allows you to seamlessly connect with a huge number of individuals at a personal level.
That said, you need to make sure you choose a creative design that will attract your target’s attention, rather than end up in the trash bin. Below, we’ll take a look at some of the reasons creative business cards can help your business get noticed.
Some people believe that business cards are outdated, but the truth is that they are still very effective. Unlike flyers, billboards, and newspaper ads; most business cards are distributed personally, which allows you to make a good impression while giving out your information.
At the same time, some people underestimate that not everyone is a fan of solely using smartphones for business. Digitalization is great, but many business owners and providers have veered away from emerging technologies so they tend to prefer personal interactions.
Even successful entrepreneurs, elite athletes, and other notable figures still believe in flip phones, so having a card handy will help you bypass this potential obstacle.
Having a creative business card has a number of great benefits, which include but are not limited to:
Business cards come in all sizes and colors, but it’s safe to assume that most of them have a predominantly white background. Instead of blending in with the pack, choose an eye-catching or unique color palette. A creative introduction card has a higher chance of leaving a mark on the recipient.
Settling for a stock design may seem like a great idea at first, but it will only make you seem like any other company. Choosing an innovative design will give you the confidence you need to give out your information while knowing that it will catch the recipients attention.
The idea that businesses have to be uptight and robotic to be efficient is disappearing quickly. On the contrary, businesses that have been founded by visionary minds are starting to find their way to the top. The best way to intrigue your prospects and show them your creative mindset is to adopt an original card design.
Small font, poor contrast, and cluttered spaces are all synonyms of poor design. Instead, you should employ a creative expert to help you find a combination that is aesthetically appealing readability.
Creating a great first impression can get you a lot more than a few laughs in the business world. This is particularly important for beginner entrepreneurs that are trying to build a network of connections. Investing the resources to find a unique card design will help make a solid first impact whenever you meet business contacts for the first time.
There’s a strong psychological component to business cards; it makes your company feel more real. Despite the fact that you may be a one-person show operating from your house, having a physical card you can hand out will automatically build your credibility and improve your chances of reeling in more clients.
Selecting an original card design is important, but you should also take the time to find a printing shop that offers the best materials, faster turnaround, and most competitive prices. If you need assistance choosing a creative business card design. Don’t hesitate to contact us today and we’ll be happy to help! And if you’re looking for an online printing store that delivers the best quality on business cards at the best price, you can check Chilliprinting’s offer here.
Kym Wallis, the founding director of Higher Ranking. Has over 15 years of advertising sales, digital strategy, and business development experience. He is currently working as Digital Adviser for Colourtech.
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